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	<title>You searched for &quot;Aaron Shaffer&quot; - Remarkable Results Radio</title>
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	<title>You searched for &quot;Aaron Shaffer&quot; - Remarkable Results Radio</title>
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		<title>FTR 037: Scott Wheeler – Are You Really Listening to Your Customer?</title>
		<link>https://remarkableresults.biz/ftr/f037/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Mon, 18 Mar 2019 09:21:58 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/?p=25033</guid>

					<description><![CDATA[Aaron Shaffer Wants The Service Professional to Consider Selling Premium Products For All the Right Reasons. Pick Replacement Parts That Best Serves the Intended OE Performance of the Entire System  ]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/3b50ce43-49c8-4255-be7a-5cabd1189680"></iframe></div><p><span style="font-weight: 400"><strong>Scott Wheeler</strong>, President of Automotive Consultants Group, Inc. (ACGI) is a management expert in the transportation industry, with over thirty-seven years’ experience in the automotive, trucking, heavy equipment, marine, motorsports and defense aerospace industries.</span></p>
<p><span style="font-weight: 400">Scott holds numerous ASE credentials, including two Master’s Certifications. He has experience working in many capacities — from Tech, Fixed Operations Director, and Mechanical Engineer.</span></p>
<p><span style="font-weight: 400">Scott has authored 4 books for the automotive industry. In addition, he is an AMI-Certified Management Instructor. ACGI has served as an expert witness in various court cases.</span></p>
<p><span style="font-weight: 400">He speaks professionally at major industry events throughout the U.S. and Canada and is a featured writer, consultant, and contributor to Motor Age, Ratchet+Wrench, ASA’s Auto Inc., and Canadian Technician magazines.</span></p>
<p><span style="font-weight: 400">ACGI applies a unique systematic approach to each client they serve throughout the U.S. and Canada.</span></p>
<blockquote>
<p><strong>Key Talking Points</strong></p>
</blockquote>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">In our industry communication is paramount to building a strong customer and team relationship.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">The customer’s concerns on their car require the service consultant to ask the right questions and employ active listening skills and empathy along with the art of asking the proper questions.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Every case is different which mandates these skills.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">You need to understand your customer&#8217;s communication behaviors and DISC is a great way to best understand how to communicate with your customer</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">The service consultant interrupts what the customers says into a repair order that explains precisely what the customer’s concern is and guides the technician to precisely what, from the customers perspective, is wrong with the vehicle.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">The 3 C’s</span>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Customer </span><b>Concern</b></li>
<li style="font-weight: 400"><b>Cause </b><span style="font-weight: 400">of the Concern</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Recommended </span><b>Corrective Action</b></li>
</ul>
</li>
<li style="font-weight: 400"><span style="font-weight: 400">Virtual Vehicle MD is a tool to use to help explain and communicate with your customer.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Playback word for word to the customer what the service consultant understands.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Double up on your listening vs. you talking.</span></li>
</ul>
<hr />
<ul>
<li>A special thanks to <strong>Scott Wheeler</strong> for sharing his passion &#8211; For The Record.</li>
<li>Books mentioned in the content library <a href="https://remarkableresults.biz/books/" target="_blank" rel="noopener"><strong>HERE</strong></a></li>
<li>Leave me an honest review on <a href="https://airtable.com/tblOgQmbnkHekpl0L/viwSbPkieMNhLOmtK/recQNomCKr1D5I9x4" target="_blank" rel="noopener">iTunes</a>. Your ratings and reviews really help and I read each one of them.</li>
<li>Email Carm <strong><a href="mailto:carm@remarkableresults.biz" target="_blank" rel="noopener">HERE</a></strong>.</li>
</ul>
<p><a href="mailto:carm@remarkableresults.biz" target="_blank" rel="noopener"><img decoding="async" class="alignleft wp-image-24357 size-medium" src="https://remarkableresults.biz/wp-content/uploads/2018/12/MY-own-For-The-Record-Podcast-300x48.png" alt="" width="300" height="48" srcset="https://remarkableresults.biz/wp-content/uploads/2018/12/MY-own-For-The-Record-Podcast-300x48.png 300w, https://remarkableresults.biz/wp-content/uploads/2018/12/MY-own-For-The-Record-Podcast-768x122.png 768w, https://remarkableresults.biz/wp-content/uploads/2018/12/MY-own-For-The-Record-Podcast-610x97.png 610w, https://remarkableresults.biz/wp-content/uploads/2018/12/MY-own-For-The-Record-Podcast.png 1260w" sizes="(max-width: 300px) 100vw, 300px" /></a></p>
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<hr />
<p><strong>This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.</strong></p>
<p><span style="font-weight: 400">Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle<img decoding="async" class="alignright size-full wp-image-24508" src="https://remarkableresults.biz/wp-content/uploads/2019/01/FlexCheckAuto_Logo.png" alt="" width="323" height="88" srcset="https://remarkableresults.biz/wp-content/uploads/2019/01/FlexCheckAuto_Logo.png 323w, https://remarkableresults.biz/wp-content/uploads/2019/01/FlexCheckAuto_Logo-300x82.png 300w" sizes="(max-width: 323px) 100vw, 323px" /> owners want their autos to be reliable.</span></p>
<p><span style="font-weight: 400">FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician&#8217;s hand so that pictures, video and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.</span></p>
<p><span style="font-weight: 400">Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. </span><span style="font-weight: 400">Try it for free for 30 days! Go to <a href="http://www.flexcheckauto.com" target="_blank" rel="noopener"><span style="color: #3366ff"><strong>FlexCheckAuto.com</strong></span></a> to learn more.</span></p>
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		<item>
		<title>FTR 036: Dwayne Myers –  Say NO to the Technician Shortage</title>
		<link>https://remarkableresults.biz/ftr/f036/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Mon, 11 Mar 2019 09:09:09 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/?p=24961</guid>

					<description><![CDATA[Aaron Shaffer Wants The Service Professional to Consider Selling Premium Products For All the Right Reasons. Pick Replacement Parts That Best Serves the Intended OE Performance of the Entire System  ]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/300e3680-25a1-4429-a9b7-ba6d52a61e53"></iframe></div><p><strong>Dwayne Myers </strong>is a partner in Dynamic Automotive in the greater Maryland area. Dwayne invests time in the industry with the Auto Care Association and serves on the education committee with CCPN (Car Care Professional Network). Dwayne was recently honored as one of only 17 outstanding individuals that qualified for the prestigious 2017 World Class Technician Award presented by The Auto Care Association and ASE. He is very passionate about hiring and sustaining a strong and engaged team. Listen to Dwayne’s previous episodes <a href="https://remarkableresults.biz/?s=%22Dwayne%20Myers%22" target="_blank" rel="noopener"><strong>HERE</strong></a>.</p>
<blockquote>
<p><strong>Key Talking Points</strong></p>
</blockquote>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">There is a top group of Millennials that are perfect for our industry.</span>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">They need development and good leadership to take them to the next level.</span></li>
</ul>
</li>
<li style="font-weight: 400"><span style="font-weight: 400">Many millennials did not do what we did at their age.</span>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">They may not have the social skills, eye contact, or making friends. We can help them with their soft skills.</span></li>
</ul>
</li>
<li style="font-weight: 400"><span style="font-weight: 400">We must offer them a career plan or path with you and/or the industry.</span>
<ul>
<li><span style="font-weight: 400">Working them on building a career path is your responsibility.</span></li>
</ul>
</li>
<li><span style="font-weight: 400">They are smart and have yet to apply themselves to their future.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">We need to be a goal based industry with roadmaps for each individual on our team.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Stop the reviews based on a score of 1 to 5. Review your people based on their goals; short, medium and long range.</span>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">You need to help them achieve their goals.</span></li>
</ul>
</li>
<li style="font-weight: 400"><span style="font-weight: 400">Pair millennials with baby boomers. Pairing multi-generation people helps bring out the shared wisdom.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Promote from within. Your goal based review system helps here.</span>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">People want to work at a place where the culture is to promote from within. </span><span style="font-weight: 400">Don’t just say it do it.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">A benefit from promoting from within, they have already tasted the kool-aid.</span></li>
</ul>
</li>
<li style="font-weight: 400"><span style="font-weight: 400">You grow your own tech by promoting from inside.</span>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Show a world of opportunity in our amazing industry where they do not have to be a technician for the rest of their lives.</span></li>
</ul>
</li>
<li>Reach out to parents, high schools, colleges and bring them into your business and show the opportunities.
<ul>
<li><span style="font-weight: 400">Invite the entire class at the local automotive college to your shop for a tour and a talk about the breadth and size of our industry.</span></li>
</ul>
</li>
<li><span style="font-weight: 400">Apprenticeship programs are another great way to integrate a new team member.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Dwayne hasn’t looked for young talent in 3 &#8211; 4 years because of the strength of his apprentice program.</span>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Apprentices must be challenged.</span></li>
</ul>
</li>
<li style="font-weight: 400"><span style="font-weight: 400">The basis of your strong culture will be to communicate. The millennial generation wants to hear from us.</span></li>
</ul>
<hr />
<ul>
<li>A special thanks to <strong>Dwayne Myers</strong> for sharing his passion &#8211; For The Record.</li>
<li>Books mentioned in the content library <a href="https://remarkableresults.biz/books/" target="_blank" rel="noopener"><strong>HERE</strong></a></li>
<li>Leave me an honest review on <a href="https://airtable.com/tblOgQmbnkHekpl0L/viwSbPkieMNhLOmtK/recQNomCKr1D5I9x4" target="_blank" rel="noopener">iTunes</a>. Your ratings and reviews really help and I read each one of them.</li>
<li>Email Carm <strong><a href="mailto:carm@remarkableresults.biz" target="_blank" rel="noopener">HERE</a></strong>.</li>
</ul>
<p><a href="mailto:carm@remarkableresults.biz" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-24357 size-medium" src="https://remarkableresults.biz/wp-content/uploads/2018/12/MY-own-For-The-Record-Podcast-300x48.png" alt="" width="300" height="48" srcset="https://remarkableresults.biz/wp-content/uploads/2018/12/MY-own-For-The-Record-Podcast-300x48.png 300w, https://remarkableresults.biz/wp-content/uploads/2018/12/MY-own-For-The-Record-Podcast-768x122.png 768w, https://remarkableresults.biz/wp-content/uploads/2018/12/MY-own-For-The-Record-Podcast-610x97.png 610w, https://remarkableresults.biz/wp-content/uploads/2018/12/MY-own-For-The-Record-Podcast.png 1260w" sizes="(max-width: 300px) 100vw, 300px" /></a></p>
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<p><strong>Be socially involved and in touch with the show:<br />
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<hr />
<p><strong>This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.</strong></p>
<p><span style="font-weight: 400">Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle<img loading="lazy" decoding="async" class="alignright size-full wp-image-24508" src="https://remarkableresults.biz/wp-content/uploads/2019/01/FlexCheckAuto_Logo.png" alt="" width="323" height="88" srcset="https://remarkableresults.biz/wp-content/uploads/2019/01/FlexCheckAuto_Logo.png 323w, https://remarkableresults.biz/wp-content/uploads/2019/01/FlexCheckAuto_Logo-300x82.png 300w" sizes="(max-width: 323px) 100vw, 323px" /> owners want their autos to be reliable.</span></p>
<p><span style="font-weight: 400">FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician&#8217;s hand so that pictures, video and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.</span></p>
<p><span style="font-weight: 400">Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. </span><span style="font-weight: 400">Try it for free for 30 days! Go to <a href="http://www.flexcheckauto.com" target="_blank" rel="noopener"><span style="color: #3366ff"><strong>FlexCheckAuto.com</strong></span></a> to learn more.</span></p>
<hr />
<p><a href="http://eepurl.com/bhqME9" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-16636 size-full aligncenter" src="https://remarkableresults.biz/wp-content/uploads/2018/08/Subscribe-to-the-INSIDER-Newsletter-6.png" alt="" width="900" height="75" srcset="https://remarkableresults.biz/wp-content/uploads/2018/08/Subscribe-to-the-INSIDER-Newsletter-6.png 900w, https://remarkableresults.biz/wp-content/uploads/2018/08/Subscribe-to-the-INSIDER-Newsletter-6-300x25.png 300w, https://remarkableresults.biz/wp-content/uploads/2018/08/Subscribe-to-the-INSIDER-Newsletter-6-768x64.png 768w, https://remarkableresults.biz/wp-content/uploads/2018/08/Subscribe-to-the-INSIDER-Newsletter-6-610x51.png 610w" sizes="(max-width: 900px) 100vw, 900px" /></a></p>
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		<item>
		<title>FTR 035: Aaron Shaffer – Sell Premium Products For All the Right Reasons</title>
		<link>https://remarkableresults.biz/ftr/f035/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Mon, 04 Mar 2019 10:11:16 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/?p=24922</guid>

					<description><![CDATA[Aaron Shaffer Wants The Service Professional to Consider Selling Premium Products For All the Right Reasons. Pick Replacement Parts That Best Serves the Intended OE Performance of the Entire System  ]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/60546f70-4ddc-411e-b50d-4aaf8f0a73e1"></iframe></div><p><strong>Aaron Shaffer</strong> began his career with KYB in 2002 as a Territory Sales Manager after working in several auto parts stores. In 2003, Shaffer was promoted to manage the introduction of KYB into an auto parts wholesaler with 300 locations.</p>
<p>In 2004, he relocated to KYB’s headquarters in Addison Illinois, where he was named Customer Service Manager. In this role, he managed a team of 11, improving policies and procedures to adjust to KYB’s growing aftermarket business. Mid-way through 2005 Shaffer became KYB’s Marketing Manager. As Marketing Manager, his responsibilities included Advertising, Public Relations, and Pricing. He helped to create KYB’s first National Marketing Calendar, and was involved in many special projects including the launch of KYB’s complete corner assembly, Strut-Plus, and the introduction of KYB’s service provider-focused training initiatives.</p>
<p>In 2010 Shaffer relocated to Washington DC to work directly with channel partners on the east coast. He assisted with KYB’s service provider training programs and was later promoted Business Development Manager, working directly with several key national account distribution partners. The Import Vehicle Community recognized Shaffer with the Young Executive of the Year Award in 2016.</p>
<p>Shaffer recently moved to Indianapolis to work out of KYB’s North American Headquarters and was named the <strong>Director of Product and Marketing</strong>. He is responsible for new product development and introductions as well as marketing materials, national promotions and all public relations activity. Listen to Aaron&#8217;s previous episodes <a href="https://remarkableresults.biz/?s=%22Aaron+Shaffer%22" target="_blank" rel="noopener"><strong><span style="color: #3366ff">HERE</span></strong></a>.</p>
<blockquote>
<p><strong>Key Talking Points</strong></p>
</blockquote>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">He listens to what the service provider tells their customers about why they should choose a premium product over a value line. They say ‘It Will Last Longer’</span>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">A wrong assumption based on how long they will keep their car or how hard they are on their vehicle.</span></li>
</ul>
</li>
<li style="font-weight: 400"><span style="font-weight: 400"><strong>Reality why premium over value</strong>. It is about the performance of that part on the vehicle and how that part works to keep the vehicle operation as the manufacturer intended.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">So much new technology being built into vehicles today with amazing safety systems.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">These safety systems rely on mechanical components.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400"> Consider the performance of systems if you are putting parts on that are not OE intended.  </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Tell the motorist how the performance of the replacement part is related to the whole system so everything works as the OE intended.</span></li>
</ul>
<hr />
<ul>
<li>A special thanks to <strong>Aaron Shaffer</strong> for sharing his passion &#8211; For The Record.</li>
<li>Books mentioned in the content library <a href="https://remarkableresults.biz/books/" target="_blank" rel="noopener"><strong>HERE</strong></a></li>
<li>Leave me an honest review on <a href="https://airtable.com/tblOgQmbnkHekpl0L/viwSbPkieMNhLOmtK/recQNomCKr1D5I9x4" target="_blank" rel="noopener">iTunes</a>. Your ratings and reviews really help and I read each one of them.</li>
<li>Email Carm <strong><a href="mailto:carm@remarkableresults.biz" target="_blank" rel="noopener">HERE</a></strong>.</li>
</ul>
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<p><strong>This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.</strong></p>
<p><span style="font-weight: 400">Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle<img loading="lazy" decoding="async" class="alignright size-full wp-image-24508" src="https://remarkableresults.biz/wp-content/uploads/2019/01/FlexCheckAuto_Logo.png" alt="" width="323" height="88" srcset="https://remarkableresults.biz/wp-content/uploads/2019/01/FlexCheckAuto_Logo.png 323w, https://remarkableresults.biz/wp-content/uploads/2019/01/FlexCheckAuto_Logo-300x82.png 300w" sizes="(max-width: 323px) 100vw, 323px" /> owners want their autos to be reliable.</span></p>
<p><span style="font-weight: 400">FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician&#8217;s hand so that pictures, video and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.</span></p>
<p><span style="font-weight: 400">Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. </span><span style="font-weight: 400">Try it for free for 30 days! Go to <a href="http://www.flexcheckauto.com" target="_blank" rel="noopener"><span style="color: #3366ff"><strong>FlexCheckAuto.com</strong></span></a> to learn more.</span></p>
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		<title>RR 389: The Art of Successful Mentoring</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/e389/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Tue, 18 Dec 2018 10:13:10 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/?p=24352</guid>

					<description><![CDATA[The Art of Successful Mentoring

Dr. John Passante is a well-respected mentor who has 35+ years of experience in human resource and organizational development. He is an author, a lecturer, a professor and prides himself in helping companies increase their effectiveness. Aaron Schaffer is well versed in sales, product, and marketing. He holds a BBA in Economics and a lifelong car enthusiast and has been active in motorsports competition.

This is episode brings you a full view of mentoring and the relationship shared as a mentee. The interview offers exclusive access to John and Aaron’s 45+ Years of combined experience in their respective fields. Their take on mentoring will add quality and value when you become a mentor yourself. 
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/075ef996-55ba-4381-b62a-071667b47886"></iframe></div><p><strong>Dr. John Passante</strong> is a legacy automotive aftermarket Human Resource professional and the President and CEO of The Organizational Development Group.  He’s worked with and for some of the biggest names in our industry including Monroe/Tenneco, Delphi, Moog and Car Quest.</p>
<p>I’ve seen John speak at many events and he always ignites the spirit of self-development and leadership. John works with many aftermarket organizations to increase its effectiveness by better utilizing their human capital to implement change initiatives including Management Development, Leadership Development, Personal Development, and Team Development among others.</p>
<p>John is the author of the book: <em>The Human Side, Human Touch Leadership in a High Tech World</em> <img decoding="async" src="https://s.w.org/images/core/emoji/11.2.0/72x72/1f30e.png" alt="&#x1f30e;" class="wp-smiley" style="height: 1em; max-height: 1em;" /> and the creator and thought leader behind the book: <em>A Woman “s Perspective on Leadership!!</em></p>
<p>An adjunct Professor at the University of the Aftermarket, listed in Who s Who in Training and Development and in the Automotive Hall of Fame. John is also an Executive Coach to many aftermarket leaders. Find John’s other episodes <a href="https://remarkableresults.biz/?s=john+passante" target="_blank" rel="noopener noreferrer"><strong>HERE</strong></a>.</p>
<p>Order John&#8217;s books here: <a href="mailto:Orgdevgroup@gmail.com">Orgdevgroup@gmail.com</a></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;"><strong>Aaron Shaffer</strong> began his career with KYB in 2002 as a Territory Sales Manager after working in several auto parts stores. In 2003, Shaffer was promoted to manage the introduction of KYB into an auto parts wholesaler with 300 locations.</span></p>
<p><span style="font-weight: 400;">In 2004, he relocated to KYB’s headquarters in Addison Illinois, where he was named Customer Service Manager. In this role, he managed a team of 11, improving policies and procedures to adjust to KYB’s growing aftermarket business. Mid-way through 2005 Shaffer became KYB’s Marketing Manager. As Marketing Manager, his responsibilities included Advertising, Public Relations, and Pricing. He helped to create KYB’s first National Marketing Calendar, and was involved in many special projects including the launch of KYB’s complete corner assembly, Strut-Plus, and the introduction of KYB’s service provider-focused training initiatives.</span></p>
<p><span style="font-weight: 400;">In 2010 Shaffer relocated to Washington DC to work directly with channel partners on the east coast. He assisted with KYB’s service provider training programs and was later promoted Business Development Manager, working directly with several key national account distribution partners. The Import Vehicle Community recognized Shaffer with the Young Executive of the Year Award in 2016.</span></p>
<p><span style="font-weight: 400;">Shaffer recently moved to Indianapolis to work out of KYB’s North American Headquarters and was named the Director of Product and Marketing. He is responsible for new product development and introductions as well as marketing materials, national promotions and all public relations activity</span></p>
<p><span style="font-weight: 400;">Shaffer holds a BBA in Economics from Northwood University.  He is a lifelong automotive enthusiast and has been active in Motorsports competing in 24 Hours of Lemons events as well as racing sprint cars. Aaron is married to Jennifer Louie Shaffer. </span></p>
<blockquote>
<p><strong>Key Talking Points:</strong></p>
</blockquote>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">It helps the Mentee on the road to Self &#8211; Awareness !!</span>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Their Values, strengths, and areas that need improvement !!</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">And probes what they are passionate about !!</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">External self-awareness is how other people see us !!  It is indeed a journey to learn about one&#8221;s self !!</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">The goal is Professional and Personal Growth !! Only about 15 percent of the population has a true sense of Self- Awareness !!!  It involves Trust and Courage !! </span></li>
</ul>
</li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Mentoring from both sides, people who have mentored me; Mike Howarth, Mac McGovern and Dr. John Passante and people I have helped and coached</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">The importance of a plan and setting aside specific times to meet. Having a brief agenda is also helpful</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Always asking mentees questions, always challenging their thought process and most importantly standing with them when they fail. I believe that a lot of today’s younger employees really lack confidence.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Importance of investing in people, because you can’t poach people who know more about your business</span></li>
</ul>
<p><strong>Resources:</strong></p>
<ul>
<li>Thanks to<b>Dr. John Passante and Aaron Shaffer </b>for their contribution to the aftermarket&#8217;s premier podcast.</li>
<li><span style="color: #000000;">Link to the &#8216;<strong>BOOKS</strong>&#8216; page highlighting all books discussed in the podcast library <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://remarkableresults.biz/books/" target="_blank" rel="noopener noreferrer"><strong>HERE</strong></a>.</span> Leaders are readers.</span></li>
<li>Leave me an honest review on <strong><a href="https://airtable.com/tblOgQmbnkHekpl0L/viwSbPkieMNhLOmtK/recQNomCKr1D5I9x4" target="_blank" rel="noopener noreferrer">iTunes</a></strong>. Your ratings and reviews really help and I read each one of them.</li>
</ul>
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