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	<title>Customer Reviews Archives - Remarkable Results Radio</title>
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	<description>Auto Repair Business Success Stories</description>
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		<title>The Digital Front Door For Auto Repair: SEO, Google, and Website Marketing [THA 471]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a471/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 06 Feb 2026 19:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a469/</guid>

					<description><![CDATA[Megan Dineff of Ervine’s Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search.

They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners.

Key takeaways:

Building Trust Through Authenticity: Megan explains why the shop's website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop’s personality, so prospects feel like they’ve found their “forever home.”

The 70% Rule: Studies show that nearly 70% of callers have already decided to do business before picking up the phone. The group discusses how poor phone handling can “put water on the candles."

AI and the Return of Content: Dan explains why content matters more than ever in the age of AI. Search models now “race to your website” to gather information. Shops must create clear, helpful content, not just for people, but for the algorithms that determine future visibility.

The Power of Partnership: Megan shares a cautionary story about accidentally shutting down the shop's Google Business Profile and the importance of having a trusted expert to resolve “black box” marketing issues. The group agrees: owners should focus on culture and leadership while relying on skilled partners to navigate the digital landscape.

When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ 

remarkableresults.biz/a471]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/47809633-6539-4541-9a5f-79dc55c3e43b"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, Today&#8217;s Class, KUKUI, and Pit Crew Loyalty</strong></p>
<p><a href="https://youtu.be/pqppM3Q0Wbg" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></p>
<p data-start="71" data-end="295">Megan Dineff of Ervine’s Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search.</p>
<p data-start="297" data-end="478">They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners.</p>
<p data-start="480" data-end="524"><strong data-start="480" data-end="524">Key takeaways:</strong></p>
<p data-start="526" data-end="851"><strong data-start="526" data-end="567">Building Trust Through Authenticity: </strong>Megan explains why the shop&#8217;s website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop’s personality, so prospects feel like they’ve found their “forever home.”</p>
<p data-start="853" data-end="1195"><strong data-start="853" data-end="897">The 70% Rule: </strong>Studies show that nearly 70% of callers have already decided to do business before picking up the phone. The group discusses how poor phone handling can “put water on the candles.&#8221;</p>
<p data-start="1481" data-end="1766"><strong data-start="1481" data-end="1515">AI and the Return of Content: </strong>Dan explains why content matters more than ever in the age of AI. Search models now “race to your website” to gather information. Shops must create clear, helpful content, not just for people, but for the algorithms that determine future visibility.</p>
<p data-start="1768" data-end="2113"><strong data-start="1768" data-end="1798">The Power of Partnership: </strong>Megan shares a cautionary story about accidentally shutting down the shop&#8217;s Google Business Profile and the importance of having a trusted expert to resolve “black box” marketing issues. The group agrees: owners should focus on culture and leadership while relying on skilled partners to navigate the digital landscape.</p>
<p data-start="1768" data-end="2113">Timestamps</p>
<p data-start="1768" data-end="2113">00:00:00 – Introduction<br />
00:04:00 – The &#8220;No Strangers&#8221; Policy Megan Dineff explains her strict rule against using stock photos on her website.<br />
00:06:30 – Skinny Ties &amp; The Corner Piece Dan Vance compares marketing trends to fashion fads (like skinny ties), arguing that while trends change, the website remains the &#8220;solid corner piece&#8221; and the central data source for the business.<br />
00:10:00 – The Owner/Marketer Relationship Discussion on the division of labor.<br />
00:19:00 – The 70% Rule The group discusses the statistic that 70% of callers have already decided to use the shop before they ring.<br />
00:28:00 – Cautionary Tale: Deleting Google Megan shares a story about accidentally shutting down her Google Business Profile by changing the name, emphasizing the importance of having an expert partner to fix &#8220;black box&#8221; issues.<br />
00:31:00 – AI and Writing for Robots Dan argues that content is returning as king because of AI. Even if humans don&#8217;t read long website text, AI models do. Shops must now &#8220;write for robots&#8221; to ensure AI platforms recommend them.</p>
<p data-start="1768" data-end="2113"><a href="https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/">When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ </a></p>
<p data-start="1768" data-end="2113">Megan Dineff, <a href="https://www.ervines.com/" target="_blank" rel="noopener">Ervine’s Auto Repair and Grand Rapids Hybrid and EV</a>, Grand Rapids, MI</p>
<p data-start="1768" data-end="2113">Dan Vance, <a href="https://shopdogmarketing.com/" target="_blank" rel="noopener noreferrer">Shop Dog Marketing.com</a></p>
<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p><strong>Thanks to our Partner, KUKUI</strong></p>
<p><span style="font-weight: 400">Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at <a href="https://www.kukui.com/" target="_blank" rel="noopener">https://www.kukui.com/</a></span></p>
<p><strong>Thanks to our Partner, Pit Crew Loyalty</strong></p>
<p><span style="font-weight: 400">You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at <a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener">https://www.pitcrewloyalty.com/</a></span></p>
<p><strong>Connect with the Podcast:</strong></p>
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<p>&#8211; Our Classroom page for personal or team learning: <a href="https://remarkableresults.biz/classroom" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/classroom</a></p>
<p>&#8211; Buy Me a Coffee: <a href="https://www.buymeacoffee.com/carm" target="_blank" rel="nofollow noopener">https://www.buymeacoffee.com/carm</a></p>
<p>&#8211; Special episode collections: <a href="https://remarkableresults.biz/collections" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/collections</a></p>
<p>&#8211; The Automotive Repair Podcast Network: <a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener">https://automotiverepairpodcastnetwork.com/</a></p>
<p>&#8211; <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></p>
<p>&#8211; <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
<p>&#8211; <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></p>
<p>&#8211; <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p>&#8211; <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
<p>&#8211; <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></p>
<p><img fetchpriority="high" decoding="async" class="size-full wp-image-44960 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/10/sponsors-1.jpg" alt="" width="600" height="100" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="https://napatracs.com/" target="_blank" rel="noopener"><img decoding="async" class="alignleft wp-image-39887 size-full" src="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.todaysclass.com/" target="_blank" rel="noopener"><img decoding="async" class="size-full wp-image-42692 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.kukui.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44782 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/09/KUKUI-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a><a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44783 alignnone" src="https://remarkableresults.biz/wp-content/uploads/2025/09/Pit-Crew-Loyalty-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a></p>
<p><a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-44950" src="https://remarkableresults.biz/wp-content/uploads/2025/10/2025-ARN-Banner-48x36-1.png" alt="" width="491" height="369" /></a></p>
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		<title>Google Endorsed: Leveraging Local Service Ads (LSAs) to Differentiate Your Shop [THA 457]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a457/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 31 Oct 2025 19:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a456/</guid>

					<description><![CDATA[This episode takes a deep dive into the evolution of digital marketing in the automotive repair industry, with a strong focus on Google’s Local Service Ads (LSAs), website performance, and empathetic customer engagement.

Connor Tracy and Jeff Jackson unpack how LSAs are transforming how shops attract and convert customers. They explain Google’s rigorous verification process and how LSAs differ from traditional pay-per-click models by emphasizing verified leads, call monitoring, and actual revenue generation over vanity metrics like clicks.

Beyond advertising, the discussion touches on ways to stand out, like adding live scheduling, using empathetic CRM communication instead of constant sales pitches, and avoiding wasted ad spend that doesn’t deliver results..

The takeaway: combine technology, transparency, and authentic communication to create trust, efficiency, and loyalty—building a digital presence that drives real business growth.
remarkableresults.biz/a457]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/e587f8d1-ea08-4e0d-bef5-4141be3daeb8"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, Today&#8217;s Class, KUKUI, and Pit Crew Loyalty</strong></p>
<p><a href="https://youtu.be/fOGEWiPF0L4" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></p>
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<p data-start="0" data-end="222">This episode takes a deep dive into the evolution of digital marketing in the automotive repair industry, with a strong focus on Google’s Local Service Ads (LSAs), website performance, and empathetic customer engagement.</p>
<p data-start="224" data-end="591">Connor Tracy and Jeff Jackson unpack how LSAs are transforming how shops attract and convert customers. They explain Google’s rigorous verification process and how LSAs differ from traditional pay-per-click models by emphasizing verified leads, call monitoring, and actual revenue generation over vanity metrics like clicks.</p>
<p data-start="593" data-end="914">Beyond advertising, the discussion touches on ways to stand out, like adding live scheduling, using empathetic CRM communication instead of constant sales pitches, and avoiding wasted ad spend that doesn’t deliver results..</p>
<p data-start="1183" data-end="1361" data-is-last-node="" data-is-only-node="">The takeaway: combine technology, transparency, and authentic communication to create trust, efficiency, and loyalty—building a digital presence that drives real business growth.</p>
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<p>Connor Tracy, and Jeff Jackson <a href="https://www.kukui.com/" target="_blank" rel="noopener">KUKUI</a></p>
<p>Connor&#8217;s previous episodes <a href="https://remarkableresults.biz/?s=%22connor+tracy%22" target="_blank" rel="noopener">HERE</a></p>
<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p><strong>Thanks to our Partner, KUKUI</strong></p>
<p><span style="font-weight: 400">Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at <a href="https://www.kukui.com/" target="_blank" rel="noopener">https://www.kukui.com/</a></span></p>
<p><strong>Thanks to our Partner, Pit Crew Loyalty</strong></p>
<p><span style="font-weight: 400">You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at <a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener">https://www.pitcrewloyalty.com/</a></span></p>
<p><strong>Connect with the Podcast:</strong></p>
<ul>
<li>The Automotive Repair Podcast Network: <a href="https://automotiverepairpodcastnetwork.com/">https://automotiverepairpodcastnetwork.com/ </a></li>
<li>Follow on Facebook: <a href="https://www.facebook.com/RemarkableResultsRadioPodcast/" target="_blank" rel="noopener noreferrer">https://www.facebook.com/RemarkableResultsRadioPodcast/</a></li>
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<li>Join Our Virtual Toastmasters Club: <a href="https://remarkableresults.biz/toastmasters" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/toastmasters</a></li>
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<li><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></li>
<li><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></li>
<li><a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></li>
<li><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></li>
<li><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></li>
<li><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></li>
</ul>
<p><img loading="lazy" decoding="async" class="size-full wp-image-44960 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/10/sponsors-1.jpg" alt="" width="600" height="100" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="https://napatracs.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-39887 size-full" src="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.todaysclass.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42692 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.kukui.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44782 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/09/KUKUI-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a><a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44783 alignnone" src="https://remarkableresults.biz/wp-content/uploads/2025/09/Pit-Crew-Loyalty-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a></p>
<p><a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-44950" src="https://remarkableresults.biz/wp-content/uploads/2025/10/2025-ARN-Banner-48x36-1.png" alt="" width="491" height="369" /></a></p>
]]></content:encoded>
					
		
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			</item>
		<item>
		<title>Process Engineering: Six Sigma for Auto Shop Efficiency and Growth [RR 1057]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/e1057/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Tue, 16 Sep 2025 05:15:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/e1056/</guid>

					<description><![CDATA[David Boyd, Six Sigma Black Belt, emphasizes that defined processes and systems are essential for shop efficiency and growth. Every task follows a process, whether recognized or not, and “rapid toggling” (doing the same job differently each day) leads to chaos.

Key Insights:

Define Processes: Ask “Why do you do it that way?” to uncover gaps and create consistency.

Use DMAIC: Define, Measure, Analyze, Improve, Control, establish “normal” and fix what’s “abnormal.”

Apply Lean Thinking: Reduce wasted motion and idle time (e.g., proper tool placement, faster approvals).

Link KPIs to Action: Observe workflows directly (“management by walking around”), not just reports.

Commit to Continuous Improvement: It’s a loop, not a one-time fix.

For MSOs: Scaling requires standardized systems and local accountability.

The payoff: higher efficiency, stronger customer experience, productive technicians, fewer mistakes, and sustainable growth.


remarkableresults.biz/e1057]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ded7a835-3889-4a50-b31c-7402d0f22e2e"></iframe></div><p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p><a href="https://youtu.be/RUe2R-wD_LE" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></p>
<p data-start="50" data-end="332">David Boyd, Six Sigma Black Belt, emphasizes that defined processes and systems are essential for shop efficiency and growth. Every task follows a process, whether recognized or not, and “rapid toggling” (doing the same job differently each day) leads to chaos.</p>
<p data-start="334" data-end="353">Key Insights:</p>
<ul data-start="354" data-end="933">
<li data-start="354" data-end="454">
<p data-start="356" data-end="454">Define Processes: Ask “Why do you do it that way?” to uncover gaps and create consistency.</p>
</li>
<li data-start="455" data-end="562">
<p data-start="457" data-end="562">Use DMAIC: Define, Measure, Analyze, Improve, Control, establish “normal” and fix what’s “abnormal.”</p>
</li>
<li data-start="563" data-end="675">
<p data-start="565" data-end="675">Apply Lean Thinking: Reduce wasted motion and idle time (e.g., proper tool placement, faster approvals).</p>
</li>
<li data-start="676" data-end="776">
<p data-start="678" data-end="776">Link KPIs to Action: Observe workflows directly (“management by walking around”), not just reports.</p>
</li>
<li data-start="777" data-end="851">
<p data-start="779" data-end="851">Commit to Continuous Improvement: It’s a loop, not a one-time fix.</p>
</li>
<li data-start="852" data-end="933">
<p data-start="854" data-end="933">For MSOs: Scaling requires standardized systems and local accountability.</p>
</li>
</ul>
<p data-start="935" data-end="1063">The payoff: higher efficiency, stronger customer experience, productive technicians, fewer mistakes, and sustainable growth.</p>
<p data-start="935" data-end="1063">David Boyd, <a href="https://www.callinbound.com/" target="_blank" rel="noopener">https://www.callinbound.com/</a></p>
<p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p>Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting <a href="https://www.napaonline.com/en/auto-care" target="_blank" rel="noopener">https://www.napaonline.com/en/auto-care</a></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at<a href="http://napatracs.com/" target="_blank" rel="noopener"> http://napatracs.com/</a></p>
<p><strong>Connect with the Podcast:</strong></p>
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<li>Follow on Facebook: <a href="https://www.facebook.com/RemarkableResultsRadioPodcast/" target="_blank" rel="noopener">https://www.facebook.com/RemarkableResultsRadioPodcast/</a></li>
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<li><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></li>
<li><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></li>
<li><a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></li>
<li><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></li>
<li><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></li>
<li><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></li>
</ul>
<p><img loading="lazy" decoding="async" class=" wp-image-40058 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1.png" alt="" width="720" height="120" srcset="https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1-300x50.png 300w" sizes="(max-width: 720px) 100vw, 720px" /><br />
<img loading="lazy" decoding="async" class=" wp-image-44072 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/01/NAPA-TRACS-Call-To-Action-Graphic.png" alt="" width="726" height="121" /><a href="https://brakesforbreasts.com" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-42604" src="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png" alt="" width="726" height="121" srcset="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic-300x50.png 300w" sizes="(max-width: 726px) 100vw, 726px" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class=" wp-image-42986 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png" alt="" width="686" height="457" srcset="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png 1200w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-300x200.png 300w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-768x512.png 768w" sizes="(max-width: 686px) 100vw, 686px" /></a></p>
<p>&nbsp;</p>
]]></content:encoded>
					
		
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			</item>
		<item>
		<title>A Phone Call Is Worth a Thousand Emails [RR 1056]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/e1056/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Tue, 09 Sep 2025 05:15:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/e1055/</guid>

					<description><![CDATA[In today’s fast paced industry, automation and digital tools like texts, emails, and online bookings make business easier but often leave interactions feeling “people free.” Convenience can come at the cost of real customer relationships, reducing decisions to price alone.

Mike Carrillo, founder of Autoshop Follow-Up, reminds shops that while automation has its place, nothing replaces the power of a phone call. His company helps shops bring back that personal touch, building the know, like, and trust factor every business depends on.

Why phone calls matter:
• Build trust and loyalty by making customers feel valued.
• Prevent lost business by uncovering issues before they turn into bad reviews.
• Gain insights you can’t get from analytics alone.
• Challenge digital norms: 40% of calls get answered, even by younger generations.
• Ensure consistency with dedicated ambassadors who represent your shop’s culture.

Texts are great for generating reviews, but they miss the middle ground where future revenue lies. A thoughtful follow-up call turns transactions back into relationships, because at its core, auto repair is a people business.
remarkableresults.biz/e1056]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/a9c5a6ed-a1f7-41c1-9928-c4a19ed9204b"></iframe></div><p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p><a href="https://youtu.be/vz7VqPj2BsE" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></p>
<p data-start="68" data-end="337">In today’s fast paced industry, automation and digital tools like texts, emails, and online bookings make business easier but often leave interactions feeling “people free.” Convenience can come at the cost of real customer relationships, reducing decisions to price alone.</p>
<p data-start="339" data-end="611">Mike Carrillo, founder of <a href="https://www.autoshopfollowup.com/" target="_blank" rel="noopener">Autoshop Follow-Up</a>, reminds shops that while automation has its place, nothing replaces the power of a phone call. His company helps shops bring back that personal touch, building the know, like, and trust factor every business depends on.</p>
<p data-start="613" data-end="1008">Why phone calls matter:<br data-start="640" data-end="643" />• Build trust and loyalty by making customers feel valued.<br data-start="701" data-end="704" />• Prevent lost business by uncovering issues before they turn into bad reviews.<br data-start="783" data-end="786" />• Gain insights you can’t get from analytics alone.<br data-start="837" data-end="840" />• Challenge digital norms: 40% of calls get answered, even by younger generations.<br data-start="921" data-end="924" />• Ensure consistency with dedicated ambassadors who represent your shop’s culture.</p>
<p data-start="1010" data-end="1239">Texts are great for generating reviews, but they miss the middle ground where future revenue lies. A thoughtful follow-up call turns transactions back into relationships, because at its core, auto repair is a people business.</p>
<p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p>Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting <a href="https://www.napaonline.com/en/auto-care" target="_blank" rel="noopener">https://www.napaonline.com/en/auto-care</a></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at<a href="http://napatracs.com/" target="_blank" rel="noopener"> http://napatracs.com/</a></p>
<p><strong>Connect with the Podcast:</strong></p>
<ul>
<li>Follow on Facebook: <a href="https://www.facebook.com/RemarkableResultsRadioPodcast/" target="_blank" rel="noopener">https://www.facebook.com/RemarkableResultsRadioPodcast/</a></li>
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<li>Special episode collections: <a href="https://remarkableresults.biz/collections" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/collections</a></li>
<li><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">The Aftermarket Radio Network</a>: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">https://aftermarketradionetwork.com/</a></li>
<li><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></li>
<li><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></li>
<li><a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></li>
<li><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></li>
<li><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></li>
<li><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></li>
</ul>
<p><img loading="lazy" decoding="async" class=" wp-image-40058 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1.png" alt="" width="720" height="120" srcset="https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1-300x50.png 300w" sizes="(max-width: 720px) 100vw, 720px" /><br />
<img loading="lazy" decoding="async" class=" wp-image-44072 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/01/NAPA-TRACS-Call-To-Action-Graphic.png" alt="" width="726" height="121" /><a href="https://brakesforbreasts.com" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-42604" src="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png" alt="" width="726" height="121" srcset="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic-300x50.png 300w" sizes="(max-width: 726px) 100vw, 726px" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class=" wp-image-42986 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png" alt="" width="686" height="457" srcset="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png 1200w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-300x200.png 300w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-768x512.png 768w" sizes="(max-width: 686px) 100vw, 686px" /></a></p>
<p>&nbsp;</p>
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		<title>Ring to Revenue: The Power of the First Hello [THA 448]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a448/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 29 Aug 2025 19:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a447/</guid>

					<description><![CDATA[Is your shop’s first impression costing you customers? Did you know the phone is often your closest moment to the sale? Join service advisor training specialists Jen Davis and Doris Barnes from The Transformers Institute as they reveal how to turn inbound calls into a loyal customer relationship.

Watch Full Video Episode

Inside this episode:

The Hidden Cost of Bad Calls: Missed opportunities like quoting a price without context don’t just lose sales, they damage your brand and waste marketing dollars. First impressions are made in a fraction of a second.

Beyond Price Shopping: Most service advisors unintentionally train customers to shop for price by failing to ask questions, build rapport, or show genuine curiosity. Price is often just the conversation starter.

Empathy, Education &#038; Reasoning: Learn the three pillars of phone success that shift calls from transactional to relationship-driven, positioning your shop as the trusted solution.

From First Call to Lifelong Customer: Strategies to move customers past a single visit and build loyalty by marketing to the third visit—a critical milestone for long-term retention.

Hiring the Right People: Why finding “good stock” naturally empathetic, ethical, and willing to learn makes all the difference in creating consistent, 5-star customer experiences.

Don’t let poor phone skills drain your marketing investment. This is a must-listen for shop owners and service advisors ready to sharpen their skills and elevate every interaction from the very first ring.
remarkableresults.biz/a448]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/4cb7d44e-ef3e-4ae5-bba4-1f5adcf76cb6"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, and Today&#8217;s Class</strong></p>
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<p data-start="85" data-end="351">Is your shop’s first impression costing you customers? Did you know the phone is often your closest moment to the sale? Join service advisor training specialists Jen Davis and Doris Barnes from The Transformers Institute as they reveal how to turn inbound calls into a loyal customer relationship.</p>
<p data-start="85" data-end="351"><strong><a href="https://youtu.be/-P47_-9uLI0" target="_blank" rel="noopener">Watch Full Video Episode</a></strong></p>
<p data-start="487" data-end="513">Inside this episode:</p>
<ul data-start="514" data-end="1519">
<li data-start="514" data-end="738">
<p data-start="516" data-end="738">The Hidden Cost of Bad Calls: Missed opportunities like quoting a price without context don’t just lose sales, they damage your brand and waste marketing dollars. First impressions are made in a fraction of a second.</p>
</li>
<li data-start="739" data-end="950">
<p data-start="741" data-end="950">Beyond Price Shopping: Most service advisors unintentionally train customers to shop for price by failing to ask questions, build rapport, or show genuine curiosity. Price is often just the conversation starter.</p>
</li>
<li data-start="951" data-end="1138">
<p data-start="953" data-end="1138">Empathy, Education &amp; Reasoning: Learn the three pillars of phone success that shift calls from transactional to relationship-driven, positioning your shop as the trusted solution.</p>
</li>
<li data-start="1139" data-end="1331">
<p data-start="1141" data-end="1331">From First Call to Lifelong Customer: Strategies to move customers past a single visit and build loyalty by marketing to the third visit—a critical milestone for long-term retention.</p>
</li>
<li data-start="1332" data-end="1519">
<p data-start="1334" data-end="1519">Hiring the Right People: Why finding “good stock” naturally empathetic, ethical, and willing to learn makes all the difference in creating consistent, 5-star customer experiences.</p>
</li>
<li data-start="1332" data-end="1519"><a href="https://tsmuniversity.com/" target="_blank" rel="noopener">https://tsmuniversity.com/</a></li>
</ul>
<p data-start="1521" data-end="1728">Don’t let poor phone skills drain your marketing investment. This is a must-listen for shop owners and service advisors ready to sharpen their skills and elevate every interaction from the very first ring.</p>
<p>Jen Davis and Doris Barnes, <a href="https://tsmuniversity.com/" target="_blank" rel="noopener">Transformers Insitute </a></p>
<p>People 101: Why Soft Skills Drive Hard Results [THA 445]: <a href="https://remarkableresults.biz/remarkable-results-radio-podcast/a445/" target="_blank" rel="noopener">https://remarkableresults.biz/remarkable-results-radio-podcast/a445/</a></p>
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<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p>Connect with the Podcast:</p>
<ul>
<li>The Aftermarket Radio Network: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">https://aftermarketradionetwork.com</a></li>
<li>Follow on Facebook: <a href="https://www.facebook.com/RemarkableResultsRadioPodcast/" target="_blank" rel="noopener noreferrer">https://www.facebook.com/RemarkableResultsRadioPodcast/</a></li>
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<li>Join Our Virtual Toastmasters Club: <a href="https://remarkableresults.biz/toastmasters" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/toastmasters</a></li>
<li>Subscribe on YouTube: <a href="https://www.youtube.com/carmcapriotto" target="_blank" rel="noopener noreferrer">https://www.youtube.com/carmcapriotto</a></li>
<li>Follow on LinkedIn: <a href="https://www.linkedin.com/in/carmcapriotto/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/carmcapriotto/</a></li>
<li>Follow on Instagram: <a href="https://www.instagram.com/remarkableresultsradiopodcast/" target="_blank" rel="noopener noreferrer">https://www.instagram.com/remarkableresultsradiopodcast/</a></li>
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<li>Join our Insider List: <a href="https://remarkableresults.biz/insider" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/insider</a></li>
<li>All books mentioned on our podcasts: <a href="https://remarkableresults.biz/books" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/books</a></li>
<li>Our Classroom page for personal or team learning: <a href="https://remarkableresults.biz/classroom" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/classroom</a></li>
<li>Buy Me a Coffee: <a href="https://www.buymeacoffee.com/carm" target="_blank" rel="noopener noreferrer">https://www.buymeacoffee.com/carm</a></li>
<li>Special episode collections: <a href="https://remarkableresults.biz/collections" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/collections</a></li>
<li><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">The Aftermarket Radio Network</a>: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">https://aftermarketradionetwork.com/</a></li>
<li><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></li>
<li><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></li>
<li><a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></li>
<li><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></li>
<li><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></li>
<li><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm/</a><a href="https://napatracs.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-39887 size-full" src="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.todaysclass.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42692 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><br />
<a href="https://aftermarketradionetwork.com" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42604 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-42986 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png" alt="" width="666" height="444" srcset="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png 1200w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-300x200.png 300w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-768x512.png 768w" sizes="(max-width: 666px) 100vw, 666px" /></a></li>
<li><a href="https://remarkableresultsradiopodcast.captivate.fm/listen" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://remarkableresults.biz/wp-content/uploads/2021/10/Screenshot_340.png" width="643" height="212" /></a></li>
</ul>
]]></content:encoded>
					
		
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		<title>The Personal Touch in a Digital World: Why Outbound Calls Still Matter [THA 447]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a447/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 22 Aug 2025 19:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a446/</guid>

					<description><![CDATA[This episode explores how today’s top automotive shops are transforming their business by taking a proactive approach—reaching out to customers instead of waiting for the phone to ring.

You’ll hear strategies to overcome common service advisor objections, such as “cold calling feels pushy” or “I don’t have time,” supported by Dan Taylor’s compelling data showing that just 10 calls can generate 2 appointments. We’ll break down the different types of high-impact calls, thank you calls, deferred work reminders, and even simple “we miss you” check-ins that strengthen relationships and keep customers engaged. Plus, learn why tailoring outreach—whether by call or text—based on each customer’s preference ensures communication feels genuine, not generic.

This conversation reveals why outbound calls aren’t just a task, but a growth opportunity. In an increasingly digital world, it’s the personal touch that builds trust, sets your shop apart, and keeps customers coming back. Don’t wait for loyalty, create it.
remarkableresults.biz/a447]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/3be7f556-ed2c-4ebb-83af-57f4d461d58a"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, and Today&#8217;s Class</strong></p>
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<p data-start="85" data-end="351">This episode explores how today’s top automotive shops are transforming their business by taking a proactive approach—reaching out to customers instead of waiting for the phone to ring.</p>
<p data-start="85" data-end="351"><strong><a href="https://youtu.be/8d5B_nJvtZ4" target="_blank" rel="noopener">Watch Full Video Episode</a></strong></p>
<p data-start="252" data-end="666">You’ll hear strategies to overcome common service advisor objections, such as “cold calling feels pushy” or “I don’t have time,” supported by Dan Taylor’s compelling data showing that just 10 calls can generate 2 appointments. We’ll break down the different types of high-impact calls, thank you calls, deferred work reminders, and even simple “we miss you” check-ins that strengthen relationships and keep customers engaged. Plus, learn why tailoring outreach—whether by call or text—based on each customer’s preference ensures communication feels genuine, not generic.</p>
<p data-start="974" data-end="1232">This conversation reveals why outbound calls aren’t just a task, but a growth opportunity. In an increasingly digital world, it’s the personal touch that builds trust, sets your shop apart, and keeps customers coming back. Don’t wait for loyalty, create it.</p>
<p>Frank Ruzicka, <a href="https://www.bgautomotiveinc.com/" target="_blank" rel="noopener">BG Automotive</a>, Fort Collins, CO</p>
<p>Kent von Schilling, <a href="https://ferberstireandauto.com/midlothian/" target="_blank" rel="noopener">Ferber&#8217;s Tire and Auto</a>, Richmond, VA</p>
<p>Jesse Peltzer, <a href="https://autostreamcarcare.com/" target="_blank" rel="noopener">Autostream Car Care</a>, MD</p>
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<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p>Connect with the Podcast:</p>
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<li><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></li>
<li><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></li>
<li><a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></li>
<li><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></li>
<li><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></li>
<li><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm/</a><a href="https://napatracs.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-39887 size-full" src="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.todaysclass.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42692 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><br />
<a href="https://aftermarketradionetwork.com" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42604 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-42986 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png" alt="" width="666" height="444" srcset="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png 1200w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-300x200.png 300w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-768x512.png 768w" sizes="(max-width: 666px) 100vw, 666px" /></a></li>
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</ul>
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		<enclosure url="https://podcasts.captivate.fm/media/2a7d8b0b-47a6-403a-8d8d-0191e600e209/THA-447-oubound-calls.mp3" length="51069003" type="audio/mpeg" />

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		<title>Uber, Loaners, and Shuttle Solutions for Automotive Clients [THA 446]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a446/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 15 Aug 2025 19:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a445/</guid>

					<description><![CDATA[Key Takeaways:

Auto Repair Is a People Business: Learn why shifting your focus to relationship-building and empathy is crucial for service advisors, who are often "therapists" to anxious customers.
Discover why providing customer transportation rather than leaving them to figure it out is quickly becoming a game changing differentiator in the automotive industry.

We break down three powerful options:

Loaner Cars &#038; Rental Programs: Remove the “transportation barrier” for customers and make it easier for them to approve bigger jobs. Learn about the ROI, and how forming a separate rental company can slash insurance costs.

Uber Business: Keep customers moving and increase your average work order by allowing them to approve more work without the wait. Fully web-based and trackable for simple management.

Shuttle Services: Turn travel time into relationship building time. Using the “FORD” method (Family, Occupation, Recreation, Dreams), your staff can connect on a personal level and create customers for life.

Tune in to hear how each option impacts ROI, boosts efficiency, satisfies evolving customer expectations, and helps you overcome objections, ultimately locking in long-term client loyalty.
remarkableresults.biz/a446]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f3fac057-2580-42cb-99b8-6f749806b7fd"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, and Today&#8217;s Class</strong></p>
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<div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="b9a66829-e4e6-45a0-8555-32da83e038db" data-message-model-slug="gpt-4o">
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<p data-start="85" data-end="351">Discover why providing customer transportation rather than leaving them to figure it out is quickly becoming a game changing differentiator in the automotive industry.</p>
<p data-start="85" data-end="351"><strong><a href="https://youtu.be/FcSGVRpAS-Y" target="_blank" rel="noopener">Watch Full Video Episode</a></strong></p>
<p data-start="274" data-end="313">We break down three powerful options:</p>
<ul data-start="315" data-end="1018">
<li data-start="315" data-end="546">
<p data-start="317" data-end="546"><strong data-start="317" data-end="350">Loaner Cars &amp; Rental Programs: </strong>Remove the “transportation barrier” for customers and make it easier for them to approve bigger jobs. Learn about the ROI, and how forming a separate rental company can slash insurance costs.</p>
</li>
<li data-start="547" data-end="801">
<p data-start="549" data-end="801"><strong data-start="549" data-end="566">Uber Business:</strong> Keep customers moving and increase your average work order by allowing them to approve more work without the wait. Fully web-based and trackable for simple management.</p>
</li>
<li data-start="802" data-end="1018">
<p data-start="804" data-end="1018"><strong data-start="804" data-end="824">Shuttle Services: </strong>Turn travel time into relationship building time. Using the “FORD” method (Family, Occupation, Recreation, Dreams), your staff can connect on a personal level and create customers for life.</p>
</li>
</ul>
<p data-start="1020" data-end="1202">Tune in to hear how each option impacts ROI, boosts efficiency, satisfies evolving customer expectations, and helps you overcome objections, ultimately locking in long-term client loyalty.</p>
<p>Tom Sciortino, <a href="https://totalautomotivewny.com/" target="_blank" rel="noopener">Total Automotive</a>, Buffalo, NY. Tom’s previous episodes <a href="https://remarkableresults.biz/?s=%22sciortino%22" target="_blank" rel="noopener">HERE.</a></p>
<p>Dustin Olde, <a href="https://www.evolutionautomotive.com/" target="_blank" rel="noopener">Automotive Evolution</a>, CO</p>
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<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p>Connect with the Podcast:</p>
<ul>
<li>The Aftermarket Radio Network: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">https://aftermarketradionetwork.com</a></li>
<li>Follow on Facebook: <a href="https://www.facebook.com/RemarkableResultsRadioPodcast/" target="_blank" rel="noopener noreferrer">https://www.facebook.com/RemarkableResultsRadioPodcast/</a></li>
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<li>Special episode collections: <a href="https://remarkableresults.biz/collections" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/collections</a></li>
<li><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">The Aftermarket Radio Network</a>: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">https://aftermarketradionetwork.com/</a></li>
<li><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></li>
<li><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></li>
<li><a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></li>
<li><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></li>
<li><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></li>
<li><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm/</a><a href="https://napatracs.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-39887 size-full" src="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a></li>
<li><a href="https://www.todaysclass.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42692 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a></li>
<li><a href="https://aftermarketradionetwork.com" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42604 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a></li>
<li><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-42986 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png" alt="" width="666" height="444" srcset="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png 1200w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-300x200.png 300w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-768x512.png 768w" sizes="(max-width: 666px) 100vw, 666px" /></a></li>
<li><a href="https://remarkableresultsradiopodcast.captivate.fm/listen" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://remarkableresults.biz/wp-content/uploads/2021/10/Screenshot_340.png" width="643" height="212" /></a></li>
</ul>
]]></content:encoded>
					
		
		<enclosure url="https://podcasts.captivate.fm/media/c48310c7-5abc-4e89-a275-100eee7c5b82/THA-446-loaner-cars.mp3" length="45259111" type="audio/mpeg" />

			</item>
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		<title>People 101: Why Soft Skills Drive Hard Results [THA 445]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a445/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 08 Aug 2025 19:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a444/</guid>

					<description><![CDATA[Key Takeaways:

Auto Repair Is a People Business: Learn why shifting your focus to relationship-building and empathy is crucial for service advisors, who are often "therapists" to anxious customers.

Emotions Drive Decisions: Customers make big emotional and financial decisions, yet we often treat interactions as fast, transactional processes. Discover how to connect with customer pain points, concerns, and fears to build trust and make them feel like a priority, even when smoke is coming out of their engine.

Soft Skills = Profitability: Implementing soft skills like active listening and thoughtful questioning leads directly to climbing average repair orders, more five-star reviews, and significantly higher customer retention.

Price Becomes Irrelevant: When customers trust you, they don’t shop on price, they shop on experience.

Build “Key Dropper” Loyalty: Learn the ultimate goal: turning customers into "key droppers," individuals who know, like, and trust your shop so completely that they simply drop their keys, confident you'll handle everything.

Leadership Must Lead the Way: This isn't just for your counter team. Owners must be engaged, invested, and accountable in soft skills training. Discover why your commitment to professionalism is key to the industry's future, separating thriving businesses from those that won't survive the next decade.
remarkableresults.biz/a445]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f29f2b35-28cf-4fd6-aa5d-416cc492fdc2"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, and Today&#8217;s Class</strong></p>
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<div class="markdown prose dark:prose-invert w-full break-words dark">
<p data-start="85" data-end="351">Greg Bunch and Jen Davis unpack why the real engine of shop success isn&#8217;t just technical skill, it&#8217;s people skills.</p>
<p data-start="85" data-end="351"><strong><a href="https://youtu.be/470V_jtlHbw" target="_blank" rel="noopener">Watch Full Video Episode</a></strong></p>
<p data-start="353" data-end="371"><strong data-start="353" data-end="371">Key Takeaways:</strong></p>
<ul data-start="372" data-end="1243">
<li data-start="372" data-end="570">
<p data-start="374" data-end="570"><strong data-start="374" data-end="411">Auto Repair Is a People Business: </strong> Learn why shifting your focus to relationship-building and empathy is crucial for service advisors, who are often &#8220;therapists&#8221; to anxious customers.</p>
</li>
<li data-start="571" data-end="688">
<p data-start="573" data-end="688"><strong data-start="573" data-end="602">Emotions Drive Decisions:</strong> Customers make big emotional and financial decisions, yet we often treat interactions as fast, transactional processes. Discover how to connect with customer pain points, concerns, and fears to build trust and make them feel like a priority, even when smoke is coming out of their engine.</p>
</li>
<li data-start="689" data-end="838">
<p data-start="691" data-end="838"><strong data-start="691" data-end="723">Soft Skills = Profitability: </strong> Implementing soft skills like active listening and thoughtful questioning leads directly to climbing average repair orders, more five-star reviews, and significantly higher customer retention.</p>
</li>
<li data-start="839" data-end="946">
<p data-start="841" data-end="946"><strong data-start="841" data-end="870">Price Becomes Irrelevant:</strong> When customers trust you, they don’t shop on price, they shop on experience.</p>
</li>
<li data-start="947" data-end="1103">
<p data-start="949" data-end="1103"><strong data-start="949" data-end="981">Build “Key Dropper” Loyalty: </strong> Learn the ultimate goal: turning customers into &#8220;key droppers,&#8221; individuals who know, like, and trust your shop so completely that they simply drop their keys, confident you&#8217;ll handle everything.</p>
</li>
<li data-start="1104" data-end="1243">
<p data-start="1106" data-end="1243"><strong data-start="1106" data-end="1139">Leadership Must Lead the Way: </strong> This isn&#8217;t just for your counter team. Owners must be engaged, invested, and accountable in soft skills training. Discover why your commitment to professionalism is key to the industry&#8217;s future, separating thriving businesses from those that won&#8217;t survive the next decade.</p>
</li>
</ul>
<p>Don&#8217;t let poor communication or a rushed approach cost you valuable customers. Jen Davis powerfully states, &#8220;trust is just so fragile in today&#8217;s landscape.&#8221;</p>
<p>Greg Bunch and Jen Davis, <a href="https://www.transformersinstitute.com/" target="_blank" rel="noopener">Transformers Institute</a></p>
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<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p>Connect with the Podcast:</p>
<ul>
<li>The Aftermarket Radio Network: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">https://aftermarketradionetwork.com</a></li>
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<li>Subscribe on YouTube: <a href="https://www.youtube.com/carmcapriotto" target="_blank" rel="noopener noreferrer">https://www.youtube.com/carmcapriotto</a></li>
<li>Follow on LinkedIn: <a href="https://www.linkedin.com/in/carmcapriotto/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/carmcapriotto/</a></li>
<li>Follow on Instagram: <a href="https://www.instagram.com/remarkableresultsradiopodcast/" target="_blank" rel="noopener noreferrer">https://www.instagram.com/remarkableresultsradiopodcast/</a></li>
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<li>All books mentioned on our podcasts: <a href="https://remarkableresults.biz/books" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/books</a></li>
<li>Our Classroom page for personal or team learning: <a href="https://remarkableresults.biz/classroom" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/classroom</a></li>
<li>Buy Me a Coffee: <a href="https://www.buymeacoffee.com/carm" target="_blank" rel="noopener noreferrer">https://www.buymeacoffee.com/carm</a></li>
<li>Special episode collections: <a href="https://remarkableresults.biz/collections" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/collections</a></li>
<li><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">The Aftermarket Radio Network</a>: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">https://aftermarketradionetwork.com/</a></li>
<li><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></li>
<li><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></li>
<li><a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></li>
<li><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></li>
<li><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></li>
<li><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm/</a></li>
<li><a href="https://napatracs.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-39887 size-full" src="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a></li>
<li></li>
<li></li>
<li></li>
<li><a href="https://www.todaysclass.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42692 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a></li>
<li><a href="https://aftermarketradionetwork.com" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42604 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /><br />
</a></li>
<li></li>
<li></li>
<li></li>
<li></li>
<li></li>
<li><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-42986 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png" alt="" width="666" height="444" srcset="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png 1200w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-300x200.png 300w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-768x512.png 768w" sizes="(max-width: 666px) 100vw, 666px" /></a></li>
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</ul>
]]></content:encoded>
					
		
		<enclosure url="https://podcasts.captivate.fm/media/0600f6d4-b817-4d92-aa78-3e57d6e5a633/THA-445-soft-skills-greg-bunch-jen-davis.mp3" length="57119963" type="audio/mpeg" />

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		<title>Mastering Active Delivery: The Key to Lasting Customer Relationships [THA 440]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a440/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 04 Jul 2025 19:15:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a439/</guid>

					<description><![CDATA[Explore the concept of “active delivery” in automotive customer service, an intentional and consistent approach to communication that spans the entire customer journey, from the initial contact to the final vehicle handoff. The discussion highlights how thoughtful interactions can create a powerful and lasting impression, especially in the closing moments.

Discover how clear communication, genuine rapport-building, and proactive expectation setting help cultivate trust and long-term loyalty. The episode also offers actionable strategies, including adapting communication styles, using supporting materials like brochures, and ensuring every team member aligns with a unified service approach.

More than just completing a transaction, active delivery is positioned as a key driver of customer satisfaction, repeat business, and word-of-mouth referrals, making it essential for shops focused on sustainable success.
remarkableresults.biz/a440]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/b0ad7935-7423-44dc-9074-14ba89096265"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, and Today&#8217;s Class</strong></p>
<div id="message-list_1749083725.786549" class="c-virtual_list__item" role="listitem" data-qa="virtual-list-item" data-item-key="1749083725.786549">
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<div class="text-lg pt-4 text-left prose-lg rounded-xl lg:px-0 max-h-[500px] overflow-auto">
<p data-start="86" data-end="478">Explore the concept of “active delivery” in automotive customer service, an intentional and consistent approach to communication that spans the entire customer journey, from the initial contact to the final vehicle handoff. The discussion highlights how thoughtful interactions can create a powerful and lasting impression, especially in the closing moments.</p>
<p data-start="480" data-end="819">Discover how clear communication, genuine rapport-building, and proactive expectation setting help cultivate trust and long-term loyalty. More than just completing a transaction, active delivery is positioned as a key driver of customer satisfaction, repeat business, and word-of-mouth referrals, making it essential for shops focused on sustainable success.</p>
<p data-start="480" data-end="819">Carlo Sabucco, <a href="https://www.mechanicmississauga.com/" target="_blank" rel="noopener">Sil’s Complete Auto Care Centre</a>, Ontario, Carlo’s previous episodes <a href="https://remarkableresults.biz/?s=carlo+sabucco" target="_blank" rel="noopener">HERE</a>.</p>
<p data-start="480" data-end="819">Dave Schedin, <a href="https://www.computreksystems.com/" target="_blank" rel="noopener">CompuTrek Automotive Management Systems</a>. Dave’s previous episodes <a href="https://remarkableresults.biz/?s=%22Dave+Schedin%22">HERE</a></p>
</div>
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</div>
</div>
</div>
</div>
</div>
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<p data-start="0" data-end="264">Show Notes:</p>
<ul>
<li><a href="https://youtu.be/5wUiCX-Cn1I" target="_blank" rel="noopener noreferrer"><strong>Watch Full Video Episode</strong></a></li>
<li><strong>Introduction (00:00:00)</strong></li>
<li><strong>The Importance of Active Delivery (00:02:31)</strong></li>
<li><strong>Setting Relationship Expectations from the Start (00:04:10)</strong></li>
<li><strong>Systematizing Customer Interactions (00:07:14)</strong></li>
<li><strong>Building Rapport and Mirroring Customers (00:09:18)</strong></li>
<li><strong>Consistency Across All Touchpoints (00:12:47)</strong></li>
<li><strong>Managing Digital and In-Person Experiences (00:22:34)</strong></li>
<li><strong>Using Tools to Support Consistency (00:25:25)</strong></li>
<li><strong>Adding Human Touch to Digital Interactions (00:26:58)</strong></li>
<li><strong>Explaining Value and Quality Control (00:28:07)</strong></li>
<li><strong>Never End on the Dollar Amount (00:32:23)</strong></li>
<li><strong>Training New Staff in Active Delivery (00:33:29)</strong></li>
<li><strong>Evaluating and Developing Staff (00:35:05)</strong></li>
<li><strong>Differentiating Your Shop &amp; Consistent Messaging (00:36:50)</strong></li>
<li><strong>Love, Grace, and Emotional Connection (00:37:27)</strong></li>
<li><strong>Valuing Your Team and Business (00:41:00)</strong></li>
<li><strong>Building Trust and Referrals Over Time (00:43:36)</strong></li>
<li><strong>Communication Styles and Personalization (00:44:36)</strong></li>
</ul>
<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p>Connect with the Podcast:</p>
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<li>Join Our Virtual Toastmasters Club: <a href="https://remarkableresults.biz/toastmasters" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/toastmasters</a></li>
<li>Subscribe on YouTube: <a href="https://www.youtube.com/carmcapriotto" target="_blank" rel="noopener noreferrer">https://www.youtube.com/carmcapriotto</a></li>
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<li>Our Classroom page for personal or team learning: <a href="https://remarkableresults.biz/classroom" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/classroom</a></li>
<li>Buy Me a Coffee: <a href="https://www.buymeacoffee.com/carm" target="_blank" rel="noopener noreferrer">https://www.buymeacoffee.com/carm</a></li>
<li>Special episode collections: <a href="https://remarkableresults.biz/collections" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/collections</a></li>
<li><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">The Aftermarket Radio Network</a>: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">https://aftermarketradionetwork.com/</a></li>
<li><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></li>
<li><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></li>
<li><a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></li>
<li><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></li>
<li><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></li>
<li><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm/</a></li>
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</ul>
]]></content:encoded>
					
		
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		<title>Artificial Intelligence Marketing: Watering Holes, Personas, and Automotive Branding [RR 1029]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/e1029/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Tue, 04 Mar 2025 05:15:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/e1028/</guid>

					<description><![CDATA[This episode covers the critical role and impact of AI on marketing, the importance of persona marketing, and effective branding strategies. Learn about "watering holes," referring to identifying where potential customers spend their time online and offline, and how to effectively use persona marketing to target specific demographics. Dan stresses the importance of branding and community involvement, asserting that successful shops prioritize building brand recognition and relationships within their local areas. He also warns about trusting AI implicitly, referencing instances of AI being inaccurate.
remarkableresults.biz/e1029]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/a32e14eb-6da1-4d32-8537-6079b5d45e26"></iframe></div><p><strong>Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network</strong></p>
<p>This episode covers the critical role and impact of AI on marketing, the importance of persona marketing, and effective branding strategies. Learn about &#8220;watering holes,&#8221; referring to identifying where potential customers spend their time online and offline, and how to effectively use persona marketing to target specific demographics. Dan stresses the importance of branding and community involvement, asserting that successful shops prioritize building brand recognition and relationships within their local areas. He also warns about trusting AI implicitly, referencing instances of AI being inaccurate.</p>
<p>Dan Vance, <a href="https://shopdogmarketing.com/" target="_blank" rel="noopener noreferrer">Shop Dog Marketing.com</a></p>
<p><strong>Show Notes</strong></p>
<ul>
<li><a href="https://youtu.be/a4KjDUEkjQU" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></li>
<li><strong>TST Big Event, March 29th, 2025: <a href="https://www.tstseminars.org/" target="_blank" rel="noopener">https://www.tstseminars.org/</a></strong></li>
<li><strong>Shop Dog Marketing at <a href="https://shopdogmarketing.com/" target="_blank" rel="noopener noreferrer">Shop Dog Marketing.com</a>. &#8220;Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.</strong></li>
<li><strong>Introduction to the Episode (00:00:00)</strong></li>
<li><strong>AI in Marketing (00:01:02)</strong></li>
<li><strong>The Importance of Networking (00:02:02)</strong></li>
<li><strong>Consumer Behavior and Marketing (00:04:04)</strong></li>
<li><strong>Bullet Points vs. Detailed Content (00:05:54)</strong></li>
<li><strong>Creating Memorable Customer Experiences (00:06:32)</strong></li>
<li><strong>Identifying Customer &#8220;Watering Holes&#8221; (00:08:29)</strong></li>
<li><strong>Privacy Concerns in Marketing (00:09:41)</strong></li>
<li><strong>The Rise of Persona Marketing (00:10:55)</strong></li>
<li><strong>AI&#8217;s Impact on Search Results (00:11:59)</strong></li>
<li><strong>The Role of AI in Marketing Strategies (00:13:08)</strong></li>
<li><strong>Caution with AI Information (00:14:12)</strong></li>
<li><strong>Human Element in Marketing (00:17:34)</strong></li>
<li><strong>Client Review Analysis (00:18:46)</strong></li>
<li><strong>Women’s Expectations in Service (00:21:20)</strong></li>
<li><strong>Impact of Professional Image (00:22:57)</strong></li>
<li><strong>Targeting Ideal Customers (00:25:12)</strong></li>
<li><strong>Purposeful Marketing Strategies (00:25:43)</strong></li>
<li><strong>The Need for Customer Understanding (00:26:26)</strong></li>
<li><strong>AI’s Role in Content Creation (00:28:07)</strong></li>
<li><strong>Changing Landscape of AI (00:28:29)</strong></li>
<li><strong>User Behavior and Decision Making (00:31:11)</strong></li>
<li><strong>Branding in the Automotive Industry (00:31:55)</strong></li>
<li><strong>Community Involvement for Branding (00:32:57)</strong></li>
<li><strong>Conclusion and Call to Action (00:34:38)</strong></li>
</ul>
<p><strong>Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network</strong></p>
<p>Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting <a href="https://www.napaonline.com/en/auto-care" target="_blank" rel="noopener">https://www.napaonline.com/en/auto-care</a></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at<a href="http://napatracs.com/" target="_blank" rel="noopener"> http://napatracs.com/</a></p>
<p>Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative <a href="http://laborratetracker.com/" target="_blank" rel="noopener">http://LaborRateTracker.com</a></p>
<p><strong>Connect with the Podcast:</strong></p>
<p>-Follow on Facebook: <a href="https://www.facebook.com/RemarkableResultsRadioPodcast/" target="_blank" rel="noopener">https://www.facebook.com/RemarkableResultsRadioPodcast/</a></p>
<p>-Join Our Virtual Toastmasters Club: <a class="yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color" href="https://rrtm.toastmastersclubs.org/directions.html" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/toastmasters</a></p>
<p>-Join Our Private Facebook Community: <a href="https://www.facebook.com/groups/1734687266778976" target="_blank" rel="noopener">https://www.facebook.com/groups/1734687266778976</a></p>
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<p>-Follow on LinkedIn: <a href="https://www.linkedin.com/in/carmcapriotto/" target="_blank" rel="noopener">https://www.linkedin.com/in/carmcapriotto/</a></p>
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<p>-All books mentioned on our podcasts: <a href="https://remarkableresults.biz/books" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/books</a></p>
<p>-Our Classroom page for personal or team learning: <a href="https://remarkableresults.biz/classroom" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/classroom</a></p>
<p>-Buy Me a Coffee: <a href="https://www.buymeacoffee.com/carm" target="_blank" rel="nofollow noopener">https://www.buymeacoffee.com/carm</a></p>
<p>-Special episode collections: <a href="https://remarkableresults.biz/collections" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/collections</a></p>
<p><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">The Aftermarket Radio Network</a>: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">https://aftermarketradionetwork.com/</a></p>
<p><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></p>
<p><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
<p><a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></p>
<p><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
<p><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm/</a></p>
<p><a href="https://member.napaautocare.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone" src="https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1.png" alt="" width="726" height="121" /></a></p>
<p><img loading="lazy" decoding="async" class=" wp-image-44072 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/01/NAPA-TRACS-Call-To-Action-Graphic.png" alt="" width="726" height="121" /></p>
<p><img loading="lazy" decoding="async" class=" wp-image-42550 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/04/AMN-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="726" height="121" srcset="https://remarkableresults.biz/wp-content/uploads/2024/04/AMN-Call-To-Action-Graphic-Website-Overlay.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/04/AMN-Call-To-Action-Graphic-Website-Overlay-300x50.png 300w" sizes="(max-width: 726px) 100vw, 726px" /></p>
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		<title>Artificial Intelligence: Friend or Foe? A Shop Owner’s Guide [THA 417]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a417/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 24 Jan 2025 19:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a416/</guid>

					<description><![CDATA[Discover how to harness AI tools effectively in business with two experts from Optimize Digital Marketing. They share practical tips on using AI to streamline operations, generate creative marketing ideas, optimize SEO, and improve customer interactions—all while maintaining a personal touch. Learn how to balance AI’s efficiency with human creativity and judgment, avoid pitfalls like bias and plagiarism, and make AI work for you without losing authenticity. 
remarkableresults.biz/a417]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/da044c51-d7d5-4947-a48a-a234b97d44a2"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, and Today&#8217;s Class</strong></p>
<p>Discover how to harness AI tools effectively in business with two experts from Optimize Digital Marketing. They share practical tips on using AI to streamline operations, generate creative marketing ideas, optimize SEO, and improve customer interactions—all while maintaining a personal touch. Learn how to balance AI’s efficiency with human creativity and judgment, avoid pitfalls like bias and plagiarism, and make AI work for you without losing authenticity.</p>
<p>Doug Robison, Director of Sales and Partnership, <a href="https://www.whyoptimize.com/" target="_blank" rel="noopener">Optimize Digital Marketing </a></p>
<p>Jordan Greene, Director of Product and Partner, <a href="https://www.whyoptimize.com/" target="_blank" rel="noopener">Optimize Digital Marketing </a></p>
<p>Show Notes</p>
<ul>
<li><a href="https://youtu.be/hYWTOEP0vCw" target="_blank" rel="noopener noreferrer"><strong>Watch Full Video Episode</strong></a></li>
<li><strong>Discussion on AI (00:00:00)</strong></li>
<li><strong>&#8220;Add You to It&#8221; Concept (00:02:13)</strong></li>
<li><strong>Cautions with AI Use (00:03:56)</strong></li>
<li><strong>AI in Customer Interactions (00:05:08)</strong></li>
<li><strong>Risks of AI Responses (00:06:18)</strong></li>
<li><strong>Personalization in AI Responses (00:07:29)</strong></li>
<li><strong>AI&#8217;s Evolution (00:08:26)</strong></li>
<li><strong>AI&#8217;s Historical Context (00:09:23)</strong></li>
<li><strong>Logistical Challenges of AI (00:12:09)</strong></li>
<li><strong>AI in Automotive Industry (00:13:11)</strong></li>
<li><strong>AI&#8217;s Role in Marketing (00:14:01)</strong></li>
<li><strong>Best Practices for Using AI (00:15:51)</strong></li>
<li><strong>Emotional Tone in AI Prompts (00:16:49)</strong></li>
<li><strong>Adapting AI for Different Roles (00:17:16)</strong></li>
<li><strong>Gemini AI and Source Validation (00:19:59)</strong></li>
<li><strong>Caution with AI Outputs (00:21:08)</strong></li>
<li><strong>AI&#8217;s Role in Enhancing Efficiency (00:22:05)</strong></li>
<li><strong>Plagiarism Concerns in AI Usage (00:23:00)</strong></li>
<li><strong>SEO and AI Integration (00:26:07)</strong></li>
<li><strong>Human Oversight in AI Use (00:29:09)</strong></li>
<li><strong>Veterinary Analogy in Customer Relations (00:34:29)</strong></li>
<li><strong>The Importance of Charging Appropriately (00:34:52)</strong></li>
<li><strong>AI as a Virtual Assistant (00:36:10)</strong></li>
<li><strong>Utilizing AI for Problem-Solving (00:37:25)</strong></li>
<li><strong>AI in Education (00:37:51)</strong></li>
<li><strong>Enhancing Communication with AI (00:39:07)</strong></li>
<li><strong>Efficiency Through AI (00:39:38)</strong></li>
</ul>
<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p>Connect with the Podcast:</p>
<p>-The Aftermarket Radio Network: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">https://aftermarketradionetwork.com</a></p>
<p>-Follow on Facebook: <a href="https://www.facebook.com/RemarkableResultsRadioPodcast/" target="_blank" rel="noopener noreferrer">https://www.facebook.com/RemarkableResultsRadioPodcast/</a></p>
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<p>-Join Our Virtual Toastmasters Club: <a href="https://remarkableresults.biz/toastmasters" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/toastmasters</a></p>
<p>-Subscribe on YouTube: <a href="https://www.youtube.com/carmcapriotto" target="_blank" rel="noopener noreferrer">https://www.youtube.com/carmcapriotto</a></p>
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<p>-All books mentioned on our podcasts: <a href="https://remarkableresults.biz/books" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/books</a></p>
<p>-Our Classroom page for personal or team learning: <a href="https://remarkableresults.biz/classroom" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/classroom</a></p>
<p>-Buy Me a Coffee: <a href="https://www.buymeacoffee.com/carm" target="_blank" rel="noopener noreferrer">https://www.buymeacoffee.com/carm</a></p>
<p>-Special episode collections: <a href="https://remarkableresults.biz/collections" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/collections</a></p>
<p><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">The Aftermarket Radio Network</a>: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">https://aftermarketradionetwork.com/</a></p>
<p><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></p>
<p><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
<p><a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></p>
<p><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
<p><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm/</a></p>
<ul>
<li><a href="https://napatracs.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-39887 size-full" src="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a></li>
<li></li>
<li></li>
<li></li>
<li><a href="https://www.todaysclass.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42692 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a></li>
<li><a href="https://aftermarketradionetwork.com" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42604 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /><br />
</a></li>
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<li><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-42986 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png" alt="" width="666" height="444" srcset="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png 1200w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-300x200.png 300w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-768x512.png 768w" sizes="(max-width: 666px) 100vw, 666px" /></a></li>
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</ul>
]]></content:encoded>
					
		
		<enclosure url="https://podcasts.captivate.fm/media/352c4c26-b36a-441f-b8f1-2db4745eb9b7/THA-417-jordan-and-doug-AI.mp3" length="59483030" type="audio/mpeg" />

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		<item>
		<title>Unstoppable Framework for Auto Shop Owners Part 4: Stay Customer Focused and Flexible [RR 1020]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/e1020/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Tue, 31 Dec 2024 05:15:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/e1020/</guid>

					<description><![CDATA[Join Maryann Croce in the fourth episode of the Unstoppable Framework for Auto Shop Owners series. Discover essential strategies for building trust, loyalty, and a thriving business by staying customer-focused and adaptable. Learn about gathering and acting on customer feedback, streamlining customer experiences, offering added services, building referral networks, and staying current with industry trends and training. 
remarkableresults.biz/e1020]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/96ae5d93-262d-4bb4-9a62-4ca444ca87eb"></iframe></div><p><strong>Thanks to our Partner, NAPA Auto Care</strong></p>
<p>Join Maryann Croce in the fourth episode of the Unstoppable Framework for Auto Shop Owners series. Discover essential strategies for building trust, loyalty, and a thriving business by staying customer-focused and adaptable. Learn about gathering and acting on customer feedback, streamlining customer experiences, offering added services, building referral networks, and staying current with industry trends and training.</p>
<p>Maryann Croce, <a href="http://smallbizvantage.com/" target="_blank" rel="noopener">Small Biz Vantage</a>. Maryann’s previous episodes <a href="https://remarkableresults.biz/?s=maryann+croce" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Show Notes</strong></p>
<ul>
<li><a href="https://youtu.be/48OBjq2k0BY" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></li>
<li><b>Here&#8217;s the downloadable worksheet link: </b><a href="https://bit.ly/3Yq4S4J"><b>https://bit.ly/3Yq4S4J</b></a></li>
<li><strong><a href="https://remarkableresults.biz/remarkable-results-radio-podcast/e997/" target="_blank" rel="noopener">Unstoppable Framework for Auto Shop Owners Part 1: Core Values and Vision [RR 997]: https://remarkableresults.biz/remarkable-results-radio-podcast/e997/</a></strong></li>
<li><strong><a href="https://remarkableresults.biz/remarkable-results-radio-podcast/e1004/" target="_blank" rel="noopener">Unstoppable Framework for Auto Shop Owners Part 2: Mastering Your Finances [RRR 1004]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1004/</a></strong></li>
<li><strong><a href="https://remarkableresults.biz/remarkable-results-radio-podcast/e1012/" target="_blank" rel="noopener">Unstoppable Framework for Auto Shop Owners Part 3: Optimize Processes and Empower Your Team [RR 1012]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1012/</a></strong></li>
<li><a href="https://macsmobileairclimate.org/" target="_blank" rel="noopener"><strong>MACS Training Event &amp; Trade Show, Jan 30 – Feb 1, Orlando, FL: https://macsmobileairclimate.org/</strong></a></li>
<li><strong>The Unstoppable Framework (00:00:41)</strong></li>
<li><strong>Part Four Overview (00:02:32)</strong></li>
<li><strong>Importance of Customer Feedback (00:03:22)</strong></li>
<li><strong>Client Story: Sarah&#8217;s Transformation (00:05:51)</strong></li>
<li><strong>Building Trust through Referrals (00:08:01)</strong></li>
<li><strong>Shifting Perspective on Complaints (00:09:32)</strong></li>
<li><strong>Customer Experience Walkthrough (00:10:27)</strong></li>
<li><strong>The Gallon of Paint Analogy (00:12:58)</strong></li>
<li><strong>Uplifting Shop Environment (00:13:53)</strong></li>
<li><strong>Attracting the Right Customers (00:14:53)</strong></li>
<li><strong>Staying Current with Training (00:16:07)</strong></li>
<li><strong>Communication Trends and Customer Preferences (00:17:01)</strong></li>
<li><strong>Practical Steps for Customer Focus (00:17:03)</strong></li>
<li><strong>Streamlining Customer Experience (00:18:27)</strong></li>
<li><strong>Building Referral Networks (00:19:43)</strong></li>
<li><strong>Staying Open to Change (00:19:46)</strong></li>
<li><strong>Thriving Through Change (00:20:25)</strong></li>
<li><strong>Reframing Negative Reviews (00:21:36)</strong></li>
<li><strong>Focus on Customer Training (00:24:07)</strong></li>
</ul>
<p><strong>Thanks to our Partner, NAPA Auto Care</strong></p>
<p>Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting <a href="https://www.napaonline.com/en/auto-care" target="_blank" rel="noopener">https://www.napaonline.com/en/auto-care</a></p>
<p><strong>Connect with the Podcast:</strong></p>
<p>-Follow on Facebook: <a href="https://www.facebook.com/RemarkableResultsRadioPodcast/" target="_blank" rel="noopener">https://www.facebook.com/RemarkableResultsRadioPodcast/</a></p>
<p>-Join Our Virtual Toastmasters Club: <a class="yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color" href="https://rrtm.toastmastersclubs.org/directions.html" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/toastmasters</a></p>
<p>-Join Our Private Facebook Community: <a href="https://www.facebook.com/groups/1734687266778976" target="_blank" rel="noopener">https://www.facebook.com/groups/1734687266778976</a></p>
<p>-Subscribe on YouTube: <a href="https://www.youtube.com/carmcapriotto" target="_blank" rel="noopener">https://www.youtube.com/carmcapriotto</a></p>
<p>-Follow on LinkedIn: <a href="https://www.linkedin.com/in/carmcapriotto/" target="_blank" rel="noopener">https://www.linkedin.com/in/carmcapriotto/</a></p>
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<p>-All books mentioned on our podcasts: <a href="https://remarkableresults.biz/books" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/books</a></p>
<p>-Our Classroom page for personal or team learning: <a href="https://remarkableresults.biz/classroom" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/classroom</a></p>
<p>-Buy Me a Coffee: <a href="https://www.buymeacoffee.com/carm" target="_blank" rel="nofollow noopener">https://www.buymeacoffee.com/carm</a></p>
<p>-Special episode collections: <a href="https://remarkableresults.biz/collections" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/collections</a></p>
<p><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">The Aftermarket Radio Network</a>: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">https://aftermarketradionetwork.com/</a></p>
<p><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></p>
<p><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
<p><a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></p>
<p><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
<p><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm/</a></p>
<p><a href="https://member.napaautocare.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone" src="https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1.png" alt="" width="726" height="121" /></a></p>
<p><a href="https://brakesforbreasts.com" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-42604" src="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png" alt="" width="726" height="121" srcset="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic-300x50.png 300w" sizes="(max-width: 726px) 100vw, 726px" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class=" wp-image-42986 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png" alt="" width="686" height="457" srcset="https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1.png 1200w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-300x200.png 300w, https://remarkableresults.biz/wp-content/uploads/2024/07/ARN-1200x800-1-768x512.png 768w" sizes="(max-width: 686px) 100vw, 686px" /></a></p>
<p><a href="https://remarkableresultsradiopodcast.captivate.fm/listen" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://remarkableresults.biz/wp-content/uploads/2021/10/Screenshot_340.png" width="643" height="212" /></a></p>
]]></content:encoded>
					
		
		<enclosure url="https://podcasts.captivate.fm/media/35e7b610-1da4-421e-af85-c22d67cece64/RR-1020-maryann-croce-unstoppable-part-4.mp3" length="37772832" type="audio/mpeg" />

			</item>
		<item>
		<title>Improve Call Handling Skills: The Power of AI and Continuous Learning [RR 1015]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/e1015/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 13 Dec 2024 05:15:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/e1015/</guid>

					<description><![CDATA[Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network David Boyd discusses the critical importance of call handling and customer communication, offering valuable insights on setting clear expectations and fostering a supportive training environment. Learn how modern technology can elevate customer service interactions, boost conversion rates, and drive sales growth. Plus, gain practical&#8230;]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/49728c8e-b910-4986-a289-f49103a6e781"></iframe></div><p><strong>Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network</strong></p>
<div class="group/conversation-turn relative flex w-full min-w-0 flex-col agent-turn">
<div class="flex-col gap-1 md:gap-3">
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<p>David Boyd discusses the critical importance of call handling and customer communication, offering valuable insights on setting clear expectations and fostering a supportive training environment. Learn how modern technology can elevate customer service interactions, boost conversion rates, and drive sales growth. Plus, gain practical tips for introducing call analysis to your service advisors for measurable improvements.</p>
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<p>David Boyd, <a href="https://www.callinbound.com/" target="_blank" rel="noopener">Inbound INC. </a></p>
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<p><strong>Show Notes</strong></p>
<ul>
<li><a href="https://youtu.be/V1znXYV6uY4" target="_blank" rel="noopener noreferrer"><strong>Watch Full Video Episode</strong></a></li>
<li><strong><a href="https://www.wearetheinstitute.com/summit" target="_blank" rel="noopener">Institute Summit, February 6th-8th, 2025, in Amelia Island, Florida: https://www.wearetheinstitute.com/summit</a></strong></li>
<li><strong>Call Handling Process (00:02:14)</strong></li>
<li><strong>Continuous Education vs. Training (00:04:25)</strong></li>
<li><strong>Understanding Customer Communication (00:05:38)</strong></li>
<li><strong>Conversion Rates and Call Handling (00:07:42)</strong></li>
<li><strong>Complacency in Communication (00:09:10)</strong></li>
<li><strong>Sentiment Analysis (00:09:37)</strong></li>
<li><strong>Predictive Indicators (00:11:16)</strong></li>
<li><strong>Coaching Service Advisors (00:12:42)</strong></li>
<li><strong>Using Transcripts for Review (00:14:33)</strong></li>
<li><strong>Talk Time Metrics (00:15:51)</strong></li>
<li><strong>The Importance of Asking for Sales (00:20:08)</strong></li>
<li><strong>Encouraging Customer Engagement (00:20:27)</strong></li>
<li><strong>Shifting Mindsets to &#8216;Say Yes&#8217; (00:21:09)</strong></li>
<li><strong>Client Advocate Concept (00:22:25)</strong></li>
<li><strong>Utilizing Coaching and Training (00:24:08)</strong></li>
<li><strong>Time Efficiency in Call Coaching (00:25:05)</strong></li>
<li><strong>First Impressions Matter (00:28:16)</strong></li>
<li><strong>Impact of Communication on Sales Growth (00:29:36)</strong></li>
<li><strong>Digital Communication Platforms (00:31:02)</strong></li>
<li><strong>Business Continuity Planning (00:32:39)</strong></li>
<li><strong>Technology&#8217;s Role in Customer Relationships (00:34:31)</strong></li>
<li><strong>Understanding Call Handling Expectations (00:35:42)</strong></li>
<li><strong>Emotional Overtones in Feedback (00:36:39)</strong></li>
<li><strong>Creating Training Opportunities (00:36:56)</strong></li>
<li><strong>Defining Success in Call Handling (00:37:32)</strong></li>
</ul>
<p><strong>Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network</strong></p>
<p>Set your sights on Las Vegas in 2025. Mark your calendar now … November 4th-6th, 2025. AAPEX &#8211; Now more than ever. <a href="https://www.aapexshow.com/" target="_blank" rel="noopener">https://www.aapexshow.com/</a></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at<a href="http://napatracs.com/" target="_blank" rel="noopener"> http://napatracs.com/</a></p>
<p>Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative <a href="http://LaborRateTracker.com" target="_blank" rel="noopener">http://LaborRateTracker.com</a></p>
<p>Connect with the Podcast:</p>
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<p><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></p>
<p><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
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<p><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
<p><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm/</a></p>
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		<enclosure url="https://podcasts.captivate.fm/media/cfdf7ed3-786d-4efc-a3d9-86c2a8bfb447/RR-1015-david-boyd.mp3" length="55244608" type="audio/mpeg" />

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		<title>A Gift, Not A Punishment: Service Advisor Coaching [THA 395]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a395/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Thu, 22 Aug 2024 19:15:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a-gift-not-a-punishment-service-advisor-coaching-tha-395/</guid>

					<description><![CDATA[This episode explores how effective coaching can pay for itself by improving client interactions and boosting profitability. By listening to calls and identifying areas of opportunity, coaches help advisors address customer needs more accurately. Discover why one-on-one coaching is a valuable investment for shop owners aiming to enhance their business performance and customer experience.
remarkableresults.biz/a395]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ec31cd1c-46d5-4165-8a84-ff85fc009f23"></iframe></div><p>This episode explores how effective coaching can pay for itself by improving client interactions and boosting profitability. By listening to calls and identifying areas of opportunity, coaches help advisors address customer needs more accurately. Discover why one-on-one coaching is a valuable investment for shop owners aiming to enhance their business performance and customer experience.</p>
<p>Clint White, <a href="http://coachingwithintegrity.llc/" target="_blank" rel="noopener">Service Advisor Coach &amp; Shop Consultant with CWI</a> and currently holds multiple ASE certifications. Clint’s previous episodes <a href="https://remarkableresults.biz/?s=%22clint+white%22" target="_blank" rel="noopener">HERE</a></p>
<p>Rena Rennebohm, CEO and Creator of <a href="https://empoweryouradvisor.com/?fbclid=IwAR0uG_Y1o2ZhxrQnU2UOXaccKoHPHIplcRq467iLDD4bwj81swpoHMo8tAU" target="_blank" rel="noopener">Empowered Advisor</a>. Rena’s previous episodes <a href="https://remarkableresults.biz/?s=%22Renna+Rennebohm%C2%A0%22" target="_blank" rel="noopener noreferrer">HERE</a>.</p>
<p>Show Notes</p>
<ul>
<li><a href="https://www.youtube.com/watch?v=qzOT6R61qzo" target="_blank" rel="noopener noreferrer"><strong>Watch Full Video Episode</strong></a></li>
<li><strong>Shift from Training to Education (00:03:26)</strong> Carm discusses the importance of shifting the terminology from training to education.</li>
<li><strong>One-on-One Coaching Experience (00:04:36)</strong> Rena explains the differences between teaching classes and providing personalized coaching.</li>
<li><strong>Intimacy in Coaching (00:06:04)</strong> Rena emphasizes the intimate nature of one-on-one coaching and its benefits.</li>
<li><strong>Vulnerability in Growth (00:07:18)</strong> Clint discusses the role of vulnerability in personal and professional growth.</li>
<li><strong>Maintenance of Skills (00:09:33)</strong> The importance of continuous education and maintenance in skill development is highlighted.</li>
<li><strong>Phases of Training (00:10:27)</strong> Rena describes the six phases of training and the cyclical nature of learning.</li>
<li><strong>Weekly Coaching Importance (00:11:23) </strong>Rena mentions the frequency of coaching calls and their significance in professional growth.</li>
<li><strong>Community Aspect of Training (00:13:30)</strong> Clint speaks on the necessity of community and interaction in coaching.</li>
<li><strong>Interpersonal Skills in Shops (00:16:09)</strong> Clint addresses the challenges of interpersonal skills and communication within shops.</li>
<li><strong>Effective Daily Training (00:19:28) </strong>Discussion on intensive training classes and their impact on team development in the automotive industry.</li>
<li><strong>Intimate Coaching Sessions (00:20:32)</strong> Preference for small group coaching to enhance communication and interpersonal skills among team members.</li>
<li><strong>Importance of Vulnerability (00:21:19)</strong> Clint shares insights on vulnerability and the need for ongoing support in coaching environments.</li>
<li><strong>Investment in Training (00:23:15)</strong> Exploration of how shop owners should allocate budgets and time for effective training and coaching.</li>
<li><strong>Coaching Value (00:24:46)</strong> Coaches emphasize the return on investment from effective coaching through improved client interactions.</li>
<li><strong>Excuses from Shop Owners (00:25:26)</strong> Discussion on common excuses shop owners give for not investing in coaching and training.</li>
<li><strong>Time Management in Coaching (00:27:31)</strong> Strategies for fitting coaching sessions into busy schedules, including combining them with lunch.</li>
<li><strong>Shifts in Customer Behavior (00:28:47)</strong> Analysis of how customer attitudes have changed post-COVID and the need for updated training.</li>
<li><strong>Economic Changes Impacting Sales (00:31:22)</strong> Discussion on rising costs affecting customer spending and the importance of value presentation.</li>
<li><strong>Call Scripts in Training (00:32:35)</strong> The significance of scripts in coaching to ensure consistent and effective communication with customers.</li>
<li><strong>Feedback and Improvement (00:34:39)</strong> Emphasis on celebrating wins and learning from mistakes through call reviews to improve service skills.</li>
<li><strong>Patterned Approach to Sales (00:37:14)</strong> The necessity of following a consistent pattern in customer interactions for better service delivery.</li>
<li><strong>Best Practices in Customer Interaction (00:38:32)</strong> Teaching best practices to avoid offense and ensure customer care, even during absences.</li>
<li><strong>Building Self-Confidence (00:39:09)</strong> Discussing the importance of self-confidence and the need for continual conditioning in service advisory roles.</li>
<li><strong>Muscle Memory in Communication (00:40:13)</strong> Drawing parallels between physical conditioning and developing automatic responses in customer interactions.</li>
<li><strong>Understanding Customer Needs (00:43:13)</strong> Emphasizing the importance of understanding customer intentions to provide tailored service.</li>
<li><strong>The Value of Coaching (00:48:28)</strong> Discussing the importance of investing in coaching for service advisors and the benefits it brings.</li>
<li><strong>Coaching as a Gift (00:49:53)</strong> Reframing coaching as a positive enhancement rather than a punishment for team members.</li>
<li><strong>Final Thoughts on Coaching (00:50:22)</strong> Encouraging listeners to view coaching as a valuable investment for personal and professional growth.</li>
</ul>
<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/</p>
<p>Thanks to our Partner, Auto-Fix Auto Shop Coaching</p>
<p>Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/</p>
<p>Thanks to our Partner, Today&#8217;s Class</p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at https://www.todaysclass.com/Connect with the Podcast:</p>
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		<title>From Websites to Texts: How to Meet Modern Consumer Expectations [RR 982]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/e982/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Tue, 20 Aug 2024 05:15:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/e982/</guid>

					<description><![CDATA[Aubrey Amborn, Director of Sales for Net Driven, discusses the evolving marketing landscape in the automotive industry. She emphasizes the necessity of a robust online presence, effective SEO, and diverse communication methods to meet changing consumer preferences. Aubrey highlights the importance of adapting to digital trends, noting that 87% of consumers prefer text communication. The discussion also covers the impact of online reviews and the need for businesses to engage with customers through various channels to remain competitive.
remarkableresults.biz/e982]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/35b41fed-e6b0-4509-b672-966c5849c97a"></iframe></div><p><strong>Thanks to our Partner, NAPA Auto Care</strong></p>
<p>Aubrey Amborn, Director of Sales for Net Driven, discusses the evolving marketing landscape in the automotive industry. She emphasizes the necessity of a robust online presence, effective SEO, and diverse communication methods to meet changing consumer preferences. Aubrey highlights the importance of adapting to digital trends, noting that 87% of consumers prefer text communication. The discussion also covers the impact of online reviews and the need for businesses to engage with customers through various channels to remain competitive.</p>
<p>Aubrey Amborn, Director of Sales, <a href="https://www.netdriven.com/Digital-Marketing" target="_blank" rel="noopener">Net Driven</a></p>
<p>Show Notes</p>
<ul>
<li><a href="https://youtu.be/B2gnnpdFZwg" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></li>
<li><strong>The Shift from Traditional Marketing (00:02:37) </strong>Aubrey discusses the transition from word-of-mouth to online marketing strategies.</li>
<li><strong>Importance of Online Presence (00:03:52) </strong>Aubrey emphasizes that just having a website is no longer sufficient for businesses.</li>
<li><strong>Search Engine Optimization (SEO) (00:05:45) </strong>Aubrey explains the significance of SEO and its role in online visibility.</li>
<li><strong>Investment in Digital Marketing (00:07:40) </strong>Discussion on comparing digital marketing investments to physical store improvements.</li>
<li><strong>Website as an Online Destination (00:08:50)</strong> Aubrey describes the website as a crucial online destination for consumer engagement.</li>
<li><strong>Communication Preferences (00:11:11) </strong>Aubrey highlights the importance of providing various communication methods, especially text.</li>
<li><strong>Texting vs. Traditional Calls (00:14:11) </strong>Aubrey discusses the growing preference for texting over traditional phone calls.</li>
<li><strong>Pandemic&#8217;s Impact on Online Growth (00:17:09) </strong>Aubrey reflects on how the pandemic accelerated the shift to online engagement.</li>
<li><strong>The Impact of Online Shopping (00:17:57)</strong><br />
Discusses how consumers prefer online shopping and the influence of recommendations on their decisions.</li>
<li><strong>The Importance of Online Presence (00:18:58)</strong><br />
Highlights the necessity for businesses to have a professional online presence to attract customers.</li>
<li><strong>Training for EV Vehicles (00:20:00)</strong><br />
Details a training program for technicians on servicing hybrid and electric vehicles.</li>
<li><strong>Visual Reputation Matters (00:21:07)</strong><br />
Explains how a business&#8217;s appearance online affects consumer perceptions and decisions.</li>
<li><strong>Online Reviews as Modern Word of Mouth (00:21:50)</strong><br />
Emphasizes the significance of online reviews in influencing consumer choices today.</li>
<li><strong>Handling Negative Reviews (00:23:05)</strong><br />
Discusses the importance of addressing negative reviews transparently rather than trying to eliminate them.</li>
<li><strong>Consumer Expectations Post-Pandemic (00:25:30)</strong><br />
Explores how consumer behavior and expectations have changed due to the pandemic.</li>
<li><strong>Adapting to Online Shopping Trends (00:26:47)</strong><br />
Describes the challenges businesses face in keeping up with evolving online consumer behaviors.</li>
<li><strong>Building Customer Loyalty (00:27:54)</strong><br />
Focuses on strategies to maintain customer loyalty in a competitive online environment.</li>
<li><strong>Understanding Different Customer Personas (00:32:27)</strong><br />
Identifies three customer types and their unique shopping behaviors and preferences.</li>
<li><strong>Understanding Customer Personas (00:35:26)</strong><br />
Discussion on different customer personas, focusing on tech-savvy individuals and millennials seeking convenience.</li>
<li><strong>Importance of Reviews and Reputation (00:36:17)</strong><br />
Emphasis on the necessity for businesses to maintain a trustworthy online reputation to attract customers.</li>
<li><strong>Millennials and Convenience (00:37:03)</strong><br />
Exploration of millennials&#8217; desire for immediate service and how businesses can earn their loyalty.</li>
<li><strong>Building Customer Relationships (00:38:15)</strong><br />
The significance of personalized customer service to foster loyalty, even among less loyal millennials.</li>
<li><strong>Leveraging Customer Feedback (00:39:11)</strong><br />
Using customer reviews as a tool for improvement and enhancing the overall customer experience.</li>
<li><strong>Adapting to E-commerce Trends (00:40:03)</strong><br />
Discussion on the impact of e-commerce on brick-and-mortar businesses and the importance of online presence.</li>
<li><strong>Final Thoughts on Customer Engagement (00:41:05)</strong><br />
Advice on maintaining loyal customers while welcoming new ones, emphasizing adaptability in business practices.</li>
<li><strong>Enhancing In-store Experience (00:42:20)</strong><br />
Suggestions for using technology, like iPads, in shops to improve customer engagement and experience.</li>
<li><strong>Staying Ahead in the Digital World (00:43:46)</strong><br />
The need for businesses to stay updated with digital trends to compete with larger chain stores.</li>
</ul>
<p><strong>Thanks to our Partner, NAPA Auto Care</strong></p>
<p>Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting <a href="https://www.napaonline.com/en/auto-care" target="_blank" rel="noopener">https://www.napaonline.com/en/auto-care</a></p>
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