RR 479: Sara Fraser – Millennial Buying Habits and Tendencies
Millennials have become the largest generation recorded. So it is with a meticulous and careful analysis that we need to understand what do millennial customers want when it comes to vehicle service and repair. We need to adjust!
Sara Fraser is a millennial with over 15 years of retail management experience. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.
She shares how millennials demand a level of service, convenience and digital finesse from whoever services their vehicles. Millennial customers can’t live without their smartphone, share great experiences, want fast communications, know how to post reviews and share on social media, and like at Amazon what things quick and fast. How do you adapt?Listen and view episode notes
Sara Fraser – The Power of Social Media for Automotive Professionals
There are a lot of trends happening on social media in the past couple of years. Understanding these trends can give us a competitive advantage and hashtags plays an important role especially on Facebook and Instagram. This episode will help you better understand the power of social media and some of the tricks that will make it work for you.
Sara Fraser has over 15 years of retail management experience, the last 6 of them as an office manager for a used car sales and service center. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.Listen and view episode notes
Aaron Shaffer Wants The Service Professional to Consider Selling Premium Products For All the Right Reasons. Pick Replacement Parts That Best Serves the Intended OE Performance of the Entire SystemListen and view episode notes
Catering to the Millennial Customer
We are talking with three millennial aftermarket successors, they are each involved in the family service business. The panel: Lauren Anderson, Victory Auto Service & Glass Minneapolis, MN, Jacquie Hower, from Zimmerman’s Automotive, Mechanicsburg, PA and Carley Paiva, Elite Auto Repair in Warwick, RI
The ladies talk social media, transparency, that millennials have no patience, ‘they should know’, their view on video marketing, and where Instagram fits among other topics.Listen and view episode notes
Lucas Underwood – Take Ownership and Learn from your Mistakes. Find Humility.
There are a lot of responsibilities being a business owner. You have to re-think or get advice if your policies or strategies are not working. This episode does open the discussion on self-improvement and learning from your mistakes.
Lucas Underwood is an Automotive diagnostic specialist and shop owner. He owns L & N Performance Auto Repair, Blowing Rock, NC.
We talk about supporting post-secondary education, technician training, the importance of communicating with your team, staying current with customer needs such as texting and what are his success secrets at this time in his life. Lucas is a millennial shop ower for the last 10 years. The road was not paved in gold.Listen and view episode notes
Family Succession Part 1 – Our Future Female Shop Owners
We are talking to three millennial ladies who are geared for the succession of the family business. Many of our aftermarkets family businesses want to retire knowing that the business they have built is in safe hands, is moving forward and continues to succeed. Grooming a family member to become the CEO is a big decision and challenging journey.
Our guests are young and energetic female successors; Carly Paiva from Elite Auto Repair, in Warwick, RI, Jacquie Hower from Zimmerman’s Automotive in Mechanicsburg, PA, and Lauren Anderson from Victory Auto Service and Glass in Minneapolis. They understood very well the stakes and the responsibilities. They are not shying away and have shown maturity above their young age.
Carly Paiva has been actively participating in service advisory classes to better herself, Jacqui Hower recently graduated from Northwood and Lauren Anderson is finding ways and solutions to better equip her staff for success. The energy and passion of these three must make their parents proud.Listen and view episode notes
Shop Talk: Volume 3 – Millennial Shop Owners.
Young, energetic and committed to becoming great leaders. The panel consists of Justin Barrett of Barrett Automotive, Cornelia GA, Brett Bohlmann of HWY 7 Service Center, Newel, IA, and Tony Tatich from TMT Complete Auto Service Center in Bremen, IN.
Listen to these great young professionals discuss their current challenges and the advantages and disadvantages of being a young leader. This episode also addresses how maintaining a shop culture, hiring people that complements that culture, building relationships with customers and offering a unique experience.Listen and view episode notes
Underappreciated So He Opened His Own Shop.
Mike Maleski is the Owner of PSK Performance in Pittsburgh, PA. He is a Highly Certified Factory Honda Technician that also holds multiple ASE, STANDARD, MECP, And Pennsylvania Certifications and Licenses.
He is a forever student who seeks to address some of the issues that have been plaguing the industry such as the technician shortage, sub-par labor rates and keeping the dreams of underappreciated technicians alive.
He shares his insight into the life of an automotive technician as they climb through the ranks.
Everything You Ever Wanted To Know About Hiring and Leading Millennials
Every twenty years or so a new generation of workers arrives. For many of us, we raised today’s Millennials or Generation Y. They are made up of the 22-40-year-old’s who number 79 million in the workforce; the largest segment.
If we are to seed our industry with youth and grow our own, we must look at the Millennial Generation. We must understand how to integrate them and nurture them into our workforce.
Each generation has its quirks. Gen Y is no different. Once you learn what moves and motivates them you’ll find it so much easier to accept and keep millennials motivated in your business culture. The lessons here works for all team members, but you’ll learn what really makes the Millennial tick and why they behave like they do.Listen and view episode notes
Super Growth rate of 40% Has Its Challenges to Expense Control and Cash Flow.
Ryan Blair of Blair Automotive is a highly honored Audi technician and worked at an Audi dealership for eight years before deciding to start his own Audi/VW specialty shop.
As an independent, he has brought a high level of differentiation and a better than dealer experience to his customer. His new location was a perfect ground zero for his increased sales.
We find Ryan with big growing pains and a huge scale up when he moved into his new 12 bay facility. He has no regrets to get the shop where it is and admits he stretched and has personally guaranteed his expansion. Ryan has the perfect outlook and is building a strong business long into the future.Listen and view episode notes
Shop Owner Shares His ‘Grow Your Own’ Technician Training Program
Eric Svedberg from Automotive Specialists in Virginia Beach, VA is in the AAPEX 17 studio with his millennial technician Rex Cate. The conversation gets deep into the recruitment of Rex (he worked at Panara), his training program, his annual review, and how Eric is integrating Rex into his business.
Now four years into the training program there are no regrets on either side. Rex says that there are many millennials like him out there looking for a chance.Listen and view episode notes
Building The Future. Three Intense Days Showcase The Global Automotive Aftermarket.
Tyler McCartney, Nicholas Holton, Christopher Berry and Zach Rizo were four of the ten collegiate level students that were provided an unprecedented immersion into the aftermarket at the start of their careers, all because of SPARK.
As the entire aftermarket faces the need for young talent to join our industry, this interview shows the power of the SPARK Program to showcase career opportunities. These students got to see the global aftermarket on display and understand the economic impact on our economy.
Listen to the gems of wisdom from our future leaders.Listen and view episode notes
Joined the Family business and doubled sales within a year.
Thirty one-year-old Rachael Wacha from City Auto Repair realized she was more like her dad than she thought. She also didn’t realize how important she was to the business.
You’ll be moved by her story and very open discussion of her very personal journey as she walked through life’s challenges and overcame them all. She has the tenacity to achieve every goal she sets for herself.
Having completed a succession plan to own the business, Rachael has joined a coaching and mastermind group. She is the president of the local ASA chapter and Is investing her time in vocational training and engaging with students.Listen and view episode notes
The Future of Our Industry Speaks Out on Tech, Technology, Millennials, DVI and Customer Service.
Scott Buckley and Steve Bullins from Buckley’s Personalized Driver Care bring a refreshing look at our industry. You’ll be happy to hear this duo speak on so many topics.
All the while you are listening, consider these guys are the shop owners of the future and will help guide and steer our industry for many years to come. We’re in good hands.Listen and view episode notes
Third Generation Millennial Whose Dad Has Complete Confidence in His Decision Making is Looking for an Actionable Succession Plan.
Craig O’Neill from O’Neill’s Transmissions and Service has taken some bold moves in the business and implemented a DVI system and hired a business consultant.
He sees great opportunities in emerging technologies and values the power of a strong business culture.
Regarding the technician shortage, he shares their apprentice program that has helped not only his business but the vocational school he works with.Listen and view episode notes