RR 436: Brad Beeston – Building a Reputation Online

Brad Beeston is an Account Executive of Podium. Brad grew up in Edmond, Oklahoma and now lives in Utah. He is a millennial, is married with a little girl on the way and has worked at Podium since August of 2017, working specifically in Auto repair and Tire indistries the entire time.

  • Podium is ranked 13th in INC’s largest growing companies
  • Building your reputation online
    • Millennials do more research online for products, services and businesses  
    • Accustomed to immediate reviews shown online
    • Word of mouth is now online reviews- digital storefront for consumers
    • Great customer service= positive customer satisfaction
    • 90% of consumers use Google as a search engine  
    • Using the phone and googling “best” term- any business with lower than 4-star ranking will get eliminated from that specific search
    • Never be afraid to ask customers for honest reviews- want to improve
    • Texting link to google review to customer- easy call to action way to capture on the go customers  
    • Algorithm- reviews, frequency of reviews, star ranking, amount of reviews, responses, higher activity on a business page the higher you will rank on google

 

Resources:

  • Thanks to Brad Beeston for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. The event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. More than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals from 135 countries are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.