Changing the Image of the Industry; One Customer at a Time.
Bambi Crozier and her husband Neil own Car Clinic in Lowell, AR. They are dedicated to lifelong customer relationships and are working to change their customer’s image of the industry to that of a profession and not just a trade.
With her background in customer service, she and Neil set out on a mission of change. She started by asking her customer’s a lot of questions about their vehicle. She discovered that her customers wanted the down and dirty truth about their vehicle needs.
Listen to her story of startup and transformation. She knows that the rapid change in technology and the way tech is affecting how business is done today will require a smarter, wiser business owner. She believes in the power of the statement: ‘You Don’t Know What You Don’t Know.’Listen and view episode notes
Have You Turned Your Passion Into Your Business WHY?
Marcus Marchegger’s career as a shop owner didn’t take the traditional path. It included working for a friends shop right after college, real-estate, dealership’s and being a mortgage broker. With a new wife and baby, he had a long commute and became a stay at home dad.
His wife knew of his passion for the automotive and together they found and purchased Capitol Automotive in Carson City, NV.
Marcus takes you through the early days and some of the early regrets. We all have them. A smart, passionate people person who wants nothing more than to help people be safe and make sensible decisions about their cars.
From floor sweeper to mortgage broker to shop owner. An interesting pathway to being a service professional.Listen and view episode notes
Shop Owner Finds The Holy Grail of Shop Success: Training.
Leon Anderson from Integrity Auto in South Beloit, IL credits training and more training for his success. It wasn’t always like that. He now provides hundreds of hours a year in training for his technicians and service writer.
Catering to women and baby boomers this WIX Filters’ Driving Performance Award Winner in 2016 says he hires people for their head, heart and hands. Integrity is not just the shop’s name but it is what they practice every day.
He credits his business coach and management seminars in improving his business success. He says the DVI system helps the sales process and that written goal posters are important to Leon and his whole team.Listen and view episode notes
Let’s Do Some Math on the Foundations of a Million Dollar a Year Shop.
As a 36 years industry veteran and he’s been a business coach for the last 17 Scott Wheeler holds numerous ASE credentials and we jump into some extremely important topics of discussion that will have you engaged and shaking your head slowly up and down as you will relate to many of our key talking points.
Don’t shy away from the financial discussion. These are some of the most critical topics for a successful business. Life is a big math problem and we do some of it here.
From the tech shortage to learning leadership qualities and the extreme importance of good financial statements Scott Wheeler covers a broad range of important aftermarket subjects.Listen and view episode notes
Your Business Model Needs to Be Fluid and Flexible as Tech and Business Transformations Abound.
Brian Bates from Eagle Automotive in Littleton, CO is a multi-store operation where the strength of his business culture and leadership is based on firm values and integrity.
Brian points out that leaders are not born and being a great leader can be learned. Studying leadership is your most important role as a business owner. You must learn how to be a great leader. He’s built his business based the relationship he has with his team and how they function as an organization. He says, “Customers can feel that.”
An early adopter of Digital Vehicle Inspections a member of the NAPA advisory team and his local Business Development Group has helped influence his business success.Listen and view episode notes
Customer Avatar, Art Shows, Student Automotive STEM Classes are just a small part of this Unique Specialty Shop.
Patrick McHugh from Bimmer Rescue in Richmond, VA took a few twists and turns in his career before starting Bimmer Rescue. Patrick shares the unlikely evolution from jet pilot to shop owner.
He is a strong marketer and big thinker. From the days of working on the neighbor’s toasters to tinkering with a 1985 BMW Patrick’s path to service professional was paved with his love of how things worked.Listen and view episode notes
Do You Have a Sales Culture or an Automotive Culture At Your Service Counter?
Jason Servidio, Vice-President of Transformers Institute found his calling as a service advisor. He then realized his passion for teaching sales training. Today he teaches service advisors how to be at the top of their craft.
Learn about sales technics that advisors need to master, what qualities to look for when hiring a service advisor and how to measure ROI on service advisor training. Jason shares what to do when the customer says no and why marketing money is wasted if the sales counter is not great at making long-term customers out of marketing campaigns.
Jason also shares his simple yet important retention tactic. He also shares his view of the number of service advisors to technicians need to run a successful relationship building shop.Listen and view episode notes
Life’s Lessons that Establish Your Strengths as a Leader.
After nearly 30 years of successfully operating Vic’s Precision Automotive, a fourteen-bay automotive repair facility located in The Woodlands, TX, Vic Tarasik sold his beloved shop, however, he remains active in the industry he loves.
In the episode, Vic’s shares the remaining 5 life’s lessons. He covered the first five in episode 234. He’s very transparent as he speaks to how these lessons changed him as a leader.Listen and view episode notes
Be Honest, Speak from Your Heart, Always Be Authentic and Have the Highest Ethics. Your Business Will Boom!
John Francis from Francis Automotive in West Chester, PA has given of himself to further the industry. With support to ASE, ASA and AMi among others, John has helped steer the direction of the aftermarket in many volunteer positions.
He finds the time to be a part-time business coach, is excited about the 3rd generation of Francis’s to join his company, he ran in twenty marathons, and John figured out a long time ago that he needed to work on his business, not in it.
Another Legacy Leader Episode.Listen and view episode notes
Joined the Family business and doubled sales within a year.
Thirty one-year-old Rachael Wacha from City Auto Repair realized she was more like her dad than she thought. She also didn’t realize how important she was to the business.
You’ll be moved by her story and very open discussion of her very personal journey as she walked through life’s challenges and overcame them all. She has the tenacity to achieve every goal she sets for herself.
Having completed a succession plan to own the business, Rachael has joined a coaching and mastermind group. She is the president of the local ASA chapter and Is investing her time in vocational training and engaging with students.Listen and view episode notes
Third Generation Millennial Whose Dad Has Complete Confidence in His Decision Making is Looking for an Actionable Succession Plan.
Craig O’Neill from O’Neill’s Transmissions and Service has taken some bold moves in the business and implemented a DVI system and hired a business consultant.
He sees great opportunities in emerging technologies and values the power of a strong business culture.
Regarding the technician shortage, he shares their apprentice program that has helped not only his business but the vocational school he works with.Listen and view episode notes
Is Your Customer Retention All About Your Integrity and Building a Trusting Relationship?
Dynamic husband and wife team, Brenda and Brent O’Neal, lead their team to ensure “The customer experience is the best it can be.” All roles must do their job to perfection. The team knows that they are not fixing cars and that their customer is the most important part of the business.
They believe that living in the same community as their business brings great value and recognition.
Brenda and Brent, who do not have a background in the automotive field, share where they get their new ideas, how to grow your own techs, their marketing strategy, and the extreme value they’ve received from hiring a business coach.Listen and view episode notes
Do You Expect Your Customers to be ‘Customers For Life?’
Tom Lambert from Shadetree Automotive in Layton, UT has a goal to keep customers for life. Everything done in the business and through marketing efforts works toward that goal.
Lambert can say this because he has built a company with a strong culture of caring from a highly motivated, yet laid back team that loves to have fun.
The key to his success was hiring a business coach to bring the guidance he needed to see things from a different perspective. His organization is experiencing 10% growth each year and will top out at $2.5 M in revenue this year.Listen and view episode notes
Do you remember when you started in business? What humble beginning did you have?
Kate Jonasee from K-Tech and Pauline’s Auto worked her way across the country after graduating from automotive technology college in upstate New York. She persisted through every opportunity to own two shops in Sebastopol, CA.
Kate says she learned something along the way from every shop she worked at and always had the goal to own her own shop, let alone two and possibly more.
Listen to the smart choices she made along the way, what her personal motivations were and how she is working to improve herself and her business.
Is the Transparency of The Internet Forcing The Service Professional To Change How Business Is Done?
Rick White is President and Lead Coach for 180BIZ, an auto repair shop training and business coaching company. He is an AMi approved trainer, an ASA committee member and an established industry writer for many top magazines.
Rick brings an enlightening view of leadership, communication, the sales process and shares the four responsibilities of a shop owner.
Rick also talks about the transparency of the internet and challenges a new way to do business because of the universal availability of information. He says we must bring insights to our customer because they are in need of our expertise. He also shares his view on where parts gross margins need to go in the age of the transparent internet.Listen and view episode notes