Customer Experience Archives - Remarkable Results Radio https://remarkableresults.biz/captivate-tag/customer-experience/ Automotive Repair Business Success Stories Thu, 27 Aug 2026 18:46:49 +0000 en-US hourly 1 https://remarkableresults.biz/wp-content/uploads/2020/05/cropped-site_icon-32x32.jpg Customer Experience Archives - Remarkable Results Radio https://remarkableresults.biz/captivate-tag/customer-experience/ 32 32 Brakes for Breasts: How Auto Repair Shops Are Fighting Breast Cancer [THA 500] https://remarkableresults.biz/remarkable-results-radio-podcast/a500/ Fri, 28 Aug 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/a499/

Thanks to our Partners: NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

What if your auto repair shop could help advance breast cancer research while growing your business?

Co-founders Leigh Anne Best and Laura Frank, alongside Dr. Justin Johnson from the Cleveland Clinic, share the story behind one of the automotive industry’s most impactful grassroots fundraisers. Since 2011, participating shops have partnered with parts vendors to provide free brake pads during October, helping customers save on repairs while shops donate 10% of the total service cost to breast cancer vaccine research at Cleveland Clinic.

With $2.4 million raised and a $3 million milestone in sight, the campaign is helping fund continued research into the alpha-lactalbumin breast cancer vaccine for triple-negative breast cancer while giving independent repair shops an opportunity to strengthen their communities and grow their business.

What You’ll Learn

  • How the Brakes for Breasts win-win fundraising model works.
  • How participating shops can partner with parts vendors and customers.
  • Why 100% of donations go directly to the research laboratory.
  • How grassroots funding helped keep the Cleveland Clinic research lab open after Dr. Vincent Tuohy’s passing.
  • What Phase 1 vaccine research revealed and what Phase 2 will require.
  • How participating shops can generate community awareness and increased car count.
  • How your shop can participate and access promotional resources.

Brakes for Breasts demonstrates what can happen when the automotive industry comes together around a cause. Shops can serve their customers, strengthen their communities, grow their businesses, and help fund research that could change lives. Every shop, every customer, and every dollar can make a difference.

https://www.brakesforbreasts.com/

The First Breast Cancer Vaccine Trial Recipient Jennifer Davis: https://remarkableresults.biz/remarkable-results-radio-podcast/cc111/

NAPA TRACS will move your shop into the SMS fast lane with onsite training, six days a week of support, and local representation. http://napatracs.com/
Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. https://www.todaysclass.com/
Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. https://www.kukui.com/
You’re probably tired of chasing new customers who never return. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/
Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

]]> Top 5 Qualities of a Genuine Service Advisor [RR 1106] https://remarkableresults.biz/remarkable-results-radio-podcast/e1106/ Tue, 25 Aug 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1105/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

What makes a good service advisor great?

Levi Linseman, performance coach at Autoflow, shares the five human qualities that separate a good service advisor from a truly trusted professional. With 25 years of automotive experience, including 15 years at the service desk, Levi explains why eye contact, a smile, warmth, caring, and humility can turn everyday transactions into long-term customer relationships.

The conversation also explores sophisticated professionalism, the role of AI in the customer experience, proactive communication, hiring for coachability, and why the best advisors know when to simply say, “I don’t know.”

What You’ll Learn

  • The 5 qualities that define a genuine service advisor.
  • How admitting mistakes can actually increase customer trust.
  • Why AI should support the service advisor, not replace the human connection.
  • How digital vehicle inspections can improve transparency and communication.
  • Why coachability and continuous learning are essential for advisors.
  • How proactive communication reduces customer anxiety.
  • Why setting clear expectations can dramatically improve the customer experience.
  • What shop owners should look for when hiring their next service advisor.

Great service advisors do more than sell repairs. They build trust, reduce anxiety, communicate with honesty, and make customers feel cared for. Technology can make the process more efficient, but genuine human connection remains one of the most powerful advantages a shop can offer.

Levi Linseman, Performance Coach, Autoflow

Learn more about the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with on-site training and six days a week of support: http://napatracs.com/

Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

]]> Mastering Shop Flow with Online Scheduling and AI Communication [THA 497] https://remarkableresults.biz/remarkable-results-radio-podcast/a497/ Fri, 07 Aug 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/a496/

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

What if the key to a better customer experience wasn’t working harder, but creating better shop flow?

Murray Voth of RPM Training and shop owner Doug Brackett join Carm Capriotto to discuss how online scheduling, AI-powered communication, and intentional processes can reduce front-counter chaos while improving efficiency and customer satisfaction.

What You’ll Learn

  • Why online scheduling should function as a reservation request, not an automatic appointment.
  • How setting the “next expectation” builds customer trust and reduces anxiety.
  • Why qualifying customers helps create a better experience for everyone.
  • How AI and digital communication reduce interruptions and free advisors to build stronger relationships.
  • The operational strategies behind a calm, highly productive service counter.
  • Real-world performance metrics that demonstrate the power of better shop flow.

The best shops don’t eliminate the human touch, they eliminate unnecessary chaos. By combining clear communication, intentional scheduling, and smart technology, shop owners can create a more predictable workflow, a better customer experience, and a less stressful environment for both employees and clients.

Murray Voth, RPM Training. Listen to Murray’s previous episodes HERE. murrayvoth@rpmtraining.net

Doug Brackett, Pro-Vitals Consulting, Downtown Automotive, Nelson, BC.

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Thanks to our Partner, Today’s Class
Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/
Thanks to our Partner, KUKUI
Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/
Thanks to our Partner, Pit Crew Loyalty
You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/
Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

]]> Why Employees Disengage and How Leaders Reconnect Them [RR 1103] https://remarkableresults.biz/remarkable-results-radio-podcast/e1103/ Tue, 04 Aug 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1102/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

Why are so many employees disengaged at work, and what can leaders do about it?

Dr. JJ Peterson explores how business leaders can cure employee disengagement by applying the StoryBrand framework to their management style. The episode addresses a massive workplace crisis: roughly 80% to 90% of the American workforce identifies as disengaged, meaning they are stressed, disconnected, and not giving their best. Because a boss can impact an employee’s mental health even more than a therapist, Dr. Peterson argues that leaders have a profound responsibility to show up in a way that positively impacts their team.

What You’ll Learn

  • Why most employees disengage and what leaders can do to change it.
  • The four workplace character roles: Victim, Villain, Hero, and Guide.
  • Why great leaders stop trying to be the hero and instead help their employees succeed.
  • How empathy and authority work together to build trust and accountability.
  • Why people want to feel they matter more than they want to feel motivated.
  • How defining purpose and creating a shared story strengthens company culture.
  • Why repairing relationships after mistakes builds lasting trust and psychological safety.

Dr. Peterson notes that people don’t wake up wanting to be motivated; they wake up wanting to matter. Leaders must clearly communicate two things to make employees feel they matter: why the company’s work is important (e.g., alleviating severe stress for customers with broken down cars) and why the individual’s specific role in that mission is valuable. Similarly, true company culture is not about having snacks in a breakroom; it is about intentionally building a shared story where everyone knows their roles, values, and what success looks like.

Dr J.J. Peterson, https://www.drjjpeterson.com/. Listen to JJ’s other episodes HERE

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare  

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

]]> The AI-Informed Customer Has Arrived: What It Means For Auto Repair [THA 496] https://remarkableresults.biz/remarkable-results-radio-podcast/a496/ Fri, 31 Jul 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/a495/

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

Are your customers rolling up to the counter with their vehicles already “diagnosed” by ChatGPT or Gemini?

More customers are turning to AI before they ever call your shop, using tools like ChatGPT and Gemini as the “WebMD” for their vehicles. They often arrive convinced they’ve identified the problem, making today’s service advisor responsible for validating the customer’s concerns while guiding the conversation back to proper testing and professional diagnostics.

Brian Weeks, Jon Kloosterman, and Alex Littlewood join Carm Capriotto to explore how AI is reshaping customer expectations and why the shops that thrive will be the ones that combine technology with authentic human connection.

What You’ll Learn

  • Why the “human premium” is becoming more valuable as AI-generated content grows.
  • How to respond when customers arrive with AI-generated vehicle diagnoses.
  • Why AI should automate administrative tasks, not customer relationships.
  • How AI helps service advisors and technicians become more efficient.
  • Strategies for adopting AI without overwhelming your team.
  • Why AI can reinforce the value of professional diagnostics and repair expertise.

As AI-generated content floods the internet, customers are finding it harder to separate facts from fiction. That uncertainty creates an opportunity for repair shops. AI can improve efficiency, but trust is still earned through knowledgeable people, thoughtful communication, and genuine relationships. The future belongs to shops that use AI to support the customer experience, not replace the human connection that builds lasting confidence.

Jon Kloosterman, Director of Operations, WestSide Service, Zeeland, MI. Jon’s previous episodes HERE

Brian Weeks, ATC Auto Center, Augusta, GA. Listen to Brian’s previous episodes HERE

Alex Littlewood, Founder, ONRAMP

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Thanks to our Partner, Today’s Class
Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/
Thanks to our Partner, KUKUI
Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/
Thanks to our Partner, Pit Crew Loyalty
You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/
Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

]]> The “Kohl’s Cash” of Auto Repair: Turning Customer Rewards Into Repeat Business [THA 495] https://remarkableresults.biz/remarkable-results-radio-podcast/a495/ Fri, 24 Jul 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/a494/

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

What keeps customers coming back when the shop down the street is advertising lower prices?

Tom Sciortino of Total Automotive and Jeff Rudnick of Pit Crew Loyalty reveal how a well-designed loyalty program can become your shop’s competitive advantage. Drawing from Tom celebrating 40 years in business, they share how rewarding customers, celebrating milestones, and investing in the community create stronger relationships, more referrals, and sustainable growth.

What You’ll Learn

  • How customer loyalty programs increase repeat visits and average repair orders.
  • Why rewards help differentiate your shop from price-driven competitors.
  • Creative referral strategies that attract high-quality new customers.
  • How time-sensitive rewards can recover deferred work and win back inactive customers.
  • Ways to celebrate business milestones that engage employees and customers.
  • Why community involvement builds trust, loyalty, and lasting relationships.

Loyalty is more than a rewards program. When combined with meaningful community engagement and exceptional customer experiences, it becomes a powerful strategy for increasing retention, referrals, and sustainable business growth.

Tom Sciortino, Total Automotive, Buffalo, NY. Tom’s previous episodes HERE.

Jeff Rudnick, CEO, Pit Crew Loyalty

You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/

Beyond the Repair Order: The Strategy of Customer Loyalty [RR 1077]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1077/

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Thanks to our Partner, Today’s Class
Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/
Thanks to our Partner, KUKUI
Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/
Thanks to our Partner, Pit Crew Loyalty
You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/
Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

]]> Deferred Work: The Most Overlooked Growth Opportunity in Auto Repair [RR 1101] https://remarkableresults.biz/remarkable-results-radio-podcast/e1101/ Tue, 21 Jul 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1100/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

Most auto repair shops are sitting on a goldmine of untapped revenue without realizing it.

In this episode, Carm Capriotto welcomes Jimmy Alauria of 3A Automotive & Diesel Repair to discuss how deferred work can become one of your shop’s most effective growth strategies. By pulling just two years of data from his shop’s database, he discovered $3.3 million in potential revenue from deferred services. From better customer communication to smarter follow-up systems, Jimmy explains how to turn yesterday’s declined repairs into tomorrow’s repair orders.

What You’ll Learn

  • Why your customer database is one of your shop’s most valuable assets.
  • How deferred work can create significant new revenue without increasing car count.
  • Why shops should schedule the next appointment before the customer leaves.
  • While DVIs provide excellent transparency, their primary goal should be to educate the customer and help them plan, rather than to force an immediate $5,000 repair order. Jimmy notes that customers decline work not necessarily because they lack trust, but because they need time to budge
  • How categorizing repairs by safety, reliability, maintenance, and appearance improves customer understanding.
  • Understanding the customer’s personal “car goals,” whether they love the car and want to avoid a new car payment, or they hate the car and want to trade it in, is also critical to framing recommendations effectively.
  • The shortcomings of traditional CRM follow-up systems and how AI can improve communication.
  • How AI helps prioritize repairs and translates technical repair language into customer-friendly messaging that drives response.

Deferred work isn’t lost business; it’s future opportunity. By building better follow-up processes, educating customers, and using technology to communicate more effectively, shops can strengthen relationships, improve customer retention, and unlock substantial revenue already waiting in their database.

Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare  

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

]]> The Truth About ADAS Calibrations Every Shop Needs to Hear [THA 494] https://remarkableresults.biz/remarkable-results-radio-podcast/a494/ Fri, 17 Jul 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/a493/

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

A viral social media clip about ADAS calibrations sparked thousands of comments and exposed a troubling reality: many automotive professionals still misunderstand when and why calibrations are required. In this episode, Carm Capriotto welcomes technical specialists and industry leaders Keith Perkins and Matt Fanslow to examine the industry’s response, separate fact from fiction, and explain why following OEM repair procedures is essential for both vehicle safety and professional credibility.

What You’ll Learn

  • The difference between static and dynamic ADAS calibrations, and why confusing the two leads to costly mistakes.
  • Why programming, configuration, initialization, and calibration are separate procedures with different purposes.
  • How fear of losing a sale often outweighs concerns about vehicle safety and liability.
  • The real-world consequences of skipping OEM-required calibration procedures.
  • How a properly calibrated vehicle helped protect Keith’s wife and children during a serious highway rollover crash.
  • How elevating the role of the Calibration Specialist reinforces professionalism and builds customer confidence.

ADAS calibrations are not optional add-ons or revenue generators; they are critical safety procedures designed by vehicle manufacturers to ensure advanced safety systems perform as intended. Professional repair shops protect their customers by following OEM repair information, completing every required calibration, and returning every vehicle to the road safe and ready to perform.

Why ADAS Calibrations Are Being Ignored in Auto Repair Shops [THA 484]: https://remarkableresults.biz/remarkable-results-radio-podcast/a484/

Keith Perkins, Previous episode HERE. L1 Automotive, https://www.l1diagnostics.com/, L1 Automotive Training: https://l1training.com/

Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast: https://mattfanslow.captivate.fm/

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Thanks to our Partner, Today’s Class
Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/
Thanks to our Partner, KUKUI
Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/
Thanks to our Partner, Pit Crew Loyalty
You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/
Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

]]> Curing Organizational Drag: The Courage to Fire a Non-Fit Employee [RR 1100] https://remarkableresults.biz/remarkable-results-radio-podcast/e1100/ Tue, 14 Jul 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1099/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

Building a successful auto repair business isn’t just about hiring great people; it’s about creating a culture where the right people can thrive.

In this episode of Episodic Education, Carm Capriotto welcomes Matt Lachowitzer, founder of Matt’s Automotive Center, to discuss the leadership principles that helped grow his company to 11 locations. Matt shares why protecting culture sometimes means making difficult personnel decisions, how investing in employee development fuels long-term success, and why great leaders always begin by looking in the mirror.

What You’ll Learn

  • Why one employee who doesn’t fit your culture can create organizational drag.
  • When letting go of a top performer is the best decision for your team.
  • How leaders should evaluate their own role before blaming an employee’s performance.
  • How 29-day customer follow-up calls build trust and long-term loyalty.
  • How company-wide training events reinforce culture and accelerate growth.
  • The leadership mindset required to build a business that succeeds without depending on one person.

Strong businesses are built by protecting culture, developing people, and leading with both accountability and compassion. Matt’s leadership philosophy demonstrates that long-term success comes from investing in your team, making values-based decisions, and creating an organization where everyone has the opportunity to grow.

Matt Lachowitzer, Matt’s Automotive Service Center, Fargo-Moorhead, North Dakota and Minnesota. Listen to Matt’s previous episodes HERE

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare  

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

]]> From Data to Loyalty: How AI and Hospitality Are Redefining Shop Growth [THA 488] https://remarkableresults.biz/remarkable-results-radio-podcast/a488/ Fri, 05 Jun 2026 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a487/

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

What happens when artificial intelligence meets world-class customer hospitality?

In this episode of Remarkable Results Radio, host Carm Capriotto welcomes Mike DelaCruz, CEO of Overdryve Marketing, and Michelle Tansey, co-founder of Euro Clinic, for a forward-thinking discussion on how auto repair shops can use AI, data, and intentional customer experiences to build stronger businesses.

From using AI as a strategic business assistant to creating a luxury-level customer journey that rivals brands like Ritz-Carlton and Nordstrom, Mike and Michelle share practical insights on what separates average shops from elite operations. They explain how predictive marketing, operational excellence, and deeply embedded core values can transform customer retention and long-term profitability.

What You’ll Learn

  • How AI can serve as your shop’s “big brain” to improve decision-making and uncover blind spots.
  • How predictive marketing can forecast car count, identify customer churn, and improve campaign performance.
  • The concept of the “NASA Shop” and what elite automotive operations do differently.
  • How Euro Clinic creates unforgettable customer experiences through personalized hospitality.
  • The importance of building systems and processes around your shop’s core values.
  • Why strong operations must come before marketing success.
  • How small communication changes can dramatically improve customer trust and confidence.
  • The role data plays in making better business decisions and reducing emotional guesswork.

The future belongs to shops that combine technology with humanity. AI can provide unprecedented insight into customer behavior and business performance, but lasting success still comes from exceptional service, consistent operations, and a culture built around caring for people. The shops that embrace both innovation and hospitality will be the ones that stand out, retain customers, and thrive in the years ahead.

Mike DelaCruz, CEO Overdryve Marketing

Michelle Tansey, Euro Clinic, Santa Clara, CA.
Thanks to our Partner, NAPA TRACS
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Thanks to our Partner, Today’s Class
Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/
Thanks to our Partner, KUKUI
Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/
Thanks to our Partner, Pit Crew Loyalty
You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/
Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

]]> Failing at Retirement: Building Eight Shops in Eight Years [THA 486] https://remarkableresults.biz/remarkable-results-radio-podcast/a486/ Fri, 22 May 2026 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a485/

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

Carm Capriotto talks with Matt Curry and Judy Curry of Craftsman’s Auto Care about building one of the automotive industry’s most respected multi-shop operations twice.

After growing Curry’s Auto Service to 10 locations and retiring in 2013, the Currys returned to the industry with a new vision, launching eight Craftsman’s Auto Care locations in eight years. Matt shares his role as the visionary leader driving momentum and ideas, while Judy explains how operational discipline, marketing, and customer experience keep the business grounded and scalable.

The conversation explores their “5 Ps” philosophy: People, Policies, Processes, Procedures, and Profits, along with their commitment to employee development, strong culture, customer transparency, and community involvement. The Currys also discuss how Digital Vehicle Inspections and an intentional customer experience helped them earn nearly 10,000 five-star Google reviews.

What You’ll Learn

  • How Matt and Judy Curry scaled multiple successful shop operations
  • Why leadership balance and “staying in your lane” matters
  • The “5 Ps” framework for building a strong shop culture
  • How employee investment drives long-term success
  • Why transparency and DVIs build customer trust
  • How culture and customer experience fuel growth and retention

Sustainable growth in automotive repair comes from more than technical expertise. It requires intentional leadership, strong systems, a healthy culture, and a commitment to both employees and customers.

Matt and Judy Curry, Craftsman Auto Care, 8 locations, Virginia
Thanks to our Partner, NAPA TRACS
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Thanks to our Partner, Today’s Class
Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/
Thanks to our Partner, KUKUI
Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/
Thanks to our Partner, Pit Crew Loyalty
You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/
Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

]]> The Rise of the Specialist: Redefining Automotive Professionalism [THA 485] https://remarkableresults.biz/remarkable-results-radio-podcast/a485/ Fri, 15 May 2026 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a484/

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

Host Carm Capriotto is joined by shop owners Craig Noel, Brett Beachler, and Tom Palermo for an important discussion on how “The Rise of the Specialist” is moving from idea to implementation inside automotive repair shops across the industry. Written by Carm Capriotto, “The Rise of the Specialist” is a growing movement and declaration designed to elevate the language, image, professionalism, and culture of the automotive service industry.

In this episode, the panel shares how they are actively implementing “The Rise” within their own businesses, from changing terminology and redefining job titles to elevating customer communication, shop presentation, and team culture. The conversation highlights the real-world challenges and successes of shifting away from outdated labels like “mechanic,” “wrench,” and “technician” and embracing the more professional and accurate title of “specialist.”

Carm explains that this movement is more than a branding exercise; it is a professional evolution aimed at helping the industry better reflect the expertise required to service today’s highly advanced vehicles. Modern automotive professionals are diagnosticians, calibration experts, technology specialists, and problem-solvers operating in one of the most sophisticated skilled professions today.

Throughout the discussion, the shop owners explain how adopting the language and principles of “The Rise” has strengthened team pride, improved customer trust, and helped create a more professional identity within their organizations. The panel also explores how service advisors play a key role in communicating the value of diagnostics, testing, and specialist-level expertise to clients in a way that builds understanding and confidence.

The episode draws powerful comparisons to professions like medicine and culinary arts, emphasizing that automotive specialists deserve the same respect given to highly trained experts in other industries. Just as chefs and medical specialists earn recognition through mastery and continuous education, today’s automotive professionals must also be seen as specialists whose expertise protects the safety and reliability of every vehicle entrusted to them.

“The Rise of the Specialist” has already gained momentum throughout the industry. Carm’s signature keynote, The Rise of the Specialist, has been delivered to influential audiences across North America, including the ASE Board of Governors, Ford Motor Company, and hundreds of forward-thinking automotive professionals.

What You’ll Learn

  • Why “The Rise of the Specialist” was created and what it represents
  • How shop owners are implementing “The Rise” in their businesses
  • Why the industry must move beyond outdated titles like “technician” and “mechanic”
  • How language shapes customer perception, professionalism, and team culture
  • The role service advisors play in explaining specialist-level diagnostics and repairs
  • How hospitality, presentation, and communication strengthen customer trust
  • Why this movement can help attract the next generation of automotive professionals

This episode demonstrates that “The Rise of the Specialist” is no longer just a concept; it is becoming a real cultural shift within the automotive industry. By adopting language that reflects expertise, elevating professionalism throughout the customer experience, and embracing the identity of the specialist, shop owners are helping reshape how the industry sees itself and how the world sees it.

Download ‘The Rise of the Specialist’: https://remarkableresults.biz/rise
Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE
Brett Beachler, Beachler’s Vehicle Care & Repair, Peoria, IL. Listen to Brett’s previous episodes HERE
Tom Palermo, Preferred Automotive Specialists in Philadelphia, PA. Tom’s previous episodes HERE
Thanks to our Partner, NAPA TRACS
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Thanks to our Partner, Today’s Class
Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/
Thanks to our Partner, KUKUI
Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/
Thanks to our Partner, Pit Crew Loyalty
You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/
Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

]]> Auto Repair Marketing Isn’t What You Think (AI Is Changing Everything) [RR 1090] https://remarkableresults.biz/remarkable-results-radio-podcast/e1090/ Tue, 05 May 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1089/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

Dan Vance, CEO of Shop Dog Marketing, challenges how auto repair shops think about marketing in today’s AI-driven world. The conversation goes beyond websites and SEO, exploring how real marketing lives in every customer interaction and how tools like ChatGPT and Google AI Overview can become powerful strategic partners.

What You’ll Learn

  • Marketing Is Bigger Than Digital Tactics: Most shops mistake marketing for SEO, ads, or websites. Dan reframes marketing as the entire customer experience, from the way a repair is explained to how a customer feels in your waiting room. The shops that win combine smart digital strategy with authentic human connection.
  • Why “Precious Moments” Builds Powerful Brands: Small, meaningful experiences, like a child choosing a toy or a team member giving back to the community, create emotional anchors. Capturing and sharing these moments builds trust and a brand that customers remember and talk about.
  • How E-E-A-T Drives Visibility and Growth: Search engines prioritize Experience, Expertise, Authority, and Trust. Shops that intentionally showcase these qualities can outperform larger competitors. Long-term credibility matters more than short-term ad spend.
  • Using AI as Your Strategic Thinking Partner: AI isn’t just a tool; it’s a collaborator. Dan shares practical ways shops can use it: Identify dealership weaknesses through review analysis and position your shop as the better alternative. Understand your shop’s real online reputation, both strengths and blind spots. Improve hiring by comparing candidates to your top performers and analyzing interview traits.

Stop thinking of marketing as something you do and start seeing it as something you are. When you combine authentic customer experiences with the strategic power of AI, you don’t just compete, you create momentum that builds trust, visibility, and long-term growth.

When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ 

Dan Vance, Shop Dog Marketing.com

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

]]> Build Customer Loyalty: Branding, Event Planning, and Community [RR 1088] https://remarkableresults.biz/remarkable-results-radio-podcast/e1088/ Tue, 21 Apr 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1087/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

In this episode, Carm Capriotto talks with Lola Schmidt, co-owner of Schmidt’s Auto Care, about how shops can rise above the “ordinary” perception of auto repair through intentional event planning, meaningful community engagement, and a fully integrated branding strategy.

Key Topic Points

  • Make the Shop an Experience: Auto repair isn’t naturally exciting, so shops must create memorable, in-person experiences that bring customers into the bays and build real connections.
  • Community Events That Matter: Hosting hands-on events, like Girl Scout badge workshops and “Tiny Tech” days, creates lasting impressions and builds trust far beyond what social media can achieve.
  • Differentiate with Purpose: Identify what makes your shop unique (4-day workweek, curbside service, in-house specialties, team talents) and turn those into consistent marketing stories.
  • Branding is Everything: From clean visuals and a great-smelling shop to honest, pressure-free service, every touchpoint contributes to a 360 brand experience.
  • Elevate the Customer Experience: Replace cheap swag with thoughtful, useful gifts that customers actually value, creating a lasting emotional connection.
  • Create Memorable First Impressions: A curated “unboxing” experience for new customers sets the tone and reinforces your brand from the very first visit.
  • Respect the Customer’s Time: Efficiency and convenience are key drivers of loyalty; customers will travel further for a shop that consistently delivers both.

Standing out in today’s automotive industry requires more than great repairs; it demands intentional experiences, clear differentiation, and a commitment to making every customer interaction memorable.

Lauralee/Lola Schmidt, Schmidt Auto Care, Springboro, OH, Listen to previous episodes HERE

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

 

 

 

 

 

 

 

]]> Your Shop Might Need Marriage Counseling: Fixing Communication in Auto Repair [RR 1087] https://remarkableresults.biz/remarkable-results-radio-podcast/e1087/ Tue, 14 Apr 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1085/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

Recorded live at VISION 2026, host Carm Capriotto and Matt Fanslow explore how lessons from marriage counseling can improve communication in auto repair shops.

The core discussion centers on Matt’s article for NAPA Auto Care’s Insight Magazine, “Your Shop Might Need Marriage Counseling,” and the industry’s gap in soft skills. His central argument is simple: most automotive professionals were never taught effective communication or soft skills. In the past, shop culture often relied on public criticism or shame to correct mistakes. Today, that approach backfires, especially for younger technicians, who are more likely to disengage or “quietly quit” in that kind of environment.

Matt proposes a different approach: applying communication techniques commonly used in therapy to everyday shop interactions.

Drawing from the Gottman Institute, Matt outlines common communication pitfalls: criticism, contempt, defensiveness, and stonewalling, and how they show up daily in shop environments.

Key solutions include:

  • Validating feelings, especially with anxious customers
  • Coaching without shame, addressing mistakes privately with support
  • Seeking outside perspective, using coaches or therapists to uncover blind spots

Finally, both Carm and Matt challenge the stigma around seeking outside help. They encourage shop leaders to work with coaches, counselors, or therapists to uncover blind spots and improve their leadership approach. Far from being a weakness, asking for help is framed as a sign of strength and self-awareness.

The goal isn’t to turn shops into therapy sessions; it’s to make small, intentional changes in how people communicate every day. The payoff? Fewer emotional blowups, stronger team culture, and customers who feel safe, heard, and respected.

Download Matt Fanslow’s Full Article: https://remarkableresults.biz/download/45724/?tmstv=1775829579

VISION Hi-Tech Training and Expo: https://visionkc.com/

Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast: https://mattfanslow.captivate.fm/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

 

 

 

 

 

 

 

 

 

Connect with the Podcast: – Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

Subscribe on YouTube: https://www.youtube.com/carmcapriotto

Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

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Visit the Website: https://remarkableresults.biz/

Join our Insider List: https://remarkableresults.biz/insider

All books mentioned on our podcasts: https://remarkableresults.biz/books

Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

Buy Me a Coffee: https://www.buymeacoffee.com/carm

Special episode collections: https://remarkableresults.biz/collections

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

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