Never the Cheapest but the Best Value Shop – Travis Guy [RR 618]

Travis Guy co-owner of Yourba Linda Auto Service in Placentia, CA.

Key Talking Points:

Both Travis and his brother Tim worked in hospitality business before joining family business- their dad never pressured them to come work for himStarted as bellman/front door at hotel at age 16, at 18 was valet
Went to job fair and started working for Disney- learned valuable customer service skills (using whole hand when gesturing or directing customers instead of 1 finger, answering phone within 3 rings, smiling at customers and while using phone and behind mask)
Travis, brother, mother and father all have ownership of business- grew up with very close family, family always comes first
Dad- overseer, behind the scenes bookkeeping tasks
Travis and brother run day to day operations of shop- Travis is “face” of company in front of shop, Tim is expert at the parts and directs back of shop
Hired new technician from CraigslistPut money into ads on Indeed and Facebook- had same applications come through that weren’t the right fit for the business
ASCCA membershipTravis has become more involved in industry- more to industry than just his shop
Camaraderie- more comfortable in business and in association
“Don’t need to have gray hair to be in ASCCA”
Self inflicting wounds industry wideDeserve to get paid for your knowledge and the services you offer
Technicians deserve to get paid what they’re worth
Be the change- top technician at Travis’ shop earns 6 figure income. Labor rate increased $50 when he came on board
Handling price shoppers- “We’re not the cheapest. We will never be the cheapest. We are the best value.”
Instead of being in competition with other shops consider supporting each other- joining networks and associations, share information, learn from each other and all be successful
Family employees and customers- what drives Travis to get up every morningFamily- helping family, working toward goals
Employees- proud to keep them employed so they can support themselves and their family
Customers- they rely on shop and most importantly, they trust them

Resources:

Thanks to Travis Guy for his contribution to the aftermarket’s premier podcast.
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