Ghosting: Minimizing New Hire No Shows.
When ghosting happens, you are always wondering what you did wrong. For many, you are always improving your HR recruitment processes. We talk red carpet, culture, branding, and clear and tight communication. I guarantee you’ll be overwhelmed with the discussion.
The panel: Jonathan Ortiz from Foreign Affairs Auto, West Palm Beach, FL, Carlo Sabucco from Sils Complete Auto Care Centre, Oakville, Ontario and Peter Foreman from Integra Tire, Langley, BCListen and view episode notes
Uncopyable. How To Create an Unfair Advantage Over Your Competition
Steve Miller is best known as Kelly’s Dad and The Marketing Gunslinger. He is the best selling author, speaker, and a renowned marketing strategist. He has helped numerous organization stand out and become uncopyable against the stiffest competition available.
In this episode, we will be sharing with you all the main ingredients on how to become uncopyable. We will bring you the strategy you need to gain that advantage that your customer would be coming back to you and to you alone. Discover that unique quality that will help you stand out!Listen and view episode notes
Trained By Techs – Creating a Training Commitment Inside All Shop
Recorded at ASA-PA’s the panel is Keith Perkins, Richard Falco, Tomi Oliva and Mario Rojas. We discuss the loss of our talent, that being a lead diagnostician can be profitable, that techs do side work because they are not being compensated properly, and how to get a training commitment started in a shop that doesn’t. And finally, do our shop owners really know what is going on in training classes? Think that one through.
In such a short time the Trained By Techs group has made some incredible strides. They appear at a lot of events, by spending their own money to get the word out. Their enthusiasm and dedication is exactly what our industry needs and this talented group of volunteers is sharing their passion for education in the automotive training industry.
They are diagnosing cars every day and are LEARNING new things. Watch their videos and the conversation and start your learning from there.Listen and view episode notes
Treating Company Culture and Customer Retention Alike!
Darren Garlock along with his brother Dan are the owners of Silver Lake Auto & Tire Center a multi-shop organization headquartered in Oconomowoc, WI. Like so many Darren started his career in the shop pushing brooms, pumping gas and washing cars.
An early adopter of DVI, Darren explains how he and Dan split their responsibilities and how family, values, culture, and customer all intercede to form a cohesive unit that exemplifies their success. It’s a win-win strategy that needs to be applied to all aftermarket shops.
Learn how they are investing in their people, customers and giving back to their community.Listen and view episode notes
Gaining New Customers Through Marketing Automation
Shop Talk 4 brings Doug Callaghan from Vic’s Service Centre, David Roman Done With Care Auto Repair, and Bill DeBoer Jr, AAM from DeBoer’s Auto Sales and Service together for an open discussion.
The big storyline here is Gaining New Customers Through Marketing Automation. We’re talking lead generation, email automation, sales funnels and creating fresh organic content. And so much more.
These owners are looking to find their new customers before they need their services. is what propels them to be better at service.Listen and view episode notes
Buying Technician Tools: Create Your Program
We are talking ‘Buying Technicians Tools; The How’ and with me is Keith Williamson, owner of Williamson’s Repair and Tire in Bondurant, IA, Andy Bizub Shop Owner of Porsche Specialist Midwest Performance Cars LLC, and Seth Thorson, Shop Owner, Eurotech, New Brighton, MN, a Euro Specialist and owner of the BMW tech support company LMV Bavarian.
Among the discussion; Is making employees supply tools an outdated tradition? Is buying technicians tools a recruiting and retention tool for your business?
The team says owners don’t want to see their techs in debt and you’ll hear ideas and solutions to create your own program to transition into supporting tools as a benefit and retention tool.Listen and view episode notes
What Separates the Outstanding Technician
Outstanding shops attract outstanding technicians. Outstanding technicians want to work for outstanding shops.
Listen in on a great dialogue that covers qualities and attributes like Passion, Precision, Pride, Perseverance, and Humility. This episode is not about being an A, B or C tech it is about all other traits that make for an outstanding technician. The discussion relates to just about any other job in a professional service center today.
With Carm Capriotto for this Academy is Matt Fanslow, Shop Manager, Diagnostician, and Trainer, at Riverside Automotive, Red Wing, MN, Wayne ‘Jerry’ Bishop, PTS Instructor, Standard Motor Products and Kevin Eckler, Shop Owner, Foreign Car Specialists, Poughkeepsie, NY.Listen and view episode notes
The Best Job in The World!
Andrew Emery is the owner and operator of Antero Automotive in Greenwood Village, Colorado. He believes if you take care of your employees, they will take care of your customers.
This episode tackles relationships with customers and employees on how it can be your secret sauce to success. Every customer receives a free car wash.
After 22 years in the industry and 10 years as a business owner, Andrew still loves what he does every day. He gets to turn a wrench when needed and he gets to serve others. Andrew started this business to change the way people look at automotive repair shops.Listen and view episode notes
Bring Them Back: How To Revitalize a Lost Customer
Our lively discussion starts with the Customer Retention Myth and ends with taking extreme ownership of your customer and keeping them in the fold. We talk about steps to get lost customers back, the power of relationships, the power of culture in customer retention and what type of marketing works for retention and revitalization up to and including a phone call.
The panel: Shari Pheasant, owner with her husband of A Master Mechanic, in Reno, NV and is a business coach and president of Horsepower Strategies and Ron Ipach, co-founder of Repair Shop Coach and known as Captain Car Count and David Roman, owner of Done With Care Auto Repair in Merriam, KS.Listen and view episode notes
Improving The Level Of Professionalism Within The Aftermarket Industry
Matt Fanslow is an expert Diagnostic Technician and Shop Manager at Riverside Automotive, Redwing, Minnesota. He specializes in diagnosing automotive failures and is very well versed in using diagnostic equipment and is a PICO trainer.
Since he took his first job out of college, he has dedicated his efforts and training towards improving his abilities to efficiently and accurately diagnose automotive driveability, electrical and electrical failures.
It is his goal to improve the overall level of professionalism within the automotive industry and light truck repair trade while raising its public image level which can boost more professional tech to get into the industry.Listen and view episode notes
Trial By Fire Was the Pathway and Learning Curve for This Shop Owner.
Once Kathleen Jarosik from Xpertech Auto Repair in Englewood, FL bought the business from her former husband she went from the background to the foreground of the business. Trial by fire was the norm.
Her story is one of renaissance as she knew there was a better way. Working with her business coach, industry colleagues and association members, Kathleen started her turn around. She is actually doing what she loves to do most for the business.
Kathleen is not without her challenges, but she sees great light ahead and hopes one day to be an industry coach. She wants to help people and give back to the industry. She’s worked hard to build the reputation of the shop and create a positive culture for her team and an environment that her customers feel comfortable in.Listen and view episode notes
Without Customers You Have No Business.
One of the most important jobs of a service professional CEO is to be a marketer; to make the phone ring. In this episode Ron Ipach, co-founder and President of Repair Shop Coach will share with you a very simple tactic that he says could double the number of visits from your customer. Ron is known as ‘Captain Car Count’ and he received that moniker from one of his customers many years ago and it stuck.
Ron has some very simple strategies on how to create business from the customers you’ve already served. You’ll hear some very profound stats on the number of messages we are bombarded by each day and how you can get through the clutter of emails, texts, ads, social media and ‘market’ to your customer.
Ron’s got a simple message to share. “Pay more attention to the people you’ve done business with in the last year.” Get them to move to a more experience relationship with you than a transactional. Invite them back in the shop.Listen and view episode notes
How to Become the Employer of Choice.
Join Ryan Clo from Dubwerx in Cincinnati, Dwayne Myers from Dynamic Automotive in Frederick, MD and the Director of Training at RLO, Barry Barrett.
You have an opportunity to listen to three of your aftermarket colleagues who will share their perspective on becoming the employer of choice. We opened up some great thinking pathways to help you create and improve your position in the marketplace when it come to attacking and keeping great talent.
We talk the extreme importance of creating and having a great business culture, career ladders, putting your people front and center in your business, pay, reputation and so much more.Listen and view episode notes
Everything You Ever Wanted To Know About Hiring and Leading Millennials
Every twenty years or so a new generation of workers arrives. For many of us, we raised today’s Millennials or Generation Y. They are made up of the 22-40-year-old’s who number 79 million in the workforce; the largest segment.
If we are to seed our industry with youth and grow our own, we must look at the Millennial Generation. We must understand how to integrate them and nurture them into our workforce.
Each generation has its quirks. Gen Y is no different. Once you learn what moves and motivates them you’ll find it so much easier to accept and keep millennials motivated in your business culture. The lessons here works for all team members, but you’ll learn what really makes the Millennial tick and why they behave like they do.Listen and view episode notes
Building a strong business culture can be one of the hardest things a business owner can do yet the most rewarding.
It is one of the key principles in the business that you cannot touch. It’s the soft stuff. For many, it is tough to get your hands around it. This academy panel does a great job explaining culture and shows you many ways to implement and lead it.
The power of a strong business culture can be one of your biggest differentiators as a business and a strong reason you attract top talent.Listen and view episode notes