Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Thanks to our Partner, KUKUI

Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/

Thanks to our Partner, Pit Crew Loyalty

You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/

Connect with the Podcast:

– Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

– Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

– Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

– Subscribe on YouTube: https://www.youtube.com/carmcapriotto

– Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

– Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

– Follow on Twitter: https://twitter.com/RResultsBiz

– Visit the Website: https://remarkableresults.biz/

– Join our Insider List: https://remarkableresults.biz/insider

– All books mentioned on our podcasts: https://remarkableresults.biz/books

– Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Thanks to our Partner, KUKUI

Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/

Thanks to our Partner, Pit Crew Loyalty

You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/

Connect with the Podcast:

– Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

– Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

– Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

– Subscribe on YouTube: https://www.youtube.com/carmcapriotto

– Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

– Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

– Follow on Twitter: https://twitter.com/RResultsBiz

– Visit the Website: https://remarkableresults.biz/

– Join our Insider List: https://remarkableresults.biz/insider

– All books mentioned on our podcasts: https://remarkableresults.biz/books

– Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

Host Carm Capriotto dives into the untapped power of Shop Management Systems (SMS) with business coach Dave Schedin and Ben Dexter, National Training Manager at NAPA TRACS. Together, they reveal how two often-overlooked tools, categories and canned jobs, can dramatically improve shop efficiency, consistency, and profitability.

The conversation highlights how a smarter system setup leads to faster workflows, clearer data, and stronger decision-making.

Key Topics Discussed

Unlocking the Power of Categories: Dave Schedin explains the importance of tracking three core labor types: Diagnostic, Preventative Maintenance, and Repair. When categorized correctly, shop owners can pinpoint exactly where time and money are gained—or lost.

Building the “Superhighway” to Faster Estimates: Schedin compares developing Canned Jobs to constructing a freeway: it takes an upfront investment of time, but once built, it enables rapid, efficient estimating.

Professional Communication: Canned jobs help replace vague descriptions with clear, value-focused explanations. This allows newer advisors to communicate like seasoned professionals while ensuring consistent pricing, messaging, and storytelling across the shop.

Turning Data into Profit: Ben Dexter reinforces the principle of “garbage in, garbage out”: without clean, organized data, shop owners are simply guessing.

By mastering categories and canned jobs, shop owners can turn their management system into a powerful engine for clarity, consistency, and long-term profitability.

Timestamps

00:00:00 – Introduction

00:03:15 – The Three Labor Categories (Diagnostic, PM, Repair)

00:05:45 – Creating Smart Warranty Categories

00:08:20 – Data Integrity: “Garbage In, Garbage Out”

00:14:15 – Canned Jobs & Professional Storytelling

00:16:30 – “Level 10” Jobs & Built-In Parts Triggers

00:18:00 – Reducing Advisor Cognitive Load

00:19:45 – Generic Jobs vs. Vehicle-Specific “Pro Jobs”

00:22:30 – Helping New Advisors Sound Like Pros

00:25:00 – Writing Complex Estimates in 2–3 Minutes

00:29:15 – The ROI: 15–20% Sales Growth Potential

00:31:00 – Building the Estimating “Superhighway”

Dave Schedin, CompuTrek Automotive Management Systems. Dave’s previous episodes HERE

Ben Dexter, National Training Manager, NAPA TRACS. Find Ben’s other episodes HERE

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Thanks to our Partner, KUKUI

Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/

Thanks to our Partner, Pit Crew Loyalty

You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/

Connect with the Podcast:

– Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

– Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

– Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

– Subscribe on YouTube: https://www.youtube.com/carmcapriotto

– Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

– Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

– Follow on Twitter: https://twitter.com/RResultsBiz

– Visit the Website: https://remarkableresults.biz/

– Join our Insider List: https://remarkableresults.biz/insider

– All books mentioned on our podcasts: https://remarkableresults.biz/books

– Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

Megan Dineff of Ervine’s Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search.

They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners.

Key takeaways:

Building Trust Through Authenticity: Megan explains why the shop’s website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop’s personality, so prospects feel like they’ve found their “forever home.”

The 70% Rule: Studies show that nearly 70% of callers have already decided to do business before picking up the phone. The group discusses how poor phone handling can “put water on the candles.”

AI and the Return of Content: Dan explains why content matters more than ever in the age of AI. Search models now “race to your website” to gather information. Shops must create clear, helpful content, not just for people, but for the algorithms that determine future visibility.

The Power of Partnership: Megan shares a cautionary story about accidentally shutting down the shop’s Google Business Profile and the importance of having a trusted expert to resolve “black box” marketing issues. The group agrees: owners should focus on culture and leadership while relying on skilled partners to navigate the digital landscape.

Timestamps

00:00:00 – Introduction
00:04:00 – The “No Strangers” Policy Megan Dineff explains her strict rule against using stock photos on her website.
00:06:30 – Skinny Ties & The Corner Piece Dan Vance compares marketing trends to fashion fads (like skinny ties), arguing that while trends change, the website remains the “solid corner piece” and the central data source for the business.
00:10:00 – The Owner/Marketer Relationship Discussion on the division of labor.
00:19:00 – The 70% Rule The group discusses the statistic that 70% of callers have already decided to use the shop before they ring.
00:28:00 – Cautionary Tale: Deleting Google Megan shares a story about accidentally shutting down her Google Business Profile by changing the name, emphasizing the importance of having an expert partner to fix “black box” issues.
00:31:00 – AI and Writing for Robots Dan argues that content is returning as king because of AI. Even if humans don’t read long website text, AI models do. Shops must now “write for robots” to ensure AI platforms recommend them.

When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ 

Megan Dineff, Ervine’s Auto Repair and Grand Rapids Hybrid and EV, Grand Rapids, MI

Dan Vance, Shop Dog Marketing.com

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Thanks to our Partner, KUKUI

Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/

Thanks to our Partner, Pit Crew Loyalty

You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/

Connect with the Podcast:

– Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

– Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

– Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

– Subscribe on YouTube: https://www.youtube.com/carmcapriotto

– Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

– Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

– Follow on Twitter: https://twitter.com/RResultsBiz

– Visit the Website: https://remarkableresults.biz/

– Join our Insider List: https://remarkableresults.biz/insider

– All books mentioned on our podcasts: https://remarkableresults.biz/books

– Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, Shop Dog Marketing, NAPA Auto Care, and NAPA TRACS

Watch Full Video Episode

Recorded live at AAPEX 2025, this episode features Dan Vance, CEO of Shop Dog Marketing, sharing how Artificial Intelligence is reshaping marketing, business strategy, and the auto repair industry. The conversation explores how AI is changing consumer behavior—from lightning fast website visits focused on trust signals to customers using AI for vehicle self-diagnosis and shop recommendations, with AI often presenting only a few options, strong branding and clear communication matter more than ever.

In the marketing sphere, Vance explains that attention spans are incredibly short. Website visitors typically spend just 20 seconds looking for clear trust indicators such as professionalism, strong reviews, warranties, online scheduling, and financing options. Visual cues communicate faster than text, while warm colors and photos of the team help build familiarity and trust. Online scheduling continues to grow in importance as many consumers prefer it over making a phone call.

Vance encourages shop owners to embrace AI as a “digital butler”—a tool that anticipates needs, explains marketing metrics in plain language, and helps owners show up more confident, shifting from reacting to problems to intentionally driving growth.

Dan Vance, Shop Dog Marketing.com

Thanks to our Partner, Shop Dog Marketing

Shop Dog Marketing at Shop Dog Marketing.com. “Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

– Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

– Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

– Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

– Subscribe on YouTube: https://www.youtube.com/carmcapriotto

– Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

– Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

– Follow on Twitter: https://twitter.com/RResultsBiz

– Visit the Website: https://remarkableresults.biz/

– Join our Insider List: https://remarkableresults.biz/insider

– All books mentioned on our podcasts: https://remarkableresults.biz/books

– Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

Connor Tracy, and Jeff Jackson KUKUI

Connor’s previous episodes HERE

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Thanks to our Partner, KUKUI

Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/

Thanks to our Partner, Pit Crew Loyalty

You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/

Connect with the Podcast:

• The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ 
• Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/
• Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976
• Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
• Subscribe on YouTube: https://www.youtube.com/carmcapriotto
• Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/
• Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/
• Follow on X: https://twitter.com/RResultsBiz
• Visit the Website: https://remarkableresults.biz/
• Join our Insider List: https://remarkableresults.biz/insider
• All books mentioned on our podcasts: https://remarkableresults.biz/books
• Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
• Buy Me a Coffee: https://www.buymeacoffee.com/carm
• Special episode collections: https://remarkableresults.biz/collections
• The Aftermarket Radio Network: https://aftermarketradionetwork.com/
• Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
• Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
• Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
• The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
• The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/
• Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

David Boyd, Six Sigma Black Belt, emphasizes that defined processes and systems are essential for shop efficiency and growth. Every task follows a process, whether recognized or not, and “rapid toggling” (doing the same job differently each day) leads to chaos.

Key Insights:

• Define Processes: Ask “Why do you do it that way?” to uncover gaps and create consistency.

• Use DMAIC: Define, Measure, Analyze, Improve, Control, establish “normal” and fix what’s “abnormal.”

• Apply Lean Thinking: Reduce wasted motion and idle time (e.g., proper tool placement, faster approvals).

• Link KPIs to Action: Observe workflows directly (“management by walking around”), not just reports.

• Commit to Continuous Improvement: It’s a loop, not a one-time fix.

• For MSOs: Scaling requires standardized systems and local accountability.

The payoff: higher efficiency, stronger customer experience, productive technicians, fewer mistakes, and sustainable growth.

David Boyd, https://www.callinbound.com/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

• Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/
• Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
• Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976
• Subscribe on YouTube: https://www.youtube.com/carmcapriotto
• Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/
• Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/
• Follow on Twitter: https://twitter.com/RResultsBiz
• Visit the Website: https://remarkableresults.biz/
• Join our Insider List: https://remarkableresults.biz/insider
• All books mentioned on our podcasts: https://remarkableresults.biz/books
• Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
• Buy Me a Coffee: https://www.buymeacoffee.com/carm
• Special episode collections: https://remarkableresults.biz/collections
• The Aftermarket Radio Network: https://aftermarketradionetwork.com/
• Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
• Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
• Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
• The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
• The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/
• Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

In today’s fast paced industry, automation and digital tools like texts, emails, and online bookings make business easier but often leave interactions feeling “people free.” Convenience can come at the cost of real customer relationships, reducing decisions to price alone.

Mike Carrillo, founder of Autoshop Follow-Up, reminds shops that while automation has its place, nothing replaces the power of a phone call. His company helps shops bring back that personal touch, building the know, like, and trust factor every business depends on.

Why phone calls matter:
• Build trust and loyalty by making customers feel valued.
• Prevent lost business by uncovering issues before they turn into bad reviews.
• Gain insights you can’t get from analytics alone.
• Challenge digital norms: 40% of calls get answered, even by younger generations.
• Ensure consistency with dedicated ambassadors who represent your shop’s culture.

Texts are great for generating reviews, but they miss the middle ground where future revenue lies. A thoughtful follow-up call turns transactions back into relationships, because at its core, auto repair is a people business.

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

• Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/
• Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
• Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976
• Subscribe on YouTube: https://www.youtube.com/carmcapriotto
• Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/
• Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/
• Follow on Twitter: https://twitter.com/RResultsBiz
• Visit the Website: https://remarkableresults.biz/
• Join our Insider List: https://remarkableresults.biz/insider
• All books mentioned on our podcasts: https://remarkableresults.biz/books
• Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
• Buy Me a Coffee: https://www.buymeacoffee.com/carm
• Special episode collections: https://remarkableresults.biz/collections
• The Aftermarket Radio Network: https://aftermarketradionetwork.com/
• Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
• Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
• Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
• The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
• The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/
• Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Recorded at Vision Hi-Tech Training & Expo, Ben Dexter sheds light on a common issue: many shop owners are only scratching the surface of what their shop management systems can do. From underutilized tools to overlooked processes, this conversation uncovers the true value of role-based training, strategies for better customer communication, why profit should be seen as a healthy business goal, the impact of digital vehicle inspections (DVIs), why strong service advisors are essential, and the crucial role of inventory control in shop performance. Whether you’re a shop owner, service advisor, or team leader, this episode offers practical takeaways to help your business thrive.

Ben Dexter, National Training Manager, NAPA TRACS. Find Ben’s other episodes HERE

Show Notes

• Vision Hi-Tech Training & Expo: https://visionkc.com/
• Shop Management System Utilization (00:01:21)
• Shop Owner Mindset and Growth (00:02:56)
• Labor Matrix and Pay Structures (00:04:39)
• Communication and Transparency (00:06:21)
• Profitability and Professionalism (00:07:45)
• Customer Experience Focus (00:08:36)
• Inventory Control and Efficiency (00:09:30)
• Inventory Management Best Practices (00:10:58)
• Parts Stocking and Human Error (00:11:21)
• Balancing Inventory Investment and Efficiency (00:13:07)
• Service Counter and Customer Experience (00:15:41)
• Workflow, Process, and Flowcharts (00:20:07)
• Role-Based Training and SOPs (00:23:23)
• AI and Shop Management (00:26:45)
• Interview Process and Diagnostic Challenges (00:29:20)
• Service Counter Accountability (00:31:56)
• Breaking the Cycle and Seeking Help (00:34:17)

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

• Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/
• Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
• Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976
• Subscribe on YouTube: https://www.youtube.com/carmcapriotto
• Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/
• Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/
• Follow on Twitter: https://twitter.com/RResultsBiz
• Visit the Website: https://remarkableresults.biz/
• Join our Insider List: https://remarkableresults.biz/insider
• All books mentioned on our podcasts: https://remarkableresults.biz/books
• Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
• Buy Me a Coffee: https://www.buymeacoffee.com/carm
• Special episode collections: https://remarkableresults.biz/collections
• The Aftermarket Radio Network: https://aftermarketradionetwork.com/
• Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
• Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
• Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
• The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
• The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/
• Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, NAPA TRACS, and Today’s Class

Matt Crumpton, Director of Program Development, NAPA Auto Care

Robin Cowie, Creative Technologist AI, VR, AR, content Producer/Director. https://skillmaker.ai/

Daryll Caughron, NAPA Autotech Training

Jim Przybylski, NAPA Autotech Training

Show Notes:

• Watch Full Video Episode
• https://napaautotechxccelerator.com/
• Robin Crowley’s Background (00:01:30)
• Virtual and Augmented Reality Experiences (00:03:53)
• Partnership Development (00:05:09)
• Industry Challenges (00:07:00)
• Accelerated Training Concept (00:08:22)
• Recruitment and Apprenticeship Programs (00:09:40)
• Assessment in Training (00:10:13)
• Importance of Skill Assessments (00:15:37)
• Immersive Learning Experience (00:16:42)
• Gamification in Training (00:17:34)
• Phygital Learning Concept (00:18:38)
• Certification and Progress Tracking (00:19:43)
• Technician Skill Refreshers (00:23:00)
• Feedback from Auto Care Council (00:24:17)
• Tech Assist Overview (00:25:07)
• Efficiency and Workflow Improvement (00:27:24)
• Tech Support Integration (00:28:35)
• Structured Data Utilization (00:31:01)
• Dad’s Influence on Learning (00:32:10).
• Program Launch Details (00:34:27)
• Target Launch Timeline (00:37:23)
• Continuous Improvement (00:40:05)
• Industry Challenges and Opportunities (00:42:27)
• Integration with Robotics (00:43:58)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

• The Aftermarket Radio Network: https://aftermarketradionetwork.com
• Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/
• Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976
• Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
• Subscribe on YouTube: https://www.youtube.com/carmcapriotto
• Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/
• Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/
• Follow on X: https://twitter.com/RResultsBiz
• Visit the Website: https://remarkableresults.biz/
• Join our Insider List: https://remarkableresults.biz/insider
• All books mentioned on our podcasts: https://remarkableresults.biz/books
• Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
• Buy Me a Coffee: https://www.buymeacoffee.com/carm
• Special episode collections: https://remarkableresults.biz/collections
• The Aftermarket Radio Network: https://aftermarketradionetwork.com/
• Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
• Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
• Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
• The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
• The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/
• Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
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• 
• 
  
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• 

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network

This episode covers the critical role and impact of AI on marketing, the importance of persona marketing, and effective branding strategies. Learn about “watering holes,” referring to identifying where potential customers spend their time online and offline, and how to effectively use persona marketing to target specific demographics. Dan stresses the importance of branding and community involvement, asserting that successful shops prioritize building brand recognition and relationships within their local areas. He also warns about trusting AI implicitly, referencing instances of AI being inaccurate.

Dan Vance, Shop Dog Marketing.com

Show Notes

• Watch Full Video Episode
• TST Big Event, March 29th, 2025: https://www.tstseminars.org/
• Shop Dog Marketing at Shop Dog Marketing.com. “Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
• Introduction to the Episode (00:00:00)
• AI in Marketing (00:01:02)
• The Importance of Networking (00:02:02)
• Consumer Behavior and Marketing (00:04:04)
• Bullet Points vs. Detailed Content (00:05:54)
• Creating Memorable Customer Experiences (00:06:32)
• Identifying Customer “Watering Holes” (00:08:29)
• Privacy Concerns in Marketing (00:09:41)
• The Rise of Persona Marketing (00:10:55)
• AI’s Impact on Search Results (00:11:59)
• The Role of AI in Marketing Strategies (00:13:08)
• Caution with AI Information (00:14:12)
• Human Element in Marketing (00:17:34)
• Client Review Analysis (00:18:46)
• Women’s Expectations in Service (00:21:20)
• Impact of Professional Image (00:22:57)
• Targeting Ideal Customers (00:25:12)
• Purposeful Marketing Strategies (00:25:43)
• The Need for Customer Understanding (00:26:26)
• AI’s Role in Content Creation (00:28:07)
• Changing Landscape of AI (00:28:29)
• User Behavior and Decision Making (00:31:11)
• Branding in the Automotive Industry (00:31:55)
• Community Involvement for Branding (00:32:57)
• Conclusion and Call to Action (00:34:38)

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on Twitter: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, NAPA TRACS, and Today’s Class

Recorded at the 45th annual Mobile Air Climate Systems Conference (MACS 2025) in Orlando, Florida, the focus is on the critical topic of leak detection in automotive air conditioning systems. Two main leak detection methods are compared: dye leak detection, which uses fluorescent dyes and UV lights for visual identification, and electronic leak detection (ELD), which uses sensors to detect refrigerants. The discussion also covers the compatibility of these methods with various refrigerants, including those used in electric vehicles, and explores the advantages and disadvantages of each approach.

John Godden, Production Operations Manager, Spectronics Corporation

Matt Farel, Business Development- Service Tools, Inficon

Show Notes

• Watch Full Video Episode
• MACS Training Event & Trade Show: https://macsmobileairclimate.org/
• National Automotive Service Task Force (NASTF): https://wp.nastf.org/
• Koura: https://www.kouraglobal.com/
• Honeywell: https://www.honeywell.com/us/en
• Leak Detection Discussion (00:00:00)
• Importance of Air Conditioning (00:02:12)
• Heat Pump Systems (00:03:03)
• Complementary Technologies (00:04:09)
• Tracers in Manufacturing (00:04:44)
• Visual vs. Electronic Detection (00:05:33)
• Safety of Refrigerants (00:07:50)
• Importance of UV Light (00:08:21)
• Using Multiple Detection Methods (00:09:33)
• Verifying Repairs (00:10:52)
• Preference in Detection Methods (00:12:06)
• Market Trends in Leak Detection (00:13:00)
• The Importance of Shop Management Systems (00:13:53)
• Training and Customization of Napa Trax (00:14:33)
• Leak Detection Methodologies (00:15:40)
• Dye Compatibility with Refrigerants (00:16:20)
• Tracer Gas Leak Detection (00:17:54)
• EVs and Leak Detection Challenges (00:19:45)
• Advancements in Leak Detector Technology (00:21:52)
• New Developments in Dye Products (00:23:38)
• Transition to Natural Refrigerants (00:24:29)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on X: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, NAPA TRACS, and Today’s Class

The “Great Correction” refers to a shift in the industry after a period of relative ease, likely due to pandemic related factors. The key concerns include a decrease in online searches for auto repair, rising costs, increased competition from dealerships, labor shortages, rapid advancements in technology (EVs, ADAS, AI), and the need to explore new revenue opportunities like key services, ADAS calibration, tires, and truck repairs. These issues suggest that the strategies that worked in the past may no longer be effective.

Ryan Daily, Business Coach, The Institute

Wayne Marshall, Business Coach, The Institute

Fred Hule II, Business Coach, The Institute

Show Notes

• Watch Full Video Episode
• Introduction of Guests (00:00:00)
• Market Challenges (00:02:14)
• Customer Education Importance (00:04:01)
• Effective Communication (00:05:16)
• Listening to Customers (00:06:49)
• Value of Language in Services (00:08:34)
• Customer Trust and Attrition (00:09:21)
• New Car Sales Impact (00:10:20)
• Facility Appeal (00:12:26)
• Investing in Facilities (00:14:09)
• Profitability Challenges (00:15:17)
• Mindset Shift in Shop Owners (00:16:16)
• Value Proposition Discussion (00:17:21)
• Continuous Improvement in Service (00:18:03)
• Understanding Profit Targets (00:18:49)
• Shop Management Systems (00:19:51)
• Training Service Advisors (00:21:06).
• Proper Vehicle Inspections (00:22:01)
• Communication with Customers (00:28:15)
• Follow  Up Strategies (00:29:45)
• Educating Customers on Maintenance (00:32:15)
• Company Culture and Staff Engagement (00:34:02)
• Understanding Expectations (00:35:59)
• Customer Engagement (00:36:55)
• Cultural Impact (00:37:36)
• Continuous Education (00:39:30)
• Investment in Staff (00:40:36)
• Onboarding Process (00:42:33)
• Industry Transformation (00:44:38)
• Adapting to Change (00:46:31)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on X: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, NAPA TRACS, and Today’s Class

This episode covers the practical benefits of digital vehicle inspections (DVIs) for shop owners. Learn how DVIs can boost Average Repair Orders (ARO) and improve customer communication. Industry professionals share real-world insights on overcoming cultural resistance, the role of leadership, and strategies for successful implementation. Plus, explore how AI enhances inspection reports and processes. Whether you’re new to DVIs or looking to optimize, this episode is packed with actionable tips to help your shop thrive.

Ben Dexter, National Training Manager, NAPA TRACS

Chris Cloutier, Golden Rule Auto Care and CEO of Autoflow.

Charlie Pixley, Charlie’s Car Car, Clearwater, FL

Show Notes

• Watch Full Video Episode
• Introduction to Digital Vehicle Inspections (00:00:00)
• Challenges of Implementing DVI (00:03:03)
• Leadership and Accountability (00:04:07)
• Charlie’s Experience with DVI (00:05:02)
• DVI Evolution and Adoption (00:06:25)
• Ben’s Insights on Change (00:07:56)
• The Importance of KPIs (00:09:41)
• Battling Priorities in Shops (00:13:01)
• Improving DVI Processes (00:16:40)
• Customer Perspective on DVI (00:18:53)
• Challenges in DVI Implementation (00:19:45)
• Consumer Engagement with DVI (00:20:26)
• AI and Technology in DVI (00:21:18)
• Importance of Customer Complaints in DVI (00:22:36)
• Professionalism in DVI Communication (00:23:40)
• Learning from Industry Peers (00:25:21)
• Benefits of DVI for Sales Growth (00:26:38)
• Leadership Role in DVI Implementation (00:30:49)
• 300% Rule in DVI (00:33:03)
• Creating Habits for Change (00:35:44)
• Leadership and Accountability (00:36:36)
• Key Performance Indicators (00:41:21)
• Start Simple and Improve (00:42:07)
• Constant Correction and Praise (00:43:55)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on X: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, NAPA TRACS, and Today’s Class

Discover how to harness AI tools effectively in business with two experts from Optimize Digital Marketing. They share practical tips on using AI to streamline operations, generate creative marketing ideas, optimize SEO, and improve customer interactions—all while maintaining a personal touch. Learn how to balance AI’s efficiency with human creativity and judgment, avoid pitfalls like bias and plagiarism, and make AI work for you without losing authenticity.

Doug Robison, Director of Sales and Partnership, Optimize Digital Marketing 

Jordan Greene, Director of Product and Partner, Optimize Digital Marketing 

Show Notes

• Watch Full Video Episode
• Discussion on AI (00:00:00)
• “Add You to It” Concept (00:02:13)
• Cautions with AI Use (00:03:56)
• AI in Customer Interactions (00:05:08)
• Risks of AI Responses (00:06:18)
• Personalization in AI Responses (00:07:29)
• AI’s Evolution (00:08:26)
• AI’s Historical Context (00:09:23)
• Logistical Challenges of AI (00:12:09)
• AI in Automotive Industry (00:13:11)
• AI’s Role in Marketing (00:14:01)
• Best Practices for Using AI (00:15:51)
• Emotional Tone in AI Prompts (00:16:49)
• Adapting AI for Different Roles (00:17:16)
• Gemini AI and Source Validation (00:19:59)
• Caution with AI Outputs (00:21:08)
• AI’s Role in Enhancing Efficiency (00:22:05)
• Plagiarism Concerns in AI Usage (00:23:00)
• SEO and AI Integration (00:26:07)
• Human Oversight in AI Use (00:29:09)
• Veterinary Analogy in Customer Relations (00:34:29)
• The Importance of Charging Appropriately (00:34:52)
• AI as a Virtual Assistant (00:36:10)
• Utilizing AI for Problem-Solving (00:37:25)
• AI in Education (00:37:51)
• Enhancing Communication with AI (00:39:07)
• Efficiency Through AI (00:39:38)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

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Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

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