Charging What We Are Worth
We talk professional courtesy, labor rates, training, having the right value proposition for your customer so you can charge accordingly, the labor rate spread in our communities, and why you shouldn’t be afraid to charge what you are worth. You’ve invested a lot in your business and need to be paid for this. Listen to why confidence in your skills and abilities will help you charge accordingly.
With me on this Academy panel is Tom Palermo, Preferred Automotive Specialties, Philadelphia, PA and former NAPA ASE Technician of the year in 2015, David Justice, President Repair Shop Of Tomorrow, Asset Management Technology and Mark Colaw, Seymours’ Garage, San Antonio, TX and founder of Carfest.Listen and view episode notes
Scott Shotton: Straight Talk on Entry Level Technicians, Tips on Becoming an Aftermarket Trainer and Post-Secondary Automotive Education
Scott and I dig into automotive education at the college level. We talk about the knowledge level and experience that our automotive graduates have and what their expected career path can be. Any seasoned technician knows where he started and what it took to get where he/she is today. That hasn’t changed, however, we may have higher expectations of our new grads and that is why each needs to have a career path set for them that includes an ongoing training program
Scott gives accolades to our top aftermarket trainers and gives advice to aspiring trainers.
We also get into the grow your own technician issue, the A,B,C technician designation, and mobile as a career path.Listen and view episode notes
The Knowledge Of Electricity Is The Basis Of Every Solution To A Diagnostics Problem
Gary Smith has been fascinated with electricity his whole life and understands that the more you know of electricity’s core fundamentals, the better diagnostician you’ll be.
He says many technicians have never been to a basic electric class so how will survival in today’s repair environment keep pace with the ever enhancing tech, circuits, and modules. Gary like so many other trainers I’ve interviewed can’t say it enough. You must continually train, invest in yourself and get to a basic automotive electrical class every three years.
Ham radio enthusiast, Gary Smith, tells the story of Edward Weston who invented a tool in circa 1893 that you still use today.
Thanks, Gary, for the reminder that you must be curious if you want to solve diagnostic challenges today. He reminds technicians that after a training class, they must go back to educate the rest of the team. When you teach you learn.Listen and view episode notes
Trained By Techs – Creating a Training Commitment Inside All Shop
Recorded at ASA-PA’s the panel is Keith Perkins, Richard Falco, Tomi Oliva and Mario Rojas. We discuss the loss of our talent, that being a lead diagnostician can be profitable, that techs do side work because they are not being compensated properly, and how to get a training commitment started in a shop that doesn’t. And finally, do our shop owners really know what is going on in training classes? Think that one through.
In such a short time the Trained By Techs group has made some incredible strides. They appear at a lot of events, by spending their own money to get the word out. Their enthusiasm and dedication is exactly what our industry needs and this talented group of volunteers is sharing their passion for education in the automotive training industry.
They are diagnosing cars every day and are LEARNING new things. Watch their videos and the conversation and start your learning from there.Listen and view episode notes
Did You Know That Training is the Responsibility of the Technician?
A hard-hitting interview on technician training with trainer, writer, and mobile diagnostic tech Edwin Hazzard, Owner of Southeast Mobile Tech who has a lot to say about the responsibility of training in the aftermarket.
Edwin Hazzard owns a mobile diagnostic company in South Carolina. He contributes articles to Motor Age and has instructed in many different capacities over the years. Edwin has been a dealership technician and taught at the high school level.
He enjoys what he does for a living and sees diverse age group in classes. He says investing in training is important just to be relevant and up to date with the recent technology. If you don’t update, you evaporate.Listen and view episode notes
Paul Danner. Educator, Diagnostician and Youtuber ‘ScannerDanner’
Paul Danner is an ASE L1 Certified Master Technician with Twenty-Four years of field experience in electronics, electrical and drivability diagnostics. For eighteen years he has been employed as an instructor at Rosedale Technical College where he has taught Engine Performance Diagnostics and Basic Electrical Systems. Eleven years ago, he opened his own mobile diagnostic business which performs electrical and electronic diagnostic services for over Twenty Garages in the South Hills of Pittsburgh.
He fell into mobile diagnostics and case studies by stopping in and helping his friends on the way home from work. He called it diaper money to help pay the bills. He is thankful that God has graced him with the ability to troubleshoot.
He is wired for variables and loves ‘What Ifs’. Paul stresses that your learning curve comes from the ‘good parts’ drawer and from the mistakes you make. You have to be in a shop that gives you a steady diet of diagnostic work to become good at diagnostics.
He teaches his student’s field diagnostics and has written a field manual about it and his youtube channel is a very popular place to learn.Listen and view episode notes
Technician or Diagnostician, What’s the difference?
Technician Roundtable episode with Brin Kline, Tanner Brandt, and Pedro De La Torre share their passion for their craft and talk scheduling and selling diagnostics. We get into apprenticeship/mentorship to younger techs, and what training and education are necessary to be top diagnostic tech. This episode will benefit technicians and diagnosticians in a lot of ways.
They share their views on constant improvements that build the strength of a team and creates satisfied customers. Areas like IT, Quality Control, Business Education and top training for techs. This episode tackles the differences between techs and how to improve their skill through training. It is important to show a pathway of continuing education for the industries young techs to emulate and follow. The industry will benefit in the long run.
Listen to a diagnostician’s point of view only here at your premiere aftermarket podcast.Listen and view episode notes
Diagnostician, Trainer and Writer. Learn What Inspires Brandon Steckler to Be the Best.
Brandon Steckler is a working diagnostician, writer and trainer. He loves to help maintain and improve the level of professionalism among today’s diagnosticians. His first article for Motorage is still his favorite piece. Brandon shares his take on daytime training, who he counts as his mentor and who is the respected and admired industry trainer he aspires to be like as he continues to earn his own stripes.
His lessons resonate even outside the confines of his class. It reaches out to each and every one of us that sharing knowledge will always result in discovering and learning new innovative things. Never be afraid to ask because careers are made with each choice we make.
Brandon is a trainer for CTI/WTI and has a personal mission to maintain and improve the level of professionalism amongst today’s diagnosticians and to help grow the number of competent diagnosticians of tomorrow.Listen and view episode notes
Trained By Techs. There To Help.
Recorded at Vision 2018 Studio this tight group of technicians are part of a large community effort called ‘Trained By Techs’. Tanner Brandt, Brin Kline, Chris Martino, Justin Miller and Brian Culotta share their stories.
These guys are committed to helping technicians excel at their craft; to make a difference personally and professionally for the industry. The group was started to help bridge the gap between basic and advanced training. They are producing short tutorial training video’s that can be viewed without a major time commitment. Like a lunch break.
Hear their story, their dreams, their thoughts on training. We talk about the training hours necessary to keep pace with technology, and what to do to get the most from training at events like Vision. There is a special storyline in the interview regarding the winner of the 2018 Ed Schaeffer Memorial Management Scholarship. Also, hear this teams’ opinion of Day Time Training.Listen and view episode notes
A Perspective on the Value and Future of Technician Training.
Listen and learn from Ryan Kooiman, Director of Training at Standard Motor Products, Jeff Masterman, the Manager of Technician Training Development and Wayne ‘Jerry’ Bishop, well known instructor at Standard Motor Products.
Listen to a discussion on daytime training, augmented reality, the future of training, hands-on, case studies, course development and the importance of the fundamentals among others.
If you are a shop owner or technician and you on the fence about making a 100% commitment to obtaining 40 hours of training per year, this industry will pass you by. Maybe you already feel it. Ryan, Jeff and Jerry are going to serve up a very solid position on why you must be a lifelong learner and attend every training class you can get to.Listen and view episode notes
Is The Industry Ready For A Diagnostician Learning Platform That Is Deeply Connected To The Industry?
Diagnostic Network, Scott Brown’s new venture, will be a learning platform and open a deep channel of communication for diagnosticians and aspiring diagnosticians while connecting the industry that provides the products, services, information and training to the marketplace.
If you earn your living in the aftermarket, and for that matter serving the motoring public, you’ll want to give this episode a serious listen as Scott unveils his plans for Diag.net that will focus on the diagnostician.
Scott shares his vision along with the industry collaboration he is building to create a very powerful repository of aftermarket intellect. Peer discussions and peer reviews will be part of this program to help refine the rich content.
There isn’t a clearly defined guideline as to the skill set you need to be competent in this industry. Scott sees the creation of the right building blocks for training and says it is time to break the mold and to improve engagement and transparency.Listen and view episode notes
Shop Owner Stays on the Cutting Edge of Automotive Technology
Brin Kline owns Assured Auto Works in Melbourne, FL but never misses a technical training class presented by a top industry trainer. He can’t take the technician out of his business owners mindset.
Brin has set his goals to be a technical instructor at Vision KC some day. He works very hard on learning the technical side of the automotive. A proponent of day-time training and a member of many industry advisory councils like iATN and CTI.
Brin believes that every technician should take a business course to understand how business operates.Listen and view episode notes
How To Sell Diagnostics at a Profit?
This is not an easy question to answer. Service professionals must be paid for their expertise because the cost of doing diagnostics is the most expensive service you have in your building.
It is time to move from diagnostics to testing and analyzing. Every shop needs to build a premium product around testing and analyzing. You need to be known as the ‘we can fix anything right the first time shop’. Your motto: “We have the best technicians.” Your shops testing and analyzing skills is the premium product you sell and are known for in your marketplace. No need to go anywhere else. We do the research, test, analyze and discover what is wrong. We present the solution then you decide.
Marketing this premium product requires a strong testing/analyzing process that both the service advisor and technician are totally in agreement with. The benefits allow the SA to confidently sell testing and analyzing.
The diagnostician knows that the SA will sell the value and benefits to the customer because the process dictates the work to be done. A very strong discussion and powerful take-a-ways that will arrest the black hole in your business of profitable diagnostic time.Listen and view episode notes
Are You Committed to Be A Lifetime Learner In The Automotive Aftermarket? Learn Why It Must Be Your Most Important Goal.
Chris Chesney is the Senior Director, Customer Training at the CARQUEST Technical Institute and explains that our great aftermarket has its best days ahead, however, the challenge is going to take many people, teams and organizations working together to formulate solutions as we prepare for the largest wave of technology and consolidation we’ve ever seen.
Chris explains that all successful technicians and shop owners know …. that you must be committed to being a lifelong learner. If not … you’re in the wrong profession.Listen and view episode notes
Shop Owner Turned Mobile Diagnostician and Post-Secondary Instructor Loves To Teach Our Future Technicians.
Jim Morton from Morton’s Automotive Technical Services (MATS), and educator at the Automotive Training Center (ATC) in Warminster, PA has a BIG passion for training.
Jim is a sought-after national aftermarket trainer at expos around the country including NACAT, CARS, TST Big Event, VISION KC, Automechanika, and ASA. In October 2017, he taught a diagnostics class at the ASA-PA Super Saturday event and we were able to sit for this interview.
Jim is so genuine and thankful for the opportunity to be an educator in the aftermarket and for ATC. He has impacted many students and helped professionals over the years. He is proud to have the students tell him years later that he really knows what he was talking about! Strange how that happens and better to hear it firsthand from a former student.Listen and view episode notes