Everything I Did Wrong and What I Learned
If you are a person who thinks you can do everything yourself, then you need to listen to this trio explain their knock upside the head ‘V8’ moments when they realized it was the worse thing they could have ever done. Learn about this panels school of hard knocks so you don’t spend too much time in the places they were and accelerate your business because you now have the proof of what to do to prevent your business from being stuck in neutral.
It is not what you don’t know it is also about what your people don’t know. We talk micromanaging, training, business models, KPI’s and empowering your people and yes they will make mistakes just like you did.
With me for this Academy is Bambi Crozier, Car Clinic in Lowell, AR, // Frank Scandura, from Franks European in Las Vegas, NV and Tom Lambert, from Shadetree Automotive, Layton, UTListen and view episode notes
Mike Tatich. John Maxwell Certified Leadership Coach
Mike Tatich, President of Tatich’s TMT Automotive Inc., Bremen, Indiana made a major decision after reading many of John Maxwell’s Books on Leadership to become a Maxell Certified Leadership Coach.
Mike went through the certification program in Florida and discovered that not one person in the program was from the automotive industry. He says leadership training is one of the most valuable commitments you need to make.
He is very keen on stressing that Leadership makes a huge difference for the owner and service advisor alike. He wants to get rid of the self-limiting and fearful belief of shop owners who think that they can’t move their shop forward.Listen and view episode notes
David Justice – You Must Manage Your Labor Profit Before Anything Else
When David Justice sold his $5M business he was already speaking and coaching in partnership with NAPA. To help run his business David created the Labor Profit Management tool to keep a tight and smart handle on his labor and he was traveling the country and speaking to service professionals on the power of managing your labor.
Post sale he started Repair Shops of Tomorrow which not only incorporates the Labor Profit Management tools along with a focus on marketing programs.
David decided he needed to give back and is working hard to help shop owners achieve exceptional success. We talk about his three-legged stool, rewards, networking, and so much more.Listen and view episode notes
Underappreciated So He Opened His Own Shop.
Mike Maleski is the Owner of PSK Performance in Pittsburgh, PA. He is a Highly Certified Factory Honda Technician that also holds multiple ASE, STANDARD, MECP, And Pennsylvania Certifications and Licenses.
He is a forever student who seeks to address some of the issues that have been plaguing the industry such as the technician shortage, sub-par labor rates and keeping the dreams of underappreciated technicians alive.
He shares his insight into the life of an automotive technician as they climb through the ranks.
Niche. Finding Specialties to Create New Business Services.
A very interesting summit, a lesson for the forever student of the aftermarket. We’re talking Niche or Finding Specialties to Create New Business Services. A vibrant discussion to challenge the use of your talent and facility and to listen to your customers and find out exactly what they want and need from you.
The panel warns you to keep your eyes open. The shift is coming. Toss out those unprofitable jobs. Clean out your closet. Review your current business model. We will not survive doing what we always have done.
The panel will help you understand How to consider a specialty, product based niche vs. service based niche; but an overlying theme is to be sure the basics are being done right. You cannot add a new service if you don’t aren’t fixing your customers’ problem right the first time. Get your house in order before adding.Listen and view episode notes
Can David Beat Goliath?
The Academy panel dives into the dichotomy of David and Goliath. David, quick nimble and did not perceive that he was an underdog. The panel considers that larger industry players can be Goliath-like … complacent, too structured, weighed down with rules and inflexible. It doesn’t mean that it is bad, but they say small and nimble is better than big and sluggish. They are quick to point out that we can learn a lot from Goliath’s as it pertains to systems and processes.
Ironically we did discuss that having a Goliath mentality may be good for a David. We talked about business models, being able to adapt to changes in the marketplace and consumers habits. A great example in the discussion was that Starbucks is a Goliath but they hire Davids. A very potent strategy for success. We also talk customer loyalty and what we can learn from the Goliaths of the aftermarket.
The Panel: Bambi Crozier, from Car Clinic in Lowel, AR, Jeremy O’Neal, Freedom Automotive, Freedom Automotive in Hesperia, CA and President and Lead Sales Trainer at AdvisorFix and Scott Pelava, Lonsdale Auto Works in Lonsdale, MNListen and view episode notes
Friends To The Rescue.
Mark Bergasse from Marks Auto Service in Oakville, ON, had a life-changing medical condition. A heart attack that precipitated a quadruple bypass. His wife Sandy called their friends Glenn Colling of Eastside Auto Service, Todd Sarson of Stop N Go Automotive, and Carlo Sabucco of Sils Complete Auto Care Centre. They share their story of support to Mark and Sandy.
This story is about friendship, caring and the power of humanity. Are you prepared for a possible business or life-changing moment? Is your network in place? Are your friends or competitors ready to step up. Mark, Todd, Carlo and Glenn share the backstory on the value of friendship first, competitor second.Listen and view episode notes
It’s Different Here; An Overused Excuse.
Business coach and trainer Kelly Bennett known in the industry as Kelly the Coach brings light to the most common excuse he hears. ‘The universal excuse, that shop owners give when they are struggling to find success, You Don’t Understand; It’s Different Here.’
Kelly also shares a concept called ‘The American Dream’, the role of a business coach, the four points of contact in a service business and the five wins necessary to find your success.
Kelly says that the average independent repair shop is doing 50% of their potential and he says you must be prepared for customers that shop prices. You need to talk warranty and quality with them. It is important to educate and advise your customer what is in their best interest.Listen and view episode notes
Shop Of The Future. A Business Coaches Perspective.
Bill Haas from Haas Performance Consulting and Bob Greenwood President and CEO of Automotive Aftermarket E-Learning Centre bring their viewpoints on the future of the service professional.
Bill and Bob talk about training, culture, the dealership factor, pricing transparency, and the importance of daytime training. They also share their viewpoint on competing, hiring and retaining top talent, both technicians and service advisors.Listen and view episode notes
Find A Blue Print Outlined For Finding Success If You Are Going To Open An Automotive Aftermarket Service Repair Shop.
There is some secret Sause shared here including a few preferred methods on how to start, setting up your spending plan, how important location is and the need to know the demographics of that local community. Is the income level such that money can be spent on vehicle service and maintenance?
We talk financial, (knowing your numbers) debt, cash flow. All very important parts of a CEO’s responsibility. May great technicians, who are unemployable, strive to start their own business because they want to do things their way. Most find out it is not an easy task. There are responsibilities beyond financial and cash flow like, marketing, the tax man, HR laws and that is just the tip of the iceberg.
This panel does a great job of explaining the challenges you’ll need to deal with, so you can find your successes sooner rather than later. It is a slow process, but success shouldn’t take years to achieve.Listen and view episode notes
A Formula for Improving Reputation and Customer Trust
Robert ‘Dutch’ Silverstein has owned A & M for 19 years and is passionate about building customers for life. This episode has a strong continuing message of trust and integrity. If you have customers for life, Dutch’s story will solidify your strategy, if you don’t have customers for life, Dutch’s passion will help you understand how you can build a consumer into a customer and then into a client.
This episode showcases many powerful strategies, like customer education, the elimination of technician commissions, the important need to lift our industries image and reputation and that integrity and honesty is the only rule, if not he says, ‘Don’t Operate At All’.Listen and view episode notes
Super Growth rate of 40% Has Its Challenges to Expense Control and Cash Flow.
Ryan Blair of Blair Automotive is a highly honored Audi technician and worked at an Audi dealership for eight years before deciding to start his own Audi/VW specialty shop.
As an independent, he has brought a high level of differentiation and a better than dealer experience to his customer. His new location was a perfect ground zero for his increased sales.
We find Ryan with big growing pains and a huge scale up when he moved into his new 12 bay facility. He has no regrets to get the shop where it is and admits he stretched and has personally guaranteed his expansion. Ryan has the perfect outlook and is building a strong business long into the future.Listen and view episode notes