Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today’s Class

Dive into the latest trends in the automotive industry, including capital allocation, AI integration, customer service evolution, and challenges with parts availability. Featuring industry thought leaders Jason Stretch, Scott Brown, Chris Jones, and Seth Thorsen, this discussion covers how shops can navigate financial hurdles, embrace new technologies, and enhance their customer experience.

Show Notes

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Auto-Fix Auto Shop Coaching

Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

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Imagine a group of shop owners that get together to have local training for their area. They aren’t concerned with the competition between each other or the poaching of their technicians. Believe it or not, it is happening in Florida with FASTT (Florida Automotive Service Technician Training). Jason Stretch has a passion for training and created this group for technicians to acquire real-world information that can be applied immediately. Find out how FASTT is elevating our industry’s training and gain insight on how you could apply it to your area.

Jason Stretch, Legendary Automotive & Truck Service, Fort Myers, FL, FASTT

Jason Labonte, Regional Production Manager, Legendary Automotive & Truck Service

John Forro, Electron John

Kellyn Karr, Karr Automotive

Key Talking Points

• The Mission of FASTT is to produce automotive repair training courses and information for the automotive aftermarket, providing current and future shop owners and repair technicians with the highest level of technical training available. FASTT’s goal for its course participants is to acquire the necessary skill set they seek and to apply those skills in a competent manner due to their training. FASTT produces automotive technician training through instructor-led courses, technical training manuals, and other media, with a commitment to continually update this training to stay in step with ever-changing automotive technology.
• The vision is these events happening all over the state of Florida and all over the country where shop owners are caring enough to get industry, the most relevant current industry training delivered at their shop to their staff. and at the same time, opening it up to technicians from around the state and the country
• The technicians get their first experience of in-depth training 
• Why would your technicians leave? If they’re getting the training, they’re getting taken care of
• There is training that is from parts vendors, tool, equipment, vendors and etc.
• There are all these reasons not to train, and it’s not just technicians that need training; we’ve got salespeople that need training. We have shop owners that also need training. 
• You need to train your technicians, especially with the new and high tech equipment

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Important Books

Check out today’s partners:

Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR.

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com

What’s the first step to hiring Rock Stars? It starts with the ad. A cookie-cutter ad with buzzwords will only get you so far. Instead of writing the ad from your perspective, step into the shoes of the position you are looking to fill … you may have done that job yourself. Did you ever think that you should be writing the ad for the spouse of the job position? It costs thousands of dollars to hire the wrong person.  Get ready to get a handful of ideas in this episode, to help in your hiring goals.

Watch the Episode on YouTube

Maylan Newton, ESI- Educational Seminars Institute, is a business coach, trainer and industry speaker. Previous Episodes HERE

Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE

Jason Stretch, Legendary Automotive & Truck Service, Fort Myers, FL. Jason’s previous episodes HERE

Key Talking Points

• Write the ad for the spouse, not the technician. The spouse will be your biggest advocate. We have to take the viewpoint of “What’s in it for me” rather than “What’s expected of me.”
• “Be diligent, not desperate.”
• “It costs thousands of dollars to hire the wrong person.”
• Everyone you’re looking for, there are also other people searching for them too
• “Our industry is the definition of insanity,” running the same ad, treating people the same way.
• Become a destination employer, not stop on their way to success
• Setting expectations when hiring- one size doesn’t fit all 
• Learn how to read people and get good at interviewing- it requires practice 
• Get business cards for your team
• Admiration cuts through antagonism. Top talent in this industry has felt underappreciated for a long time. There can be an antagonism coming from really good people, NOT because they are naturally antagonistic but because we have created an environment where they feel like they have to fight.
• Taking time to Qualify, are they truly a unicorn?

Connect with the Podcast

Aftermarket Radio Network

Subscribe on YouTube

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Become an Insider

Buy me a coffee

Important Books

Check out today’s partners:

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com

Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

We all know that there’s a shortage of workers for mostly all businesses in all industries because of the great resignation. As a shop owner, how are you attracting the best technicians? Are you promoting your culture and the opportunity to work in your business? Wouldn’t it be nice to know what is important to technicians? What are they looking for in a shop, and do you offer it? Jimmy Alauria and Jason Stretch discuss the results of a recent technician survey that might surprise you. And how the value of the survey shapes the ads that attract superstars.

Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE

Jason Stretch, Legendary Automotive & Truck Service, Fort Myers, FL

Key Talking Points

• Marketing works when you’re communicating and saying the right things to the right people
• Getting into the technician’s head and find out what they’re thinking- utilize the tool trucks and trainers 
• 47% of technicians said their number one goal is to: increase their skills or ability. 
• 20% said the reputation of the shop is what motivated the technician to choose the shop, second at 16% said was the environment of the workplace
• Technicians were feeling that they should make 60, 80, $120,000 a year, that they should have the skill set that goes along with getting paid that money.
• Technicians want training- earn to learn
• Over 70%% want live and in-person training
• Technicians want a team culture that starts during the hiring process
• How far are you willing to travel? 20-40 miles
• FASTT- Florida Automotive Service Technician Training Facebook group. Provides support to technicians.
• Find the Survey- www.winningautoshops.com

Connect with the Podcast:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partner:

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com