Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

Megan Dineff of Ervine’s Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search.

They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners.

Key takeaways:

Building Trust Through Authenticity: Megan explains why the shop’s website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop’s personality, so prospects feel like they’ve found their “forever home.”

The 70% Rule: Studies show that nearly 70% of callers have already decided to do business before picking up the phone. The group discusses how poor phone handling can “put water on the candles.”

AI and the Return of Content: Dan explains why content matters more than ever in the age of AI. Search models now “race to your website” to gather information. Shops must create clear, helpful content, not just for people, but for the algorithms that determine future visibility.

The Power of Partnership: Megan shares a cautionary story about accidentally shutting down the shop’s Google Business Profile and the importance of having a trusted expert to resolve “black box” marketing issues. The group agrees: owners should focus on culture and leadership while relying on skilled partners to navigate the digital landscape.

Timestamps

00:00:00 – Introduction
00:04:00 – The “No Strangers” Policy Megan Dineff explains her strict rule against using stock photos on her website.
00:06:30 – Skinny Ties & The Corner Piece Dan Vance compares marketing trends to fashion fads (like skinny ties), arguing that while trends change, the website remains the “solid corner piece” and the central data source for the business.
00:10:00 – The Owner/Marketer Relationship Discussion on the division of labor.
00:19:00 – The 70% Rule The group discusses the statistic that 70% of callers have already decided to use the shop before they ring.
00:28:00 – Cautionary Tale: Deleting Google Megan shares a story about accidentally shutting down her Google Business Profile by changing the name, emphasizing the importance of having an expert partner to fix “black box” issues.
00:31:00 – AI and Writing for Robots Dan argues that content is returning as king because of AI. Even if humans don’t read long website text, AI models do. Shops must now “write for robots” to ensure AI platforms recommend them.

When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ 

Megan Dineff, Ervine’s Auto Repair and Grand Rapids Hybrid and EV, Grand Rapids, MI

Dan Vance, Shop Dog Marketing.com

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Thanks to our Partner, KUKUI

Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/

Thanks to our Partner, Pit Crew Loyalty

You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/

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– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, Shop Dog Marketing, NAPA Auto Care, and NAPA TRACS

Watch Full Video Episode

Recorded live at AAPEX 2025, this episode features Dan Vance, CEO of Shop Dog Marketing, sharing how Artificial Intelligence is reshaping marketing, business strategy, and the auto repair industry. The conversation explores how AI is changing consumer behavior—from lightning fast website visits focused on trust signals to customers using AI for vehicle self-diagnosis and shop recommendations, with AI often presenting only a few options, strong branding and clear communication matter more than ever.

In the marketing sphere, Vance explains that attention spans are incredibly short. Website visitors typically spend just 20 seconds looking for clear trust indicators such as professionalism, strong reviews, warranties, online scheduling, and financing options. Visual cues communicate faster than text, while warm colors and photos of the team help build familiarity and trust. Online scheduling continues to grow in importance as many consumers prefer it over making a phone call.

Vance encourages shop owners to embrace AI as a “digital butler”—a tool that anticipates needs, explains marketing metrics in plain language, and helps owners show up more confident, shifting from reacting to problems to intentionally driving growth.

Dan Vance, Shop Dog Marketing.com

Thanks to our Partner, Shop Dog Marketing

Shop Dog Marketing at Shop Dog Marketing.com. “Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

– Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

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– All books mentioned on our podcasts: https://remarkableresults.biz/books

– Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

Connor Tracy, and Jeff Jackson KUKUI

Connor’s previous episodes HERE

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Thanks to our Partner, KUKUI

Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/

Thanks to our Partner, Pit Crew Loyalty

You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/

Connect with the Podcast:

• The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ 
• Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/
• Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976
• Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
• Subscribe on YouTube: https://www.youtube.com/carmcapriotto
• Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/
• Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/
• Follow on X: https://twitter.com/RResultsBiz
• Visit the Website: https://remarkableresults.biz/
• Join our Insider List: https://remarkableresults.biz/insider
• All books mentioned on our podcasts: https://remarkableresults.biz/books
• Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
• Buy Me a Coffee: https://www.buymeacoffee.com/carm
• Special episode collections: https://remarkableresults.biz/collections
• The Aftermarket Radio Network: https://aftermarketradionetwork.com/
• Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
• Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
• Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
• The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
• The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/
• Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

We are with Jimmy Lea from Kukui at ASTE 2022 with another important Google Update. We are always keeping you in the know as it relates to mother Google. Google is now giving more credibility and weight to customer reviews. It goes beyond their ranked star review and dives into what they wrote, word for word, literally. What does that mean for your shop?

Jimmy Lea, KUKUI Evangelist. Listen to Jimmy’s previous episodes HERE

Key Talking Points

• The Google algorithms have  changed, and now they are giving more credibility and more weight to customer reviews
• Be an open book when we’re asking for our reviews. You want five stars, but you also need three, two, and one in order to get the ranking right. Customers want to know how you handle mistakes. Recent reviews show a customer what they will expect. 
• The good and the bad of Google Reviews are once you go on and leave a Google Review when you come back, you can revise the review, but you can’t leave another standalone review
• The about us page is so important. You must have employee testimonials, customer testimonials, and what makes your shop unique
•  Do short videos on your about page from the customers and technicians
• The power of blogs. Google gives more credibility to the blog, and they  need to be consistent

Connect with the Podcast:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partner:

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

It’s time to take a deep dive into Google Reviews. Why is it important to have a variety of star ratings instead of all 5 stars? Why do you need to respond to good and bad reviews? I’m with Jimmy Lea, KUKUI Evangelist. Find out why your business must exist digitally in order to capture customers.

Jimmy Lea, KUKUI Evangelist. Listen to Jimmy’s previous episodes HERE

Key Talking Points

• Social media is a time suck if you don’t have a purpose and a time allotment for social media
• Google gives you more creditability for having a variety of Star Reviews. We are human and we make mistakes.  Own it and move on. The ideal rating for a shop is 4.5- 4.9/5.0. Don’t incentivize reviews with customers, Google will pull those reviews. 70% of all internet searches are through Google. Motorists are looking for honesty and trustworthiness, which translates to a shop that also owns their Bad News.
• A shop must not Gate review responses. There is software available in the industry that will allow you to give a Google Link if it is to be a 4 or 5-star review and a form for upset customers—allowing you the opportunity to correct errors behind the scenes rather than being open with all reviews. This is Gating, and Gating will only hurt the Shop. Google has no ability to go after the software company, only to remove the reviews that have been placed on their platform suspected of Gating.
• A shop needs to respond to all reviews both positive and negative. Negative Reviews: Apologize that they feel this way, State the Facts, Apologize again that they feel this way, and then take the conversation offline.
• “Key Words” are important in Google Reviews, your website, and your SEO. There are 2 methods for accomplishing this: The client leaves keywords in their review as they tell their story. Or, your response contains the keywords such as Year/Make/Model and services performed.
• The methods for removing a Negative Google Review. Each step has a 50/50 chance of getting the review removed. Step 1: Report the review as inappropriate and have 2-3 friends do the same. Step 2: After waiting the 3-day waiting period, report it to the Google Business Profile Forum. Support.Google.com, give just enough information to get a case number and then give all the details to the human. Step 3: Report the profile of the reviewer as inappropriate.

Connect with the Podcast:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partner:

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

As of November 1, 2021, Margaret Palango is the CEO at Autoshop Solutions, Inc. based in Apex, North Carolina. She has overseen and been a key catalyst in Autoshop Solutions’ growth into the award-winning website design and internet marketing agency it is today. Margaret joined Autoshop Solutions in 2006 when she began establishing its brand position for quality website design and progressive internet marketing. During her time with Autoshop Solutions, Margaret has expanded her responsibilities. She started with direct client management before moving on to managing the entire website production process. Margaret enjoys taking every opportunity to share her marketing expertise with clients, employees, and fellow automotive industry professionals. She now spends her time working with industry partners to bring internet marketing solutions to the Automotive Aftermarket.

Listen to Margaret’s other episodes HERE

Key Talking Points

• What’s next of Auto Shop Solutions? Continuing to look ahead with internet marketing. Providing new ways of marketing for clients. 
• Women in the industry- there is an abundance of opportunities. 
• Creating opportunity for yourself- Margaret was a stay-at-home mom for 7 years. Had worked on small projects with Danny Sanchez, worked well together. Plant the seed and go for it. Started part-time in the business. 
• Continue to build your network
• Women in Auto Care- shows women the opportunity in the automotive industry, supportive network, monthly mentor virtual meetings, conferences, self-development, encourage to stay in the industry
• Keep things going but make changes- continue the culture/reputation, continue to innovate services/technologies. A mentorship program in the future. 
• Changing technology- reassessing and updating software tools, security challenges, continuing training
• Web design is specialized, interactive and engaging. How fast does it load? How does it look on mobile?
• Facebook and Instagram is a must for ads and a presence.

Connect with the show:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partners:

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX – Now more than ever.

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

Aftermarket Radio Network

Jimmy Lea, KuKui Evangelist with more than 15 years experience in sales and business development for software-as-a-service, financial services as well as hardware products, Jimmy embodies the fabric of the independent automotive industry.

Key Talking Points

• You must exist digitally, google is the godfather of the internet  
• 70% of all searches are done from google, 90% are done from a smartphone 
• Currency/trust- when google has “trust” in you, you will be in front of the pack 
• Organic- the amount of content and keywords on your website
• Website- pay attention to the homepage, the header, “above the fold at the top,” logo is top left (brand recognition), your reviews next to logo (credibility), phone number (call to action), schedule an appointment button (generational button)
• Reviews- set it up right, let customers know what they can expect, give a description of the vehicle
• Postcards- it will never go away, design it big and bold to get the recipient’s attention. Retention (thank you, service/repair reminders) and acquisition postcards. 
• Where is your market? Instagram? Facebook? 
• Social media- engaging every single day, there is no perfect time to post on social media. Build a habit first. 
• Technician testimonials- appeals to customers and future technicians 
• Don’t stop marketing- especially when you’re busy. 80% building relationship 20% selling.
• Texting- text marketing, one to one texting reminders/thank you/ask for reviews, webchat texting

Connect with the show:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partner:

NAPA Autotech Training helps your technicians keep their skills sharp and their NAPA Know How up to date. It’s the highest quality technical training that covers almost every vehicle system and every make and model. NAPA Autotech is presented by experienced instructors who are ASE master certified technicians. Even after a class is over, techs can access course information online with ClassPass. So when questions come up later they can get the answers. AutoCare Center owners who have taken advantage of Autotech Training say that well-trained technicians are helping to increase their shop’s repair capability and raise bay productivity. That results in fewer comebacks, more satisfied shop customers, and reduced technician turnover.

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com.

Mandy Pennington is the Director of Internet Marketing at Net Driven, a website and digital marketing provider exclusively dedicated to serving the automotive industry. With nearly a decade of experience in internet marketing, Mandy has worked with hundreds of businesses in industries ranging from local automotive to nationwide e-commerce.

Mandy is also a published freelance writer and a regular contributor to Search Engine People, a digital marketing industry blog. She instructs graduate and undergraduate courses in Communication Arts at Marywood University in Scranton, PA.

Founded in 2007, Net Driven supplies the automotive industry with a comprehensive suite of web presence products including website solutions, Internet marketing services, and social media support. The company’s products are designed by automotive industry veterans to meet the specific needs of the automotive industry. Net Driven’s primary client base is independent automotive businesses including tire dealers, auto repair shops, auto body shops, used car dealers and auto parts retailers.

Key Talking Points:

• Customer Purchase Journey- any touch point customer has with the business. Online- website,  or social media
  • Consumers are constantly on different channels to gather information
  • Offline- ask customers how they use website, what is easy about it? What is helpful?
  • Google analytics data, bounce rates, time on site
  • Micro-moments- User behavior: I want to do something, I want to go somewhere, I want to learn something, I want to buy something. How can you make yourself present during all of these micro-moments?
  • SEO- Informative content, be able to serve intent, have a local business presence.
  • Online reviews- Business that respond to reviews and are active have higher engagement rate with customers. Customers see ongoing dialogue and will be listened to and heard. Perceived as a trustworthy business. More reviews and positive mentions cause more SEO traffic.
  • Phone- how the phones are answered
  • Waiting room- cleanliness, amenities provided
• Perception vs Reality of Customer Journey
  • Work backward to see how clients found you and their experience throughout the process; how can you improve the entire journey? Listen and empathize.
  • Become your client’s “Day Maker” even if it’s as simple as coffee machine and comfortable seating. Positive experience.
• Customer Journey Mapping
  • How do customers get to know me? What are interactions along the way? Where do they see me online? What do they click on? Which locations do they call first? Email? What are they looking for?
  • You are able to see weaknesses in their journey to you
    • Start with talking with one customer a day to evaluate, you’ll start to see trends.
• Trends on the rise
  • Mobile presence for a website is key, need to have either a responsive or mobile-optimized version available.
  • Voice search will become a big component of search. The technology is still developing.

Net Driven Website HERE.

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This episode is brought to you by Federal-Mogul Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

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Marion Miller is founder and owner of CMR Inc and says she is living the dream. Her goal is to help shop owners grow their business by making their marketing easy and affordable.

Marion has  24+ years of marketing experience. She started CMR Inc with a simple approach – treat the customer’s goals and budget as it if were hers personally and use her creativity and experience to gain results and reduce costs.

CMR has received national recognition for receiving: A Top 10 Automotive Website honor in 2015 & 2016.

Marion has experience in banking, automotive dealerships, and radio. She was featured on CNN, Metro Nashville, Evansville, and Clarksville TV stations, as well as Google News for her online local newspaper which focused on SEO and local news.

She is an ideas person and says that the CMR team and her are fluid like their iconic water logo suggests; always changing and searching for new ideas.

Talking Points:

• The Homepage is most visited.
  • You want everything your customer needs to know on that page.
• In 2020 40% of all searches will be verbal.
• By 2020 50 Billion mobile devices will be in operation.
• A website needs to be geared to ‘text’ because of verbal search.
  • You must have your keywords in sentence form.
• You are working to find Google. They will refer you.
• If your site isn’t changing you’ll need to post a blog regularly so you stay relevant with Google.
• Your home page is your calling card.
• How to start blogging.
• People want to know everything about your shop
  • Are you pet-friendly?
  • How can I get to work if I drop off my car?
  • Do you have an expresso machine?
  • Do you do community?
• A video of your shop is important.
  • Can be done by the shop owner and not a professional.
• Top 3 ingredients to an award-winning website.
  • #1 Must be functional. The customer needs to find everything they want in two clicks.
    • Easy to get to the places where they want to go.
    • Call to actions must be clear.
  • #2 Content. Content. Content.
  • #3 Personalize.
    • Who you are.
    • Your reviews.
      • People trust on-line reviews eight out of ten times.
    • The power of the review is more powerful than a recommendation from a friend.
  • Claim your Google Listing.
  • You don’t need fancy. You need weight.
    • Google will see the depth of the site.
  • You need consistency between all platforms including social.
  • Control your online presence.

CMR Website

Marion M Miller
President, CMR Inc

140 S Main Street
Suite 102
Madisonville KY 42431

270-339-4176

Be socially involved and in touch with the show:
Facebook   Twitter   Linked In   Email

This episode is brought to you by Federal-Mogul Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com