You searched for "craig noel" - Remarkable Results Radio https://remarkableresults.biz/ Automotive Repair Business Success Stories Thu, 14 May 2026 14:19:24 +0000 en-US hourly 1 https://remarkableresults.biz/wp-content/uploads/2020/05/cropped-site_icon-32x32.jpg You searched for "craig noel" - Remarkable Results Radio https://remarkableresults.biz/ 32 32 The Rise of the Specialist: Redefining Automotive Professionalism [THA 485] https://remarkableresults.biz/remarkable-results-radio-podcast/a485/ Fri, 15 May 2026 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a484/

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

Host Carm Capriotto is joined by shop owners Craig Noel, Brett Beachler, and Tom Palermo for an important discussion on how “The Rise of the Specialist” is moving from idea to implementation inside automotive repair shops across the industry. Written by Carm Capriotto, “The Rise of the Specialist” is a growing movement and declaration designed to elevate the language, image, professionalism, and culture of the automotive service industry.

In this episode, the panel shares how they are actively implementing “The Rise” within their own businesses, from changing terminology and redefining job titles to elevating customer communication, shop presentation, and team culture. The conversation highlights the real-world challenges and successes of shifting away from outdated labels like “mechanic,” “wrench,” and “technician” and embracing the more professional and accurate title of “specialist.”

Carm explains that this movement is more than a branding exercise; it is a professional evolution aimed at helping the industry better reflect the expertise required to service today’s highly advanced vehicles. Modern automotive professionals are diagnosticians, calibration experts, technology specialists, and problem-solvers operating in one of the most sophisticated skilled professions today.

Throughout the discussion, the shop owners explain how adopting the language and principles of “The Rise” has strengthened team pride, improved customer trust, and helped create a more professional identity within their organizations. The panel also explores how service advisors play a key role in communicating the value of diagnostics, testing, and specialist-level expertise to clients in a way that builds understanding and confidence.

The episode draws powerful comparisons to professions like medicine and culinary arts, emphasizing that automotive specialists deserve the same respect given to highly trained experts in other industries. Just as chefs and medical specialists earn recognition through mastery and continuous education, today’s automotive professionals must also be seen as specialists whose expertise protects the safety and reliability of every vehicle entrusted to them.

“The Rise of the Specialist” has already gained momentum throughout the industry. Carm’s signature keynote, The Rise of the Specialist, has been delivered to influential audiences across North America, including the ASE Board of Governors, Ford Motor Company, and hundreds of forward-thinking automotive professionals.

What You’ll Learn

  • Why “The Rise of the Specialist” was created and what it represents
  • How shop owners are implementing “The Rise” in their businesses
  • Why the industry must move beyond outdated titles like “technician” and “mechanic”
  • How language shapes customer perception, professionalism, and team culture
  • The role service advisors play in explaining specialist-level diagnostics and repairs
  • How hospitality, presentation, and communication strengthen customer trust
  • Why this movement can help attract the next generation of automotive professionals

This episode demonstrates that “The Rise of the Specialist” is no longer just a concept; it is becoming a real cultural shift within the automotive industry. By adopting language that reflects expertise, elevating professionalism throughout the customer experience, and embracing the identity of the specialist, shop owners are helping reshape how the industry sees itself and how the world sees it.

Download ‘The Rise of the Specialist’: https://remarkableresults.biz/rise
Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE
Brett Beachler, Beachler’s Vehicle Care & Repair, Peoria, IL. Listen to Brett’s previous episodes HERE
Tom Palermo, Preferred Automotive Specialists in Philadelphia, PA. Tom’s previous episodes HERE
Thanks to our Partner, NAPA TRACS
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Thanks to our Partner, Today’s Class
Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/
Thanks to our Partner, KUKUI
Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/
Thanks to our Partner, Pit Crew Loyalty
You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/
Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

]]> Building a Foundation to Prevent Employee Turnover [THA 461] https://remarkableresults.biz/remarkable-results-radio-podcast/a461/ Fri, 28 Nov 2025 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/a459/

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

Craig Noel, Nicole Bennecoff, and Brad Updegraff share actionable strategies for reducing turnover and creating workplaces where employees genuinely want to stay. Their discussion focuses on hiring for culture, adapting to generational expectations around flexibility, and investing personally in the people who make the business run.

Turnover Prevention Starts in the Interview

Preventing turnover begins long before a new hire steps into the shop. The panel emphasized hiring for culture above all—seeking candidates who align with the organization’s values and want to contribute to its long-term success.

Key hiring insights:

  • Culture Fit Over Experience: Skills can be taught; mindset cannot.

  • Process Buy-In: Especially with experienced technicians, owners must clearly communicate that systems are established and expected to be followed. A growth mindset is crucial.

  • Onboarding & Accountability: Culture discussions start on day one. Many shops rely on a 30–60 day check-in period and a 90-day probation window to evaluate behavior, process adoption, and overall fit.

Retention Is Personal

Retention isn’t one-size-fits-all. Owners must prioritize people and culture over production, recognizing that different employees are motivated by different things.

Personalized retention strategies:

  • Emotional & Financial Support: Small gestures—like a quick text of appreciation or helping a young technician with a bill—can make a big difference.

  • Flexibility & Work-Life Balance: Today’s workforce highly values family and personal time. Supporting employees during life moments becomes part of the shop’s culture.

  • The Collective Mindset: Including employees in the shop’s vision builds loyalty. Asking why they stay—or what might cause them to leave—helps uncover individual needs.

Meaningful recognition practices:

  • Use the Language of Careers: Refer to the industry as a career, not just a job or trade.

  • Badges of Honor: Display certifications, achievements, and bios where customers can see them, reinforcing pride and professionalism.

  • Internal Recognition Systems: Performance teams, quarterly newsletters, and other internal celebrations highlight personal and professional wins.

Managing Departures With Grace

Not all turnover is negative. The panel stressed that when separations happen, they should be handled with empathy, effort, and transparency.

  • Remaining staff notice—and appreciate—when leadership goes above and beyond before making a final decision.

  • Often, those who leave for “greener pastures” return, recognizing the strength of the original culture.

Preventing turnover means recognizing that every employee is a unique engine with distinct needs and motivations. The owner becomes the “maestro,” creating a workplace where communication is open, recognition is part of daily life, expectations are clear, and culture serves as the foundation.

A strong culture doesn’t just retain people—it grows them.

Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE

Nichole Bennecoff, Empower Automotive, Traverse City, MI. Nichole’s previous episodes HERE

Brad Updegraff, Dave’s Ultimate Automotive, 6 locations, Austin, TX. Brad’s previous episodes HERE.

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Thanks to our Partner, KUKUI

Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/

Thanks to our Partner, Pit Crew Loyalty

You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/

Connect with the Podcast:

– Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

– Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

– Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

– Subscribe on YouTube: https://www.youtube.com/carmcapriotto

– Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

– Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

– Follow on Twitter: https://twitter.com/RResultsBiz

– Visit the Website: https://remarkableresults.biz/

– Join our Insider List: https://remarkableresults.biz/insider

– All books mentioned on our podcasts: https://remarkableresults.biz/books

– Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

 

 

]]> Retention Starts with Recognition: Why Pay Is Just the Beginning [RR 1050] https://remarkableresults.biz/remarkable-results-radio-podcast/e1050/ Tue, 29 Jul 2025 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1049/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

This episode dives into the real challenges of technician retention and why it’s time to rebrand automotive careers, moving beyond the outdated terms “mechanic” or “technician” to embrace the title of “specialist.” Craig Noel unpacks the urgent need to move away from traditional flat rate pay systems and toward compensation models that prioritize fair pay, financial security, and work-life balance. He also shares his own innovative pay structure designed to reward skill and dedication while keeping top talent engaged.

Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE

Show Notes

  • Watch Full Video Episode
  • Rise of the Specialist – A NEW Language Standard for Auto Repair Specialists: https://remarkableresults.biz/downloads/
  • Episodic Education (00:01:06)
  • Shop Expansion and ADAS Specialty (00:01:45)
  • Staffing Challenges and Work-Life Balance Shift (00:02:54)
  • From Mechanic to Technician to Specialist (00:05:22)
  • The Rise of the Specialist (00:06:22)
  • Educating Consumers on Complexity (00:07:56)
  • Recognition and Respect for Technicians (00:09:52)
  • Shift from Flat Rate to Work-Life Balance (00:10:24)
  • Craig’s New Pay Structure (00:12:47)
  • Bridging the Generational Gap (00:20:06)
  • Financial Transparency with Staff (00:21:03)
  • Personal Motivation for Change (00:23:34)
  • Recruitment and Retention Strategies (00:26:58)
  • Diverse Career Paths in Automotive (00:27:47)
  • The Power of Language: Calibration Specialist (00:29:05)
  • Educating Customers on Technical Systems (00:29:47)
  • Value of ASE Certification and Public Recognition (00:30:56)
  • Integrity and Problem-Solving in the Shop (00:32:09)
  • Training During Work Hours (00:35:34)
  • Overcoming Excuses and Owner Self-Reflection (00:37:09)
  • Peer Group Influence and Industry Change (00:39:40)

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:


 

 

 

 

]]> If You Had 364 Days Left to Live: What Would You Do Differently? [RR 986] https://remarkableresults.biz/remarkable-results-radio-podcast/e986/ Tue, 03 Sep 2024 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e986/

Thanks to our Partner, NAPA Auto Care

Craig Noel recounts his near-death experience from multiple blood clots in his lungs and how it profoundly affected his perspective on life, family, and business. This life-altering event led Craig to reevaluate his priorities, emphasizing the importance of relationships and intentional living. Craig shares how his absence from work revealed the strength of his team and the culture he built. The discussion covers overcoming the “I can’t” mentality, establishing accountability, and planning for unforeseen circumstances. Craig’s story inspires listeners to cherish relationships, embrace change, and focus on what truly matters in life.

Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE

Show Notes

  • Watch Full Video Episode
  • Craig’s Near-Death Experience (00:01:13) Craig shares his story of a near-death experience caused by multiple blood clots in his lungs.
  • Understanding the Health Crisis (00:02:12) Craig explains his symptoms leading to hospitalization and the discovery of the blood clots.
  • Reflection on Life Changes (00:05:34) Craig reflects on how his near-death experience shifted his perspective on relationships and life priorities.
  • The Importance of Relationships (00:07:17) Craig emphasizes the need to value relationships and communicate feelings intentionally.
  • Reconnecting with Old Friends (00:08:29) Carm shares a personal story about reconnecting with an old friend, highlighting the importance of maintaining connections.
  • Intentional Communication (00:09:41) Craig discusses the impact of intentionally reaching out to influential people in one’s life.
  • Material vs. Emotional Fulfillment (00:10:25) Craig contemplates the balance between material possessions and the importance of relationships.
  • Living Without Distractions (00:12:00) Craig suggests leaving phones at home during family outings to foster better connections.
  • The Impact of Technology on Relationships (00:12:25) Carm reflects on how technology affects family interactions and the need for personal discipline.
  • Planning for Meaningful Experiences (00:13:14) Craig encourages planning meaningful experiences and spending time with loved ones.
  • Business Continuity Discussion (00:15:42) Carm discusses the importance of planning for business continuity in case of unexpected events.
  • Leadership and Team Discussions (00:16:49) Craig emphasizes the value of discussing business operations and leadership with team members.
  • The importance of presence (00:17:04) Craig discusses the significance of being present and the impact of leadership on team culture.
  • Reassessing leadership roles (00:17:41) Craig reflects on his need to be present and the realization that his team can thrive independently.
  • Employee accountability (00:19:26) Discussion on implementing employee diaries to enhance accountability and track conversations.
  • Introduction of ‘Way We Do’ software (00:20:11) Craig explains how this software helps manage SOPs and employee manuals effectively.
  • The value of modifying processes (00:22:05) Emphasis on customizing borrowed ideas to fit your unique business culture for better results.
  • Planning for unexpected events (00:23:05) Carm shares insights on having contingency plans, referencing a previous episode about preparedness.
  • Updating legal documents (00:24:40) Craig talks about the importance of updating wills and trusts to ensure business continuity.
  • Collaboration with professionals (00:25:27) Advice on involving various professionals to create a comprehensive support system for business planning.
  • The importance of perspective (00:26:36) Craig shares personal insights on enjoying life and not feeling the need to prove oneself.
  • Encouraging accountability (00:27:36) Carm suggests involving close individuals to hold each other accountable for life planning decisions.
  • Impact on employees’ lives (00:29:05) Craig reflects on how he can positively influence his employees’ futures through thoughtful planning.
  • Final thoughts on preparedness (00:30:04) Carm and Craig conclude with reflections on the need for proactive planning and emotional resilience.

Thanks to our Partner, NAPA Auto Care

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on Twitter: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

 

 

 

 

]]> How to Create a Leadership Culture [THA 322] https://remarkableresults.biz/remarkable-results-radio-podcast/a322/ Thu, 06 Apr 2023 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/a322
How do you create a leadership culture within a business? Mike Davidson, Bryan Rogers and Josh Steinhert emphasize the importance of a positive atmosphere and culture in a shop and provide practical advice on developing leadership skills. This episode provides valuable insights and recommendations for shop owners and managers looking to improve employee satisfaction and overall success.

Mike Davidson, Parkway Automotive, Little Rock, AR. You can reach Mike at miked@parkwayautomotive.net. Listen to Mike’s other episodes HERE.

Also Mike’s Leadership Website Leadershiplane.net HERE.

Bryan Rogers, Sun Automotive, General Manager

Josh Steinhert, Sun Automotive, Assistant General Manager

Show Notes:

  • Watch Full Video: HERE
  • Testimonial of Sun Automotive [00:04:57] Bryan Rogers and Josh Steinhardt talk about their positive experience working at Sun Automotive and how Craig Noel, the owner, has created a great culture.
  • Questions to develop a leadership culture [00:06:19] Carm Capriotto asks questions to help listeners develop a leadership culture in their business, such as daily behaviors that promote leadership and how to create a safe environment for people to talk.
  • Single question to begin creating a leadership culture [00:08:08] Mike Davidson suggests a single question that shop owners can ask their staff to begin the process of creating a leadership culture: “What’s it like to be on the other side of me?”
  • Leadership exercise [00:09:05]
  • Positive attitude [00:09:39] Sharing feedback from employees about positive attitude
  • Listening skills [00:11:18] The importance of being quiet and listening when someone asks you a question.
  • Emotional control [00:12:20]
  • Leadership and Listening [00:12:47] Mike Davidson discusses the importance of listening as a behavior that creates a safe environment for employees to share their thoughts and needs.
  • Behaviors that Promote a Leadership Culture [00:14:38] Mike Davidson asks Josh and Brian about behaviors that promote a leadership culture, and Bryan shares the importance of spreading praise and accolades among the team.
  • Continuous Improvement [00:16:32] Brian Rogers talks about how Sun Automotive stays at the top of its game by not getting complacent and constantly striving for excellence through collaboration and feedback.
  • Leadership System [00:16:57] Developing a system to respond to reviews and feedback to impact the staff.
  • Daily Behaviors for Leadership Culture [00:17:24] Setting the tone at the top, leading by example, practicing what you preach, having passion and desire, and challenging yourself and coworkers.
  • Dealing with Mistakes [00:19:46] Learning from mistakes, being supportive, and letting the person know it’s not the end of the world.
  • Technician’s Mistake [00:21:07] A mistake made by a technician in estimating the cost of a brake job and how the team dealt with it.
  • Empowerment [00:23:45] The importance of empowering employees and giving them opportunities for growth, rather than just delegating tasks.
  • Design, Develop, and Maintain a Leadership Environment [00:24:33] How the team designs, develops and maintains a leadership culture, including leading by example and being all-inclusive.
  • Leading by Example [00:27:30] Bryan Rogers shares his experience of leading by example and asking for feedback to solve problems.
  • Visual Voice [00:29:58] Mike Davidson explains the concept of visual voice and how leaders are always on stage, creating a lasting impression on their team.
  • Design, Development, and Maintenance of Leadership Environments [00:30:43] Discussion on creating a structured environment, developing action plans, and updating processes to maintain a leadership culture.
  • Vision and Behavior in Creating Culture [00:31:46] The importance of vision and behavior in creating a culture, with examples from Chick-fil-A founder Truett Cathy.
  • Work Family Environment [00:33:18] The concept of a work family environment and the importance of connectivity with family, with a discussion on the difference between home and work strengths.
  • Leadership and Work-Life Balance [00:35:13]Keeping a positive and connected work environment
  • Leading Yourself [00:37:08] The importance of leading yourself, taking care of your health, and working on yourself to be able to give your best at work and home.
  • Book Recommendations [00:38:48] Speaker 2 recommends “Leading Through the Turn” by Elise Mitchell, “Multipliers” by Liz Wiseman, and “The Eighth Habit” by Stephen Covey, and “The 21 Irrefutable Laws of Leadership” by John Maxwell.

Thanks to our Partners Shop-Ware and Delphi Technologies

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com

Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

Connect with the Podcast

-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections

 

 

 


]]> Why Speak to Fifth Graders? [THA 292] https://remarkableresults.biz/remarkable-results-radio-podcast/a292/ Thu, 08 Sep 2022 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/a292

No one can do everything, but everyone can do something. Raising the image and perception of our industry starts with getting involved with schools. If you’re involved in your local community college or high school, I would like to put out a challenge that you also visit the elementary and middle schools. The students are buzzing with energy, questions, and already have a leg up on technology. If you’re not involved with any schools, what’s stopping you?  You can’t afford to not put your time into students, teachers, and school counselors. The impressions you leave on the youth are critical to creating opportunities for our industry’s future.

Watch the Episode on YouTube

Andy Fiffick, CEO Rad Air, 10-locations, franchise. Listen to Andy’s other episodes HERE

Bill Haas, Owner of Haas Performance Consulting, Bill’s previous episodes HERE.

Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE

Key Talking Points

  • To connect these newest minds to our trades really does begin at the 5th-grade level AND at the dinner table or other places where the discussion needs to be about the opportunities that the service trades are no longer a plan “B”.
  • The newer generation truly has a “leg up” as they are ready and are very quick and techy, which then really leaves the “on the job” nuts and bolts experience. This is where an Apprenticeship program is a must for the automotive industry and its future. 
  • Craig has 5 technicians from the apprentice program
  • Vehicles are more advanced than the Apollo spaceship
  • Make sure your presentation includes many questions. It keeps them engaged, and you will learn from their perspective.
  • Tell stories, lots of stories. Don’t go into statistics.
  • You must get to the teachers and parents
  • Working with your hands and mind is rewarding.
  • Solving tough problems builds character.
  • You can’t afford to not put your time into students and the community- the impressions you leave are critical 
  • Raise your hand for any volunteering opportunity

Connect with the Podcast

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partners:

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com

 

 

 

Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

]]> 20 Group Peer Review [THA 273] https://remarkableresults.biz/remarkable-results-radio-podcast/a273/ Thu, 28 Apr 2022 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/a273

How often do you have an outside perspective on your business to offer improvement ideas? What about 35 outside perspectives? Last month Brian Weeks hosted a team of shop owners from his peer group, from around the country, to dig deep into his business. Keep listening to find out what helpful tips and insights they offered and what they learned from each other.

Watch the Episode on YouTube

Brian Weeks, ATC Auto Center, Augusta, GA. Listen to Brian’s previous episodes HERE

Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE

Gary Pontious Jr, Toledo Auto Care, Toledo, OH. Listen to Gary’s previous episodes HERE

Brett Beachler, Beachler’s Vehicle Care & Repair, Peoria, IL. Listen to Brett’s previous episodes HERE

Key Talking Points

  • A few months prior to the meeting Brian opened his books to a small “Advanced Team” (marketing, processes, culture, ROs)
  • “Advanced Team” observed for a full day. The second day is implementation and meetings with everyone involved. People are assigned ‘tasks’ (facility, management system etc). 
  • Accountability groups for areas that need to be focused on- continual process based on needs
  • Coming to help, not to make you feel bad
  • Shows the opportunity
  • Don’t think you are on an island and doing a good job- build the bridges and have your iron sharpened with the help of others
  • Your competitor is the person that is better than you
  • Family culture is a testament to Brian’s leadership
  • The networking during the dinners, lunches, breaks is just as important as the meetings
  • The exposure of your weaknesses/opportunities of your leadership/procedures. Then your ability to grow from it.
  • Always walk away learning something

Connect with the Podcast

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partners:

More Time. More Profit. Shop-Ware Shop Management getshopware.com

See how Broadly can help YOU grow your auto shop. getbroadly.com/chat

 

]]> Craig Noel on Recruiting Students to the Trade [AW 073] https://remarkableresults.biz/remarkable-results-radio-podcast/aw073/ Sat, 02 Oct 2021 05:15:00 +0000 https://remarkableresults.biz/?post_type=captivate_podcast&p=36960

  • Guest host, Craig Noel, Sun Automotive, Springfield, OR. 4 Locations
    • Recruiting high school students to our industry.
    • How to engage students and teachers.
    • Also a virtual tour of one of Craig’s locations

Connect with the show:

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partners:

Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

Aftermarket Radio Network

]]> Second in Command: A CEO Perspective [THA 230] https://remarkableresults.biz/remarkable-results-radio-podcast/a230/ Thu, 01 Jul 2021 05:15:00 +0000 https://remarkableresults.biz/?post_type=captivate_podcast&p=36218

Scott Brown, Cardinal Plaza Shell, Springfield, VA. The second-generation owner of Cardinal Plaza Shell, a 2,700 square feet, 5 bay independent repair shop and LEVEL 5 Solutions, an automotive technology company. Celebrated 50 years in business during 2019. Scott is a Member & Past President of Virginia Automotive Association, Member of Car Care Professional Network through the ACA. and founding partner of the Blue Ocean Buying Group for independent repair shops

Craig Noel, Owner of 4 location Sun Automotive Springfield, OR. Craig graduated from Lane Community College in 1987 with a Bachelor of Science in Automotive Repair and quickly went to work. He worked for Ford as a Senior Master Technician and then working my way up through the ranks as Team Lead, Service Advisor, Assistant Service Manager.

He has also built ground up Street Rods/Show Cars for over 30 years as a hobby. He was “headhunted” by the original owner of Sun Automotive in 2011 and became GM at that time. As of January 1st 2017, he is the proud owner of Sun Automotive. Listen to Craig’s previous episodes HERE.

Key Talking Points

  • General Manager- “mini-me” and coaching process to get into COO role
  • COO- confident trusting all aspects of the business including financial decisions
  • Doesn’t depend on locations, but more so on employee count and how much business, you’re doing. You need someone to compliment you as an owner and it will be different with every business. They are “decision filters.”
  • CEO/COO- training for both roles. Separated roles (guard rails) moving in the same direction. Learning about yourself, the business, and the relationship with roles 
  • Attention to detail- helps with training advisors, inventory, processes etc
  • CEO- stay in the future, manage team, set the vision/strategy, allocate resources 
  • COO- stays in the now, managing own team, execute the vision, leads change
  • “Make your presence present when you’re not present.”- what would the CEO do? Make moral decisions, let go as an owner so they learn.
  • Equal relationship- both doing equally important things in business
  • Communication- both ways up and down especially in beginning, changing the habit of employees, they need to communicate with GM/COO. Consider taking a survey in your business on communication.
  • Cheerlead them so they cheerlead others even when things are smooth. Bigger the position, the bigger the target for negatives. Keep supporting. “How am I doing? What’s next?”- questions GM/COO will be asking. 70% mental positive deposits (emotional bank account), 30% withdrawals giving direction and guidance  
  • Finding GM/COO- hardest job to fill, almost like entering a marriage. Hiring from outside can be difficult to fill the position. Internal candidates- task them certain things, what is their ability to think ahead multiple steps?

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This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

]]> Facing Our Challenges Head-On with Craig Noel [RR 653] https://remarkableresults.biz/remarkable-results-radio-podcast/e653/ Tue, 29 Jun 2021 05:15:00 +0000 https://remarkableresults.biz/?post_type=captivate_podcast&p=35732

Craig Noel, Owner of 4 location Sun Automotive Springfield, OR. Craig graduated from Lane Community College in 1987 with a Bachelor of Science in Automotive Repair and quickly went to work. He worked for Ford as a Senior Master Technician and then working my way up through the ranks as Team Lead, Service Advisor, Assistant Service Manager.

He has also built ground up Street Rods/Show Cars for over 30 years as a hobby. He was “headhunted” by the original owner of Sun Automotive in 2011 and became GM at that time. As of January 1st 2017, he is the proud owner of Sun Automotive. Listen to Craig’s previous episodes HERE.

Key Talking Points

  • Training- slow things down instead of hurrying and overpromising and underdelivering. Service advisers need to be trained to understand and layout how the repair process looks for the customer along the way to both educate them in the moment and to set the expectation of what to expect in the future. “Don’t promise what you don’t know.” Repair order audits- it needs to be clear and easy to understand that the spouse at home will know what’s going on and the competitor be impressed. “Paint a good picture.” Technicians need to sell the job to the advisor that can be resold to the customer.   
  • Education- vehicles now are 4 times more complex than the Apollo rocket. Being a rocket scientist 40 years ago was a recognized and respected career path. We are now automotive engineers and it should be plan A instead of plan B. Capture PTA/School boards and get in front of students and parents. 
  • Culture- teaming together employees that have passion for people and the industry. Paid training during business hours. Respecting their family time. 
  • Community- being involved and present. Always have a finger on the pulse of the community and get involved when you can.   
  • Advice- don’t get lost in the white noise when promoting who you are, pierce the white noise with a sincerity arrow. 
  • Retention- both for employees and customers. Create an environment neither want to leave.
  • Thanks to Craig Noel for his contribution to the aftermarket’s premier podcast.
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The NAPA Insurance Center can help you with a variety of other insurance benefits too. For more information about The NAPA National Health Benefits program as well as all of the insurance benefits available to your AutoCare Center and your employees, visit the NAPA Benefits Center, at www.napabenefitscenter.com or call the NAPA Benefits Center at 844-627-2123.

]]> Pre Scheduling Appointments – The Time Has Come [THA 207] https://remarkableresults.biz/remarkable-results-radio-podcast/a207/ Thu, 21 Jan 2021 05:15:00 +0000 https://remarkableresults.biz/?post_type=captivate_podcast&p=33657

Greg Skolnik is the owner of Motor Works, Inc. in Rockville, MD.  He is certified as a Master Automobile Technician and holds the prestigious L-1 advanced engine performance and emission analysis certification. Greg also received his (AMAM) degree from the Automotive Management Institute. Greg has a four day work week and has been doing pre-scheduling for years. He is also a part-time coach for Elite World Wide. Listen to Greg’s previous episodes HERE.

Bill Thompson is the President of IMR Inc. Founded in 1975, IMR conducts syndicated and proprietary market research studies that focus on the automotive industry including the automotive aftermarket, heavy-duty, and fleet segments. Since Bill joined IMR in 2003, the company has expanded its research portfolio and service offerings to provide a wide range of strategic and tactical solutions that provide insight into your most pressing questions. With a focus on industry trends, consumer and repair shop purchasing behavior, channel trends, and many other important metrics, IMR’s research provides insight into your market that can bring you closer to your customers, distribution channels, and market opportunities. Listen to Bill’s previous episodes HERE.

Craig Noel, Owner of 4 location Sun Automotive Springfield, OR. Craig graduated from Lane Community College in 1987 with a Bachelor of Science in Automotive Repair and quickly went to work. He worked for Ford as a Senior Master Technician and then working my way up through the ranks as Team Lead, Service Advisor, Assistant Service Manager.

He has also built ground up Street Rods/Show Cars for over 30 years as a hobby. He was “headhunted” by the original owner of Sun Automotive in 2011 and became GM at that time. As of January 1st 2017, he is the proud owner of Sun Automotive. Craig was also on the Academy discussion on 250K Maintenance Program.

Key Talking Points

  • IMR Charts How worried are you about being exposed to Covid-19 by taking your car to a repair shop?
  • If a vehicle in your household needed repair today would you research reviews for vehicle repair shops?
  • If a vehicle in your household needed repair today would you choose a repair shop that offers a ‘Touchless’ customer experience?
  • If a vehicle in your household needed repair today would you take advantage of a financing option for a major repair?
  • If a vehicle in your household needed repair today would you accept an appointment in the future for your vehicle’s next scheduled maintenance? 
  • Schedule in advance like you do the dentistPencil them in on a certain date
  • Follow up a week or two prior to confirm
  • Sell it as ‘you want to make sure the right technician is here to accommodate the repairs or maintenance needed for this appointment’
  • Get the customers conditioned to this process
  •  What if the customer says noWhy be penny wise pound foolish with your car
  • Explain to them why it’s important
  • Extend the life of the car/investment
  • Scheduling ahead is a piece of mind for the customer
  • How do we go about doing this?What are the processes in place here?
  • Create a ‘canned jobs’ services sheets
  • Create a series of processes by your front office
  • We are in the relationship business
  • At the beginning, you might get some pushback, but eventually, your customers will ask you about scheduling the next appointment
  • Offer a credit for pre-scheduling appointments
  •  Phone rings and service advisor needs to spend 10 minutes booking an appointment vs the pre-scheduling appointmentsProactive internal and external communication
  • Imagine the freed-up time you get with clients
  • Move from a reactive shop to an action focus
  • Move the process forward
  • Offer a limited loaner car and you want them to be able to get one
  • Final ThoughtsBill ThompsonOut of 26K households questioned, 59.7% of them say that they would accept an appointment in the future
  • Craig NoelFocus on the relational part of what our responsibilities to help the customer are all about
  • It’s all about being proactive
  • Greg SkolnikThe end result of this is, we will have trained our clients that we have our stuff together vs the guy down the street

Resources:

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Mobile Listening APP’s HERE

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy Carm a Cup of Coffee 

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

This episode is brought to you buy Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

]]> Delayed Maintenance: The Power of Appointments [THA 189] https://remarkableresults.biz/remarkable-results-radio-podcast/a189/ Thu, 17 Sep 2020 05:15:00 +0000 https://remarkableresults.biz/?post_type=captivate_podcast&p=32730

Panel:

Brett Beachler, is Vice President of Beachlers Vehicle Care and Repair, Peoria, IL. Brett has been in the automotive industry for 30+ years and is third generation family. He started in the family business at about age 13 maintaining the business property.

Brett graduated from Bradley University with a bachelor of science in business. He departed the family business to work in the corporate world for four years. His Dad, Terry, asked Brett to re-join the family business. Since that time, Brett has not looked back and has enjoyed almost every minute of his time in the family business. Listen to Brett’s previous episodes HERE.

Bill Thompson is the President of IMR Inc. Founded in 1975, IMR conducts syndicated and proprietary market research studies that focus on the automotive industry including the automotive aftermarket, heavy duty and fleet segments. Since Bill joined IMR in 2003, the company has expanded its research portfolio and service offerings to provide a wide range of strategic and tactical solutions that provide insight into your most pressing questions. With a focus on industry trends, consumer and repair shop purchasing behavior, channel trends and many other important metrics, IMR’s research provides insight into your market that can bring you closer to your customers, distribution channels and market opportunities. Listen to Bill’s previous episodes HERE.

Key Talking Points:

  • The percent of vehicles on the road that were delaying maintenance, in 2016, there was about
  • According to IMR research, delayed maintenance hit a peak in early August 2020 at 30% and started to drop. Bill believes it will normalize to the norm of 17-18% as the year progresses.This was a direct reason for Covid-19
  • Brett says the advisors always need to be in the education mode. You always need to explain ’why’ the consumer will benefit from a repair or maintenance.
  • IMR does a weekly survey with consumers to compile this information
  • The trend is up regarding people who are looking at reviews before deciding on a shop.
  • Consumers are also looking for a ‘touchless’ customer experience
  • In Brett does not have his customers making a big deal about touchless and masks. He says his smaller town, he believes, does not make this a large factor in doing business with him.The stats prove out that geographically
  • Financing Options for Major Costly Repair data is at 40% showing that consumers do want options to help them to keep their vehicle safe and reliable.
  • In a recent week, IMR survey showed, 60% of consumers are willing to take a future appointment for their next service/repair.
  • Brett is doing ‘permission’ calling their customer in the future.Your advisors need to be asking questions on the ‘long game’ of your customer’s car.
  • They call and set appointment vs setting the appointment such as in a dentist office or hair salon
  • If we schedule our next dental appointment or hair cut/color why would we not want to schedule our next vehicle service?
  • Too many people say that they will trade their car in so they don’t need to service or maintain what they haveShow them the numbers and they may just realize the cost of money, energy and time to buy a newer vehicle
  • See Brett’s previous episode here on his strategy: https://remarkableresults.biz/town-hall-academy/a020/
  • He buys a 4-year-old car, keeps it until it reaches 250,000 miles.
  • With the data in the survey, Brett believes he should start to book a future appointment since 60% of consumers are willing to accept. Consider the trust factor as you ask a customer to set future appointments
  • Government (2020) reimbursement is at 57.5 cents per mile (https://bit.ly/35vAI6a)Brett has verified the number and that is a critical number to understand that vehicle ownership is not all gas and repairs

Resources:

Facebook   Twitter   Linked In   Email

Mobile Listening APP’s HERE

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy Carm a Cup of Coffee 

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

 

 

 

This episode is brought to you buy Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

]]> THA 021: Getting Things Done: A Discussion on the Challenges of Time Management https://remarkableresults.biz/town-hall-academy/a021/ Mon, 07 Aug 2017 22:00:38 +0000 https://remarkableresults.biz/?p=9225

Learn from your industry peers in a round-table forum. Get new ideas, perspectives, trends, insights, best-practices and expertise from aftermarket professionals.

Watch like a DOCUMENTARY … Learn like a SEMINAR.

Helping automotive aftermarket professionals improve; one lesson at a time.

Academy Panel:

Greg Skolnik, Owner, Manager, and Master Technician, att Motor Works, Inc  in Rockville, MD.   He is certified as a Master Automobile Technician and holds the prestigious L-1 advanced engine performance and emission analysis certification. In November of 2004, Greg also received his (A.A.M.) degree from the Automotive Management Institute.  Hear Greg’s episodes 46, 63 (the value of a business coach) and 69 (e-Myth)  and the Academy on Improving Customer Loyalty.

Craig Noel, Owner of 3 location Sun Automotive Springfield, OR .  Craig graduated from Lane Community College in 1987 with a Bachelor of Science in Automotive Repair and quickly went to work.  He worked for Ford as a Senior Master Technician and then working my way up through the ranks as Team Lead, Service Advisor, Assistant Service Manager.

He has also built ground up Street Rods/Show Cars for over 30 years as a hobby.  He was “head hunted” by the original owner of Sun Automotive in 2011 and became GM at that time. As of January 1st 2017,  he is the proud owner of Sun Automotive.  Craig was also on the Academy discussion on 250K Maintenance Program.

Maryann Croce of Croce Transmissions in Norwalk, CT and a former banker. Along with her husband Tony they own the shop they purchased 17 years ago. Their 4 bays, 4 techs and one service advisor shop is successful because as husband and wife Maryanne and Tony work at their roles and have abundant trust in each other. Maryanne is also a member of Women in Auto Care. Previous episodes 023 and Academy: Expense Control

Talking points:

  • Be aware of why we are doing things.
  • When creating you must have the foresight to the outcome.
  • “Your goals are in concrete but you get there in sand.” Craig Noel
  • Wins build momentum.
  • You’ve got to decide what our responsibilities are to ourselves, our families, our business our communities.
  • Only character walks back from the graveyard. Craig Noel
  • Let your people do what they are supposed to do. Let them make mistakes and learn from their mistakes.
  • Awareness of your role. A shop owner has specific job descriptions. (From Bob Cooper episode 236)
    • Set short and long-term goals for the company
    • Create the plan to reach those goals
    • Find the right people
    • Make sure everyone in the organization is at their full potential
    • Assure long term viability. Fiscally sound. Stay out of the weeds.
  • Must work in the business and not on the business. (E-Myth)
  • Owners do not have a boss. You must schedule your time to make the most of it.
  • Have a theme day, create a chunk of time to get things done. Know your role and have accountability. Maryann Croce
  • We must develop ourselves and learn time management. We all have 24 hours in a day.
  • Time wasters:
    • Being on Facebook never ends. It can be a big time-waster; however, it is an emotional connection to people.
    • Technician coming to you to help solve a problem. Lean on you to help solve a problem.
    • Visual distractions.
    • Work to limit your distractions.
  • How to get more things done.
    • Close door.
    • Noise canceling headphones.
    • Clear your desk.
    • How efficient can you be? Make it a contest.
    • Define your time-wasting problems and how can you solve them?
    • Schedule Facebook time. Do it when you are on the treadmill!
    • Make a list of what you do every day for a week. Categorize them.
      • What can be delegated?
      • What is your value to the business?
      • You need to work on the higher-level tasks that you are most qualified to do.
    • Hiring great people and delegating to them gives you time back in your schedule.
    • The accountability factor and follow up. Owners have no boss.
    • We are time shifting too much that brakes our attention
    • Create a “roles and goals” sheet for all areas of your life. (Greg Skolnik)
  • If you try to do too many things you don’t do any of them well.
  • Get time management classes on Lynda.com
  • Write down everything you must get done. Then review the list with a ‘should do’ mentality instead of a ‘have to’. Delegate the ‘should do’ tasks.
  • When is enough, enough and to become a strong delegator?
  • Show people exactly what you want instead of telling them.

 

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]]> THA 020: How To Sell 250K Mile Maintenance & Save Your Customers Thousands https://remarkableresults.biz/town-hall-academy/a020/ Sun, 30 Jul 2017 18:40:40 +0000 https://remarkableresults.biz/?p=9046

Learn from your industry peers in a round-table forum. Get new ideas, perspectives, trends, insights, best-practices and expertise from aftermarket professionals.

Watch like a DOCUMENTARY … Learn like a SEMINAR.

Helping automotive aftermarket professionals improve; one lesson at a time.

Academy Panel:

  • Pete Rudloff is a national automotive instructor/advisor, nationally published technical writer and owner of Pete’s Garage Inc. in Newark, DE. Pete has a passion for training and created the Delaware training Group to bring technicians together in an environment that fosters learning. Pete’s Garage has a reputation as friend to the general auto repair shops with local shops calling themselves customers. Pete’s Garage is known for fixing difficult to fix cars and has grown more into a diagnostic destination than a maintenance shop.  Pete had been featured in episode 123, 226 and Academy 018.

  • Brett Beachler has been in the automotive industry for 30+ years and is the third generation at Beachlers Vehicle Care & Repair in Peoria, IL. At age 16, he officially joined the family business pumping gas at their Amoco gas station portion of the business.  Brett is passionate on this subject. He understands the value of maintenance form cost per mile. He has created a spreadsheet that shows his customer the difference between buying every four years to driving for 12.5 years.Brett Beachler recently published a book on vehicle care & repair.  Listen to Brett’ episodes here.
  • Craig Noel, Owner of 3 location Sun Automotive Springfield, OR.  Craig graduated from Lane Community College in 1987 with a Bachelor of Science in Automotive Repair and quickly went to work.  He worked for Ford as a Senior Master Technician and then working my way up through the ranks as Team Lead, Service Advisor, Assistant Service Manager.He has also built ground up Street Rods/Show Cars for over 30 years as a hobby.  He was “head hunted” by the original owner of Sun Automotive in 2011 and became GM at that time. As of January 1st 2017, he is the proud owner of Sun Automotive. This is Craig Noel’s first appearance on Remarkable Results Radio.

Talking Points:

  • You can get to 100,00 easily today with minimal maintenance.
  • People will buy a new car. We need used cars in the marketplace and in 5 years that new car will be in our bays.
  • Spread sheet to show the amount of saving to keep a vehicle for 250K. It is a cost per mile savings model.
  • There is an “Emotional” aspect of the situation and how each person decides based emotion first (86% of the time) vs. facts.
    • What is interesting is making the disconnect from the emotion and reconnecting with the financial facts.
  • We must become educators of our children as to how to appreciate and take care of a vehicle today.
  • There is no love of the automobile today. The love of a vehicle is diapering. It is transportation.
  • Car enthusiasts don’t care about cost per mile.
  • The person who values the vehicle as transportation cares about cost per mile.
  • Leasing is as bad as ownership. It all comes down to cost per mile. The car dealer has it figured out. If you can afford it then do it.
  • Except that most people will think they will have a car payment for the rest of their life. Financially it will kick your butt and you need to look at the numbers.
  • It becomes more about engaging with your customer and getting their buy in on the savings so they become a partner in their vehicle repair. It becomes easy to write the check for maintenance service as the vehicle mileage grows.

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