Show Notes

Thanks to our Partners, AAPEX and NAPA TRACS

Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on Twitter: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Sue Morshing of Elysian Auto Service, Elysian, MN. Sue’s Previous Episodes HERE.

Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

Jennifer Filzen Previous Episodes HERE. Rock Start Marketing Website HERE.

Link to the new book on Amazon HERE.

Patrick Dolder of PALS Ocala Auto Repair, Ocala, FL. Patrick’s Episodes HERE. 

Carl Hutchinson has been the car industry since 1982, but has worked on vehicles long before that time. He has a passion for engineering, for understanding how vehicles operate, and how to repair a customer’s concern. Earlier in his career, Carl started worked at a GM Dealership, then went to work at independent repair facilities as a technician and eventually became a service advisor. Carl’s experience in the automotive industry led him to his current position as co- owner with Maureen Hutchinson of Complete Automotive in Springfield MO., where he works every day to provide high quality, valuable service to all customers.

Carl is an Alumni with Ozarks Technical Community College, Springfield MO Campus. He currently sits on the Automotive Advisory Board with Ozark Technical Community College, member of South East Rotary, and a member of the Springfield Midwest Auto Care Alliance chapter.

Carl has his Master ASE Certification, L1 and Service Advisor certification and is an AMI Graduate.

After over 32 years in the automotive business, giving back the knowledge and experience to those of the next generation that are coming into the industry is an honor. It’s exciting to see the culture of the industry change to a more positive, cleaner, technical atmosphere, with an emphasis on great customer service.

Changing the culture of the industry is exciting to move into the next generation of automotive technicians, service advisors, and owners. Carl’s Episodes HERE.

Key Talking Points:

• You should always expect to get from the community what you give to the communityYou reap what you sow
•  Do genuine and small things for your customers
• You don’t decide to give so you get something backOnce you start giving just to give to your community, you find creative ways to give, and that creates relationships with your community
• Have you turned to employees to find ways to reach out to your community?Find ways to help someone without putting them in a spotlight
• Work with your internal customers
• Help people quietly, without having to make a splash
• The importance of being involved in community groupsYou find like-minded individuals in other businesses in the community and they tend to frequent each others business
• It’s all about connections and networking
• You have to go into it with not expecting something in returnYou gotta get involved in community groups
• You gotta get involved in local church groups
• Food banks, playgrounds, serve dinners
• Use time and talents to give back
• “I never thought I would be _____________”Get involved and give to the community
• You will be disappointed if you are expecting something in return
• It’s actually kinda cool being involved
• Why didn’t I do this sooner?
• It’s part of branding your businessNetworking and recommendations with like-minded business
• Create a community page on your website
•  The “How to Do It”Figure out the why. Start with a conversation on “why” you are doing it
• Figure out the superpowers that each team members have
• Figure out the attitude that the company wants to represent
•  Ways to accommodate your customers and employees with a community approach:Have a grill at lunchtime
• Be pet friendly
• Donut Fridays
• Give out cookies, brownies, waters
• Weekly drawing for a bouquet of flowers
•  Final WordsJenniferI just love that we can all share these ideas and that we are providing value to people
• When you adopt the “The Give To Get Principle” not only will you feel good yourself, but you will also see a difference in your bottom line
• CarlJoin community groups
• When you get the call, say “yes”
• PatrickTake a leap of faith
• If you keep doing what you’ve always done, you’re not going to be successful
• Talk to a business you know nothing about
• Find out who the charities are in your community
• SueYou have to be passionate about your community
• Approach people, you want to work with
• Teddy bear hunt – donations for closed restaurants

Resources:

• A special thanks to Jennifer Filzen, Carl Hutchinson, Patrick Dolder, and Sue Morshing for their contribution to the aftermarket.
• Books Page HERE
• Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes.

Facebook   Twitter   Linked In   Email

Mobile Listening APP’s HERE

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy Carm a Cup of Coffee 

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

This episode is brought to you buy Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

Jennifer Filzen Previous Episodes HERE. Rock Start Marketing Website HERE.

Link to the new book on Amazon HERE.

Key Talking Points:

• “The Giveth to Get Principle: How Relationships & Reciprocity Build Raving Fans. 5th book for Jennifer Filzen. See link to book above.
• Not only attract ideal customers but surprise and delight them so they are excited to see you and want to tell others about your services
• Give before you think of receiving
• Jennifer’s passion- she loves making the world a better place by spreading joy, bringing people together, and share ideas, teaching about marketing
• Helping one person sends a ripple effect that comes back as a wave of abundance
• Discovering your three most important principles in your life your ‘why’, your superpower, your attitude
• Finding your superpower- realize you have one, you ARE a big deal
• Rockstar MarketingFocuses on what makes you unique, who is your target demographic, what is your “why” and what are the cities you want to serve
• Focus on your strengths, delegate your weaknesses
• Flexing your confidence muscle
• Speaker at Vision 2021: Video marketing. What to say, how to edit etc.
• Loving your customer- verb, the action of caring

Resources:

• Thanks to Jennifer Filzen for her contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Find every podcast episode HERE.
• Every episode segmented by Series HERE.
• Key Word Search HERE.

Be socially involved and in touch with the show:

Facebook   Twitter   Linked In   Email

Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser and many more. Mobile Listening APP’s HERE

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy me a coffee

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health). She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award.

Carrie-Lynn graduated from the University of Virginia, which is considered a “Public Ivy League University” and is one of the top 25 universities in the United States. She is a hard charger that is a total marketing nerd. Most weekends you can find her reading books on business and marketing, playing with her two dogs Paxton and Charlotte, or volunteering at church. She and her husband/business partner, James, live in the Kansas City Metro.

Turnkey Marketing was founded on the principle that all work done well is important. The work done in the aftermarket automotive industry is important – it keeps us and our cars safe, and lets us live with much more freedom.

Carrie-Lynn says “Turnkey Marketing exists to help shops effectively communicate in their community, with their customers, and potential customers, all the good work they do so that your repair shop can be known as the trusted, “go-to” shop in your area”. Turnkey Marketing does this by providing cutting-edge marketing that actually works and increases car count.

Turnkey Marketing is a family-owned and operated “one-stop-shop” boutique marketing firm that does everything from social media campaigns to providing the professional shop an entire marketing department. Find her previous episodes HERE.  Turn-Key Marketing Website HERE

Kim Walker from Shop Marketing Pros is a social media expert. Kim’s experience includes a school counselor and teacher. Her husband Brian, started his own shop while he was a Mercedes technician in North Carolina. Then asked Kim to leave her school job and join his service business. Then for specific reasons left to go back home to Louisiana. It was almost destiny that they engaged with Shop Marketing Pros. As a former shop owner, Kim’s advice and expertise on social media is perfectly matched because she’s been there and done that.

She is on the Car Care Council’s Women’s Board, an ATI and Management Success Graduate, and their shop was a Motor Age Top Shop winner two years in a row. Their shop experience is without question, so when she talks about social media as it relates to the automotive service professional, she has the experience that matters. Look for Kim’s other episodes HERE.  Shop Marketing Pros Website HERE.

It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

Jennifer Filzen Previous Episodes HERE. Rock Start Marketing Website HERE.

Key Talking Points:

• Carm’s opening thoughts: Authenticity, organic, community, family, business family, restaurants, celebrations, grateful
• It is hard for some to be authenticWe are special and unique but we all do one thing together and the same we repair vehicles to make them safe and reliable
• Let people see who you really are
• Authenticity shows your vulnerability that connects to your tribe
• Tell your customers story
• Connect with your customer at their level
• Don’t talk above them but with themEating lunch with the team or celebrating a birthday
• Bring authenticity to every new relationship
• Take your tribe on a journey so you can trust us 
• You have to give before you can ask
• Go easy on the hard sell
• Social media is but one piece of your marketing
• Step back and look at your big picture. There is more than fixing cars, your people and
• Kim recommends a book They Ask You Answer by Marcus Sheridan. Find it on the website’s books page HERE.
• Be a better listener what are your customers asking?
• Are you posting on your Google listing?
• Customers look at so much before they call you. Put your customer’s eyes on. See what they are seeing
• Shop owners are too close to their story. They are super hero’s and that story needs to be toldDig deeper in your story
• Share what makes you special and unique and find a resonance in your tribe. Not everyone will resonate what makes you unique
• You need to do Facebook LiveDon’t spend on making a perfect ‘commercial’. You do not need that.
• Sincere, authentic, organic
• One to three minutes.
• Share about your shop what you do what is happening.
• Think like a customer not a technician or shop owner
• You can do FB Live privately (only to yourself), so no one sees it so you can gain confidence
• Please put in a description
• You are falling behind if you don’t do FB Live
• Be human. No need to be perfect and slicked back
• Find something Educational, Engaging and Entertaining
• WhatWhat are you posting
• Capture the moment ‘in the moment’Stuff that is going on in your world
• Take a lot of pictures. Pick something you can use
• Don’t worry if you don’t get a lot of likes or shares. Move on do another. Don’t get discouraged. There is more to the success of a post than just a few likes
• What is your end goal is to get people in your shop
• During the major lockdown, many shop owners were doing a ‘concierge’ service which you can call touchless and a level of differentiation. That may be here for a long time and there is a great reason to continue indefinitely
• Coming out of COVID may necessarily be a big change in messaging, not reinventing the wheel, but help them in the coming out and into the next phase and make them comfortable
• What are my customers thinking and create posts that are connected to that?Sick of being stuck at home
• Where do we go on vacation today, can we be safe
• Idea. Give your customer a ‘first aid’ kit that includes mask, hand sanitizer etc
• Ask your customer where they are with COVID. Do they want to wear a mask?? Create a conversation starter
• Don’t let your struggle go to waste. Learn from it.

Resources:

• A special thanks to Kim Walker, Jennifer Filzen, and Carrie-Lynn Rodenberg for their contribution to the aftermarket.
• Books Page HERE
• Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes.

Facebook   Twitter   Linked In   Email

Mobile Listening APP’s HERE

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy Carm a Cup of Coffee 

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

Jennifer Filzen Previous Episodes HERE.

Rene Arreola is a graphic artist and the head of Rock Star Marketing’s Media Division. Prior to joining Rock Star Marketing, he worked for over 20 years in the commercial printing world as a graphic designer and digital prepress manager. Rene is also a freelance illustrator. In addition to being an artist, Rene enjoys dancing and teaching West Coast Swing with his wife, Jennifer Filzen.

Key Talking Points:

• Jennifer Filzen and husband Rene ArreolaRene is a graphic designer and comic book artist- responsible for the media division
• Branding- attract the tribe you are targeting Everything we do reflects your own brand- answering the phone, service advisor, candy and cold water in the lobby, check-in/checkout, open door for customer
• Gather information about the client and their goals- what is your message? How do you want to be perceived as a person? 
• Open communication with client- collaboration
• Logo design- Why do you want to change it or modify it? Refresh design can be risky, does the logo have a history? Who are your competitors? How will it look on a business card/brochure/website/ads? 
• Use a simple font that can be read from any distance
• Is your website updated? Responsive design? 
• Stand out amongst the cookie-cutter branding- everything you are doing reflects your voice, be consistent, are you specialized, how are you unique? 
• Get creative and stand out- Instead of using pictures of team Rene created illustrations of each team member of a client, created comic book brochures
• Video ads- most important, will always catch your eye when scrolling social media
• Make customers feel like they are valued and you treasure them- creates loyalty
• “What dancing taught me about running a successful business” Jennifer Filzen BookJenniferfilzen.com 
• Teaching in dance classes apply to businesses
• Shop owners have bought copies of the book for each team member, exercises to improve teamwork   
• Started creating video modules demonstrating teamwork 
• New video blog “Marriage Plus Business”

Resources:

• Thanks to Jennifer Filzen and Rene Arreola for their contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode segmented by Series HERE.
• Key Word Search HERE.
• Love what we do? Buy Carm a cup of coffee HERE.

Be socially involved and in touch with the show:

Facebook   Twitter   Linked In   Email

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy Carm a Cup of Coffee 

Gold Certification recognizes top tier NAPA AutoCares with a high level of participation in the AutoCare program. The program was built by AutoCare Centers for AutoCare Centers to provide a consistent consumer experience, maximize technology leverage, and reward NAPA’s most committed partners. In other words, Gold Certified AutoCare Centers are the standard bearers for the AutoCare brand nationwide. Simply put, the Gold Certified NAPA AutoCare program, powered by your local shop brand, will separate you from the rest helping you boost your bay counts and your average repair orders.

Learn more about NAPA AutoCare, Gold Certification, and the hundreds of other benefits the NAPA family has to offer. Talk with your servicing NAPA store or visit www.NAPAAutoCare.com

It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

Jennifer Filzen’s Previous Episodes HERE.

Key Talking Points:

• Rock Star Summit
  • Interactive workshop- comedy improv class based around customer service
    • Think on your feet at the moment, acknowledge it and become flexible
  • Encouraged spouses to attend- the purpose of the summit is to save your marriage, need to have spouses on board for goals  
  • Vision boards
• Author of “What Dancing Taught Me About Running A Successful Business”
  • Want your team at the shop to move like poetry in motion- teamwork, and trust
  • Remove mystique that men don’t dance
  • Clarity, confidence, and certainty, teamwork, timing, and technique- selling and dancing
  • Frame and connection- feel where your partner is leading you
  • Commitment from one side of the body to the other
    • Example: Walking down the street: committing to shifting weight from side to side
    • Commit yourself to work on the business and move forward while creating momentum

Resources:

• Thanks to Jennifer Filzen for her contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

Be socially involved and in touch with the show:
Facebook   Twitter   Linked In   Email    Events    Speaking

Subscribe to a mobile listening app HERE.

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. The event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. More than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals from 135 countries are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com

It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

Jennifer Filzen Previous Episodes HERE.

Key Talking Points

• Jennifer wants to encourage everyone to express their love of your customer community in a caring way.
• Tell your friends, your family your customer that you care.
• You can create and improve loyalty.
• Do you have a purpose in your life?
• Have you found your unique tribe?
  • The ones that resonate with you that want you to maintain the safety and reliability in their vehicle.
• Create a ripple effect of joy with and for your customer.

• A special thanks to Jennifer Filzen for sharing his passion – For The Record.
• Books mentioned in the content library HERE
• Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
• Email Carm HERE.

Be socially involved and in touch with the show:
Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable.

FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. This simple, fully customizable system is designed to operate on any Android device. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners.

Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

Download the Remarkable Results Radio listening APP for your smart device:

• What was your best take-a-way from Vision
• Did you get your Vision shirt that supports scholarships
• Thanks:
• • Thanks to Sheri Hamilton, Jerry Holcom, Joe Severt and Ron Haugen for such a great event and for having me lead the Power Panel.
  • Look for an upcoming episode with
    • Tyler Hubbard, Chris Cheney, Greg Buckley, Aaron Stokes and Brian Bates
• Many great interviews were done at Vision along with recording some For The Record Rants
  • Let me drop a few names on you:
    • Rob Morrell
    • Mark Warren
    • Rob Rowsell
    • Anthony Williams
    • Chris Chesney
    • Jorge Menchu
    • Scott Brown
    • Matt Fanslow
    • Justin Morgan
    • Scott Shotton
    • Dave Denman
    • Eric Ziegler
    • Brian Bates
    • Tyler Hubbard
    • Aaron Stokes
    • Greg Buckley
    • Jennifer Filzen
    • Keith Williamson
    • Kim Walker
• So we can keep the energy up, I need you to share the podcast with your peers. Don’t hold it back. Rising tide lift all ships. We are in a renaissance to improve our industry like never before. Networking, business coaches, twenty groups and the RRR podcasts are important tools for business and personal improvement.
• Always looking to hear from you about topics, interview, your opinions or maybe it is your time to be on the podcast …. carm@remarkableresults.biz

It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

Jennifer Filzen Previous Episodes HERE.

Talking Points:

• Jennifer became the first assistant scoutmaster master for two troops in the state of Florida,
• She was questioned by both genders why she was doing this.
• The Boy Scouts oath resonated with her more.
• The first women in her family to have a Masters Degree,
• She stands on the shoulder of the women who have come before her. Boomer power.
• Joe Sevart encouraged Jennifer to attend Vision.
• High-fives to Bogi’s Chevy Montage Rebuild,
• She wants to see more women as service advisors, technicians and owners.
• Don’t tell Jennifer she can’t do it

Be socially involved and in touch with the show:
Facebook   Twitter   Linked In   Email    Events   Instagram   Speaking

Download the Remarkable Results Radio listening APP for your smart device:

Find a Top Podcast Listening APP for your Mobil Device, Click HERE.

The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC

It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

Talking Points:

• Rock Star Marketing’s passion is creating joy.
  • Belief in creating SEO content to attract customers.
  • It’s about your story. Everyone has a story and it needs to be told.
• SEO Interview
  • A 2-hour process, two questions: What makes you special and unique? Who is your target demographic?
    • Able to draw backstories that target people that share same values, brings a level of respect and trust. Owners often forget why they started their business in the first place: Rediscover their passion again.
    • Build up to 90 pages of content to differentiate from the competition.
    • Exposes the culture of the business.
  • Fishing for Millennials training course.
    • Rely on the internet as a source of information and recommendations
    • Attracting millennials: Website, Facebook, Twitter, Google+, Youtube, all digital networks
  • Rock Star Marketing
    • Established in 2009
    • First auto client: Roberts Collision Repair in California
      • Blog: Infrared drying process for paint being compared to “car spa, facial, manicure.”
    • She has written for over 300 shops

Rock Star Marketing Website

Be socially involved and in touch with the show:
Facebook   Twitter   Linked In   Email    Events    Speaking

This episode is brought to you by Federal-MogulMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

Download the Remarkable Results Radio listening APP for your smart device: