Kim Walker – Building a Story Brand
People are bombarded with 3,000 marketing messages every 24 hours. What does your message say?
Catch the power of ‘Story Brand’. Learn about the Guide, the Hero, the problem, and the plan among others. It is a perfect fit for growing your relationship with your client. This is a review of the book ‘Building A Story Brand’ by Donald Miller.
Kim Walker is an official Story Brand Guide and along with her husband, Brian are former shop owners who are taking their personal experience and helping shop owners with their ‘story’. Their company is Shop Marketing Pros and they are helping the service professional bring their story brand to their clients.Listen and view episode notes
Bringing Technical Proficiency to the Next Level Through Tech Mentoring Programs
What is technician mentoring? It is a training program focused on technical proficiency. Helping our techs not just technical but also on effective communication, effective teamwork, positive shop culture and a higher bottom line for everyone. Encouraging a team aspect that benefits everyone involved and getting techs better at their jobs.
Ensuring our industry’s growth is our Vision 2019 power panel are veteran educators and trainers with years of expertise within the industry; Scott Shotton owner of the Driveability Guys, Eric Ziegler owner of E-Z Diagnostic Solutions and Trainer, Dave Denmon of Dave’s Car Care and Gerson Carcache Master Tech at Dave’s Car Care.
The episode is driving the discussion of technician mentoring and the need for assisting shops in developing their technicians. Not only keeping a seasoned technician current but in developing bench talent.Listen and view episode notes
AIST – The Future of Automotive Education
This episode recorded at Vision 2019 in KC brings you into the loop on Automotive Institute of Science and Technology (AIST) in Colorado Springs, CO. This new ‘non-traditional’ public charter school that will use the P-TECH model (Pathways in Technology Early College High School), designed to provide students the foundation they need to be successful in the automotive aftermarket industry when they graduate.
Students will be able to enroll in a 4- or 6-year program, starting their freshman year of high school through their second year of college and all publicly funded. AIST will offer students three pathways: Automotive Technology, Business, or Engineering (mechanical and electrical) and will be project based.
With me is Anthony Williams, Special Projects Manager with Advance Auto Parts who had the seed of the idea for AIST and speaks to his dream becoming a reality. And Chris Chesney Sr. Director, Customer Training Carquest Technical Institute.Listen and view episode notes
Elevating our Industries’ Definition of a Mechanic/Technician
The mechanic/technician is more than just the person who repairs and maintains machinery. He is an automotive professional.
As we discuss bringing a new definition to the automotive mechanic, we are not trying to build a pecking order but to define the outcome of the investment in training and knowledge of technology necessary to work on today’s vehicles. Is today’s mechanic an ‘expert’, a ‘diagnostician’, or an Automotive Scientific Investigator? Does it matter?
I am joined with AES President, and Trainer Jorge Menchu, Scott Brown from Diag.net, Shop Manager and Diagnostician Matt Fanslow and LMV Bavarian Support Specialist Support and Tech Ambassador, Justin Morgan.Listen and view episode notes
Lucas Underwood – Take Ownership and Learn from your Mistakes. Find Humility.
There are a lot of responsibilities being a business owner. You have to re-think or get advice if your policies or strategies are not working. This episode does open the discussion on self-improvement and learning from your mistakes.
Lucas Underwood is an Automotive diagnostic specialist and shop owner. He owns L & N Performance Auto Repair, Blowing Rock, NC.
We talk about supporting post-secondary education, technician training, the importance of communicating with your team, staying current with customer needs such as texting and what are his success secrets at this time in his life. Lucas is a millennial shop ower for the last 10 years. The road was not paved in gold.Listen and view episode notes
10 Steps to Build a Profitable Million Dollar Shop
In the 2018 Vision KC Studio longtime friend of the podcast Jeremy O’Neal from Freedom Automotive and Advisor Fix and shop owner and business trainer/coach, Keith Benline.
The goal of these 10 steps is to give you the Freedom to have a stronger work-life balance and to lead your people to run your business.
Benline says working smarter not harder as business owner, being a strong leader and don’t be afraid to let go and empower your employees. He also says you need to allow mistakes to happen and use them as a coaching moment.
Find your strengths and implement while surrounding yourself with people whose strengths are your weaknesses and don’t forget it’s the people that make the business run, always treat them and respect them as people.Listen and view episode notes
Trained By Techs. There To Help.
Recorded at Vision 2018 Studio this tight group of technicians are part of a large community effort called ‘Trained By Techs’. Tanner Brandt, Brin Kline, Chris Martino, Justin Miller and Brian Culotta share their stories.
These guys are committed to helping technicians excel at their craft; to make a difference personally and professionally for the industry. The group was started to help bridge the gap between basic and advanced training. They are producing short tutorial training video’s that can be viewed without a major time commitment. Like a lunch break.
Hear their story, their dreams, their thoughts on training. We talk about the training hours necessary to keep pace with technology, and what to do to get the most from training at events like Vision. There is a special storyline in the interview regarding the winner of the 2018 Ed Schaeffer Memorial Management Scholarship. Also, hear this teams’ opinion of Day Time Training.Listen and view episode notes
Your Story, Your Accomplishments Brings Authenticity To Your Website.
Jennifer Filzen from Rock Star Marketing helps shop owners bring their story to life on their website. Her purpose is to bring joy to millions of people and she has a proven method.
Jennifer says when you tell your story, you are being authentic and putting your company in the limelight.
There is an excitement level in this interview that will keep you engaged as we talk content marketing and how the power of your story connects you to your clients and prospects. We also get into her training seminar she held at Vision 208 called Fishing for Millennials.Listen and view episode notes
Shop Of The Future. A Business Coaches Perspective.
Bill Haas from Haas Performance Consulting and Bob Greenwood President and CEO of Automotive Aftermarket E-Learning Centre bring their viewpoints on the future of the service professional.
Bill and Bob talk about training, culture, the dealership factor, pricing transparency, and the importance of daytime training. They also share their viewpoint on competing, hiring and retaining top talent, both technicians and service advisors.Listen and view episode notes
Association Membership is Right for Today’s Business Climate.
If you are not an association member, it is time. National and statewide organizations need your membership and you need the association.
Association membership helps improve your ‘future think’ so you can align your business for tomorrow and they make it easier to run your business because you will have resources to help you.
For the majority of members, their dues cost is zero based on participation in endorsed programs. Many times the dues ROI is more than doubled and many times even a triple payback.Listen and view episode notes
You Cannot Ignore Your Role in The Automotive Technology Education System.
Go inside the Vision 2018 Studio with the Educators Think Tank. Join Rick Escalambre, Retired Instructor Skyline College, and educator of the year 2017, Scott Brown from Diagnostic Network, Matthew Shanahan Assistant Professor, Automotive Technology, College of DuPage and Tim Dwyer, from Consul Labs.
This is a great slice of what automotive education is today. A very open and transparent discussion that will help you understand the education process and gain knowledge of how to get involved. Also, learn about the challenges that post-secondary automotive technology programs have and how you can and must get involved.
A few key talking points: Automotive technology programs at all levels is expensive, independents must attend career fairs and speak to classes at all levels including middle school and Industry and education needs to come together stronger than ever. The industry has a depth of talent that can help the education system.Listen and view episode notes
The Road to Great Technicians
We talk so much about solutions to the technician shortage. Here is an episode that will get you to realize that there is so much more than filling the seats in trade schools. It is about what happens when we hire a new tech. The trend is to grow our own technician, but can we outline a career path for our new recruit? You need to be involved in creating a ‘Road to Great Technicians.
Joining me in studio at Vision 2018 is Donny Seyfer Executive Officer of NASTF, Chris Chesney, Sr. Director of Customer Training at Car Quest Technical Institute and Jill Saunders, Curriculum Developer at Toyota Motor Sales, North America.
This straight up discussion on creating a career path for all entry-level technicians through an apprentice and mentoring program outlines WHY this is so important. Do we want the government someday to create a program of standards and competence or should we as an industry start today to build those standards?
Just putting an entry-level tech in the lube bay without a career path is part of the big challenges we have as an industry. Without a defined career path it becomes a brain drain of young talent.
The Shop of the Future: Are You Prepared?
Have you thought about how you will do business in the future? Well the mission of this panel was to stretch the boundaries and serve up plenty of thoughts, concepts and changes coming that you need to be fundamentally be prepared for.
So happy to be able to present this audio recording from Vision 2018. With me are shop owners, Summer Gurerro from Affinity Automotive Services, Inc in Wichita, KS, Keith Williamson owner of Williamson’s Repair and Tire in Bondurant, IA, Trainer and Mobile Technician Eric Ziegler form EZ Diagnostics, Chris Chesney the Senior Director, Customer Training at the Carquest Technical Institute and Donny Seyfer the Executive Officer of NASTF, the National Automotive Service Task Force and co-owner of Seyfer Automotive in Wheatridge, CO.
Many great thoughts that will help shape your future. There are many important action steps discussed that need your support and engagement. Listen carefully for those cues.Listen and view episode notes
Father & Daughter Team Keep their Strong Culture at the Forefront of their Shop and Get Recognized by BBB with their Highest Honor.
Stacia Hamp and her dad Eric Warrington have worked together for 13 years. They’ve forged a strong working relationship and the business has blossomed.
Stacia’s dad Eric, built the business on trust and ethics. She says dad has the heart of the business culture firmly in hand and no better tribute than in being recognized as the winner of the 2017 Northern Colorado Better Business Bureau Torch Awards for Ethics in the Small Business Category.
Stacia talks training, the value DVI has brought to their business, the value of having a mentor, how dad and daughter bring their diverse personalities into a perfect focus for the business among many more key talking points.Listen and view episode notes
Husband and Wife Team Keeps Careful Watch on all Details of their Business.
Judi and Dana Haglin work together so well because they say ‘They are opposites’. Each of their own passions help drive their successful business. Haglin Automotive, a twelve bay shop in Boulder, CO, was recognized in 2015 as Motor Age Top Shop of the Year. They continue to look for ways to improve their systems and marketing that will give them a competitive advantage.
The Haglin’s are all about team and culture and share many great ideas and insights on marketing, training, and stress relief. They share their rules for finding harmony in their personal and business relationship, their core values and their top strategy to corral new customers.Listen and view episode notes