We are live at ASTE 2022, sponsored by Shop-Ware, and I’m sitting with Tiffany Scherado and Lorraine Klein, two female shop owners, and we discuss transmissions, training, and the female perspective. They are also members of Amazing Women in Automotive

Tiffany Scherado, Lifetime Transmissions, Broken Arrow, OK, Amazing Women In Automotive Coordinator. Listen to Tiffany’s previous episodes HERE

Lorraine Klein, RK Trans and Auto Repair, Raleigh, NC.

Key Talking Points

• Women are more compassionate service advisors
• Pairing the same generation of technicians together (when training/apprenticeship) makes communication better and improves learning.
• If you have respect for other technicians and shop owners, you’re not going to hire their technician or their service advisor. Instead they would come to the shop if they were planning to leave the other shop.
• You’re building loyalty by training your employees; you’re trusting them. If you are doing that, they’re not looking elsewhere. But if you’re not giving them that, and that’s something that motivates them, they’re gonna go across the street.
• Make decisions for your team, not for yourself
• Amazing Women in Automotive

Connect with the Podcast:

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Important Books

Check out today’s partners:

Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR.

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com

Tiffany Scherado, Lifetime Transmissions, Broken Arrow, OK, AWIA Coordinator. Tiffany’s favorite part of working in the auto industry is working with the high schools and tech colleges in developing programs to assist with the tech shortage and networking and sharing knowledge and experiences with other passionate people in the industry. She looks forward to watching the family transmission business and her personal accomplishments flourish. Tiffany’s main objective as leader of Amazing Women in Automotive is to support the automotive industry. She is doing this by helping to provide resources and support for women currently in the industry and increase the number of females entering the field and ensuring we retain them.

Find Tiffany’s previous episodes HERE

Maylan Newton from ESI – Educational Seminars Institute is a business coach, trainer and industry speaker. Maylan is no stranger to the podcast having paid it forward many times. He is a much sought our speaker at industry events in the US. Maylan’s purpose is to educate leaders to be a better owner or service writer.

Find Maylan’s previous episodes HERE.

Key Talking Points

• How AWIA got started – 2018 US Department of Labor released that 700 thousand male technicians in industry vs 19,000 women. Only 2% were female. Wanted to start recruiting, supporting and retaining women in the industry. Driven by the members, women talking to women,  power in numbers. Weekly 1 hour round table Zoom meetings with either a topic to discuss or support/advice for an issue a  fellow member is dealing with. Females only.
• What AWIA wants to do/is doing- recruiting women/technicians needs to start young, high school level. Parents need to also know. Change the image the industry has. It’s not a ‘grease monkey’ job anymore. Be apart of the community. It’s a male dominated world and it’s often not female friendly. 
• Diversity and creative thinking is needed in any business
• It takes over a year for 40% of women exiting military find a placement at a job. That is experience the automotive industry needs to have. Where are they going?
• How to get involved with AWIA- amazingwia.com, Facebook page, email Tiffany@AmazingWiA.com to join and receive a link every week for the roundtable discussion 1pm CST
• Future of AWIA- retreat for women, becoming non-profit 
• Things to consider- do you have restrooms with a lock for female employees, are they happy with their uniforms?
• AWIA will be attending ATRA Powertrain Expo in October, Las Vegas, NV
• Amazing Women in Automotive Website

Connect with the show:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partners:

The NAPA Smart Sign, previously known as Digital Menu Board, gives your shop a professional, state-of-the-art look and feel. It’s a great way to educate and inform your customers about needed repairs and service, plus increase awareness of your current promotions. NAPA AutoCare Center that have installed a Digital Menu Board found one out of five consumers ask for a repair or service they’ve seen on the board. Targeted promotions resulted in double-digit increases. You choose the content from a library of auto care service and repair topics. The latest NAPA national promotions are downloaded to you automatically. And with the Digital Menu Board it’s easy to change your services, prices, and video content anytime you’d like. Talk to your servicing NAPA store to find out more.

Aftermarket Radio Network

• Guest host business coach Chris Cotton from Auto Fix – Auto Shop Coaching speaks to increasing shop productivity
• Virtual shop tour with Tiffany Scherado from Lifetime Transmissions, Broken Arrow, OK
• The trivia question:  If you own a Ford Pick-Up or a Honda Civic, what statistic are you part of?

Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour