Mitch Schneider – His First Speech 35 Years ago, Still relevant today!
Mitch Schneider is here for his second time. Mitch is an award-winning journalist, former shop owner and soon to be published novelist. For more than 37 years, Mitch operated Schneider’s Automotive — a successful 6-bay, family-owned and operated service facility in Simi Valley, Calif. Mitch has recent great news on the biggest challenge in his life as he has taken on Primary Myelofibrosis head-on. He is in his recovery mode from a bone marrow transplant. Mitch is a survivor of this rare procedure and I’m so glad to have him back to have another conversation with him.
When Mitch wrote his speech 35 years ago, he was angry. He showed his frustration and he is now reflective at the state of the industry today. It is sad to say that not much has changed. Listen and learn the issues then and now and some discussion on what we need to do remedy. Are you onboard?Listen and view episode notes
FTR 050: What the Aftermarket Can Learn from Professional Wrestling
Matt Fanslow threads a concept that we can learn from the way professional wrestling promotes themselves. Matt makes a strong point comparing the promotion of professional wrestlers to aftermarket shops. Matt likes to look outside the industry to learn and see new things. A stretch in thinking, I don’t think so. I know one thing, this rant will make you think.Listen and view episode notes
Geek Talk 2.0 Part Three – The Independents Biggest Competitor
This episode will enlighten and open your eyes to who are the biggest competitors of the independent shops; how to deal with them and how to market against them. Some important stats presented shows how market share is changing.
The panel includes Greg Buckley, CEO of Buckley Personalized Auto Care in Wilmington, DE, Chris Cloutier, co-owner of Golden Rule Auto Care in Dallas Texas and CEO of AutoText Me and Karim Morsli owner of Winkler Automomotive in Gaithersburg, MD.Listen and view episode notes