Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

This episode explores how the automotive industry can attract and retain skilled professionals by transforming both its language and its workplace culture. The words we use shape public perception, influence recruiting, and build long-term respect for the profession.

Beyond language, the discussion dives into the physical and cultural environment of repair shops. Topics include maintaining clean, professional spaces that foster pride, offering work-life balance to prevent burnout, and ensuring fair pay progression with clear career paths.

To build a sustainable future, the automotive industry must evolve in how it speaks, works, and cares for its people.
Professional language, modern environments, fair pay, education, and a sense of pride in quality will redefine automotive careers as essential, respected, and rewarding.

Jake Sorensen, McNeil’s Auto Care in Sandy, UT. Listen to Jake’s previous episodes HERE

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

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• The Aftermarket Radio Network: https://aftermarketradionetwork.com/
• Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
• Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
• Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
• The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
• The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/
• Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, NAPA TRACS, and Today’s Class

Recorded at Vision Hi-Tech Training & Expo 2025, discover the transformative power of apprenticeship programs in the automotive industry. Learn about the success stories, effective strategies, challenges, and the importance of mentoring in training the next generation of automotive technologists.

Jake Sorensen and Zach Coccimiglio, McNeil’s Auto Care in Sandy, UT. Listen to Jake’s previous episodes HERE

Bill Weaver, NAPA Autotech Trainer. Listen to Bill’s previous episodes HERE

Show Notes:

• Watch Full Video Episode
• Vision Hi-Tech Training & Expo: https://visionkc.com/
• Introduction to the Episode (00:00:00)
• Apprentice Programs Discussion (00:01:06)
• NAPA Apprentice Program Development (00:02:10)
• Mentorship in Apprenticeship (00:03:30)
• EV Training Center Experience (00:03:49)
• Motivation Behind Rapid Progress (00:05:35)
• Learning and Application (00:06:04)
• Self-Motivation and Accountability (00:08:01)
• Discipline in Apprenticeship (00:08:19)
• Recruiting for Apprenticeships (00:10:16)
• Management Support for Apprenticeships (00:10:56)
• Apprenticeship Program Structure (00:11:54)
• Challenges in Apprenticeship Programs (00:12:26)
• Investment in Apprenticeship (00:12:47)
• Importance of Trade Schools (00:16:27)
• Challenges in Hiring (00:16:39)
• Reality of Pay Expectations (00:18:39)
• Recruitment Challenges (00:20:36)
• Understanding Career Interests (00:22:26)
• Industry Challenges (00:23:30)
• Apprenticeship Experience (00:24:34)
• Training Structure (00:25:06)
• Learning Through Teaching (00:25:41)
• Program Development Success (00:26:38)
• Identifying Potential Apprentices (00:28:12)
• Early Assessment of Fit (00:29:58)
• Mentoring Role (00:31:27)
• Apprenticeship Perspectives (00:33:14)
• Mentor Rotation Benefits (00:35:24)
• Training Opportunities (00:36:44)
• Unicorns in the Industry (00:38:39)
• Call to Action for Shop Owners (00:40:29)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

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-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Show Notes

• Watch Full Video
• Download Flyer: ‘Automotive Careers Happen Here’
• The challenges of finding qualified applicants (00:03:33) Jake discusses the difficulties his shop faced in finding suitable applicants for their apprentice program.
• The importance of communication skills (00:05:24) Jake talks about the struggle with communication and the need to adapt to the communication style of the younger generation.
• The strength of written skills in the younger generation (00:07:26) Jake highlights the writing skills of the younger generation and how they excel in written communication compared to verbal communication.
• The challenges of practical skills (00:08:35) The lack of practical skills among the younger generation and the need to walk them through basic tasks.
• The lengthened early stages of apprenticeship (00:10:54) The early stages of apprenticeship now take longer due to the need to teach every step from the ground up.
• Knowing when to let go of the wrong fit (00:14:12) The importance of recognizing within 30 to 60 days if an apprentice is the right fit and being willing to let go if they are not.
• Recruiting through word of mouth (00:17:23) Discussion on the challenges of recruiting individuals interested in working with their hands and fixing cars.
• Teaching soft skills in apprenticeship programs (00:18:37) Exploring the need to incorporate soft skills training into apprenticeship programs and bridging the gap between technical and communication skills.
• Breaking the barrier to entry for tools (00:21:26) Explaining how McNeil’s Auto Care helps apprentices with tool acquisition through providing a shop cart, toolbox, tool credits, and a tool allowance.
• The challenges of apprenticeship programs (00:26:43) Discussion on the time and effort required to build a technician through an apprenticeship program.
• Apprenticeship vs College (00:27:05) Comparison of the value and hands-on experience gained through an apprenticeship program versus attending college.
• The role of a mentor in the shop (00:28:10) The difficulties and balancing act of being a mentor while still working on cars in the shop.

Thanks to our Partner, NAPA Auto Care

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

Connect with the Podcast:

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Watch Episode HERE

Jake Sorensen, 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All-Star technician of the year. Shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT Listen to Jake’s previous episodes HERE

Chris Chesney, Training and Organizational Development, Repairify. Chris’ previous episodes HERE

Derek Kaufman, Managing Partner, Schwartz Advisors, President of C3 Network. Listen to Derek’s previous episodes HERE

Show Notes:

• Looking up and reading service procedures is already a must, but even more so as technology advances.
  • Example: ADAS systems now require calibrations when performing repairs like an alignment or bumper cover removal. If you change a headlight assembly that requires bumper R&R, you may need to perform a radar calibration. The only way to know for sure is to read service information.
• Reading technical information/technical reading skills- much different than reading newspaper or Facebook posts, a book etc.
• Evelyn Wood speed reading course- reading with purpose
• An explosion of information- computing power for all industries 
• 2022 captures over a trillion data points that will be aggregated to provide insights
• AI- mining data for trends
• Diffusion of innovation curve- 17+ years for EV’s
• We have expected Technicians to be masters of everything. 
• Many better diagnostic technicians are inefficient at R&R and do not enjoy it.
• Shift mindset to a technology industry
• Even today, electric vehicles account for 18% of new vehicles sold, and those won’t be in our bays tomorrow.
• By 2030 the population of vehicles in operations, over 300 million, and only 8% will be electrified.
• Get ready, or some other service industry will beat you to the punch
• How are you presenting your shop to the public?
  

Thanks to our Partners Shop-Ware and Delphi Technologies

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com

Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

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Aftermarket Radio Network

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Important Books

Support our partners:

How do we prepare for the future? In this episode listen to the insights from the perspective of a shop owner, technician, instructor, COO, and trainer. Times have changed, so how do we get the younger generation passionate about our industry and our high-tech vehicles? What does the future of ADAS and electric vehicles mean to the aftermarket?

Watch the Episode on YouTube

Sam Craven, The Garagisti, Houston, TX. Listen to Sam’s previous episodes HERE

Jake Sorensen, 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All-Star technician of the year. Shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT Listen to Jake’s previous episodes HERE

Bill Weaver, NAPA Auto Care Trainer

John Gardner, ASE Master Certified Technician & Instructor at Chipola College and is a Television Host on the popular shows Tech Garage & Motorhead Garage.

Jack Curran, G & C Tire and Auto Service, two locations, Chantilly and Manassas, VA. Listen to Jack’s previous episode HERE

Key Talking Points

• Shops will have to start raising their own entry-level tech…. Shadowing and Mentoring will have to become part of the training program
• You must have a relationship with your local schools
• “You can’t build on sand, you need a foundation” be safe and have integrity with the vehicle. Cleaning bathroom, cleaning the floors etc
• How do you get people to fall in love with cars and the process of automotive repair? Less passion for ‘cars’ but they want to learn and be without debt. It’s about relationships and people. 
• From fuel injection to ABS. VVT, turbo, and stability control to ADAS technology has always advanced. Can we learn from recent past experiences to prepare (when to purchase equipment, train our people, market to the public)
• Keep up to date- what you “know” or have heard in the past may not be true today. All vehicles have a static calibration process performed when they are manufactured, which will not change. Dynamic creates a liability concern since vehicles need to be driven when the ADAS systems are not calibrated. Dynamic calibration can be difficult with weather, and road conditions.

Connect with the Podcast

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partners:

More Time. More Profit. Shop-Ware Shop Management getshopware.com

Key Talking Points

• Dealership “trains” customers that they need to have their car serviced at the dealership.
• Let the service speak for itself
• The warranty on repairs is only 12 months/12,000 miles, some imports have just upped the warranty to 24 months/24,000 miles- independents can offer 3 years 36,000
• Offering better product as a whole-perception of professionalism (atmosphere/waiting area/website/exterior etc)
• “Let us be your Google.”
• Developing lifetime customers- personal touch and building trust
• Offering convenience- loaner vehicles, pickup and delivery services to our customers at no cost, Uber and Lyft rides
• We use the best quality OEM parts. 
• We offer a touchless service that uses a secure online payment portal as well as an outdoor lockbox system.

Connect with the show:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partners:

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few?

Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day.
Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop.  Visit www.getbroadly.com/chat to learn more.

The Panel

Jake Sorensen, McNeil’s Auto Care, Sandy, UT 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All-Star technician of the year. He is an ASE Master technician with L1,2 and 3 advanced level certifications. He is the shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT where he helped develop an apprenticeship program that is registered with the U.S. Department of Labor. This program has graduated several high-performing automotive technicians and was used by NAPA Auto Care as a template for their automotive apprenticeship program. Jake also developed the curriculum for an automotive course that he teaches at an adult education high school. Listen to Jake’s previous episodes HERE

Jorge Gilligan, Revolution Motor Works, Finksburg, MD Listen to Jorge’s Episodes HERE.

Jon Kloosterman, Director of Operations WestSide Auto Group, Zeeland, MI, 3 Locations. Jon started in the Automotive Industry in 2008 as a General Service Technician for Westside Auto Group. In 2012 he became a full time Service Advisor as Westside Auto Group expanded their original location from 3 to 7 bays. He has been part of Westside Auto Group’s growth process holding Manager positions in multiple locations. In 2020 he became the Director of Operations for what is now a 3 location operation that serves communities in West Michigan. He holds multiple ASE Certifications and has had the opportunity to serve on multiple different panels in West Michigan’s Independent world. Listen to Jon’s Episodes HERE

Jake Sorensen- 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All-Star technician of the year. He is an ASE Master technician with L1,2 and 3 advanced level certifications. He is the shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT where he helped develop an apprenticeship program that is registered with the U.S. Department of Labor. This program has graduated several high-performing automotive technicians and was used by NAPA Auto Care as a template for their automotive apprenticeship program. Jake also developed the curriculum for an automotive course that he teaches at an adult education high school. Listen to Jake’s previous episodes HERE

Listen to Part 1 HERE.

Key Talking Points

• How do you keep technicians happy? Pay attention to why they left their job in the interview process. Pay isn’t the only factor. What is the work environment? What are the opportunities? How is the equipment inventory and is it updated? Consider simple things like a stocked fridge for your technicians. Your break room doesn’t have to be newly built- provide a clean table and some comfortable chairs.  Painting the bathroom to make it look fresh also makes a difference
• Training- offer different variety of training so it works for them
• What is the next step for master techs? Everyone wants to work toward something. Move into diagnostics. Pay needs to reflect technicians continuing to progress and advance. Labor rates also need to continue to rise. 
• Dedicated diagnostic technician- separation of mechanical and diagnostics technicians. A diagnostic-specific technician needs to constantly be training to stay ahead. “A Tech” is superb with mechanical skills and can do light diagnostic work. 
• Diagnostic bays- Customers have a preconceived notion that a computer plugs into the car and tells tech what is wrong. Consider taking them to an area with diagnostic tech to show the customer the technology invested into diagnostics. Monitor total shop production instead of where it came from- diagnostic tech won’t be “most efficient” compared to “A Techs.” 
• Team events- BBQ’s, annual boating trip, bowling, Christmas party with spouses and family
  
• Thanks to Jake Sorensen for his contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode is segmented by Series HERE.
• Key Word Search HERE.

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Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy me a coffee

Since 1989 TRACS has been the industry’s leading shop management system. And in the last 30 years it’s gotten better and better. Today TRACS Enterprise offers even more of the features AutoCare Center owners want—things like a powerful interactive scheduling calendar, faster and streamlined work flow, plus streamlined parts ordering and purchasing options. And there’s more—Punch-out to Mitchell ProDemand, mobile VIN capture, and multi-shop capabilities. That means you can count on TRACS Enterprise to help drive your success today and well into the future.

Learn more about TRACS Enterprise and the hundreds of other benefits the NAPA family has to offer. Talk with your servicing NAPA store or visit www.NAPAAutoCare.com.

Jake Sorensen- 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All-Star technician of the year. He is an ASE Master technician with L1,2 and 3 advanced level certifications. He is the shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT where he helped develop an apprenticeship program that is registered with the U.S. Department of Labor. This program has graduated several high-performing automotive technicians and was used by NAPA Auto Care as a template for their automotive apprenticeship program. Jake also developed the curriculum for an automotive course that he teaches at an adult education high school. Listen to Jake’s previous episodes HERE

Key Talking Points

• How & why start building an apprentice program- Call it a Tech shortage or a shortage of qualified Techs either way almost every shop is looking for at least one technician right now. Set your shop apart by offering an apprenticeship. Quality Technicians are more likely to accept a job offer when they see the shop has a commitment to training. Training becomes contagious for everyone in the shop
• Use a program that is already available.
• Incorporate pay- This is not an internship, make sure pay increases as they progress and hit milestones. Take advantage of all learning styles available to you. Some learn better through videos others through in-person or hands-on. Use every option.
• Finding apprentices- schools, running a local ad for an apprenticeship. Look for someone who has been at previous employment for a significant amount of time. “No previous experience necessary”
• Finding the right mentor and the time to do so- Qualified technician. The right personality and compensated accordingly. Willingness to share, help and learn. Doesn’t have to be the most seasoned veteran in the shop.
• In House training- Offer training specific to your shop’s needs- evening vs day, offer variety to meet everyone’s needs and preferences. Share case studies with everyone- discuss issues and how it was resolved. Answer questions about it.
• Who will instruct? You or your lead Tech if that is an option. You will learn the topic better than anyone when you research to teach. Ask your local mobile techs. Check with your parts distributors. If you cannot find an option, use recorded training and play on a large screen
• Make it as enjoyable as possible- Close the shop a little early. Give away prizes. Provide food
• Thanks to Jake Sorensen for his contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode is segmented by Series HERE.
• Key Word Search HERE.

Be socially involved and in touch with the show:

Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy me a coffee

NAPA AutoCare’s PROimage program makes it easy for you to make the most of the NAPA brand. A PROimage upgrade lets you maintain your shop’s identity as a reliable, locally-owned business while letting your customers and potential customers know you’re partnering with NAPA, the most recognized and trusted name in the automotive aftermarket. AutoCare Centers that have completed a PROimage exterior upgrade enjoy an average 23 percent sales increase during the first year. You can also choose to go PROimage on the interior and transform your customer waiting area from merely utilitarian to warm and welcoming. You can even get a free look by visting www.NAPAAutoCare.com and clicking on the NAPA PROimage link under the NAPA PROimage tab. Of course, the AutoCare site is also the place to go to find out about all the advantages being part of the NAPA family has to offer.

Jason Molinar- Newest Industry Apprentice Graduate at McNeil’s Auto Care

Pete McNeil is a second-generation family-owned business that started out as a Volkswagen specialist. They quickly recognized their potential for all makes and models and expanded their service offerings. During this time, they joined the NAPA AutoCare program, expanded their footprint in the Salt Lake valley and became a pillar in the automotive repair industry.

In 2018 alone, McNeil’s expanded their Sandy location to 16 bays to help accommodate their growing business, training center and partnership with local schools for the continued growth of their apprenticeship program. During this time McNeil’s also took advantage of the Interior ProImage program and remodeled their entire showroom! This included new counters for their 4 Service Advisors, new epoxy flooring, signage, and upgraded comfortable furniture and fixtures! This is truly a place where their customers can relax while having their vehicle repaired.

In addition, Pete opened a 2nd location in Riverton, Utah in May of 2019. Pete is very involved in the community both locally and abroad He is active in the local Church Youth Conference, Angel Hands, which assists people with disabilities.

Very active in youth soccer with contributions and cars washed to raise money for Sparta-United. He has donated time and resources to “Sandy Pride” which helps residents clean up and beautify the city.

Jake Sorensen- 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All-Star technician of the year. He is an ASE Master technician with L1,2 and 3 advanced level certifications. He is the shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT where he helped develop an apprenticeship program that is registered with the U.S. Department of Labor. This program has graduated several high-performing automotive technicians and was used by NAPA Auto Care as a template for their automotive apprenticeship program. Jake also developed the curriculum for an automotive course that he teaches at an adult education high school.

Brad Christianson– NAPA Sales Person

Special Guest Jason Rainey– Vice President, NAPA Auto Care

Key Talking Points

• Jason- from pharmacy to an auto technician Spent 10 years as pharmacy technician out of high school
• Realized he didn’t enjoy his job or looked forward to it anymore
• Always had a love for cars (especially Jeeps) and started learning about how to fix them
• Took a maintenance and light repair class at a local college and loved it
• Saw an advertisement for McNeil’s apprentice program, interviewed for it and received the apprenticeship 
• Larger pool for industryYou don’t need to only focus on hiring out of high school students or someone that has previous experience in the auto industry
• Hire for attitude not skillset- they will learn skill during the programCommitment and willingness to learn qualities
• Napa Apprenticeship Program- built in collaboration with Jake and Pete9 stages, 2-year program with 4 ASE certifications
• National program and approved by Department of Labor
• Receive apprentice tool kit worth $3500
• Register your shop at www.napaautocare.com, resource tab and employee recruitment 
• ROI calculator- customizable with also a gross profit impact chart
• Currently, 451 total registered apprentices participating in the program 
• Mentor- willing to invest time and effortEveryone learns differently and at different paces- it will be a continual learning curve for both mentor and apprentice 
• Shop owner needs to see the benefit for an apprentice program 
• Previous apprentices turning into mentors 
• Unrealized revenue When Jason was completing stage 7/9 during the program the profit for the shop in that category was 13K
• 2021 Jason has generated 47K on his own first two months
• Family sacrificesWorking 2 jobs at the start of the program with a newborn at home
• Was rewarded with hard work and could quit the second job after a few months
• AdviceTake advantage of the training (free and paid)
• “Pizza night” weekly during virtual Vision training
• There isn’t a technician shortage, there is a shortage of qualified technicians 
• Takes 2 years for apprentice graduate to complete the program so keep the cycle going
• Learning doesn’t stop after 2 years- continue training, career-pathing and goal forecasts 
• Learning is contagious- other seasoned technicians at the shop realize they need to continue learning as well 
• Grows individuals and families
• A special thanks to Jason Molinar, Jake Sorensen, Pete McNeil, Jason Rainey and Brad Christianson for their contribution to the aftermarket.
• Books Page HERE
• Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes.

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This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

Pete McNeil is a second-generation family-owned business that started out as a Volkswagen specialist. They quickly recognized their potential for all makes and models and expanded their service offerings. During this time, they joined the NAPA AutoCare program, expanded their footprint in the Salt Lake valley and became a pillar in the automotive repair industry.

In 2018 alone, McNeil’s expanded their Sandy location to 16 bays to help accommodate their growing business, training center and partnership with local schools for the continued growth of their apprenticeship program. During this time McNeil’s also took advantage of the Interior ProImage program and remodeled their entire showroom! This included new counters for their 4 Service Advisors, new epoxy flooring, signage, and upgraded comfortable furniture and fixtures! This is truly a place where their customers can relax while having their vehicle repaired.

In addition, Pete opened a 2nd location in Riverton, Utah in May of 2019. Pete is very involved in the community both locally and abroad He is active in the local Church Youth Conference, Angel Hands, which assists people with disabilities.

Very active in youth soccer with contributions and cars washed to raise money for Sparta-United. He has donated time and resources to “Sandy Pride” which helps residents clean up and beautify the city. Look for Pete’s other episode HERE.

Jake Sorensen is the 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All Star technician of the year. He is an ASE Master technician with L1,2 and 3 advanced level certifications. He is the shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT where he helped develop an apprenticeship program that is registered with the U.S. Department of Labor. This program has graduated several high performing automotive technicians and was used by NAPA Auto Care as a template for their automotive apprenticeship program. Jake also developed the curriculum for an automotive course that he teaches at an adult education high school. Look for Jake’s other episode HERE.

Mike Davidson is from Parkway Automotive in Little Rock, Arkansas, been in the industry for more than 30 years and a business owner for over 18. Mike is an AMI graduate, an ASE Master Technician, he belongs and contributes to Elite Worldwide and was recognized as the Arkansas NAPA/ASE tech of the year seven years in a row. He’s been doing radio and TV over the last fifteen years talking ‘service’ in Little Rock. Mike helped start the Little Rock chapter of ASA and is currently an officer. Look for Mike’s other episode HERE.

Key Talking Points:

• Fact of life: You will either sell your shop or close your shopAn apprentice plan with a culture of learning will help you when selling your shop because you have a culture of learning
• An apprentice program adds value to your shop especially a Department of Labor approved plan 
• There is no easy button to put a strong apprentice program into playYou must invest time, energy, and money
• End result is well worth it
• The Pandemic has brought changes to education and lab work
• Having your own apprentice program puts the lab right inside your shop
• Apprenticeships will seed your bench as the need for quality technician arises because the recruitment and competition for technicians rises
• Mike Davidson created an apprentice program 10 years ago and created a company to support it. His program of DOL approved.
• Pete McNeil and Jake Sorenson created their own apprentice program and it was picked up by NAPA nationally.
• Motivating the new generation of technicians through an apprentice program should include incentives along the way. Rewards for the learning and the time invested. 
• The rewards are great when you pour your heart into growing talent
• Mike, Pete, and Jake have learned a lot
• 75% of auto repair happens at the independents
• The need for technicians has never been greater
• There have been many shops that closed including dealers. The number of bays has reduced yet there is a large demand for technicians
• Shops are becoming ruthless at finding techs which is the reason to grow your own with an apprentice program
• There is a cost to do an apprentice program
• Stat: One technician should be able to produce about $30,000 per month out of a bay
• Mike goes through the math and how you can get your suppliers involved in your apprentice program
• Autocare:: 81 Million auto’s on the road 16 years and older (2021) and this number continues to grow
• A technical college with four semesters equals 281 eight hour days. ASE requires 508 eight hour days on the job for a single certification can he issuesWith an apprentice program at the end of two years, you’ll have your time and your ASE certifications
• When sitting down with an apprentice and/or their family, you have to show a road map and viability for a job and certifications, a clear path
• The apprentice18 years of age
• High school or GED
• Have a valid driver’s license 
• Must submit to illegal use of drug test under the DOL program
• Complete an application
• Agree to follow guidelines
• They must fit your culture
• Look for the right skill sets and you will teach them attitude and fitting into your culture
• Competency levels can bring different stages of compensation
• Picking the right mentor is very criticalIt may not be the longest-tenured technician
• Provides ‘giving back’ and a sense of belonging
• Someone willing to change a life 
• At least 5 years experience in the field
• At your shop for at least a year
• Good communication skills
• They must care about other people  
• They will teach how you want cars repaired and how to diagnose
• Look at the pay program together and the ROI
• You can build a smart program with an open mind and communication
• The mentor should not feel like they are taking a step backward
•  The average time it takes to replace an employee is 42 days. It is costly
• An apprentice program will create a culture of learningThe other staff members will elevate themselves 
• There are technical schools and many know about them, HOWEVER, not many know that there are apprentice programs.We must aggressively promote and create apprentice programs.
• A great place to find apprentices is the home school industry.The parents would know if their student is mechanical.
• Connect with them on Facebook
• There is a cost and Mike has complete spreadsheets to show you how to justify the program.
•  You keep a spreadsheet on cost per hour to apply to your state for grants.Every state has a different amount of money available.
• You must have a cost per hour to show them
• Grants are reimbursement. They pay you behind not upfront
• This is why the mentor cost per hour is critical
• All grant programs will ask for cost per hour which is why you need a spreadsheet to produce the number
• Share the cost of the mentor and apprentice with them to let them see your investment and your recovery. 
• Insutryessentials.netThe website has resources for mentors and apprentices.
• Agreements
• Cost per hour spreadsheets 
• You can run ads for apprentices  Source: nextdoor.com
• Home school community
• There are people who want to get involved in our industry
• Respect the wage and hour laws of your state

Link to Powerpoint used in this presentation: HERE

Link to Mike Davidson’s Industry Essentials. Info on apprentice program: HERE

Email Mike Davidson HERE

Resources:

• Thanks to Mike Davidson, Pete McNeil, and Jake Sorenson for their contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode is segmented by Series HERE.
• Key Word Search HERE.
• Link to other apprentice podcasts:
• RR 335 Build Your Own Apprentice Program – Dwayne Myers
• RR 482 IGONC Apprentice Program. Three Students Speak.
• FTR 064 – Mike Davidson. Find Your Apprentices
• RR 383 – AAPEXedu 2018 – Road to Great Technicians – Roundtable
• THA 087 – Automotive Career’s Start in High School and in the Home
• FTR 007 – Matt Fanslow – Integrate the Malleable Young Apprentice Into Your Shop
• RR 353 – Kyle Holt – S/P2 – Helping Entry Level Technicians Enter and Stay in the Industry

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As a member of the NAPA family, AutoCare Center owners can take advantage of the NAPA National Health Program from the NAPA Insurance Center. This “NAPA only” program gives you and your employees access to national “large group” rates on medical insurance with premiums discounted up to 30 percent. These rates are based on the collective purchasing potential of 22,500 NAPA locations including both NAPA AUTO PARTS stores and NAPA AutoCare Centers.

The NAPA Insurance Center can help you with a variety of other insurance benefits too. For more information about The NAPA National Health Benefits program as well as all of the insurance benefits available to your AutoCare Center and your employees, visit the NAPA Benefits Center, at www.napabenefitscenter.com or call the NAPA Benefits Center at 844-627-2123.

Pete McNeil is a second-generation family-owned business that started out as a Volkswagen specialist. They quickly recognized their potential for all makes and models and expanded their service offerings. During this time, they joined the NAPA AutoCare program, expanded their footprint in the Salt Lake valley and became a pillar in the automotive repair industry.

In 2018 alone, McNeil’s expanded their Sandy location to 16 bays to help accommodate their growing business, training center and partnership with local schools for the continued growth of their apprenticeship program. During this time McNeil’s also took advantage of the Interior ProImage program and remodeled their entire showroom! This included new counters for their 4 Service Advisors, new epoxy flooring, signage, and upgraded comfortable furniture and fixtures! This is truly a place where their customers can relax while having their vehicle repaired.

In addition, Pete opened a 2nd location in Riverton, Utah in May of 2019. Pete is very involved in the community both locally and abroad He is active in the local Church Youth Conference, Angel Hands, which assists people with disabilities.

Very active in youth soccer with contributions and cars washed to raise money for Sparta-United. He has donated time and resources to “Sandy Pride” which helps residents clean up and beautify the city.

Jake Sorensen is the 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All Star technician of the year. He is an ASE Master technician with L1,2 and 3 advanced level certifications. He is the shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT where he helped develop an apprenticeship program that is registered with the U.S. Department of Labor. This program has graduated several high performing automotive technicians and was used by NAPA Auto Care as a template for their automotive apprenticeship program. Jake also developed the curriculum for an automotive course that he teaches at an adult education high school.

Alexia Murphy is Program Specialist, Department of Workforce Services, State of Utah

Key Talking Points:

• Sustainability- Without a program, there “will not” be enough technicians for the independents to be able to compete, or grow in this industry.
• By 2026 we are going to need 46,000 additional technicians (Bureau of Labor Statistics)
• Less coming into the trade
• You cannot afford to take your ‘lead’ technicians to teach a new member of the team
• You need a roadmap and an officially approved apprentice program to support a mentor, training and a career path
• (Jake Sorensen) Benefits from apprenticeship program Common questions:
• How much will it cost me?
• Answer: How much are you losing by not having enough technicians? That number far exceeds the cost of training. Also, the program is not as expensive as most believe. On average, an apprentice will start producing more revenue than the cost of their employment and training within three months!
• What if I train and invest in someone, and they leave?
• Answer: If you: choose the right candidate, offer free training, assist with tool purchases and treat them well through their apprenticeship, they will appreciate what you have provided and stay around for the long haul. McNeil’s still employs all three of the technicians that graduated from their program.
• Maybe more importantly, what if you and every other shop owner sits back and does nothing?It is important to remember that if you lose an apprentice to another shop, that shop is no longer looking for a technician, which may free someone up for you.
• Department of Labors throughout the country is willing to help for employer and apprentice by providing moniesStates vary. Meet with then and ask them questions and show them your program
• Skilled trades are advertising to bring in young people into their industry through apprentice programs.
• Not every candidate will work outA big problem is communication
• Every other week you need a sit down to review and talk about the next two weeks.Discover if the training methods are working
• If you find the right candidate, it will work
• Apprentice vs 2-year collegeStudent loan debt
• Tool investment
• Not as much hands on as in shop
• Schools let them know that when they enter the job market they can get top pay
• Some schools do not have the latest equipment
• Many counselors are naive about the industryWe must get involved and change the perception
• Their supplier, NAPA, is providing incentives along the way. Toolbox, tool credit.
• Incentives (rewards) for the apprentice to earn
• Just because you are providing free training, they still have rent, car payments, food. They have a life. Create incentives along the way to keep them motivated and engaged while they are growing their skillsHelp shape their attitude for our trade
• Departments of labor can help you find training
• Need a technician. Start with an apprentice.
• There is no silver bullet to growing technicians.There will be an investment.
• We must get involved with our community and department of labor.
• Share your success story
• STARTFind a group to help you. Example NAPA has this programThere is also a program from the IGONC in North Carolina and many others.
• Look at an apprentice program as a shop tool, a recipe for success
• Contact (reach out) to your Department of Labor
• Look for your candidate by advertising.Jake’s inbox was flooded with applicants.
• Look for key indicators for holding a job even if not paid shadowing type of experience
• Their apprentice program has spiked ASE certifications among their technicians
• The program is broken into 9 stages over two years.  Requirements along the way
• Training classes, virtual, leader-led
• Demonstrations from equipment people
• Online video’s
• Be sure you have an LMS (learning management system) to help track the progress
• There is a competency section
• They must their mentor that they learned and can do the tasks that they learned
• The quality of work in the shop improved because they are a teaching center
• An apprentice is like a doctors residency to earn certification  
• Jake Sorensen: We all need to buy into certifications.
• ASE is a very valuable resource for our industry to separate the professionals from the DIY’ers. You cannot become an electrician or a plumber just because you helped a friend or family member on a home project. Yet we accept that exact same experience in place of certification in our industry all the time. Apprenticeships help force up and coming technicians to become certified.I hear people all the time say “I’ve known plenty of ASE Master Techs that don’t know what they are doing and plenty of really good mechanics that just can’t pass a test,” Well I can tell you I have seen it the other way a whole lot more. I know we like to compare ourselves to the medical profession quite a bit. Would you go to a doctor or see a Nurse that was not certified just because they couldn’t pass a test? Not a chance, so why are we so willing to accept that excuse from our professionals? 
• Pete has been tracking his apprentice program for four years and has numbers that show a growth in sales from the training and team approach to share work and build the next generation.
• Other episodes on Apprentice ProgramsRR 335 Build Your Own Apprentice Program – Dwayne Myers
• RR 482 IGONC Apprentice Program. Three Students Speak.
• FTR 064 – Mike Davidson. Find Your Apprentices
• RR 383 – AAPEXedu 2018 – Road to Great Technicians – Roundtable
• THA 087 – Automotive Career’s Start in High School and in the Home
• FTR 007 – Matt Fanslow – Integrate the Malleable Young Apprentice Into Your Shop
• RR 353 – Kyle Holt – S/P2 – Helping Entry Level Technicians Enter and Stay in the Industry

Resources:

• A special thanks to Pete McNeil, Jake Sorensen, and Alexia Murphy for their contribution to the aftermarket.
• Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode segmented by Series HERE.
• Key Word Search HERE.

Buy me a coffee

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

This episode is brought to you buy Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com