Guest Host and shop tour with Mark and Summer Guerrero. They also discuss their need to have a business coach and the impact it made on their business. Mark says he should have listened more. 

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Mark and Summer Guerrero, Affinity Automotive Services, Wichita, KS. Listen to their other episodes HERE

Key Talking Points

• Started with 2 bays- Mark was in technician mode and stubborn to implement consultant advice. 
• Start with little changes with an industry-specific coach/consultant then progress to self-development
• People grow at different rates
• Mark is head of operations, Summer is head of management and front systems
• They started using two different coaches this year- receiving different perspectives 
• Asking for help and networking with other shop owners

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Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

Mark Guerrero has 27 years in the automotive industry, is President and part-owner of Affinity Automotive Services, established the business in 2007. He is currently on the USD 259 advisory board for automotive technology, and WSU Tech advisory board member, serves on MWACA mechanical committee. Mark is also the MWACA Wichita Chapter President, focused on keeping up with technology in the automotive industry and building future technicians.

Summer Guerrero,  Vice President and part-owner of Affinity Automotive Services over 25 years in Public Service and Customer service, Background in Fire Fighting and EMS Currently Vice President Executive Board Member of Midwest Auto Care Alliance,  serves on the MWACA communication, and MWACA magazine advisory board, is passionate about educating and helping others personally and professionally. 

Candice Beuttenmuller co-owns TJ’s Alignment and Repair in WaKeeney, KS with her husband, Jesse. Together they not only own but operate the full-service repair shop, with Candice on the front counter service writing, and Jesse in the bays turning wrenches. To make it truly a family affair, their 2 boys, Odin, 10, and Ezra, 5, help in the shop daily with keeping washer fluid jugs full, greeting customers, and starring on the business Facebook page in their Friday Funny videos. Candice’s family is originally from rural western Kansas where TJ’s Alignment and Repair is located. The Beuttenmuller’s purchased the existing shop in April 2017. While Jesse had the mechanical background for working on vehicles, Candice admits the most experience she had with vehicles before they purchased the shop, was checking the oil in her own vehicle and changing a flat tire. Candice had experience in the service industry as a waitress but never dreamed that experience would transform into owning a repair shop.

Rick White, President and Lead Coach for 180BIZ, an auto repair shop training and business coaching company. He also owned and managed several successful automotive repair shops. Early in his career, Rick got his arm stuck under a vehicle while working underneath it. He managed to get out safely but it was a wake up call to him and for all of us as well. This is everyone’s concern. There are too many distractions like cell phones, tablets, lackadaisical attitude of it never happening, not focused on job at task, talking to tech next to them and a whole lot more. We need to follow lift maintenance schedules religiously and document every procedure in order to check work properly.

Rick White’s Previous Episodes HERE.

Key Talking Points

• What is anxiety? It is a whole spectrum. Anxiousness can be positive, happy, and excited. Anxiety can have a negative outlook and be a chemical imbalance. Anxiety can be isolation which can lead to depression.   
• Brain function- to keep you alive, conserve energy. Hardwired to look for threats. 
• What causes it? A lot of it is self-induced. It’s a focus issue and something we create. Don’t fear stack, live in the present. Don’t let your needs affect your team. 
• Everyone deals with anxiety every day, most don’t call it anxiety- “being in the weeds.” 
• Future tripping and catastrophizing– helps cope and squash the anxiety. 
• Be aware of the mental and physical pains of your team- noticing and addressing immediately to help change their mindset instead of waiting and losing production. Open communication with the entire team. Be empathetic and intuitive. Everyone is an iceberg. Be a resource for your team.
• Every time you say yes you are saying no to someone else- help and serve your customers in a healthy way. 
• CIA- what can you do during an anxiety event. Control, influence, acceptance
• Reach out for support- coach, network peers, and other people that are in similar situations to change your mindset. 
• The Coffee Bean book– don’t let life change you, be the change. 
• What are some things that can be done to dial it down- anxiety is an indicator to pay attention to. What’s real? What is fear stacked? Take emotion aside and align your expectations with reality. 
• “Joy shared is magnified, a burden shared is halved.”

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This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

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[Pictured above Eric Ziegler, Chris Chesney, Donny Seyfer, Keith Williamson, Summer Guerrero, Carm Capriotto. Photo courtesy of Howard Pitkow]

Have you thought about how you will do business in the future? Well the mission of this panel was to stretch the boundaries and serve up plenty of thoughts, concepts and changes coming that you need to be fundamentally prepared for. Many great thoughts in this town hall that will help shape your future. There are many important action steps discussed that need your support and engagement. Listen carefully for those cues.

The team:

Summer Guerrero, and her husband Mark have been together since they were 16 yrs old, and opening a shop was Mark’s dream as a teenager. Summer was a female firefighter. On her days off she would attend small business classes to prepare for opening a shop. As a female firefighter, Summer worked with public and media throughout her 15 year career and saw the passion and gift Mark had to give to their community and his dream quickly became hers.  Summer is responsible for the Marketing, Management, and Public relations of the company. Their goal is be a leader in the industry for their customers, and other independent shop owners to help raise the standards of professionalism in the automotive industry. Their shop Affinity Automotive Services is in Wichita, KS. Listen to Summer’s previous episodes HERE.

Keith Williamson is the owner of Williamson’s Repair and Tire in Bondurant, IA for over 20 years. He is a member of ASA Midwest where he leads the Shop Owner Support Group (an amazing group of shops) in Iowa. He and his team focus on the customer experience, as well as Hybrid, Electric and emerging vehicle Technologies. He recently added a solar array to his building and uses a Toyota Prius and Chevrolet Volt as shuttle vehicles and plans to add more hybrid and electric vehicles as they continually update their loaner fleet. He is a member of RLO Training’s Bottom line impact group for 4 years. Listen to Keith’s previous episodes HERE.

Eric Ziegler owns and operates EZ Diagnostic Solutions Inc in Peoria, IL. Eric specializes in module programming, drivability, electrical and network systems diagnostics. Eric has over 30 years of experience as a technician with an extensive diagnostics background. Eric is an accomplished automotive trainer working for Automotive Seminars and the Drivability Guy. Eric Ziegler is an ASE Certified Master Tech • L1 Advanced Level Diagnostic Specialist • L2 Electronic Diesel Engine Diagnostic Specialist • L3 Light Duty Hybrid & Electric Vehicle Specialist • ASE Certified Medium Duty Truck Technician. Listen to Eric’s previous episodes HERE.

Donny Seyfer, AMAM,  is co-owner of Seyfer Automotive, in Wheat Ridge, CO and the Executive Officer of the National Automotive Service Task Force (NASTF). Donny Seyfer, a 3rd generation owner, has over 30 years of automotive experience as a technician, manager and service consultant. His Dad started in 1961 and his grandfather was building race cars before that. Seyfer Automotive provides general repair, and maintenance with a special focus on diagnostic. Donny is past chairman of ASA and serves on many industry boards and committees. Listen to Donny’s previous episodes HERE.

Chris Chesney is the Senior Director, Customer Training at the CARQUEST Technical Institute. Chris has held every position from tire buster to master technician, from service adviser to shop owner. He has been training technicians and shop owners for 30 years. Chris started his training business, DTEC, in Denver in 1994 where he trained over a thousand techs in the art of transient emissions diagnostics.

Chris believes what all successful technicians and shop owners know …. that you must be committed to be a lifelong learner …. If not … you’re in the wrong profession. Chris was honored at Vision 2018 with the President’s award. Listen to Chris’s previous episodes HERE.

Talking points:

• Are work mix changes important considerations as we look to the future?
• When the self driving car pulls into your shop, someday in the future, will you know what to do?
• Will shops become specialists or excell in certain disciplines?
• How will shops communicate with their customers in the future?
• What type of training will techs need to have:  Leader led vs online or other?
• Are we doing enough to develop our people who will probably leave us?
• How will changing business models have an impact on the Shop of the Future?
• How do we extend to our customer the opportunity to service vehicles while it is not ‘in-duty’? Stats show that vehicles are ‘in-service’ only five percent of the time. Can you engage with the other 95%?
• Will digital inspections impact the industry?
• How should shop owners start to grow their own A techs?
• You’ve got to pay to retain and hire top technicians because they are going to be network specialist that will diagnose machines that will have 100 million lines of code that run them.
• Getting involved with high-school and college advisory councils will help the industry and your business.
• There is a technician defection rate of college graduates out of the industry. The number is 65% within two years. We need to get involved with the young people and show them a great lifelong career and pay them well and provide the benefits that set up a quality career. Technicians need to make a six-figure salary. Shops need to run a profitable shop, so they can pay top talent.
• NASTF is working to create a career path framework so we can provide a direction and career path to our youth.
  1. You need to give them challenging work.
  2. Our youth need to see a career path and see an opportunity to own their own shop someday. Help them, partner with them. Show the opportunity for a bright future.
• We will be learning about cars you may decide to not work on.

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This episode is brought to you by Federal-MogulMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

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