Greg Buckley Wonders if we Are Pigeonholing Ourselves Into Just One Area Of RepairListen and view episode notes
Taking Great DVI Pictures
Taking quality DVI pictures reflects on your brand and helps the customers builds trust. The power of demonstrating work needed and future maintenance concerns in the art of picture documentation is how we are going to do business in the future.
This wide-ranging conversation is brought to you by Scott Brown from Connie and Dicks and Diag.net, Greg Buckley from Buckley’s Auto Care, Jim Fleishman from Automotive Alley and JR Portmen from 5 Stones Media.
Videos must be included in the repertoire of good documentation and when you are in marketing mode.Listen and view episode notes
Uncopyable. How To Create an Unfair Advantage Over Your Competition
Steve Miller is best known as Kelly’s Dad and The Marketing Gunslinger. He is the best selling author, speaker, and a renowned marketing strategist. He has helped numerous organization stand out and become uncopyable against the stiffest competition available.
In this episode, we will be sharing with you all the main ingredients on how to become uncopyable. We will bring you the strategy you need to gain that advantage that your customer would be coming back to you and to you alone. Discover that unique quality that will help you stand out!Listen and view episode notes
The Extreme Value of Shop Tours
Recorded live at Franks European in Las Vegas, NV, listen to Frank Scandura, Vinnie Lucido, Andy Bizub, Deb Van Batenburg, Greg Bunch, Jimmy Lea, Bill Nalu, Shari Pheasant, and Vic Tarasik all providing their wisdom and insights on shop tours. We had fun and you’ll learn about what these professionals value by taking and giving shop tours.
You not only need to get a shop tour but also give them and ask for feedback. Sometimes you do not see things that your peers will see. Take their ideas and give your feedback constructively.
This team believes that shop tours are a very important tool in your perpetual improvement strategy. Growing your business comes from the ideas of others. As Frank Scandura says do R & D …. Rip off and Duplicate. Learn from your network and from shop tours.Listen and view episode notes
The Indisputable Rise of Digital Vehicle Inspections (DVI)
The members of this roundtable are Chris Cloutier of Golden Rule Auto Care and Autotext.me, John Burkhauser of Bolt On Technology, and Pete Rudloff of Pete’s Garage and Flex Check Auto
The episode talks about the rise of Digital Vehicle Inspection and its importance like a smartphone to everyone. DVI is not yet the norm today but the future will require the service professional to have this tool. Since more customers want to be in control, DVI will increase the transparency with what is going on with their vehicle. DVI brings the vehicle in the bay to their home or office.
Learn how DVI will shape how business gets done.Listen and view episode notes
Service Adviser Role Play Part 2
Again this team digs deep to help aftermarket professionals learn more about the service advisor position. This is one of the most important and challenging jobs in the industry. The service adviser is the face of the business and is faced with building trust and strong relationships while generating profitable revenue.
Enjoy four different role plays and the ensuing discussion. Critique each role play yourself and enjoy the comments from this team. With me is Barry Barrett, Director of Training at RLO, Clint White, shop manager at Coopers Auto Repair Specialists in Tacoma, WA and John Vasquez, Service Adviser at Los Gators Auto Service Campbell, CA.Listen and view episode notes
Open Four, Five, Six Days a Week. Listen to the Debate.
The panel includes Tom Piippo Tri-County Motors, Rudyard, MI, Bill Nalu, Interstate Auto Care Madison Heights, MI, and Alan ‘Ollie’ Gelfand, from German Car Depot, Hollywood, FL.
Learn how each defines or defends their days open and outlines the challenges each has in hiring, serving and making money.
Tom is a four day a week shop, however, Bill and Alan have their thoughts on how to create a four day work week for their team and still be there to serve their customer’s busy lives. Each day of the week takes on a different personality such as Saturday’s helps feed Monday and Tuesday. And Saturday’s can be a big maintenance day.Listen and view episode notes
Barry Barrett Director of Training from RLO on having ‘The Right Customer’Listen and view episode notes
Everything I Did Wrong and What I Learned
If you are a person who thinks you can do everything yourself, then you need to listen to this trio explain their knock upside the head ‘V8’ moments when they realized it was the worse thing they could have ever done. Learn about this panels school of hard knocks so you don’t spend too much time in the places they were and accelerate your business because you now have the proof of what to do to prevent your business from being stuck in neutral.
It is not what you don’t know it is also about what your people don’t know. We talk micromanaging, training, business models, KPI’s and empowering your people and yes they will make mistakes just like you did.
With me for this Academy is Bambi Crozier, Car Clinic in Lowell, AR, // Frank Scandura, from Franks European in Las Vegas, NV and Tom Lambert, from Shadetree Automotive, Layton, UTListen and view episode notes
Gaining New Customers Through Marketing Automation
Shop Talk 4 brings Doug Callaghan from Vic’s Service Centre, David Roman Done With Care Auto Repair, and Bill DeBoer Jr, AAM from DeBoer’s Auto Sales and Service together for an open discussion.
The big storyline here is Gaining New Customers Through Marketing Automation. We’re talking lead generation, email automation, sales funnels and creating fresh organic content. And so much more.
These owners are looking to find their new customers before they need their services. is what propels them to be better at service.Listen and view episode notes
21 Tips To Gain An Edge Over Your Competition – Part 3
With me, in this part three is the same crew from part two and part three. Todd Westerlund, CEO of Kukui , Jeremy O’Neal Freedom Automotive in Hesperia, CA and President and lead sales trainer for Advisorfix and Mark Goldsmith Mark’s Independent Service in Chatsworth, CA
There was a special challenge put forth by Todd Westerlund from Kukui and you’ll discover that at the end of the episode. The combined tips between the three parts are 68 which includes bonus tips.
Too many to list, but you’ll find not only great ideas in this episodes but trends you must be implementing if you plan to stay relevant and in business.Listen and view episode notes
Shop Talk Volume 2- Women Shop Owners
Kim Auernheimer of Cool Springs Automotive Brentwood Tennessee, Mary Ann Croce of Croce’s Transmission Specialists, Norwalk, Connecticut, and Kathleen Jarosik of Xpertech Auto Repair, Englewood, Florida comprised the roundtable of the second edition of Shop Talk the Series.
Kim went to her first WorldPac training expo when she was in a tough financial situation. A light bulb came on. She is naturally competitive so she and her husband Rob decided they were going to be one of the best shops in the United States.
Maryann wanted her business to be sustainable. In the beginning just being able to take a paycheck home was a challenge, but keeping an eye on the goal will help you make important decisions to grow and sustain the business.
Kathleen hired a business coach who gave her the courage to step forward. She did a women’s car care clinic that ultimately led to her first Women In Auto Care meeting. That is when she realized she was not a unicorn and there were other female shop owners that inspired her.Listen and view episode notes
Niche. Finding Specialties to Create New Business Services.
A very interesting summit, a lesson for the forever student of the aftermarket. We’re talking Niche or Finding Specialties to Create New Business Services. A vibrant discussion to challenge the use of your talent and facility and to listen to your customers and find out exactly what they want and need from you.
The panel warns you to keep your eyes open. The shift is coming. Toss out those unprofitable jobs. Clean out your closet. Review your current business model. We will not survive doing what we always have done.
The panel will help you understand How to consider a specialty, product based niche vs. service based niche; but an overlying theme is to be sure the basics are being done right. You cannot add a new service if you don’t aren’t fixing your customers’ problem right the first time. Get your house in order before adding.Listen and view episode notes
The Best Job in The World!
Andrew Emery is the owner and operator of Antero Automotive in Greenwood Village, Colorado. He believes if you take care of your employees, they will take care of your customers.
This episode tackles relationships with customers and employees on how it can be your secret sauce to success. Every customer receives a free car wash.
After 22 years in the industry and 10 years as a business owner, Andrew still loves what he does every day. He gets to turn a wrench when needed and he gets to serve others. Andrew started this business to change the way people look at automotive repair shops.Listen and view episode notes
Bring Them Back: How To Revitalize a Lost Customer
Our lively discussion starts with the Customer Retention Myth and ends with taking extreme ownership of your customer and keeping them in the fold. We talk about steps to get lost customers back, the power of relationships, the power of culture in customer retention and what type of marketing works for retention and revitalization up to and including a phone call.
The panel: Shari Pheasant, owner with her husband of A Master Mechanic, in Reno, NV and is a business coach and president of Horsepower Strategies and Ron Ipach, co-founder of Repair Shop Coach and known as Captain Car Count and David Roman, owner of Done With Care Auto Repair in Merriam, KS.Listen and view episode notes