What Are The Puts And Takes In Servicing Vehicles Equipped With Advanced Technologies And Automated Driving Functions – ADAS
Vehicular data is important for various reasons ranging from collisions to communications and safety. With the advancement in technologies and improved automated driving functions, data and vehicle information is vital to the future of the aftermarket.
My guest is Joe Register who is the Vice-President Emerging Technologies at Auto Care. This is his second interview. His first episode was episode 381 which talks about SVI (Secure Vehicle Interface). In this episode, we discuss the technologies and features that keep consumers safe. With a focus on calibration and self-calibration, we speak to the vehicle data privacy and the investment in ADAS calibration training and equipment among others.Listen and view episode notes
In their fourth installment of Geek Talk 2.0. This episode took an interesting path as Greg brought his perspective on AAA. Chris talked about AI, Bill has his thought on his suppliers and Karim talked about the importance of data ownership.
Your panel- Greg Buckley from Buckley’s Personalized Auto Care Willimgton, DE Chris Cloutier from Golden Rule Auto Care, Dallas, and CEO of Autotex.me, Bill Nalu Interstate Auto Care, Madison Height, MI and Karim Morsli, Winkler Automomotive in Gaithersburg, MD.Listen and view episode notes
Building a Reputation Online
Back in the day where yellow pages, print ads, billboards and TV rule the marketing world, now it is almost irrelevant. It is not completely gone but it will be. We are experiencing an influx of all digital marketing. Marketing technology, Influencers and Data Science now rule the marketing scene. We are observing demographics, page ranks, reviews and so much data to gain advantage over the competition.
Brad Beeston an account executive at Podium brings some very key insights to your online reputation and some tactics behind managing it.Listen and view episode notes
Training Talk – Daytime vs. Night Time Training | ASE Certification | Instructors and Students
Experience the insights of a Tech and Automotive Instructors talking about the difference between Day and Night training along with ASE certifications and Training from Schools on how to keep students engaged through balanced lectures and hands-on experience with a few visuals!
Our Tech Talk Panel guests include Marty Depowski is an Automotive Instructor of Wayne County Community College, Michigan; David Myers is an Automotive Instructor, Southwestern Community College, North Carolina; and Dwayne McCarty is a Technician of Martins Garage, Ft. Myers, FL.Listen and view episode notes
Technical Talk – ADAS | Support Vendors That Support Training | Fundamental Training
Tech talk with Kevin Fitzpatrick, Vice President Autologic; Steven Zack, Automotive Technical Instructor for Bosch; and Matt Fanslow, Shop Manager/Diagnostician of Riverside Auto Repair. Our episode reiterates the importance of training, we get into ADAS Calibration, adapting to tech changes, and the amount of good training available among others.
Trainings and Big Events are available for technicians whether it is in the classroom or online. Our guests elaborate and advise on the challenges and the steps to advancement. They say there is no shortage of good training.Listen and view episode notes
Geek Talk 2.0 Part Three – The Independents Biggest Competitor
This episode will enlighten and open your eyes to who are the biggest competitors of the independent shops; how to deal with them and how to market against them. Some important stats presented shows how market share is changing.
The panel includes Greg Buckley, CEO of Buckley Personalized Auto Care in Wilmington, DE, Chris Cloutier, co-owner of Golden Rule Auto Care in Dallas Texas and CEO of AutoText Me and Karim Morsli owner of Winkler Automomotive in Gaithersburg, MD.Listen and view episode notes
ADAS is the Next Big Thing. Advice from an ADAS Calibration Shop.
Matthew Roayaee is franchise owner of Auto Check- Cypress Station in Katy, TX. Matthew brings his insights as an ADAS calibration shop. Matthew made the investment in ADAS calibration and he shares his strategy and challenges for being an early adopter.
Learn why Matthew Roayaee decided to invest in ADAS calibration. You’re going to get his perspectives on his challenges, what he recommends shop owners do to meet this head on and other wide open topics like barriers to entry, and training among other important issues.Listen and view episode notes
Derek Kaufman has an intriguing thought on the growth of start/stop systems and what they are really doing for vehicle owners. He is also thinking out loud on what shop owners can do to take advantage of the technology changes entering the market to address some of the battery issues start/stop systems are causing.Listen and view episode notes
DATA – How Understanding Search Habits Will Help Grow New Customers
Al Haberstroh, a partner and Chief Strategy Officer at MontAd Media has developed numerous innovative, revenue-driving solutions for marketers of all sizes. He was an early adopter of content and database marketing and was instrumental in the development of two new proprietary marketing tools for the aftermarket; Shop Reach 360 and Audience ID.
Al knows that data will help drive traffic to the aftermarket. They key will be to interpret the data and use it to engage with customers who are searching for problem solutions.
This is episode is the answer to most questions regarding tracking data and its content and relevance. Monitoring the trends and movement with months and months of data can offer you a confident approach in assessing the products and services you offer. It is like reading the future and being a psychic using data analysis.Listen and view episode notes
Taking Great DVI Pictures
Taking quality DVI pictures reflects on your brand and helps the customers builds trust. The power of demonstrating work needed and future maintenance concerns in the art of picture documentation is how we are going to do business in the future.
This wide-ranging conversation is brought to you by Scott Brown from Connie and Dicks and Diag.net, Greg Buckley from Buckley’s Auto Care, Jim Fleishman from Automotive Alley and JR Portmen from 5 Stones Media.
Videos must be included in the repertoire of good documentation and when you are in marketing mode.Listen and view episode notes
Repairing and Diagnosing Tomorrows Tech With Access and Authority Using Secure Vehicle Interface
Joe Register is Vice-President of Merging Technologies at the Auto Care Association.
Joe is on the cutting edge of technology as it affects our industry and to be at the table as it relates to who owns the data and who can have access to it. In this episode, we will be discussing how SVI: Secure Vehicle Interface can have an impact on our future by authorizing and authenticating who can have access to vehicle data.
Although the standards and implementation strategies continue to be developed, you will understand the significance that SVI will have on the aftermarket.
Authorized access to vehicle data will not only help in the vehicle repair, but help users understand the automotive/driver behavior, surroundings, status of the vehicle, entertainment, lifestyle, and everything you can muster in a connected car that brings safety and security for its owners.Listen and view episode notes
Geek Talk 2.0 Part 2 – Who owns your data.
Join Greg Buckley CEO, Buckley’s Personalized Auto Care, Wilmington, DE, Chris Cloutier, Golden Rule Auto Care, Dallas TX and CEO of Autotex.me, Bill Nalu, President of Interstate Auto Care, Madison Heights, MI, Karim Morsil, Winkler Automotive, Gaithersburg, MD, and author and trainer Tracy Martin.
This is the second part of this episodic series covering important ‘tech’ topics that the automotive aftermarket, especially the service professional needs to pay attention to.
We discussed ownership of car generated data, the influence of the dealer network, the explosive growth of cellular networks in cars and trucks. The fact that new generations have no brand loyalty and what are we doing as shop owners to prepare ourselves to survive and thrive if we are not embracing IT.Listen and view episode notes
Smartphone on Wheels.
Tracy Martin has authored six Motorbooks Workshop Series and writes articles for industry and trade magazines. His articles of late are focused on the connected car.
Our cars today are becoming if not already became smartphone on wheels. If this is the case, then all threats that are threatening our computers at home and our mobile device could potentially harm our cars as well. There are instances of factory system hacking and car software hacking that heightens our concern.
We talk cybersecurity concerns, the evolution of techs needed to fix the vehicles of the not too distant future and a better encryption protocol. Tracy says that you must be aware of the risks that can and will be present as the future unfolds.Listen and view episode notes
Geek Talk 2.0 Part 1 – Cloud-Based Systems, RansomWare and More
Join Greg Buckley CEO, Buckley’s Personalized Auto Care, Wilmington, DE, Chris Cloutier, Golden Rule Auto Care, Dallas TX and CEO of Autotex.me, Bill Nalu, President of Interstate Auto Care, Madison Heights, MI, Karim Morsil, Winkler Automotive, Gaithersburg, MD, Ollie Branche, Network Specialist and author and trainer Tracy Martin.
This episodic series will cover important ‘tech’ topics that the automotive aftermarket, especially the service professional needs to pay attention to.
We also speak to ADAS and why your involvement in your state’s laws regarding autonomy and who controls the data.Listen and view episode notes
Influence your Customers In Their Digital Hangout.
Mandy Pennington is the Director of Internet Marketing at Net Driven and she brings an array of ideas to improve the influence you have on your customer where they interact with you in their digital world.
The more listening and empathizing you are engaged with your customers the more effective you can make your marketing and experiences. Be your customer’s ‘Day Maker’. Take ownership of your website and your social media channels so you can influence your customer in those micro-moments. Meet them where they are.
We talk SEO, your customer purchase journey, and digital marketing trends for 2018 & beyond. We discuss protecting your online Image and the very big push for having a mobile-friendly website. It will make a difference in your digital marketing.Listen and view episode notes