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Forget the Past: Focus on the Future [THA 310]

Carm Capriotto, AAP — Thu, 12 Jan 2023 05:15:00 +0000

“Forget the Past: Focus on the Future”…sometimes easier said than done. The past is familiar and comfortable. We can also get hung up on our past mistakes, which hinders us from moving forward. Listen to 3 shop owners share their perspectives on the past and the future of the automotive industry.

Watch Episode HERE

Frank Scandura, Frank’s European Service, Las Vegas, NV. Frank’s previous episodes HERE.

Al Wright, John’s Automotive, Cedar Rapids, IA. Al’s previous episodes HERE

Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE

Show Notes:

Don’t be afraid of change, what we did in the past or how we did it may not work today.
Take care of yourself and let go of old habits. Be healthy and reset!
Service advisor is now 4 different jobs: customer service rep, parts manager, service manager
What is your break even point? It’s not the ‘cost’ of the service advisor position, the biggest expense is what you are currently doing and what you could and should be doing.
Everyone hates change, but the only constant in life is change- lean into change.
Hiring top talent vs. Creating top talent- Are “A” technicians made?
Have grace when someone makes a mistake
Don’t get analysis paralysis. Don’t let past mistakes stop needed changes for the future.
Doing something is better than doing nothing.

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Check out today’s partners:

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com

Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

Writing Ads That Attract Rock Stars [THA 288]

Carm Capriotto, AAP — Thu, 11 Aug 2022 05:15:00 +0000

What’s the first step to hiring Rock Stars? It starts with the ad. A cookie-cutter ad with buzzwords will only get you so far. Instead of writing the ad from your perspective, step into the shoes of the position you are looking to fill … you may have done that job yourself. Did you ever think that you should be writing the ad for the spouse of the job position? It costs thousands of dollars to hire the wrong person. Get ready to get a handful of ideas in this episode, to help in your hiring goals.

Watch the Episode on YouTube

Maylan Newton, ESI- Educational Seminars Institute, is a business coach, trainer and industry speaker. Previous Episodes HERE

Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE

Jason Stretch, Legendary Automotive & Truck Service, Fort Myers, FL. Jason’s previous episodes HERE

Key Talking Points

Write the ad for the spouse, not the technician. The spouse will be your biggest advocate. We have to take the viewpoint of “What’s in it for me” rather than “What’s expected of me.”
“Be diligent, not desperate.”
“It costs thousands of dollars to hire the wrong person.”
Everyone you’re looking for, there are also other people searching for them too
“Our industry is the definition of insanity,” running the same ad, treating people the same way.
Become a destination employer, not stop on their way to success
Setting expectations when hiring- one size doesn’t fit all
Learn how to read people and get good at interviewing- it requires practice
Get business cards for your team
Admiration cuts through antagonism. Top talent in this industry has felt underappreciated for a long time. There can be an antagonism coming from really good people, NOT because they are naturally antagonistic but because we have created an environment where they feel like they have to fight.
Taking time to Qualify, are they truly a unicorn?

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Check out today’s partners:

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com

Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

What Do Technicians Really Want? – Jimmy Alauria and Jason Stretch [RR 765]

Carm Capriotto, AAP — Tue, 26 Jul 2022 05:15:00 +0000

We all know that there’s a shortage of workers for mostly all businesses in all industries because of the great resignation. As a shop owner, how are you attracting the best technicians? Are you promoting your culture and the opportunity to work in your business? Wouldn’t it be nice to know what is important to technicians? What are they looking for in a shop, and do you offer it? Jimmy Alauria and Jason Stretch discuss the results of a recent technician survey that might surprise you. And how the value of the survey shapes the ads that attract superstars.

Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE

Jason Stretch, Legendary Automotive & Truck Service, Fort Myers, FL

Key Talking Points

Marketing works when you’re communicating and saying the right things to the right people
Getting into the technician’s head and find out what they’re thinking- utilize the tool trucks and trainers
47% of technicians said their number one goal is to: increase their skills or ability.
20% said the reputation of the shop is what motivated the technician to choose the shop, second at 16% said was the environment of the workplace
Technicians were feeling that they should make 60, 80, $120,000 a year, that they should have the skill set that goes along with getting paid that money.
Technicians want training- earn to learn
Over 70%% want live and in-person training
Technicians want a team culture that starts during the hiring process
How far are you willing to travel? 20-40 miles
FASTT- Florida Automotive Service Technician Training Facebook group. Provides support to technicians.
Find the Survey- www.winningautoshops.com

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Check out today’s partner:

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

You Need an Organizing Board – Discover Why with Jimmy Alauria [AW 112]

Carm Capriotto, AAP — Sat, 02 Jul 2022 05:15:00 +0000

Guest host and shop tour with Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Does your shop have individual unicorn employees? Or does it have a team with leaders? Dive into his Organizing Board comprised of 7 divisions.

Watch the Episode on YouTube

Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE

Key Talking Points

Are you too consumed looking for a ‘unicorn’ employee?
Is there a shortage?
Technician surveys- easier to communicate and find new hires.
Techs want to work in an organized shop- you need a structure for each role that can be referenced
When Jimmy took over the shop from his family his ‘unicorn’ left
Numbers don’t tell a story, they tell trends over time
Shop flow chart- a system that works and can be followed
Organizing Board from Left to Right- Blue – Executive Division, Gold – Communication Division, Purple – Marketing & Sales Division, Pink – Finance Division, Green – Production Division, Grey – Quality Control Division, Yellow – Public Relations Division. 7 divisions with executives, brings accountability and trust

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Check out today’s partner:

Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

Survey Says [RR 753]

Carm Capriotto, AAP — Tue, 14 Jun 2022 05:15:00 +0000

Did you know a simple survey gathers valuable input from your customers about your business? It’s time to tap into the customer’s viewpoint by listening to what they want. Your customer’s input is a great source for your marketing plan. Find out how many survey responses give you a good sampling. Get info on conducting your own survey with links on the show notes page.

Rachel Spencer, Spencer’s Auto Repair, Krum, Texas. Rachel’s Previous Episodes HERE

Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ

Key Talking Points

What do your customers value the most? What do they want from you?
Your customers are your best source for marketing
62% of Rachels customers asked someone who they should go to. Implemented referral cards for customers. Those customers still checked Google for the number of reviews and what was said.
37% thought google reviews were important.
Top 3 benefits to customers in Rachel’s shop- warranty, loaner cars, speed of service
Google Form and QR codes
Bad Google reviews- people make mistakes, it’s up to you to make it right and validate the other 5 star reviews.
Alleviating customer stress by communicating clear expectations and following through- loaner car availability, financing,
Surveying both emotions and thoughts- what were you feeling? What was your first thought?
To get a good sample you need at least 50 responses
New customers- why did they choose you?
Frequency of surveys- every few years unless there is a change in the environment (inflation, interest rates, fear of unknown)
Number of questions- 10-12 questions
Headline for the survey- “your opinion matters”
Get survey ideas at Jimmy Alauria site: www.winningautoshops.com
Google Reviews Episode with Jimmy Lea [RR 747]

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