RR 431: Sara Fraser – The Power of Social Media for Automotive Professionals

Sara Fraser is a millennial who has a love for life, travel, and connecting with other humans!  She has over 15 years of retail management experience, the last 6 of them as an office manager for a used car sales and service center.  To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.

Sara loves helping others grow and succeed and is excited to share her expertise on management and social media, her views on how and why the younger generations think and act, and how to work and manage a business within a multi-generational workforce.  When she isn’t working Sara spends her time traveling, attending theatrical productions, music festivals, concerts, advocating for human and animal rights, celebrating life in general and connecting with other people from all over the world. Look for Sara’s previous episodes HERE.

 

Key Talking Points:

  • Hashtags- get content seen with right people with keywords and hashtags
    • Shows up in searches and follow a feed on Instagram (most seen post and most recent post)
    • Using own hashtags for business- let customers know they can use it and ask them to do a post on their story video about business and their experience. Built-in marketing, no charge advertising   
    • Hashtags with over 1 million users will decrease your chance of being seen- use more unique hashtags
  • Instagram- 90% of users under 34 years old
    • Influencer- Big companies will reach out if have a large amount of followers to do posts about their product and recommendations.  
    • Millennials want to share information all the time
  • Facebook- make things personal to connect people and customers
    • Meet the staff, behind the scenes of business  
    • “Checking In” business location on Facebook and get discount
    • Think like your customer, have a mix of different posts
    • Make a habit of being in the moment and taking pictures to share
  • Always ask a Millennial or Gen Z to share their experience with their tribe. Ask them to take a pic of their car at your place of business. They want to share a great experience.

 

Resources:

  • Thanks to Sara Fraser for her contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

 

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Subscribe to a mobile listening app HERE.

 

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Learn more about CarVantage and the hundreds of other benefits NAPA offers. Talk with your servicing NAPA store or visit www.NAPAAutoCare.com.

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.