Marketing Archives - Remarkable Results Radio https://remarkableresults.biz/captivate-tag/marketing/ Auto Repair Business Success Stories Wed, 11 Feb 2026 19:53:23 +0000 en-US hourly 1 https://remarkableresults.biz/wp-content/uploads/2020/05/cropped-site_icon-32x32.jpg Marketing Archives - Remarkable Results Radio https://remarkableresults.biz/captivate-tag/marketing/ 32 32 The Digital Front Door For Auto Repair: SEO, Google, and Website Marketing [THA 471] https://remarkableresults.biz/remarkable-results-radio-podcast/a471/ Fri, 06 Feb 2026 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a469/

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

Megan Dineff of Ervine’s Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search.

They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners.

Key takeaways:

Building Trust Through Authenticity: Megan explains why the shop’s website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop’s personality, so prospects feel like they’ve found their “forever home.”

The 70% Rule: Studies show that nearly 70% of callers have already decided to do business before picking up the phone. The group discusses how poor phone handling can “put water on the candles.”

AI and the Return of Content: Dan explains why content matters more than ever in the age of AI. Search models now “race to your website” to gather information. Shops must create clear, helpful content, not just for people, but for the algorithms that determine future visibility.

The Power of Partnership: Megan shares a cautionary story about accidentally shutting down the shop’s Google Business Profile and the importance of having a trusted expert to resolve “black box” marketing issues. The group agrees: owners should focus on culture and leadership while relying on skilled partners to navigate the digital landscape.

Timestamps

00:00:00 – Introduction
00:04:00 – The “No Strangers” Policy Megan Dineff explains her strict rule against using stock photos on her website.
00:06:30 – Skinny Ties & The Corner Piece Dan Vance compares marketing trends to fashion fads (like skinny ties), arguing that while trends change, the website remains the “solid corner piece” and the central data source for the business.
00:10:00 – The Owner/Marketer Relationship Discussion on the division of labor.
00:19:00 – The 70% Rule The group discusses the statistic that 70% of callers have already decided to use the shop before they ring.
00:28:00 – Cautionary Tale: Deleting Google Megan shares a story about accidentally shutting down her Google Business Profile by changing the name, emphasizing the importance of having an expert partner to fix “black box” issues.
00:31:00 – AI and Writing for Robots Dan argues that content is returning as king because of AI. Even if humans don’t read long website text, AI models do. Shops must now “write for robots” to ensure AI platforms recommend them.

When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ 

Megan Dineff, Ervine’s Auto Repair and Grand Rapids Hybrid and EV, Grand Rapids, MI

Dan Vance, Shop Dog Marketing.com

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Thanks to our Partner, KUKUI

Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/

Thanks to our Partner, Pit Crew Loyalty

You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/

Connect with the Podcast:

– Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

– Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

– Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

– Subscribe on YouTube: https://www.youtube.com/carmcapriotto

– Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

– Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

– Follow on Twitter: https://twitter.com/RResultsBiz

– Visit the Website: https://remarkableresults.biz/

– Join our Insider List: https://remarkableresults.biz/insider

– All books mentioned on our podcasts: https://remarkableresults.biz/books

– Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

 

 

]]> Beyond the Repair Order: The Strategy of Customer Loyalty [RR 1077] https://remarkableresults.biz/remarkable-results-radio-podcast/e1077/ Tue, 03 Feb 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1076/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

In this episode, Jeff Rudnick of Pit Crew Loyalty explores the powerful shift from transactional business models to relationship-driven customer loyalty in the automotive repair industry. He challenges shop owners to rethink marketing and branding through the lens of real human connection—introducing the idea that “software has to imitate life.” In other words, technology should support the natural, community-minded instincts of great owners by automating “white glove” service at scale.

The conversation dives into the behavioral science behind loyalty through Self-Determination Theory, which shows that customers, like employees, stay committed when they feel competent, autonomous, and part of something bigger than themselves. Rudnick backs this up with industry data, noting that the average “one-and-done” rate for first-time customers is 54%, but can be reduced to nearly 30% through intentional, relationship-based loyalty programs that make customers feel valued from day one.

Listeners will learn practical strategies for creating meaningful customer experiences, including:

  • The Confirmation Moment:Treating first-time calls as opportunities to confirm the shop can solve the customer’s problem, not simply close a sale.

  • Throwing a Party:Using automation to identify new customers so teams can celebrate and welcome them, increasing the likelihood of repeat visits.

  • Cross-Pollination:Partnering with other local businesses to build community networks that benefit everyone involved.

  • The Easy Button:Leveraging systems that automate complex marketing tasks like fundraisers, digital gift cards, referral programs, and social media graphics.

Rudnick also explains how loyalty rewards software can simplify community fundraising, referrals, and cross-business promotion, making high-level marketing accessible even for busy shop owners. Rather than relying on discounts, he emphasizes building strong brands through personalized rewards, authentic leadership, and genuine community involvement.

Ultimately, this episode demonstrates how combining smart automation with human-centered leadership can dramatically reduce customer churn, strengthen local relationships, and drive long-term profitability for independent repair shops.

Jeff Rudnick, Pit Crew Loyalty

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

– Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

– Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

– Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

– Subscribe on YouTube: https://www.youtube.com/carmcapriotto

– Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

– Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

– Follow on Twitter: https://twitter.com/RResultsBiz

– Visit the Website: https://remarkableresults.biz/

– Join our Insider List: https://remarkableresults.biz/insider

– All books mentioned on our podcasts: https://remarkableresults.biz/books

– Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm


 

 

 

 

 

 

 

 

 

 

 

 

]]> Google Endorsed: Leveraging Local Service Ads (LSAs) to Differentiate Your Shop [THA 457] https://remarkableresults.biz/remarkable-results-radio-podcast/a457/ Fri, 31 Oct 2025 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a456/

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

This episode takes a deep dive into the evolution of digital marketing in the automotive repair industry, with a strong focus on Google’s Local Service Ads (LSAs), website performance, and empathetic customer engagement.

Connor Tracy and Jeff Jackson unpack how LSAs are transforming how shops attract and convert customers. They explain Google’s rigorous verification process and how LSAs differ from traditional pay-per-click models by emphasizing verified leads, call monitoring, and actual revenue generation over vanity metrics like clicks.

Beyond advertising, the discussion touches on ways to stand out, like adding live scheduling, using empathetic CRM communication instead of constant sales pitches, and avoiding wasted ad spend that doesn’t deliver results..

The takeaway: combine technology, transparency, and authentic communication to create trust, efficiency, and loyalty—building a digital presence that drives real business growth.

Connor Tracy, and Jeff Jackson KUKUI

Connor’s previous episodes HERE

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Thanks to our Partner, KUKUI

Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/

Thanks to our Partner, Pit Crew Loyalty

You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/

Connect with the Podcast:

 

 

]]> Process Engineering: Six Sigma for Auto Shop Efficiency and Growth [RR 1057] https://remarkableresults.biz/remarkable-results-radio-podcast/e1057/ Tue, 16 Sep 2025 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1056/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

David Boyd, Six Sigma Black Belt, emphasizes that defined processes and systems are essential for shop efficiency and growth. Every task follows a process, whether recognized or not, and “rapid toggling” (doing the same job differently each day) leads to chaos.

Key Insights:

  • Define Processes: Ask “Why do you do it that way?” to uncover gaps and create consistency.

  • Use DMAIC: Define, Measure, Analyze, Improve, Control, establish “normal” and fix what’s “abnormal.”

  • Apply Lean Thinking: Reduce wasted motion and idle time (e.g., proper tool placement, faster approvals).

  • Link KPIs to Action: Observe workflows directly (“management by walking around”), not just reports.

  • Commit to Continuous Improvement: It’s a loop, not a one-time fix.

  • For MSOs: Scaling requires standardized systems and local accountability.

The payoff: higher efficiency, stronger customer experience, productive technicians, fewer mistakes, and sustainable growth.

David Boyd, https://www.callinbound.com/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:


 

 

 

 

 

]]> A Phone Call Is Worth a Thousand Emails [RR 1056] https://remarkableresults.biz/remarkable-results-radio-podcast/e1056/ Tue, 09 Sep 2025 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1055/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

In today’s fast paced industry, automation and digital tools like texts, emails, and online bookings make business easier but often leave interactions feeling “people free.” Convenience can come at the cost of real customer relationships, reducing decisions to price alone.

Mike Carrillo, founder of Autoshop Follow-Up, reminds shops that while automation has its place, nothing replaces the power of a phone call. His company helps shops bring back that personal touch, building the know, like, and trust factor every business depends on.

Why phone calls matter:
• Build trust and loyalty by making customers feel valued.
• Prevent lost business by uncovering issues before they turn into bad reviews.
• Gain insights you can’t get from analytics alone.
• Challenge digital norms: 40% of calls get answered, even by younger generations.
• Ensure consistency with dedicated ambassadors who represent your shop’s culture.

Texts are great for generating reviews, but they miss the middle ground where future revenue lies. A thoughtful follow-up call turns transactions back into relationships, because at its core, auto repair is a people business.

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:


 

 

 

 

 

]]> Practice What You Preach: Coach Chris Cotton’s Shop Ownership Experience [RR 1055] https://remarkableresults.biz/remarkable-results-radio-podcast/e1055/ Tue, 02 Sep 2025 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1054/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

Chris Cotton’s latest venture into shop ownership puts his coaching philosophy to the ultimate test, and the results speak volumes.

Episode Highlights:

  • Shop Acquisition and Rapid Payoff: Despite once saying he’d never own a shop again, Chris purchased Firestone of Durango about a year ago, calling it “too good of a deal to pass up.” Planned as a three-year owner-financed purchase, he paid it off in just six months.

  • Profitability and Growth: With a 31% net profit (compared to the industry average of 5–8%), the shop’s success reflects the very systems Chris teaches.

  • Advertising and Expansion: Spending roughly $10K per month, Chris follows his mantra: “Advertise for the shop you want to be, not the shop you are.” He prioritizes Local Service Ads (LSAs).

  • Operations and Staffing: Chris rejects the idea of a “technician shortage,” noting great shops attract great people.

  • Coaching in Action: Chris practices what he preaches: action based learning, accountability, and focusing on fundamentals like proper pricing before chasing more customers. For owners eyeing an eventual exit, he advises cleaning up financials 3–5 years in advance and building a business that thrives without daily owner involvement.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:


 

 

 

 

]]> Ring to Revenue: The Power of the First Hello [THA 448] https://remarkableresults.biz/remarkable-results-radio-podcast/a448/ Fri, 29 Aug 2025 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a447/

Thanks to our Partners, NAPA TRACS, and Today’s Class

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

]]> The Personal Touch in a Digital World: Why Outbound Calls Still Matter [THA 447] https://remarkableresults.biz/remarkable-results-radio-podcast/a447/ Fri, 22 Aug 2025 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a446/

Thanks to our Partners, NAPA TRACS, and Today’s Class

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

]]> Uber, Loaners, and Shuttle Solutions for Automotive Clients [THA 446] https://remarkableresults.biz/remarkable-results-radio-podcast/a446/ Fri, 15 Aug 2025 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a445/

Thanks to our Partners, NAPA TRACS, and Today’s Class

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

]]> People 101: Why Soft Skills Drive Hard Results [THA 445] https://remarkableresults.biz/remarkable-results-radio-podcast/a445/ Fri, 08 Aug 2025 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a444/

Thanks to our Partners, NAPA TRACS, and Today’s Class

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

]]> The Investment in Youth: Why Camp D.R.I.V.E. is a Win [THA 444] https://remarkableresults.biz/remarkable-results-radio-podcast/a444/ Fri, 01 Aug 2025 05:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a443/

Thanks to our Partners, NAPA TRACS, and Today’s Class

Show Notes:

  • Watch Full Video Episode
  • https://www.campdrivebht.com/
  • Introduction (00:00:00)
  • Camp D.R.I.V.E. Overview and Growth (00:01:01)
  • Camp Structure and Sessions (00:02:44)
  • Community Involvement and Impact (00:04:10)
  • Changing Perceptions and Early Success Stories (00:05:44)
  • Starting Small: First Year Reflections (00:07:09)
  • Partnerships and Resource Sharing (00:08:02)
  • Parental Involvement and Mindset Shift (00:09:01) T
  • Dane’s Introduction and Experience (00:09:37)
  • Learning and Hands-On Experience (00:10:46)
  • Personal Growth and Community Influence (00:13:04)
  • Future Plans and Technical Education (00:13:46)
  • Favorite Camp Stations and Fundamentals (00:14:36)
  • Complexity of Modern Vehicles (00:15:56)
  • Media Coverage and Community Recognition (00:19:04)
  • Camp Drive Planning and Logistics (00:21:20)
  • Insurance and Liability Considerations (00:22:15)
  • Content Development and Dry Run (00:24:11)
  • Promotion and Registration Process (00:27:03)
  • Financial Investment and Community ROI (00:28:06)
  • Vendor Support and Sponsorships (00:29:23)
  • Video Production and Social Media (00:30:43)
  • Encouragement for Industry Involvement (00:31:22)
  • Dane’s Persistence and Success Story (00:32:49)
  • Call to Action for Industry Engagement (00:33:45)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

]]> Brakes for Breasts: Breast Cancer Vaccine Update 2025 [THA 443] https://remarkableresults.biz/remarkable-results-radio-podcast/a443/ Fri, 25 Jul 2025 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a442/

Thanks to our Partners, NAPA TRACS, and Today’s Class

Show Notes:

  • Watch Full Video Episode
  • The First Breast Cancer Vaccine Trial Recipient: Jennifer Davis [CC 111]: https://remarkableresults.biz/remarkable-results-radio-podcast/cc111/
  • Introduction (00:00:00)
  • Celebrating the $2 Million Milestone (00:03:08)
  • Origin Story of Breaks for Breasts (00:03:46)
  • Connection to Cleveland Clinic and Dr. Tuohy (00:06:01)
  • Personal Motivations for Founding (00:06:55)
  • Industry Call to Action and Broader Impact (00:07:31)
  • Expanding Research Beyond Breast Cancer (00:10:09)
  • Clinical Trials Overview: Phase One (00:12:14)
  • Clinical Trials: Phase Two and Three Plans (00:14:08)
  • How Research Funding Works at Cleveland Clinic (00:19:42)
  • 2024 Check Presentation and Fundraising Impact (00:21:03)
  • Jennifer Davis: The First Clinical Trial Patient (00:23:38)
  • Hope and Realistic Expectations for the Vaccine (00:29:06)
  • How Shops Can Get Involved and Marketing Resources (00:32:02)
  • Encouragement for Year-Round Support (00:34:56)
  • Final Reflections and Call to Action (00:36:02)
  • Importance of Philanthropy and Community Involvement (00:38:39)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

]]> How to Grow Your Shop Without Losing Control [RR 1046] https://remarkableresults.biz/remarkable-results-radio-podcast/e1046/ Tue, 01 Jul 2025 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1045/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

This episode dives into the real challenges of scaling an automotive business. Shiju Thomas unpacks what it takes to grow successfully, especially beyond two locations, including stepping out of daily operations and focusing on leadership development, building a strong management team, and sustaining a consistent, positive culture. He emphasizes that growth should be driven by a desire to develop people, not just profits. It’s a must-listen for shop owners reflecting on why they want to grow and how to do it with purpose, clarity, and long term success in mind.

Show Notes

  • Watch Full Video Episode
  • Introduction (00:00:00)
  • Shop Branding Philosophy (00:01:09)
  • Challenges of Scaling and Maintaining High Standards (00:03:23)
  • Leadership Development and Delegation (00:04:39)
  • Letting Managers Take Ownership (00:06:45)
  • The Critical Role of People and Culture (00:07:53)
  • Defining and Evolving Company Culture (00:09:48)
  • Merging Cultures in Acquisitions (00:11:23)
  • Choosing Not to Scale: Lifestyle Choices (00:15:45)
  • Motivations for Growth and Professional Development (00:16:33)
  • The “Why” Behind Shop Ownership (00:18:50)
  • Altruistic Motivations Among Multi-Shop Owners (00:20:26)
  • Branding and Reputation Management (00:22:05)
  • Always Be Recruiting (ABR) (00:24:26)
  • Balancing Owner Presence Across Multiple Shops (00:27:03)
  • Lessons from Opening Additional Stores (00:29:09)
  • Scaling Requires a Team, Not Lone Wolves (00:30:54)
  • Are You Ready to Scale? Key Questions (00:31:52)
  • Financial Readiness and Managerial KPIs (00:32:41)
  • Developing Hungry, Humble, and Capable Managers (00:35:37)

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:


 

 

 

 

]]> Rehearse to Win: The Secret to Service Advisor Confidence [RR 1045] https://remarkableresults.biz/remarkable-results-radio-podcast/e1045/ Tue, 24 Jun 2025 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1044/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Recorded at the Institute Summit 2025, this episode features brothers Jason and Patrick Brennan in a powerful conversation on leadership, innovation, and growth in the automotive industry. Jason emphasizes redefining training through real-world rehearsal practice for service advisors and technicians, and using “education” language to promote a culture of ongoing development. Patrick brings his marketing expertise to the table, stressing the importance of reputation management and direct response strategies for businesses. Together, they explore how strong leadership, peer networking, and a healthy company culture attract talent and fuel long-term success.

Jason Brennan, Fine Tune Auto Service, Lansing, IL and Hobart, IN.

Show Notes

  • Watch Full Video Episode
  • The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/
  • Introduction (00:00:00)
  • Transition from Plumbing to Automotive (00:02:05)
  • Customer Service and Service Advisor Training (00:03:01)
  • Training vs. Education in the Industry (00:05:15)
  • Reputation Management (00:07:58)
  • Daily Training and Rehearsal Practices (00:09:28)
  • Improvements from Training and Peer Critique (00:12:17)
  • Team Building and Individual Improvement (00:14:08)
  • Teaching as Mastery and Knowledge Sharing (00:22:12)
  • Defining Success and Perseverance (00:23:08)
  • Peer Review and Networking Groups (00:25:16)
  • Innovation and Customization in Business (00:29:36)
  • Attracting and Hiring Smart People (00:30:05)
  • Marketing Strategies for Shops (00:31:42)
  • Organic Social Media and Community Building (00:33:32)
  • Work-Life Balance and Turning Points (00:34:10)
  • Joining Peer Groups and Business Turnaround (00:35:36)
  • Leadership Development and Delegation (00:37:07) J
  • Closing Reflections and Family Involvement (00:38:05)

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:


 

 

 

 

]]> A Tale of Two Cities: From Affluent to Rural, Navigating Different Markets [RR 1040] https://remarkableresults.biz/remarkable-results-radio-podcast/e1040/ Tue, 20 May 2025 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1039/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS 

Recorded at Vision Hi-Tech Training & Expo, Kim Auernheimer shares insights from managing two shop locations in Brentwood and Monteagle, Tennessee, each with vastly different demographics and market dynamics. She dives into the unique challenges and strategies required to adapt to both environments, highlighting the importance of tailored marketing, community involvement, and a steadfast commitment to customer service and employee well-being. Kim’s story illustrates how strong leadership and adaptability can build a solid reputation across diverse markets.

Kim Auernheimer, CS Automotive, 2 locations, TN. Listen to Kim’s Episodes HERE.

Show Notes

  • Watch Full Video Episode
  • Vision Hi-Tech Training & Expo: https://visionkc.com/
  • Introduction to the Episode (00:00:00)
  • Personal Interaction with Marcus Lemonis (00:03:14)
  • Challenges in the Automotive Industry (00:05:10)
  • Analogy of Automotive and Medical Fields (00:06:27)
  • Three P’s of Business (00:08:31)
  • Market Differences: Tale of Two Cities (00:09:40)
  • Demographics and Market Understanding (00:11:02)
  • Adapting Strategies for Different Markets (00:15:35)
  • Customer Service Approach in Monteagle (00:16:34)
  • Community Engagement Strategies (00:20:06)
  • Challenges of Remote Management (00:21:00)
  • Marketing and Community Presence (00:22:00)
  • Geofencing Marketing Tactics (00:22:39)
  • Billboard Advertising Insights (00:24:04)
  • Reputation Management Challenges (00:28:06)
  • Building Customer Trust (00:29:56)
  • Employee and Customer Care Philosophy (00:32:47)
  • Business Name Evolution (00:33:28)
  • Customer Experience and Joy (00:36:07)
  • Upgrading Facilities for Service (00:36:29)
  • Importance of Cleanliness (00:38:03)

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on Twitter: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

 

 

 

 

 

]]>