Trish Serratore is the Senior Vice President of Communication at ASE

She works closely with all of the organizations within the ASE Industry/Education initiative, which also includes ASE and the Automotive Training Managers Council (ATMC), to help provide the qualified automotive professionals the industry needs today and tomorrow. Links to Trish’s episodes HERE

Mark Murphy is the Lead Technician at Dynamic Automotive, Frederick, MD. Links to Mark’s previous episode HERE

Bryan Stafford is an ASE certified L1 Advanced Level Specialist technician and current mentor at Parkway Automotive in Little Rock, Arkansas. Link to Bryan’s previous episode HERE

Key Talking Points:

• ASE Certification verifies skills and knowledge- quality auto repair Becoming a Master technician- going from hobby to job to career
• You need a license/certification to work at a salon but not for auto repair?
• “Certification” is a higher standard than “licensure” – ASE doesn’t want a tax on an industry that often comes with “licensing.” 
• Show customers your value of master technicians and your shop is where they can find quality automotive repair – makes technician, owner and customer proud
• Don’t make excuses or fear of failure as to why you’re not getting certified
• 2 years experience requirement prior to testing 
• Many shops pay for certifications/bonuses
• Research shows certified technicians have a longer tenure in shop and higher repair statistics 
• Build a culture open to training and investing in employees and new hires/apprentices 
• ASE.com- full of helpful practice tests and videos 
•  ASE testing questionsIndustry experts write the questions
• Distractors- you can identify the correct answer within the 4 choices
• ASE renewal app on a smartphone- recertification for A1-A9Certified prior
• Receive test questions monthly 
• Recertification at the test center is good for 5 years but with app, you can continue to be extended 
• Support through the app- chat function, ASE Facebook page

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The Men behind Dynamic:

Dwayne Myers, Partner Dynamic Automotive

Mark Murphy, Lead Technician

Todd Zimmerman, Location leader

Bob Allen, VP of Operations, from wrenching to location leader

Key Talking Points:

• Career-pathing. The leaders are there when you need them
• Shop owners can develop their team and really grow and make a difference in our industry
• The team knows there are growth opportunities within the company
• Concept: Train your replacement
• Dwayne is out of operations every day and relies on his leadership team to make decisions 
• I took a long time for the owners of Dynamic to learn this and to learn to trust
• Communication is the key to making this happen
• Owners were thinking more internally in the past years and realized they needed to think outward to their team and community
• The Dynamic website tells their story. They won a top ten website honor from AutoInc Magazine
• Training is a strong component to the culture of Dynamic Automotive
• They have created a new business model ‘Dynamic Off-Road ’ They are there to discover new suppliers, products and relationships to grow this new customer offering.   

Resources:

• Thanks to Dwayne Myers, Mark Murphy,  Todd Zimmerman, and Bob Allen for their contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
• Love what we do, buy a cup of coffee HERE.

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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com