FTR 013: Jeremy O’Neal on How to Train a Service Adviser

Jeremy O’Neal  President and lead sales trainer for Advisorfix, began his career as a Service Advisor and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently placed in the top 3% of Service Advisors across the nation.

With a passion for helping others, Jeremy started coaching Service Advisors in 2007. Jeremy also owns an independent auto repair shop Freedom Auto Repair in Hesperia, CA. Previous episodes HERE.

Key Talking Points

  • We crave and desire a business that can afford us a lifestyle that gives us time and financial freedom.
    • It is rare to find shops that have created both.
    • You need to invest time in your family and personal life.
  • Relationships with your customers are key to the success of the shop.
  • If you service adviser has an off day you will see it in the results of an off-sales performance day.
  • We have all hired people that we think will become a rock star for us.
    • We don’t have the resources to train and onboard a new person into the business and systems and processes.
  • You need to create an in-house training program.
    • Create a training plan.
      • You must do root core training to be sure your adviser is totally on board with your goals and beliefs.
    • Use video recordings to document policies.
    • Schedule training time with your people.
    • Hold them accountable.
      • Homework
      • Roleplay
  • As a shop owner, you are responsible for developing your people.
  • Results come when behaviors are aligned.
  • This training plan will work with and for all positions within your company.

  • AdvisorFix website.
  • Freedom Automotive Repair website.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
  • Email Carm HERE.
  • A special thanks to Jeremy O’Neal for sharing his passion – For The Record.

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The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.