DATA – How Understanding Search Habits Will Help Grow New Customers
Al Haberstroh, a partner and Chief Strategy Officer at MontAd Media has developed numerous innovative, revenue-driving solutions for marketers of all sizes. He was an early adopter of content and database marketing and was instrumental in the development of two new proprietary marketing tools for the aftermarket; Shop Reach 360 and Audience ID.
Al knows that data will help drive traffic to the aftermarket. They key will be to interpret the data and use it to engage with customers who are searching for problem solutions.
This is episode is the answer to most questions regarding tracking data and its content and relevance. Monitoring the trends and movement with months and months of data can offer you a confident approach in assessing the products and services you offer. It is like reading the future and being a psychic using data analysis.Listen and view episode notes
Repairing and Diagnosing Tomorrows Tech With Access and Authority Using Secure Vehicle Interface
Joe Register is Vice-President of Merging Technologies at the Auto Care Association.
Joe is on the cutting edge of technology as it affects our industry and to be at the table as it relates to who owns the data and who can have access to it. In this episode, we will be discussing how SVI: Secure Vehicle Interface can have an impact on our future by authorizing and authenticating who can have access to vehicle data.
Although the standards and implementation strategies continue to be developed, you will understand the significance that SVI will have on the aftermarket.
Authorized access to vehicle data will not only help in the vehicle repair, but help users understand the automotive/driver behavior, surroundings, status of the vehicle, entertainment, lifestyle, and everything you can muster in a connected car that brings safety and security for its owners.Listen and view episode notes
Defend Our Marketplace – Keeping Up With Connected Cars
Our ASCCA Connected Cars Panel; Carolyn Coquillette of Luscious Garage, San Francisco, CA, Dave Kusa of Autotrend Diagnostic, San Francisco, CA, and Niko Sougias of Charlie’s Foreign Car Service, Encinitas CA help us better understand the impact of the connected car.
The Panel discusses how the committee defends our ability to do business in the automotive aftermarket, current outlook on Connected trends, and Why is ASCCA focused on Connected Cars.
Learning and understanding this episode grants us the wisdom to either adapt or become obsolete. Continuous learning and being prepared for autonomous cars are one of the few things we need to do as we look to stay ahead of the curve.Listen and view episode notes
Father and Son / Owner and Prodigy
Scott and Michael Waddle of Precision Auto Service, Langley, British Columbia. Shows us that a tandem of father and son can unlock different creative and innovative skill sets applicable to the modern shop of today.
Listen to how Scott is nurturing his son’s gifts and transforming them into assets their shop can use. Michael’s innovative work on automotive electrical and lighting systems is phenomenal considering that he is 15 years old this year. Even though Michael still can’t do the heavy lifting within the shop, this doesn’t stop him from his creative thinking. He is creating apps for the business. Learn about them.
Scott continues to provide training and enrollment plans for his son’s future providing an inspiration to every family owned shop and maybe a succession strategy too.Listen and view episode notes
Geek Talk 2.0 Part 2 – Who owns your data.
Join Greg Buckley CEO, Buckley’s Personalized Auto Care, Wilmington, DE, Chris Cloutier, Golden Rule Auto Care, Dallas TX and CEO of Autotex.me, Bill Nalu, President of Interstate Auto Care, Madison Heights, MI, Karim Morsil, Winkler Automotive, Gaithersburg, MD, and author and trainer Tracy Martin.
This is the second part of this episodic series covering important ‘tech’ topics that the automotive aftermarket, especially the service professional needs to pay attention to.
We discussed ownership of car generated data, the influence of the dealer network, the explosive growth of cellular networks in cars and trucks. The fact that new generations have no brand loyalty and what are we doing as shop owners to prepare ourselves to survive and thrive if we are not embracing IT.Listen and view episode notes
Smartphone on Wheels.
Tracy Martin has authored six Motorbooks Workshop Series and writes articles for industry and trade magazines. His articles of late are focused on the connected car.
Our cars today are becoming if not already became smartphone on wheels. If this is the case, then all threats that are threatening our computers at home and our mobile device could potentially harm our cars as well. There are instances of factory system hacking and car software hacking that heightens our concern.
We talk cybersecurity concerns, the evolution of techs needed to fix the vehicles of the not too distant future and a better encryption protocol. Tracy says that you must be aware of the risks that can and will be present as the future unfolds.Listen and view episode notes
Geek Talk 2.0 Part 1 – Cloud-Based Systems, RansomWare and More
Join Greg Buckley CEO, Buckley’s Personalized Auto Care, Wilmington, DE, Chris Cloutier, Golden Rule Auto Care, Dallas TX and CEO of Autotex.me, Bill Nalu, President of Interstate Auto Care, Madison Heights, MI, Karim Morsil, Winkler Automotive, Gaithersburg, MD, Ollie Branche, Network Specialist and author and trainer Tracy Martin.
This episodic series will cover important ‘tech’ topics that the automotive aftermarket, especially the service professional needs to pay attention to.
We also speak to ADAS and why your involvement in your state’s laws regarding autonomy and who controls the data.Listen and view episode notes
Trained By Techs. There To Help.
Recorded at Vision 2018 Studio this tight group of technicians are part of a large community effort called ‘Trained By Techs’. Tanner Brandt, Brin Kline, Chris Martino, Justin Miller and Brian Culotta share their stories.
These guys are committed to helping technicians excel at their craft; to make a difference personally and professionally for the industry. The group was started to help bridge the gap between basic and advanced training. They are producing short tutorial training video’s that can be viewed without a major time commitment. Like a lunch break.
Hear their story, their dreams, their thoughts on training. We talk about the training hours necessary to keep pace with technology, and what to do to get the most from training at events like Vision. There is a special storyline in the interview regarding the winner of the 2018 Ed Schaeffer Memorial Management Scholarship. Also, hear this teams’ opinion of Day Time Training.Listen and view episode notes
Do You Have Control of Your Business Intelligence Data?
Data is king. It is ok to share your data if you know who you are sharing it with? If and when you share your customer database with vendors; what do you want them to do with it and how should you expect them to treat it thereafter?
These topics and many more are covered in the lively and wide-ranging discussion and debate over data and what happens to your data once you sign an End Users License Agreement (EULA).
Guests include Karim Morsli, Winkler Automotive Service Center, Bill Nalu, Interstate Auto Care in Madison Heights, MI, Chris Cloutier, owner of Golden Rule Auto Care in Dallas, TX and president of Autotext.me and Greg Buckley, Buckley’s Personalized Auto Care in Wilmington, DE.Listen and view episode notes
Ask for help. Offer help. Reaching out to help your peers.
Become the fly on the wall at ASA Northwest’s training event, ATE, and listen to an enlightening panel discussion with Butch Jobst, the ASA Northwest Chairman of the Board from B & B Automotive in Aberdeen, WA, Brian Smith the ASA Northwest Immediate Past Chairman of the Board form Gig Harbor Automotive Service in Gig Harbor, WA and Bryan Kelley the ASA Northwest Chairman-Elect from Valley Automotive Electric in Covington, WA.
The panel was very transparent on their own business career’s and they offered up their wisdom on coaching, the E-Myth, the power of networking and the invisible hand of ASA Northwest, the opportunities for growth with the aging vehicle car parc and embracing advanced technology.
There is a strong message to young shop owners that cannot be missed.Listen and view episode notes
The Shop of the Future: Are You Prepared?
Have you thought about how you will do business in the future? Well the mission of this panel was to stretch the boundaries and serve up plenty of thoughts, concepts and changes coming that you need to be fundamentally be prepared for.
So happy to be able to present this audio recording from Vision 2018. With me are shop owners, Summer Gurerro from Affinity Automotive Services, Inc in Wichita, KS, Keith Williamson owner of Williamson’s Repair and Tire in Bondurant, IA, Trainer and Mobile Technician Eric Ziegler form EZ Diagnostics, Chris Chesney the Senior Director, Customer Training at the Carquest Technical Institute and Donny Seyfer the Executive Officer of NASTF, the National Automotive Service Task Force and co-owner of Seyfer Automotive in Wheatridge, CO.
Many great thoughts that will help shape your future. There are many important action steps discussed that need your support and engagement. Listen carefully for those cues.Listen and view episode notes
Chicago. No Car. No Problem.
Joran Thompson lives in Chicago and hasn’t owned a car for years. She does fine commuting to work, buying fresh groceries and dry goods. Her dry cleaning gets done, perfectly and on-time, and her latest IKEA purchase gets constructed. When she needs medicine, pizza or to wait in a line for a restaurant on a Saturday Night she just uses her smartphone. There’s an APP for all of her needs.
The story for aftermarket professionals is that all the miles Joran is not driving are being done by the services she contracts. Transportation as a Service will rack up the miles to support all the Joran Thompson’s who don’t own vehicles. Someone will need to maintain and repair those vehicles. It’s time to make those connections.Listen and view episode notes
The Digital Shop: A Discussion.
If you are contemplating the future and know you’ll need to get there maybe sooner rather than later this roundtable discussion has a lot of information for you. Panelists are Joe Sevart from I70 Auto Service from Kansas City, MO, Bill Connor the General Manager form Craig’s’ Car Care in Allen, TX and AutoVitals CEO Uwe Kleinschmidt.
There are many important info points here to help you and guide you in this inevitable change to your business that will be as important as having lifts in the bays. You may not be ready to implement a totally digital inspection, CRM, and workflow system, however, you’ll want to invest the time in this episode, to you keep your learning curve high and hear from shop owners who have done it and are so happy they did.
The digital strategy is to have the service advisor to do more advising and less busy work. Digital also allows the customer to be anywhere and still see the problems via still pictures and videos.Listen and view episode notes