Thanks to our Partner, NAPA Auto Care

“As shop owners and management, we want to be productive, we want to follow key metrics, we all need to be in business. We all got to meet our goals, our personal goals as shop owners and management. But at the end of the day, if you’re not looking for moments of stress happening in your organization and what you can do from a resource point of view, that’s what I see.”

Frank Leutz emphasizes a customer-centric approach, highlighting the value of simplicity, positive employee work culture, and community involvement.

Frank Leutz, Desert Car Car, WrenchNationTV. Frank’s previous episodes HERE

Show Notes

• Watch Full Video Episode
• The Brakes for Breasts Initiative (00:00:15) An initiative by two shop owners to raise funds for a vaccine for triple negative breast cancer. https://brakesforbreasts.com
• Early Days of Desert Car Care (00:01:49) Frank Leutz discusses the history and relocation of Desert Car Care in Cave Creek, Arizona.
• Wrench Nation (00:02:49) Frank Leutz talks about the origins and evolution of Wrench Nation, an automotive lifestyle show.
• Customer-Centric Service Ideology (00:04:21) Frank Leutz discusses the importance of focusing on making the customer the hero of the service experience.
• Simplicity in Decision-Making (00:09:28) The significance of keeping business operations simple and the impact of simplicity on leadership and problem-solving.
• Managing Cynicism in the Industry (00:15:35) Frank Leutz addresses the issue of cynicism in the automotive industry and the importance of coaching and therapy to overcome it.
• The ideology of leaving a legacy (00:16:41) Discusses the importance of leaving a legacy within the industry and the impact of one’s actions on future generations.
• The importance of attitude and aptitude (00:19:39) Emphasizes the significance of attitude and aptitude in maintaining a healthy work-life balance and the impact on business and personal life.
• The concept of “night school” and continuous learning (00:20:32) Discusses the idea of continuous learning, seeking training sessions, and the importance of personal and professional development.
• Fostering a supportive and community-oriented workplace (00:22:02) Highlights the importance of creating a supportive and community-oriented workplace, including team-building activities and supporting employees in personal challenges.
• Embracing a people-first approach (00:24:46) Stresses the importance of celebrating and supporting people within the organization, fostering a supportive and inclusive environment.
• Community involvement and giving back (00:28:13) Emphasizes the role of auto shops in the community, giving back, and supporting local initiatives, such as free oil changes for school teachers.
• The significance of networking and staying connected (00:31:39) Highlights the power of networking and staying connected with industry peers and mentors for personal and professional growth.
• Mutual Appreciation (00:36:03) Frank and Carm express mutual admiration for each other’s contributions to the industry.
• Property Ownership (00:36:26) Frank shares his excitement about owning commercial real estate for his business, Desert Car Care.

Thanks to our Partner, NAPA Auto Care

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

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• Colleen Yarger
  • New Shop Owner January 2021
  • Owns Marks Independent Service, Chatsworth, CA
  • The youngest member of this panel
• Carolyn Coquillette
  • Luscious Garage, San Fransico
  • CEO Shop-Ware
• Esteban Gonzales
  • Proshop Automotive, Colton, CA
• Matthew Lachowitzer
  • Matt’s Automotive Service Center, North Dakota, Minnesota
  • Multi-Shop Operator, 5 Locations includes Collision Shop
• Greg Buckley
  • Buckley’s Auto Care
  • Grooming the third generation of family
• Scott Brown
  • Shop Owner, Connie and Dicks, Claremont, CA
  • CEO Diagnostic Network
• Frank Leutz
  • Desert Car Care, Chandler, AZ
  • Wrench Nation Radio show and podcast
• Seth Thorson
  • Euro-Tech Auto Service, New Brighton, MN, Multi-Shop Owner
  • LMV Bavarian, BMW Tech Support Company

Thanks to ASCCA – Automotive Service Councils of California
Link to Youtube:

Talking Points:

Greg Buckley

• Are we as a profession proactive or reactive to change? Some are miles ahead while others won’t get out of the gate. Why? Is it a mindset? Opportunity? or do some think it’s time for a sunset. 
• It’s not so much what we do has changed, but how we do it certainly has. 
• Are there collaborations or partnerships that will be needed for our success that we don’t even know yet? 
• Less shops / more cars / lower ARO?
• And again – Miles Driven Per Capita vs Volume Of Miles Driven. Miles driven won’t necessarily decrease in the future, in fact, they’ll probably increase. But who will be driving them? Individuals, fleets, autonomous?   

Colleen Yarger

• Technician training internal and external for ADAS and Electric Cars. 
  • I’m working on hosting ADAS classes at the shop along with purchasing a connecting shop to support the parameters for calibrating these cars.
• Creating a more ‘on-demand’ guest experience. 
  • Text message capability with after-hour support. A web portal that will allow people to speak directly to me. And of course, using Shopware!
• Setting clear defined goals for my team and hiring like-minded individuals. 
  • We all want multiple shop locations 🙂 

Matt Lachowitzer

• Small shops will have the biggest challenge to keep up. Most of these won’t be able to afford to and as you stated, there will ultimately be way fewer shops in the future.
• The technician shortage continues to grow, how are we going to be able to staff our stores with the top talent?
• More and more people are leasing than ever before, how do we adapt?
• How do we continue to move away from just fixing cars and making ourselves stand out and be an experience and a destination for our guests so we aren’t a commodity?
• How do we as an industry continue to grow and keep up with the constant change?
• How do we continue to provide the best training available to our teams?

Scott Brown

• Technical challenges – If you’re a multi-carline shop I can only see it becoming extremely difficult to maintain the technical competencies required to deliver professional-grade service.
• One of the drivers of the 1st bullet is the lack of highly qualified technicians. Some OEM’s provide the framework for growth, on the independent side not so much. NASTF’s vision for Road to Great Technicians is a great starting point.
• Consumers – The automobile is one of the most complex devices most humans interact with daily and most don’t understand the technical competencies a service provider must possess in order to properly service their vehicle. 

 Frank Leutz

The Future Concept. Every Service Experience Point We Thought we Knew Changes Completely

• The future will entail a much more consumer based experience with themes leading away from the actual service work and more towards “Charge & Chill” “Vibe & Drive” , “Pit & Lit” , “Volt & Jolt”,   –I
  • Investment and Training in Hospitality Critical (aside from the normal TECH Training)
  • Partnerships with Restaurants Concepts 
•  Increasing Value in The Marketplace 
  • Replacing the Oil Service With Family Fun Based Experiences
  • Battery Disposal Services 
  • Vehicle-Based Subscription Partnerships 

Carolyn Coquillette

• The pace of technical innovation is not going to slow.  We must adapt or die.
• Good news is that we are the technologists.  That’s good job security.  
• As we figure out how to adapt, health care is a good potential reference point: how it is facing this challenge in a similar way, enabling humans to make sound decisions based on their own priorities.
• Additionally, jumping onto what Greg and Matt mentioned, participation in networks is going to be essential, both for car count (future fleets) and technical support (avoiding isolation, esp. for smaller shops).  Enter cloud-based shop management, technician forums, industry advocacy, and associations, all of which are represented here on this panel.

• Frank Leutz
• Bill Nalu
• Greg Bunch
• Bob Greenwood
• Frank Scandura
• Murray Both
• Deb Van Batenburg

Discussion points:

• How to help struggling shops
• Suppliers education on the challenges and opportunities of the service professional

https://www.facebook.com/carman.capriotto/videos/2674264805949844/

Welcome to ASA Technology and Telematics Forumn 2019 and this episode contains transformational information that you’ll need to know and want to know.

Bill Nalu is President of Interstate Auto Care in Madison Heights, Michigan and has been in business for 30 years.  Bill collaborates with industry professionals, in building today’s “high-tech/old-fashioned” customer service system. Bill has been a big contributor to the podcast and he currently serves on several industries and educational advisory councils including AutoValue/Bumper to Bumper, Dorman Industries, and Cardone.

Bill Nalu’s Previous Episodes HERE.

Frank Leutz from Desert Car Care in Chandler, AZ.  Frank has a weekly radio ‘call in show’ called ‘Wrench Nation’. Frank also does a video feature called ‘Inside the Garage’ where he discusses vehicle failures and cures.

Listen to Frank’s previous episodes HERE.

ASA Technology and Telematics Forumn 2019

Key Talking Points:

• Access to data
• The psychological effect of autonomous vehicles- pedestrians crossing, security testing etc
• Augmented reality in testing- simulated
• Supply and demand- tech shortage, fewer vehicles on the road but those vehicles will be running more mileage. Less traffic congestion, smarter vehicle communication
• Dealerships locking data from independent shops will have negative effect on both
• GM strategy- zero congestion, zero emissions, and zero crashes in future
• Technology is the new cornerstone of our industry
• Discussion of Turo
• Balance of cybersecurity and access to data

Talk soon,

Resources:

• Thanks to Bill Nalu and Frank Leutz for their contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

Be socially involved and in touch with the show:
Facebook   Twitter   Linked In    Email    Events    Speaking

Subscribe to a mobile listening app HERE.

Gold Certification recognizes top tier NAPA AutoCares with a high level of participation in the AutoCare program. The program was built by AutoCare Centers for AutoCare Centers to provide a consistent consumer experience, maximize technology leverage, and reward NAPA’s most committed partners. In other words, Gold Certified AutoCare Centers are the standard bearers for the AutoCare brand nationwide. Simply put, the Gold Certified NAPA AutoCare program, powered by your local shop brand, will separate you from the rest helping you boost your bay counts and your average repair orders.

Learn more about NAPA AutoCare, Gold Certification, and the hundreds of other benefits the NAPA family has to offer by talking with your servicing NAPA store or visiting www.NAPAAutoCare.com.



Bill Nalu is President of Interstate Auto Care in Madison Heights, Michigan and has been in business for 30 years.  He collaborates with industry professionals, in building today’s “high-tech/old-fashioned” customer service system. Bill has been a big contributor to the podcast and he currently serves on several industries and educational advisory councils including AutoValue/Bumper to Bumper, Dorman Industries, and Cardone. Listen to Bill’s previous episodes HERE.

Frank Leutz from Desert Car Care in Chandler, AZ.  Frank has a weekly radio ‘call in show’ called ‘Wrench Nation’. . Frank also does a video feature called ‘Inside the Garage’ where he discusses vehicle failures and cures. Listen to Frank’s previous episodes HERE.

Brian Glowski is from South Street Auto Care, Rochester, MI

Key Talking Points:

• Bill and Frank are immigrants
• Bill has a graphic on his wall with the word ‘Welcome’ in over 25 languages
• You’ve got to know how to do business with our diverse clientele and specific cultures
• Your customers may have a language gap and the fear of the unknown on the repair of their vehicle
• There are certain taboos you need to know.
  • Left hand from middle east people is taboo
  • Japanese use two hands
• Easy to develop relationships is you understand their way to communicate
• Show patience and understanding with your customer
  • Why we are different
  • Why we have value to you even though more than what you want to invest in your vehicle
  • Patience with the language barrier
• Most are tight-knit communities
• You need to know how your customers want to be communicated with
• If you are hugger, you need to know how cultures will except that
• Match your customer’s tone and style of communication. Minimize friction. Get to know them
• Why so much?
  • If you answer with a question rather than an answer, it is a totally different dynamic.
  • If you ask, “Do you know what a battery cost?” It starts the dialogue
  • Let me tell you why this costs this much
• Create a relaxed encounter
• You train on your shortcomings. What can we learn from a walkout
• We pay technicians a livable wage is a strong answer the ‘Why So Much’ question 
  • This is what we charge
  • Consider options on parts for your customers, but never negotiate your price only on options
  • Options are key, negotiations are not
  •  Everybody loves the cheap guy
• Different Cultures:
  • Germans love a very direct approach when dealing with business -no fluff here.
  • Italians enjoy getting to know you first with a personal approach before any business dealings
  • Australians are very picky about time –deliver on time every time 
  • Chinese may not accept your gift right away –could take 3 attempts before they are comfortable
  • Japanese frown upon giving or receiving with one hand –both hands out is key 
  • Arabs consider the left hand unsanitary –any usage of such is taboo 
  • Russians may consider smiling as weakness & insecurity 
  • Israelis do not conduct business on Fridays
  •  India -caution on pointing fingers & respectfully expect deep negotiation 
• You need an inviting heart and universal policies and for every customer, you’ll do well
• Kindness is a universal language

Resources:

• A special thanks to Bill Nalu, Frank Leutz, and Brian Glowski for their contribution to the aftermarket.
• Books Page HERE
• Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

Privacy, Data Ownership and Cyber-security are the issues raised with the legislation and it threatens the whole automotive aftermarket.

Looking for more information on cybersecurity and data ownership?

ASA and the Alliance of Automobile Manufacturers will be hosting a one-day event September. 12, 2019 in Troy, MI. Registration is now open! LEARN MORE AND REGISTER:  https://asashop.org/education-events/technology-telematics-forum/

Taking The Hill Website

ASA Web Site

Robert L. Redding Jr., ASA Legislative representative –Bob has represented the Automotive Service Association, from their Capitol Hill office, since 1993.  He has received presidential appointments to several Federal Advisory Committees at the United States EPA, DOJ, Department of Labor and the U.S. Department of Transportation.

Bob has represented the Automotive Service Association, from their Capitol Hill office, since 1993.  He has received presidential appointments to several Federal Advisory Committees at the United Sates EPA, DOJ, Department of Labor and the U.S. Department of Transportation. Previous episodes with Bob HERE.

Frank Leutz from Desert Car Care in Chandler, AZ.  Frank has a weekly radio ‘call in show’ called ‘Wrench Nation’. . Frank also does a video feature called ‘Inside the Garage’ where he discusses vehicle failures and cures. Listen to Frank’s previous episodes HERE.

Brin Kline is the owner of Assured Auto Works in Melbourne, FL.  His career in automotive repair spans 17 years with nearly 8 years as an owner.

Brin’s journey to becoming an advocate for improving the automotive repair industry at the national level began when he started to attend conferences and training.  At these events, he rubbed shoulders with amazing people who, recognize the need for a national automotive repair industry step-by-step protocol for entry-level recruitment and training, continuing education events, and conferences, sharing of case studies, and helping businesses grow. Find previous episodes featuring Brin HERE.

Key Talking Points

• Shop owners must understand that it is time that someone has to pay attention, educate and protect your clients as it relates to ownership and access to their data. Privacy, Data Ownership and Cyber-security.
• Policy makers don’t understand how data affects repairs
  • We must ensure that our policymakers don’t overreact or reach too far.
  • We need to be careful because once the bill gets signed it will take the next five years for them to revisit it. We will be stuck with that policy
• Data Access, Think Telematics?
  • One of the pieces not covered in the 12-year right repair service information battle
  • As a shop owner, we hear it but we don’t know what it’s all about 
  • The legislation issues concerning Privacy, Data Ownership and Cyber-security.
• Cyber-security protections are growing in California
• A major concern as an industry is overreach and we are collateral damage
• In an effort to protect consumers, the policymakers go too far.
• Regarding privacy, there must be some separations
  • 3rd party providers
  • OEM Websites
• We don’t want anything to interfere with our current business model.
• The industry must get behind efforts being mounted in Washington
  • Developing coalition, Writing campaign, and Visits to Washington
  • Part of this is also education when the policymakers go home, they must hear from shop owners and understand that access is critical for the consumer and to maintain safe and reliable transportation
• The previous Administration ordered a guideline for cyber-security which allowed for 50 state laws potentially dealing with our issues which is not workable
• We need the Federal Government to lay out  guidelines for cyber and privacy
• Owners with multiple shops will have problems if their shops are located at different states.

California Bill

• It is about dealing with consumer privacy.
• A bill passed last summer is going to impact businesses
• This could happen to different states
• Michigan tapped into this

Privacy is important

• Consumers deserve privacy
• Within the framework of a vehicle, rolling smart technology privacy becomes a huge issue
• We need to have a reasonable and effective way to handle the motoring fleet
• Some consumers do not want delicate data on their vehicles shared
• Insurance companies now have access to some data through 3rd party providers
• As an aftermarket, we need to be involved, at a reasonable cost, in order to fix these vehicles as we have without compromising our business model.
• $450 – $800 Billion Dollar Industry regarding 3rd party data monitoring cloud-based

Cyber-security

• On the root level, protecting your WiFi
• Having a process as it comes as a security policy
• OEMs have to provide shop owners a path
• Everyone is trying to figure out their place as we move forward including new car dealers
• Privacy piece will drive everything and data access will have to be addressed at some point

Resources:

• Thanks to Bob, Frank, and Brin for their contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

Be socially involved and in touch with the show:
Facebook   Twitter   Linked In   Email    Events    Speaking

Subscribe to a mobile listening app HERE.

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com

• ASA Annual Meeting 2019 and the Celebration of Excellence
  • Gary Keyes, AMi Recognition
  • Brin Klein, ASA Alpha Award
  • Frank Leutz, Communicator of the Year
• Upcoming Town Hall Academy #120 on Technician Pay. Friday, May 15, 2019
• Behind the scene story on the podcast interviews with Giuliano Zuccato
  • Mustang Man Episode 172
  • Chrysler Crossfire and the Horse of Destiny Foundation, Episode 243


 Your Learning Curve Never Sounded So Good

Resources:

• A special thanks to, Frank Leutz, Patrick McHugh, John Gustafson and Steve Ford for their contribution to the aftermarket.
• Books Page HERE
• Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

RepairPal. Many of our industry’s high-quality shops have gone through an evaluation with an independent automotive team to ensure their techs are trained, they use the right tools, and their customers are happy. In fact, over 2,200 repair shops have met these requirements, have become RepairPal Certified and are getting new customers every month.

Why has the number of RepairPal Certified shops grown so much? These shops are proud to have passed the certification and value the new customers they’re getting, both from the 5 million monthly visitors to RepairPal.com and their partnerships with CarMax and USAA. Certified shops can cancel at any time, so RepairPal works hard to produce value for them. Learn more at repairpal.com/shops to learn more.

This episode is brought to you by Jasper Engines & Transmissions. When a car’s engine or transmission fails, it’s not the end of the road. A remanufactured drivetrain product from Jasper Engines & Transmissions will give your car a new lease on life. JASPER has over 2000 Associates, three manufacturing facilities, two distribution centers and 45 branch offices across the country. They’re all working to produce, transport and deliver the perfect product. That’s what they do best… keep customers happy. Visit jasperengines.com

I attended the ASA Automotive Service Association, Connected CARS  (Congress of Automotive Repair & Service) event in Detroit on May 18th & 19th, 2017.  It was a very informative event organized by former ASA Chairman and shop owner Donny Seyfer, who brought industry trainers, automotive engineers and service professionals from all parts of North-America to learn about rapidly advancing vehicle technology.

All attendees got an important glimpse into the world of the connected car with in-depth and detailed looks at ADAS, Next Gen Vehicle Networks, V2V and the future of diagnostics.

Safety is one of the driving forces behind ADAS (Advanced Driver Assistance Systems). The two-day seminar brought some of the top tech trainers to bring a deeper understanding of how these systems function and what it takes to diagnose, repair and calibrate them today and in the not too distant future.

Listen to an in-studio round table debate along with a ‘man in the street’ interview segment that was recorded at the first night reception. In all, you’ll hear contributions from seventeen of your industry peers in this episode.

You will hear discussions on the course content, personal thoughts on this new technology, new business models and the opportunities that modern technology creates for progressive operators among many more hot and trending talking points.

I’m happy to bring you the pulse of this event. Training events like this must be part of your future. Keep an eye out for the exciting ASA programs being presented for you at AAPEX 2017. ASA-CARS.com

Presentations from:

• Dave Hobbs, Delphi, Radar, Lidar, Sonar and camera-based sensors
• Greg Potter, ETI, and Bob Gruszczynski, VW, scan-tool protocols
• Debra Bezinna, Ann Arbor Connected Vehicle Test Environment, University of Michigan . Debra was interviewed by ASA’s Washingon, DC rep Robert L. Redding Jr. She spoke on V2V Communication
• Jason Ross, Volkswagen, driver-assist systems
• Scott Bolt, Mahle, new vehicle network architecture
• Tarek Taleb, GM, CAN network diagnosis software
• Mohan Sethi, Mahle Aftermarket, secure diagnostics
• Jim Luyckx from Snap-on presented diagnostics by thermal imaging
• Steve Zach, Bosch, ADAS calibration and alignment

Dan Risley, ASA president and executive director, said about the inaugural event, “ASA is committed to providing industry-leading technology and telematics programs to our members and the industry. This program is a first of its kind. Attendees left armed with more knowledge and information on the most current and future ADAS technology than the 90 percent of those repairing vehicles in automotive industry today!”

“Comments and enthusiasm from Connected CARS attendees and presenters exceeded my expectations,” said event organizer Donny Seyfer. “The presentations were spot-on. I’m not sure who was more impressive – our presenters or their audience. But I do know this was an amazing technical networking opportunity.”

List of who was in this episode:

Round Table Studio Interview:
Dan Risley
Frank Leutz
Greg Buckley
Bill Nalu
Joe Hanson
Jeff Buckley
Joe Register
Ray Fisher

Reception ‘Man In Street Interviews’
Donny Seyfer
Pete Rudloff
Dave Kusa
Greg Potter
Tom Piippo
Bob Wills
Greg Buckley
Carolyn Coquillette
Eric Carlson
Frank Leutz
Ray Fisher
Bill Nalu
Craig O’Neill

Be socially involved and in touch with the show:

Facebook   Twitter   Linked In   Email

This episode is brought to you by Federal-Mogul Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

Social Media is a hot topic today. Many service professionals want to know how to improve their digital presence. Many just need to get started. If you want to affirm what your current strategy is, listen to these two service professional entrepreneurs, who do a great job with social media. Their passion shows through on this round-table discussion.

This is an extended interview; packed with great information and experiences. You can listen to the audio (above) or the Face To Face video (below); you choose.

•Live Streaming is here to stay.

•Email open rates.

•The concept of ‘Always Be Communicating’.

•Facebook, Twitter, Instagram.

•Re-purposing content.

•You don’t need a lot of flash to have a great campaign.

•Attack parts in your SEO. Think how a person would search for a vehicle problem.

•How to stay relevant and be an influencer in your marketplace.

•Always be connecting.

•Have a multi-pronged approach to your marketing.

•Record your car care clinics for re-purposing.

•Conventional marketing is still important.

The panel:

Frank Luetz from Desert Car Care in Chandler, AZ

Frank was featured in episode 25 and is very active in his community. Besides his live streaming, Frank has a weekly radio ‘call in show’ called ‘Wrench Nation’. In Frank’s marketing strategy he also does email marketing, TV, radio and billboards. Frank also does a video feature called ‘Inside the Garage’ where he discusses vehicle failures and cures. Desert Car Care has been recognized as the 2016 Small Business of the Year from the Chandler Chamber along with these other honors:

• 2015 2016 Ranking Arizona Top 10 Auto Repair
• 2012 2013 Angies List Super Service Award
• 2013 BBB Ethics Award Nominee
• 2012 Phoenix Business Journal Best Places To Work Winner

Greg Buckley from Buckley’s Auto Care in Wilmington, DE has been featured, on the podcast, in Episodes, 19, 54, 60 and 100. He started YouTube video’s six years ago when the concept of YouTube video’s was just a fleeting thought. One of his earliest video’s has had nearly 80K views.

Greg was an early adopter of Facebook LIVE and is a monthly instructor for ATI in a class called ‘Always Be Marketing’. Greg was recently featured on the cover of AutoInc Magazine recognizing the 60^th Anniversary of Buckley’s Auto Care.

Desert Car Care website here.

Wrench Nation TV here.

Contact Frank here.

Buckley’s Auto Care website here.

Be socially involved and in touch with the show:

Facebook  Twitter  Linked In  Phone 716-320-1567  Email

This episode is brought to you by Federal-Mogul Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust. For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com and fmgaragegurus.com

Frank Butkus-Leutz of Desert Car Care in Chandler, AZ, is clearly a vibrant, excitable and passionate shop owner. He is enthusiastic about unity in the industry and helping his fellow shop owner.

This outspoken jazz trombonist tells his story from growing up in Harlem to serving in the Persian Gulf as a signalman.  An interesting journey about dedication and the courage to fail, weaves throughout his story on selling Kirby vacuums and used cars to taking the risk to open his first shop.

There is so much packed into this podcast; buckle your seat belt, get out your pencil and paper and get ready for this no holds barred interview. Frank is very in-tune with social marketing and how to take care of his customer with strong internal processes that insure quality workmanship. Never discount your brand, is a strong theme inside the podcast. From technician training and a NO RUSH repair rule Frank covers a lot of ground including where the techs of the future are going to come from and he talks about the benefits he provides his team.

We cover marketing, comebacks, parts quality, and his big community event he is the post proud. He also discusses where he sees the industry heading. (Hint: Consolidation/MSO)

Frank, the chapter president of the Phoenix ASA, uses technology in a big way to connect with his community and customers to spread the love and the world of automotive repair. He reminds all shop owners that ‘You are the authority on repairs in your community and be sure you are engaged and preaching that fact with social technology platforms’.

Frank’s email:  frank@desertcarcare.com. Follow him on twitter @UrMechanic

Desert Car Care Website