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	<title>Technology Archives - Remarkable Results Radio</title>
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	<description>Auto Repair Business Success Stories</description>
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	<title>Technology Archives - Remarkable Results Radio</title>
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		<title>Batman Needs a Robin: Meet Your Shop’s New Sidekick Ninja App [THA 479]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a479/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 03 Apr 2026 19:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a478/</guid>

					<description><![CDATA[Recorded live at VISION 2026, host Carm Capriotto is joined by Jeremy Glassco of AppFueled and shop owner Joe Schindler to explore how auto repair shops can better connect technology with customer engagement.

Gladsco introduces the concept of the “App Gap,” explaining that while consumers frequently engage with apps from major brands, auto repair shops struggle with adoption because customers only download apps they trust or see immediate value in. To bridge this gap, he emphasizes delivering clear incentives and meaningful engagement.

A key innovation discussed is “Sidekick Ninja,” a Chrome extension tool that complements the shop’s management system by surfacing real-time customer insights, including communication history, profile data, and available offers, directly within the advisor’s workflow. This integration ensures no missed follow-ups, rebates, or opportunities to enhance the customer experience.

Schindler also highlights strategies to protect shop profitability, including gamifying customer engagement within a shop app. By rewarding users for actions such as adding vehicle details or personal information, shops can gather valuable data while encouraging deeper engagement.

Ultimately, the episode reinforces that when technology is used to enhance, not replace, the human connection, shops can create better experiences, stronger relationships, and more consistent growth.

https://www.appfueled.io/sidekick-ninja

VISION Hi-Tech Training and Expo: https://visionkc.com/

Jeremy Glassco, Founder, App Fueled

Joe Schindler, Schindler's Garage, Floyds Knobs, IN

remarkableresults.biz/a479]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/45bb6ae4-d62f-4d1e-a7db-e52517dd9a74"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, Today&#8217;s Class, KUKUI, and Pit Crew Loyalty</strong></p>
<p><a href="https://youtu.be/LJLvPUHSQS4" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></p>
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<p data-start="0" data-end="283">Recorded live at VISION 2026, host <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Carm Capriotto</span></span> is joined by <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Jeremy Glassco</span></span> of <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">AppFueled</span></span> and shop owner <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Joe Schindler</span></span> to explore how auto repair shops can better connect technology with customer engagement.</p>
<p data-start="447" data-end="778">Glassco introduces the concept of the “App Gap,” explaining that while consumers frequently engage with apps from major brands, auto repair shops struggle with adoption because customers only download apps they trust or see immediate value in. To bridge this gap, he emphasizes delivering clear incentives and meaningful engagement.</p>
<p data-start="780" data-end="1138">A key innovation discussed is “Sidekick Ninja,” a Chrome extension tool that complements the shop’s management system by surfacing real-time customer insights, including communication history, profile data, and available offers, directly within the advisor’s workflow. This integration ensures no missed follow-ups, rebates, or opportunities to enhance the customer experience.</p>
<p data-start="1140" data-end="1413">Schindler also highlights strategies to protect shop profitability, including gamifying customer engagement within a shop app. By rewarding users for actions such as adding vehicle details or personal information, shops can gather valuable data while encouraging deeper engagement.</p>
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<div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1" dir="auto" data-message-author-role="assistant" data-message-id="2212c7f8-b341-4d1c-b5fd-7e8d34abc37a" data-message-model-slug="gpt-5-3" data-turn-start-message="true">
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<p data-start="0" data-end="197" data-is-last-node="" data-is-only-node="">Ultimately, the episode reinforces that when technology is used to enhance, not replace, the human connection, shops can create better experiences, stronger relationships, and more consistent growth.</p>
<p><a href="https://www.appfueled.io/sidekick-ninja" target="_blank" rel="noopener">https://www.appfueled.io/sidekick-ninja</a></p>
<p>VISION Hi-Tech Training and Expo: <a href="https://visionkc.com/" target="_blank" rel="noopener">https://visionkc.com/</a></p>
<p>Jeremy Glassco, Founder, <a href="https://appfueled.com/jeremy" target="_blank" rel="noopener">App Fueled</a></p>
<p>Joe Schindler, <a href="https://schindlersgarage.com/" target="_blank" rel="noopener">Schindler&#8217;s Garage</a>, Floyds Knobs, IN</p>
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<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p><strong>Thanks to our Partner, KUKUI</strong></p>
<p><span style="font-weight: 400">Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at <a href="https://www.kukui.com/" target="_blank" rel="noopener">https://www.kukui.com/</a></span></p>
<p><strong>Thanks to our Partner, Pit Crew Loyalty</strong></p>
<p><span style="font-weight: 400">You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at <a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener">https://www.pitcrewloyalty.com/</a></span></p>
<p><strong>Connect with the Podcast:</strong></p>
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<p>&#8211; The Automotive Repair Podcast Network: <a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener">https://automotiverepairpodcastnetwork.com/</a></p>
<p>&#8211; <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></p>
<p>&#8211; <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
<p>&#8211; <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></p>
<p>&#8211; <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p>&#8211; <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
<p>&#8211; <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></p>
<p><img fetchpriority="high" decoding="async" class="size-full wp-image-44960 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/10/sponsors-1.jpg" alt="" width="600" height="100" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="https://napatracs.com/" target="_blank" rel="noopener"><img decoding="async" class="alignleft wp-image-39887 size-full" src="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.todaysclass.com/" target="_blank" rel="noopener"><img decoding="async" class="size-full wp-image-42692 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.kukui.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44782 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/09/KUKUI-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a><a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44783 alignnone" src="https://remarkableresults.biz/wp-content/uploads/2025/09/Pit-Crew-Loyalty-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a></p>
<p><a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-44950" src="https://remarkableresults.biz/wp-content/uploads/2025/10/2025-ARN-Banner-48x36-1.png" alt="" width="491" height="369" /></a></p>
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		<enclosure url="https://podcasts.captivate.fm/media/539dadb8-c165-4289-a89c-bc32dac43cf9/THA-479-jeremy-and-joe-vision-2026.mp3" length="67635225" type="audio/mpeg" />

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		<title>Stop Leaving Money on the Table: How to Master Your Shop Management System [RR 1085]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/e1085/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 05:15:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/e1084/</guid>

					<description><![CDATA[Recorded live at VISION 2026, host Carm Capriotto speaks with Evis Husejnovic of NAPA TRACS about how shops can boost profitability and customer service by better using their shop management systems.

Husejnovic highlights that most owners use only 10–15% of their software, often missing key tools for managing operations. NAPA TRACS addresses this with hands-on support, user groups, and daily training.

The conversation also emphasizes a “treatment plan” approach to digital vehicle inspections, helping shops increase revenue through thorough, preventative maintenance rather than higher car counts. While technology has rapidly evolved, Husejnovic reinforces that auto repair remains a relationship-driven, “handshake” business, and shares how NAPA TRACS is helping train future technicians through partnerships with technical schools.

VISION Hi-Tech Training &#38; Expo: https://visionkc.com/

Evis Husejnovic, Regional Sales Manager, NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

remarkableresults.biz/e1085]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9c263ba7-7e1d-4f58-b01c-740565057a22"></iframe></div><p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p><strong><a href="https://youtu.be/_36c02XOVng" target="_blank" rel="noopener">Watch Full Video Episode</a></strong></p>
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<p data-start="0" data-end="288">Recorded live at VISION 2026, host <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Carm Capriotto</span></span> speaks with <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Evis Husejnovic</span></span> of <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">NAPA TRACS</span></span> about how shops can boost profitability and customer service by better using their shop management systems.</p>
<p data-start="290" data-end="494">Husejnovic highlights that most owners use only 10–15% of their software, often missing key tools for managing operations. NAPA TRACS addresses this with hands-on support, user groups, and daily training.</p>
<p data-start="496" data-end="929" data-is-last-node="" data-is-only-node="">The conversation also emphasizes a “treatment plan” approach to digital vehicle inspections, helping shops increase revenue through thorough, preventative maintenance rather than higher car counts. While technology has rapidly evolved, Husejnovic reinforces that auto repair remains a relationship-driven, “handshake” business, and shares how NAPA TRACS is helping train future technicians through partnerships with technical schools.</p>
<p data-start="496" data-end="929" data-is-last-node="" data-is-only-node=""><a href="https://visionkc.com/" target="_blank" rel="noopener">VISION Hi-Tech Training &amp; Expo: https://visionkc.com/</a></p>
<p data-start="496" data-end="929" data-is-last-node="" data-is-only-node="">Evis Husejnovic, Regional Sales Manager, NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at<a href="http://napatracs.com/" target="_blank" rel="noopener"> http://napatracs.com/</a></p>
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</article>
</div>
<p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p>Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting <a href="https://www.napaonline.com/en/auto-care" target="_blank" rel="noopener">https://www.napaonline.com/en/auto-care</a></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at<a href="http://napatracs.com/" target="_blank" rel="noopener"> http://napatracs.com/</a></p>
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<p>&#8211; <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
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<p>&#8211; <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p>&#8211; <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
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<p><img loading="lazy" decoding="async" class=" wp-image-40058 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1.png" alt="" width="720" height="120" srcset="https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1-300x50.png 300w" sizes="(max-width: 720px) 100vw, 720px" /><br />
<img loading="lazy" decoding="async" class=" wp-image-44072 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/01/NAPA-TRACS-Call-To-Action-Graphic.png" alt="" width="726" height="121" /><a href="https://brakesforbreasts.com" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-42604" src="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png" alt="" width="726" height="121" srcset="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic-300x50.png 300w" sizes="(max-width: 726px) 100vw, 726px" /></a></p>
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		<title>Smart Glasses in the Shop: Inside NAPA Autotech’s XcceleratoR Training [THA 478]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a478/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 27 Mar 2026 19:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a477/</guid>

					<description><![CDATA[Recorded live at VISION 2026, host Carm Capriotto sits down with Matt Crumpton, Director of Program Development at NAPA Auto Care, and Robin Cowie, Creative Technologist, to explore the official rollout of NAPA’s Extended Reality (XR) training program.

The conversation centers around solving some of the industry’s biggest challenges: the ongoing technician shortage, the high cost of tools for new hires, and the need to get technicians productive and billable faster. By leveraging immersive technology that feels familiar to younger generations, NAPA is creating a pathway for new technicians to build skills and confidence in a low-risk, high-impact learning environment.

The XR ecosystem is built around three core technologies. Virtual Reality (VR) delivers immersive, point-of-view training with over 50 lessons focused on essential shop skills, reinforcing the idea that “brakes pay bills.” Using a structured “teach five, test five” approach, technicians develop muscle memory before ever working on a live vehicle. Mixed Reality (MR) bridges the gap between virtual and physical by combining real tools with guided digital overlays, allowing for hands-on practice with built-in support. Augmented Reality (AR) smart glasses bring the technology directly into the service bay, giving technicians instant, voice-activated access to critical information like torque specs, keeping them focused on the vehicle and saving valuable time on every job.

Looking ahead, the platform continues to evolve. Future integrations are expected to include shop management systems, Identifix, and digital vehicle inspections, enabling fully hands-free workflows and even customer-facing video communication directly from the bay.

After successful testing with early adopters, NAPA officially announced at VISION 2026 that its XR training packages are now available for general purchase, offering shops a powerful new way to train, support, and retain the next generation of technicians.

https://napaxccelerator.com/

VISION Hi-Tech Training and Expo: https://visionkc.com/

remarkableresults.biz/a478]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/85684036-bf67-443a-a75c-b3585cd4c620"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, Today&#8217;s Class, KUKUI, and Pit Crew Loyalty</strong></p>
<p><a href="https://youtu.be/_f7XkariSGk" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></p>
<article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="0e35c993-ad2d-4e51-96b6-080ca2e8cdd2" data-testid="conversation-turn-3" data-scroll-anchor="false" data-turn="user"></article>
<article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant">
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<div class="markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling">
<p data-start="334" data-end="760">Recorded live at VISION 2026, host Carm Capriotto sits down with Matt Crumpton, Director of Program Development at NAPA Auto Care, and Robin Cowie, Creative Technologist, to explore the official rollout of NAPA’s Extended Reality (XR) training program.</p>
<p data-start="306" data-end="729">The conversation centers around solving some of the industry’s biggest challenges: the ongoing technician shortage, the high cost of tools for new hires, and the need to get technicians productive and billable faster. By leveraging immersive technology that feels familiar to younger generations, NAPA is creating a pathway for new technicians to build skills and confidence in a low-risk, high-impact learning environment.</p>
<p data-start="731" data-end="1533">The XR ecosystem is built around three core technologies. Virtual Reality (VR) delivers immersive, point-of-view training with over 50 lessons focused on essential shop skills, reinforcing the idea that “brakes pay bills.” Using a structured “teach five, test five” approach, technicians develop muscle memory before ever working on a live vehicle. Mixed Reality (MR) bridges the gap between virtual and physical by combining real tools with guided digital overlays, allowing for hands-on practice with built-in support. Augmented Reality (AR) smart glasses bring the technology directly into the service bay, giving technicians instant, voice-activated access to critical information like torque specs, keeping them focused on the vehicle and saving valuable time on every job.</p>
<p data-start="1535" data-end="1800">Looking ahead, the platform continues to evolve. Future integrations are expected to include shop management systems, Identifix, and digital vehicle inspections, enabling fully hands-free workflows and even customer-facing video communication directly from the bay.</p>
<p data-start="1802" data-end="2058" data-is-last-node="" data-is-only-node="">After successful testing with early adopters, NAPA officially announced at VISION 2026 that its XR training packages are now available for general purchase, offering shops a powerful new way to train, support, and retain the next generation of technicians.</p>
<p><a href="https://napaxccelerator.com/" target="_blank" rel="noopener">https://napaxccelerator.com/</a></p>
<p data-start="1614" data-end="1895"><a href="https://visionkc.com/" target="_blank" rel="noopener">VISION Hi-Tech Training &amp; Expo: https://visionkc.com/</a></p>
<p data-start="0" data-end="264">Matt Crumpton, Director of Program Development, <a href="https://member.napaautocare.com/Sign-In" target="_blank" rel="noopener">NAPA Auto Care</a></p>
<p data-start="0" data-end="264">Robin Cowie, Creative Technologist, AI, VR, AR, Content Producer/Director. <a href="https://skillmaker.ai/" target="_blank" rel="noopener">https://skillmaker.ai/</a></p>
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</div>
</div>
</div>
</div>
</article>
<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p><strong>Thanks to our Partner, KUKUI</strong></p>
<p><span style="font-weight: 400">Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at <a href="https://www.kukui.com/" target="_blank" rel="noopener">https://www.kukui.com/</a></span></p>
<p><strong>Thanks to our Partner, Pit Crew Loyalty</strong></p>
<p><span style="font-weight: 400">You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at <a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener">https://www.pitcrewloyalty.com/</a></span></p>
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<p>&#8211; <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></p>
<p>&#8211; <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
<p>&#8211; <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></p>
<p>&#8211; <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p>&#8211; <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
<p>&#8211; <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></p>
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<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="https://napatracs.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-39887 size-full" src="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.todaysclass.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42692 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.kukui.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44782 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/09/KUKUI-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a><a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44783 alignnone" src="https://remarkableresults.biz/wp-content/uploads/2025/09/Pit-Crew-Loyalty-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a></p>
<p><a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-44950" src="https://remarkableresults.biz/wp-content/uploads/2025/10/2025-ARN-Banner-48x36-1.png" alt="" width="491" height="369" /></a></p>
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		<title>Is Your Shop the Problem? Hard Truths from the Voice of the Technician Survey Results [RR 1084]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/e1084/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Tue, 24 Mar 2026 05:15:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/e1082/</guid>

					<description><![CDATA[Host Carm Capriotto speaks with Jay Goninen, co-founder and president of WrenchWay, about insights from the 2026 Voice of the Technician Survey and what it reveals about the state of the automotive workforce.

Jay encourages shop owners to download the free report to uncover blind spots and start meaningful conversations with their teams. The data show that technicians strongly prefer a four-day, 10-hour workweek with no weekends, along with proper equipment, paid vacation, retirement benefits, and paid training.

While dealership technicians made up a larger share of respondents, independents stood out in workplace culture. 63% of independent technicians would recommend their shop to a friend, compared to 36% at dealerships, though dealerships scored higher in providing paid training. Across both groups, technicians favor an hourly wage plus bonus structure, which many feel better supports diagnosticians than traditional flat-rate systems.

The discussion also highlights a troubling trend: the industry’s Net Promoter Score dropped to -60 in 2026, signaling that many technicians would not recommend the profession to others.

To strengthen the talent pipeline, Jay discusses ASE Connects, a new initiative aimed at connecting shops with high school and technical school automotive programs to support them through mentorship, advisory roles, and community engagement.

Carm also advocates elevating the profession by shifting the language from “mechanic” or “technician” to “specialist,” emphasizing the expertise required to work on today’s vehicles.

Overall, the episode serves as a wake-up call for shop owners to use the survey insights to evaluate their culture, communication, and work environments, and to become employers technicians are proud to recommend.

https://wrenchway.com/resources/2026-voice-of-technician-survey-report/

Jay Goninen, Co-Founder and President, WrenchWay

remarkableresults.biz/e1084]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/d3a57746-3aec-4634-ae29-64b6cc0d3a89"></iframe></div><p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p><strong><a href="https://youtu.be/0F917EVGfCw" target="_blank" rel="noopener">Watch Full Video Episode</a></strong></p>
<div class="flex flex-col text-sm pb-25">
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<p data-start="0" data-end="273">Host Carm Capriotto speaks with Jay Goninen, co-founder and president of WrenchWay, about insights from the 2026 Voice of the Technician Survey and what it reveals about the state of the automotive workforce.</p>
<p data-start="275" data-end="597">Jay encourages shop owners to download the free report to uncover blind spots and start meaningful conversations with their teams. The data show that technicians strongly prefer a four-day, 10-hour workweek with no weekends, along with proper equipment, paid vacation, retirement benefits, and paid training.</p>
<p data-start="599" data-end="1045">While dealership technicians made up a larger share of respondents, independents stood out in workplace culture. 63% of independent technicians would recommend their shop to a friend, compared to 36% at dealerships, though dealerships scored higher in providing paid training. Across both groups, technicians favor an hourly wage plus bonus structure, which many feel better supports diagnosticians than traditional flat-rate systems.</p>
<p data-start="1047" data-end="1236">The discussion also highlights a troubling trend: the industry’s Net Promoter Score dropped to -60 in 2026, signaling that many technicians would not recommend the profession to others.</p>
<p data-start="1238" data-end="1483">To strengthen the talent pipeline, Jay discusses ASE Connects, a new initiative aimed at connecting shops with high school and technical school automotive programs to support them through mentorship, advisory roles, and community engagement.</p>
<p data-start="1485" data-end="1659">Carm also advocates elevating the profession by shifting the language from “mechanic” or “technician” to “specialist,” emphasizing the expertise required to work on today’s vehicles.</p>
<p data-start="1661" data-end="1877" data-is-last-node="" data-is-only-node="">Overall, the episode serves as a wake-up call for shop owners to use the survey insights to evaluate their culture, communication, and work environments, and to become employers technicians are proud to recommend.</p>
<p data-start="1661" data-end="1877" data-is-last-node="" data-is-only-node=""><a href="https://wrenchway.com/resources/2026-voice-of-technician-survey-report/" target="_blank" rel="noopener">https://wrenchway.com/resources/2026-voice-of-technician-survey-report/</a></p>
<p data-start="1661" data-end="1877" data-is-last-node="" data-is-only-node="">Jay Goninen, Co-Founder and President, <a href="https://wrenchway.com/">WrenchWay</a></p>
</div>
</div>
</div>
</div>
</div>
</div>
</article>
</div>
<p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p>Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting <a href="https://www.napaonline.com/en/auto-care" target="_blank" rel="noopener">https://www.napaonline.com/en/auto-care</a></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at<a href="http://napatracs.com/" target="_blank" rel="noopener"> http://napatracs.com/</a></p>
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<p>&#8211; The Automotive Repair Podcast Network: <a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener">https://automotiverepairpodcastnetwork.com/</a></p>
<p>&#8211; <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></p>
<p>&#8211; <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
<p>&#8211; <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></p>
<p>&#8211; <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p>&#8211; <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
<p>&#8211; <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></p>
<p><img loading="lazy" decoding="async" class="size-full wp-image-44960 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/10/sponsors-1.jpg" alt="" width="600" height="100" /></p>
<p><img loading="lazy" decoding="async" class=" wp-image-40058 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1.png" alt="" width="720" height="120" srcset="https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1-300x50.png 300w" sizes="(max-width: 720px) 100vw, 720px" /><br />
<img loading="lazy" decoding="async" class=" wp-image-44072 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/01/NAPA-TRACS-Call-To-Action-Graphic.png" alt="" width="726" height="121" /><a href="https://brakesforbreasts.com" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-42604" src="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png" alt="" width="726" height="121" srcset="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic-300x50.png 300w" sizes="(max-width: 726px) 100vw, 726px" /></a></p>
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<p><a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-44950 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/10/2025-ARN-Banner-48x36-1.png" alt="" width="624" height="468" /></a></p>
]]></content:encoded>
					
		
		<enclosure url="https://podcasts.captivate.fm/media/959d9a70-995d-4dcc-ab90-4d01df3ac94a/RR-1084-jay-goninen.mp3" length="68238043" type="audio/mpeg" />

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		<title>General Service Technician Academy: Building Educational Foundation For Tomorrow’s Careers [THA 477]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a477/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 20 Mar 2026 19:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a475/</guid>

					<description><![CDATA[Recorded live at VISION 2026, this episode highlights the General Service Technician Academy (GSTA), a two-day training program offered at VISION designed to build strong foundational skills for early-career automotive technicians. Host Carm Capriotto speaks with industry leader and shop owner Travis Troy and two young technicians who completed the program about how mentorship and structured training are shaping their careers.

The discussion emphasizes that great technicians are distinguished not by advanced tools alone, but by how well they execute fundamental skills. The GSTA curriculum covers essential, practical topics including OSHA training, lift safety, fluids and oil, tire safety and repair, alignments, thermal management (A/C), and hands-on electrical training.

The academy addresses a critical training gap in the industry through a hands-on learning model that encourages participants to learn it, practice it, and teach it, reinforcing both understanding and communication. Mentorship plays a key role in guiding young technicians who often face unclear career paths and discouraging workplace experiences, helping them build confidence, opportunity, and long-term direction.

Ultimately, the conversation reinforces a culture of continuous learning, highlighting that both new and experienced technicians benefit from revisiting the fundamentals to maintain safety, productivity, and professional growth in an increasingly high-tech automotive industry.

VISION Hi-Tech Training &#38; Expo: https://visionkc.com/

remarkableresults.biz/a477]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/0b2e905d-9691-439a-8cf7-367674ea2f91"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, Today&#8217;s Class, KUKUI, and Pit Crew Loyalty</strong></p>
<p><a href="https://youtu.be/9Wnjt3P-ePo" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></p>
<article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="0e35c993-ad2d-4e51-96b6-080ca2e8cdd2" data-testid="conversation-turn-3" data-scroll-anchor="false" data-turn="user"></article>
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<div class="text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] @w-sm/main:[--thread-content-margin:--spacing(6)] @w-lg/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)">
<div class="[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn">
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<div class="markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling">
<p data-start="334" data-end="760">Recorded live at VISION 2026, this episode highlights the General Service Technician Academy (GSTA), a two-day training program offered at VISION designed to build strong foundational skills for early-career automotive technicians. Host Carm Capriotto speaks with industry leader and shop owner Travis Troy and two young technicians who completed the program about how mentorship and structured training are shaping their careers.</p>
<p data-start="762" data-end="1190">The discussion emphasizes that great technicians are distinguished not by advanced tools alone, but by how well they execute fundamental skills. The GSTA curriculum covers essential, practical topics including OSHA training, lift safety, fluids and oil, tire safety and repair, alignments, thermal management (A/C), and hands-on electrical training.</p>
<p data-start="1192" data-end="1612">The academy addresses a critical training gap in the industry through a hands-on learning model that encourages participants to learn it, practice it, and teach it, reinforcing both understanding and communication. Mentorship plays a key role in guiding young technicians who often face unclear career paths and discouraging workplace experiences, helping them build confidence, opportunity, and long-term direction.</p>
<p data-start="1614" data-end="1895">Ultimately, the conversation reinforces a culture of continuous learning, highlighting that both new and experienced technicians benefit from revisiting the fundamentals to maintain safety, productivity, and professional growth in an increasingly high-tech automotive industry.</p>
<p data-start="1614" data-end="1895"><a href="https://visionkc.com/" target="_blank" rel="noopener">VISION Hi-Tech Training &amp; Expo: https://visionkc.com/</a></p>
<p data-start="1614" data-end="1895">Travis Troy, <a href="https://honestwrenches.com/" target="_blank" rel="noopener">Honest Wrenches</a>, Akeny and Des Moines, IA. Listen to Travis’ other episodes <a href="https://remarkableresults.biz/?s=%22travis+troy%22" target="_blank" rel="noopener">HERE</a></p>
<p data-start="1614" data-end="1895">Kreon Golden, <a href="https://www.allstarcolumbia.com/" target="_blank" rel="noopener">All Star Automotive</a>, Columbia, MO</p>
<p data-start="1614" data-end="1895">Jose Franssen, <a href="https://skalickysautorepair.com/" target="_blank" rel="noopener">Skalackys Auto Repair</a>, Fargo, ND</p>
</div>
</div>
</div>
</div>
</div>
</div>
</article>
<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p><strong>Thanks to our Partner, KUKUI</strong></p>
<p><span style="font-weight: 400">Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at <a href="https://www.kukui.com/" target="_blank" rel="noopener">https://www.kukui.com/</a></span></p>
<p><strong>Thanks to our Partner, Pit Crew Loyalty</strong></p>
<p><span style="font-weight: 400">You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at <a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener">https://www.pitcrewloyalty.com/</a></span></p>
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<p>&#8211; <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></p>
<p>&#8211; <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
<p>&#8211; <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></p>
<p>&#8211; <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p>&#8211; <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
<p>&#8211; <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></p>
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		<title>Own the Technician Shortage: How One Shop Owner is Transforming Industry Recruitment [RR 1083]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/e1083/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 05:15:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/e1082/</guid>

					<description><![CDATA[In this episode, Carm Capriotto speaks with Chris Machado, founder of XGen Academy, about a bold new approach to solving the automotive technician shortage.

Machado has developed an intensive 16-week training program that blends virtual reality simulations, classroom learning, and hands-on shop experience to accelerate the development of new technicians. At the core of the academy’s philosophy is the “reverse funnel,” which attracts a wide pool of young talent and progressively refines their skills toward professional mastery.

The program goes beyond technical instruction. Through its “Reality Hub,” students also learn essential life and workplace skills, including financial literacy, professionalism, and ethics.

By modernizing the training experience and making automotive careers more appealing to younger generations, Machado aims to build a scalable model that can be replicated nationwide, offering a proactive, high-tech solution for developing the industry’s next generation of technicians.

XGen Academy: https://xgened.email/

remarkableresults.biz/e1083]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ba1bcc19-a415-450d-97ce-0ed45bb08f8d"></iframe></div><p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p><strong><a href="https://youtu.be/cFuICQbHvuE" target="_blank" rel="noopener">Watch Full Video Episode</a></strong></p>
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<p data-start="0" data-end="164">In this episode, Carm Capriotto speaks with Chris Machado, founder of XGen Academy, about a bold new approach to solving the automotive technician shortage.</p>
<p data-start="166" data-end="549">Machado has developed an intensive 16-week training program that blends virtual reality simulations, classroom learning, and hands-on shop experience to accelerate the development of new technicians. At the core of the academy’s philosophy is the “reverse funnel,” which attracts a wide pool of young talent and progressively refines their skills toward professional mastery.</p>
<p data-start="551" data-end="748">The program goes beyond technical instruction. Through its “Reality Hub,” students also learn essential life and workplace skills, including financial literacy, professionalism, and ethics.</p>
<p data-start="750" data-end="1037" data-is-last-node="" data-is-only-node="">By modernizing the training experience and making automotive careers more appealing to younger generations, Machado aims to build a scalable model that can be replicated nationwide, offering a proactive, high-tech solution for developing the industry’s next generation of technicians.</p>
<p data-start="750" data-end="1037" data-is-last-node="" data-is-only-node="">XGen Academy: <a href="https://xgened.email/" target="_blank" rel="noopener">https://xgened.email/</a></p>
<p data-start="750" data-end="1037" data-is-last-node="" data-is-only-node="">Chris Machado, <a href="https://circlemtireandautomotive.com/" target="_blank" rel="noopener">Circle M Tire &amp; Auto</a> and <a href="https://www.circlemautoandtruckrepair.com/" target="_blank" rel="noopener">Circle M Truck Repair</a> Bakersfield, CA.</p>
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<p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p>Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting <a href="https://www.napaonline.com/en/auto-care" target="_blank" rel="noopener">https://www.napaonline.com/en/auto-care</a></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at<a href="http://napatracs.com/" target="_blank" rel="noopener"> http://napatracs.com/</a></p>
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<p>&#8211; The Automotive Repair Podcast Network: <a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener">https://automotiverepairpodcastnetwork.com/</a></p>
<p>&#8211; <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></p>
<p>&#8211; <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
<p>&#8211; <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></p>
<p>&#8211; <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p>&#8211; <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
<p>&#8211; <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></p>
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<p><img loading="lazy" decoding="async" class=" wp-image-40058 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1.png" alt="" width="720" height="120" srcset="https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1-300x50.png 300w" sizes="(max-width: 720px) 100vw, 720px" /><br />
<img loading="lazy" decoding="async" class=" wp-image-44072 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/01/NAPA-TRACS-Call-To-Action-Graphic.png" alt="" width="726" height="121" /><a href="https://brakesforbreasts.com" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-42604" src="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png" alt="" width="726" height="121" srcset="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic-300x50.png 300w" sizes="(max-width: 726px) 100vw, 726px" /></a></p>
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<p><a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-44950 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/10/2025-ARN-Banner-48x36-1.png" alt="" width="624" height="468" /></a></p>
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		<title>The Digital Front Door For Auto Repair: SEO, Google, and Website Marketing [THA 471]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a471/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 06 Feb 2026 19:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a469/</guid>

					<description><![CDATA[Megan Dineff of Ervine’s Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search.

They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners.

Key takeaways:

Building Trust Through Authenticity: Megan explains why the shop's website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop’s personality, so prospects feel like they’ve found their “forever home.”

The 70% Rule: Studies show that nearly 70% of callers have already decided to do business before picking up the phone. The group discusses how poor phone handling can “put water on the candles."

AI and the Return of Content: Dan explains why content matters more than ever in the age of AI. Search models now “race to your website” to gather information. Shops must create clear, helpful content, not just for people, but for the algorithms that determine future visibility.

The Power of Partnership: Megan shares a cautionary story about accidentally shutting down the shop's Google Business Profile and the importance of having a trusted expert to resolve “black box” marketing issues. The group agrees: owners should focus on culture and leadership while relying on skilled partners to navigate the digital landscape.

When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ 

remarkableresults.biz/a471]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/47809633-6539-4541-9a5f-79dc55c3e43b"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, Today&#8217;s Class, KUKUI, and Pit Crew Loyalty</strong></p>
<p><a href="https://youtu.be/pqppM3Q0Wbg" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></p>
<p data-start="71" data-end="295">Megan Dineff of Ervine’s Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search.</p>
<p data-start="297" data-end="478">They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners.</p>
<p data-start="480" data-end="524"><strong data-start="480" data-end="524">Key takeaways:</strong></p>
<p data-start="526" data-end="851"><strong data-start="526" data-end="567">Building Trust Through Authenticity: </strong>Megan explains why the shop&#8217;s website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop’s personality, so prospects feel like they’ve found their “forever home.”</p>
<p data-start="853" data-end="1195"><strong data-start="853" data-end="897">The 70% Rule: </strong>Studies show that nearly 70% of callers have already decided to do business before picking up the phone. The group discusses how poor phone handling can “put water on the candles.&#8221;</p>
<p data-start="1481" data-end="1766"><strong data-start="1481" data-end="1515">AI and the Return of Content: </strong>Dan explains why content matters more than ever in the age of AI. Search models now “race to your website” to gather information. Shops must create clear, helpful content, not just for people, but for the algorithms that determine future visibility.</p>
<p data-start="1768" data-end="2113"><strong data-start="1768" data-end="1798">The Power of Partnership: </strong>Megan shares a cautionary story about accidentally shutting down the shop&#8217;s Google Business Profile and the importance of having a trusted expert to resolve “black box” marketing issues. The group agrees: owners should focus on culture and leadership while relying on skilled partners to navigate the digital landscape.</p>
<p data-start="1768" data-end="2113">Timestamps</p>
<p data-start="1768" data-end="2113">00:00:00 – Introduction<br />
00:04:00 – The &#8220;No Strangers&#8221; Policy Megan Dineff explains her strict rule against using stock photos on her website.<br />
00:06:30 – Skinny Ties &amp; The Corner Piece Dan Vance compares marketing trends to fashion fads (like skinny ties), arguing that while trends change, the website remains the &#8220;solid corner piece&#8221; and the central data source for the business.<br />
00:10:00 – The Owner/Marketer Relationship Discussion on the division of labor.<br />
00:19:00 – The 70% Rule The group discusses the statistic that 70% of callers have already decided to use the shop before they ring.<br />
00:28:00 – Cautionary Tale: Deleting Google Megan shares a story about accidentally shutting down her Google Business Profile by changing the name, emphasizing the importance of having an expert partner to fix &#8220;black box&#8221; issues.<br />
00:31:00 – AI and Writing for Robots Dan argues that content is returning as king because of AI. Even if humans don&#8217;t read long website text, AI models do. Shops must now &#8220;write for robots&#8221; to ensure AI platforms recommend them.</p>
<p data-start="1768" data-end="2113"><a href="https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/">When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ </a></p>
<p data-start="1768" data-end="2113">Megan Dineff, <a href="https://www.ervines.com/" target="_blank" rel="noopener">Ervine’s Auto Repair and Grand Rapids Hybrid and EV</a>, Grand Rapids, MI</p>
<p data-start="1768" data-end="2113">Dan Vance, <a href="https://shopdogmarketing.com/" target="_blank" rel="noopener noreferrer">Shop Dog Marketing.com</a></p>
<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p><strong>Thanks to our Partner, KUKUI</strong></p>
<p><span style="font-weight: 400">Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at <a href="https://www.kukui.com/" target="_blank" rel="noopener">https://www.kukui.com/</a></span></p>
<p><strong>Thanks to our Partner, Pit Crew Loyalty</strong></p>
<p><span style="font-weight: 400">You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at <a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener">https://www.pitcrewloyalty.com/</a></span></p>
<p><strong>Connect with the Podcast:</strong></p>
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<p>&#8211; Special episode collections: <a href="https://remarkableresults.biz/collections" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/collections</a></p>
<p>&#8211; The Automotive Repair Podcast Network: <a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener">https://automotiverepairpodcastnetwork.com/</a></p>
<p>&#8211; <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></p>
<p>&#8211; <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
<p>&#8211; <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></p>
<p>&#8211; <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p>&#8211; <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
<p>&#8211; <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></p>
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<p>&nbsp;</p>
<p><a href="https://napatracs.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-39887 size-full" src="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.todaysclass.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42692 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.kukui.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44782 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/09/KUKUI-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a><a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44783 alignnone" src="https://remarkableresults.biz/wp-content/uploads/2025/09/Pit-Crew-Loyalty-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a></p>
<p><a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-44950" src="https://remarkableresults.biz/wp-content/uploads/2025/10/2025-ARN-Banner-48x36-1.png" alt="" width="491" height="369" /></a></p>
]]></content:encoded>
					
		
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			</item>
		<item>
		<title>Streamlining the Mundane: How Automation Buys Back Time [THA 469]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a469/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 23 Jan 2026 19:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a468/</guid>

					<description><![CDATA[Saim Raza and Tristin Sweeney, co-founders of Shift Automotive, discuss how their AI-powered software is transforming the vehicle service experience. Their platform automates OEM maintenance recommendations and simplifies shop workflows by integrating manufacturer data into professionally formatted, customer-facing reports. This approach not only improves operational efficiency but also helps service advisors build trust with consumers and increase average repair orders. While the technology is advanced, their core mission is deeply human: to improve communication and support shops as drivers keep their vehicles longer. The conversation ultimately underscores a move toward more consultative relationships and elevated customer service in the independent auto repair industry.

remarkableresults.biz/a469]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9e2af3ff-d69a-42ad-a5e3-70e56d39b7b5"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, Today&#8217;s Class, KUKUI, and Pit Crew Loyalty</strong></p>
<p><a href="https://youtu.be/A29eZKllqI8" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></p>
<p data-start="86" data-end="362">Saim Raza and Tristin Sweeney, co-founders of Shift Automotive, discuss how their AI-powered software is transforming the vehicle service experience. Their platform automates OEM maintenance recommendations and simplifies shop workflows by integrating manufacturer data into professionally formatted, customer-facing reports. This approach not only improves operational efficiency but also helps service advisors build trust with consumers and increase average repair orders. While the technology is advanced, their core mission is deeply human: to improve communication and support shops as drivers keep their vehicles longer. The conversation ultimately underscores a move toward more consultative relationships and elevated customer service in the independent auto repair industry.</p>
<p data-start="86" data-end="362">Key Topics:</p>
<ul>
<li data-start="733" data-end="955">
<p data-start="735" data-end="955"><strong data-start="735" data-end="780">The “Blood Test” Approach to Maintenance:</strong> How using OEM intervals to identify service gaps allows shops to present data-driven recommendations that extend vehicle life—critical as consumers face rising new-car costs.</p>
</li>
<li data-start="956" data-end="1108">
<p data-start="958" data-end="1108"><strong data-start="958" data-end="988">The “Easy Button” Paradox:</strong> Why technology only works when behavior changes, and what it really takes to successfully adopt new tools in your shop.</p>
</li>
<li data-start="1109" data-end="1278">
<p data-start="1111" data-end="1278"><strong data-start="1111" data-end="1146">Friendly AI &amp; Buying Back Time:</strong> How AI can enhance communication, automate routine tasks, and give service advisors more time for meaningful customer interactions.</p>
</li>
<li data-start="1279" data-end="1458">
<p data-start="1281" data-end="1458"><strong data-start="1281" data-end="1313">The Consultative Shop Owner:</strong> Why the future belongs to shop owners who act as trusted consultants, building long-term relationships through transparency and problem-solving.</p>
</li>
</ul>
<p data-start="86" data-end="362">Saim Raza, Tristin Sweeney, <a href="https://www.shift-automotive.io/" target="_blank" rel="noopener">Shift Automotive</a></p>
<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p><strong>Thanks to our Partner, KUKUI</strong></p>
<p><span style="font-weight: 400">Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at <a href="https://www.kukui.com/" target="_blank" rel="noopener">https://www.kukui.com/</a></span></p>
<p><strong>Thanks to our Partner, Pit Crew Loyalty</strong></p>
<p><span style="font-weight: 400">You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at <a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener">https://www.pitcrewloyalty.com/</a></span></p>
<p><strong>Connect with the Podcast:</strong></p>
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<p>&#8211; The Automotive Repair Podcast Network: <a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener">https://automotiverepairpodcastnetwork.com/</a></p>
<p>&#8211; <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></p>
<p>&#8211; <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
<p>&#8211; <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></p>
<p>&#8211; <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p>&#8211; <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
<p>&#8211; <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></p>
<p><img loading="lazy" decoding="async" class="size-full wp-image-44960 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/10/sponsors-1.jpg" alt="" width="600" height="100" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="https://napatracs.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-39887 size-full" src="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.todaysclass.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42692 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.kukui.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44782 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/09/KUKUI-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a><a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44783 alignnone" src="https://remarkableresults.biz/wp-content/uploads/2025/09/Pit-Crew-Loyalty-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a></p>
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]]></content:encoded>
					
		
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		<title>The Level Testing Sales Amplifier: A Tiered System for Auto Repair Diagnostics [RR 1070]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/e1070/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Tue, 16 Dec 2025 05:15:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/e1069/</guid>

					<description><![CDATA[Eric Svedberg breaks down a smarter, more profitable way to price diagnostic work—what he calls the Level Testing Sales Amplifier. At its core, the system tackles a problem most repair shops quietly accept: testing is often a loss leader. When technicians are tied up diagnosing complex issues, shops miss out on parts sales. A-level technicians can earn less than their B-level counterparts doing routine work, and the rising cost of software and tools goes unpaid.

Svedberg reframes the conversation by using the word “testing” instead of “diagnostics,” a term he believes is clearer and more intuitive for customers. Testing implies a process, not a guarantee—setting expectations from the start.

The Level Testing system uses a tiered structure tied to the shop’s base labor rate:

Level One – Basic Testing: Single, constant, duplicable issues (like a check engine light that’s always on).


Level Two – Intermediate Testing: Multiple concerns or intermittent problems.


Level Three – Pandora’s Box: Highly complex vehicles, often previously misdiagnosed or unsuccessfully repaired elsewhere.


Level Four – “Grandmother Rate”: Disaster cars involving severe electrical damage, corrosion, or major disassembly.


While the levels are designed as an internal framework, Svedberg finds transparency with customers increases trust and buy-in. Service advisors are coached to remove Level Three from most conversations upfront, steer customers toward Level Two testing as the norm, and clearly explain that testing fees are for time spent—not credited toward repairs. For true Level Three cases, advisors frame the value honestly: if it were simple, another shop would have already fixed it.

Svedberg emphasizes that the system is easy to train and implement—often within a week—by focusing on quick wins with top advisors. Its simplicity improves communication, closes the tech efficiency gap, and can be applied beyond diagnostics to services like module programming and ADAS calibration.

Every decision, he says, must pass the test: Is it good for the car? Good for the customer? Good for the shop?

remarkableresults.biz/e1070]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/5b75dc58-467b-4b94-9a74-67a55b5aac38"></iframe></div><p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p><strong><a href="https://youtu.be/C0ugn_ctvcY" target="_blank" rel="noopener">Watch Full Video Episode</a></strong></p>
<p data-pm-slice="1 1 []">“Simple scales, complex fails. The simpler I can create systems, the easier it is to train people, the easier it is for them to sell, the easier it is for my people to communicate with each other.”</p>
<p data-start="21" data-end="531">Eric Svedberg breaks down a smarter, more profitable way to price diagnostic work—what he calls the Level Testing Sales Amplifier. At its core, the system tackles a problem most repair shops quietly accept: testing is often a loss leader.</p>
<p data-start="533" data-end="769">Svedberg reframes the conversation by using the word “testing” instead of “diagnostics,” a term he believes is clearer and more intuitive for customers. Testing implies a process, not a guarantee—setting expectations from the start.</p>
<p data-start="771" data-end="855">The Level Testing system uses a tiered structure tied to the shop’s base labor rate:</p>
<ul data-start="857" data-end="1575">
<li data-start="857" data-end="1022">
<p data-start="859" data-end="1022"><strong data-start="859" data-end="889">Level One – Basic Testing: </strong>Single, constant, duplicable issues (like a check engine light that’s always on).</p>
</li>
<li data-start="1024" data-end="1159">
<p data-start="1026" data-end="1159"><strong data-start="1026" data-end="1063">Level Two – Intermediate Testing: </strong>Multiple concerns or intermittent problems.</p>
</li>
<li data-start="1161" data-end="1370">
<p data-start="1163" data-end="1370"><strong data-start="1163" data-end="1195">Level Three – Pandora’s Box: </strong>Highly complex vehicles, often previously misdiagnosed or unsuccessfully repaired elsewhere.</p>
</li>
<li data-start="1372" data-end="1575">
<p data-start="1374" data-end="1575"><strong data-start="1374" data-end="1410">Level Four – “Grandmother Rate”: </strong>Disaster cars involving severe electrical damage, corrosion, or major disassembly.</p>
</li>
</ul>
<p data-start="1577" data-end="2051">While the levels are designed as an internal framework, Svedberg finds transparency with customers increases trust and buy-in. Service advisors are coached to remove Level Three from most conversations upfront, steer customers toward Level Two testing as the norm, and clearly explain that testing fees are for time spent—not credited toward repairs. For true Level Three cases, advisors frame the value honestly: if it were simple, another shop would have already fixed it.</p>
<p data-start="2053" data-end="2351">Svedberg emphasizes that the system is easy to train and implement—often within a week—by focusing on quick wins with top advisors. Its simplicity improves communication, closes the tech efficiency gap, and can be applied beyond diagnostics to services like module programming and ADAS calibration.</p>
<p data-start="2353" data-end="2481">Every decision, he says, must pass the test: Is it good for the car? Good for the customer? Good for the shop?</p>
<p>Eric Svedberg, European Autowerks, Virginia Beach, VA, <a href="https://www.gofuelcoaching.com/" target="_blank" rel="noopener">https://www.gofuelcoaching.com/ </a>, <a href="https://www.europeanautowerks.com/" target="_blank" rel="noopener">https://www.europeanautowerks.com/</a></p>
<p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p>Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting <a href="https://www.napaonline.com/en/auto-care" target="_blank" rel="noopener">https://www.napaonline.com/en/auto-care</a></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at<a href="http://napatracs.com/" target="_blank" rel="noopener"> http://napatracs.com/</a></p>
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<p>&#8211; The Automotive Repair Podcast Network: <a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener">https://automotiverepairpodcastnetwork.com/</a></p>
<p>&#8211; <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></p>
<p>&#8211; <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
<p>&#8211; <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></p>
<p>&#8211; <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p>&#8211; <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
<p>&#8211; <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></p>
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<p><a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-44950 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/10/2025-ARN-Banner-48x36-1.png" alt="" width="624" height="468" /></a></p>
]]></content:encoded>
					
		
		<enclosure url="https://podcasts.captivate.fm/media/92264002-6a70-4386-ac6b-fb1f2162fcd3/RR-1070-eric-svedberg.mp3" length="47675227" type="audio/mpeg" />

			</item>
		<item>
		<title>The Future of Automotive Services: Diversify or Get Left Behind [RR 1069]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/e1069/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Tue, 09 Dec 2025 05:15:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/e1068/</guid>

					<description><![CDATA[Recorded Live at ASTA 2025, we explore the rise of the automotive specialist and why the industry needs a language shift—calling instructors “educators” instead of “trainers” to reflect the complex, continuing education modern technicians require. 

We also dive into the mobile diagnostics and repair market, discussing strategies for growth, high-complexity work, and the investments needed to compete. Looking ahead, the industry faces a technological turning point by 2030, with new vehicle architectures and ADAS calibration requirements threatening shops that fail to keep up.

The episode closes by emphasizing the power of networking, connecting with peers, and staying ahead in a rapidly evolving industry.

remarkableresults.biz/e1069]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/eae13a6f-ccc7-47e7-80a1-ed305c94bf3c"></iframe></div><p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p data-start="80" data-end="402">Recorded Live at ASTA 2025, we explore the rise of the automotive specialist and why the industry needs a language shift—calling instructors “educators” instead of “trainers” to reflect the complex, continuing education modern technicians require.</p>
<p data-start="462" data-end="804">We also dive into the mobile diagnostics and repair market, discussing strategies for growth, high-complexity work, and the investments needed to compete. Looking ahead, the industry faces a technological turning point by 2030, with new vehicle architectures and ADAS calibration requirements threatening shops that fail to keep up.</p>
<p data-start="806" data-end="943">The episode closes by emphasizing the power of networking, connecting with peers, and staying ahead in a rapidly evolving industry.</p>
<p><a href="https://astausa.org/pages/asta-expo" target="_blank" rel="noopener">https://astausa.org/pages/asta-expo</a></p>
<p>Rich Falco, <a href="https://diagondemand.com/" target="_blank" rel="noopener">Diag on Demand</a>, Instructor at Carquest Technical Institute. Listen to Rich’s previous episodes <a href="https://remarkableresults.biz/?s=falco" target="_blank" rel="noopener">HERE</a></p>
<p>Keith Perkins, <a href="https://www.l1diagnostics.com/" target="_blank" rel="noopener">L1 Automotive Training</a>, Listen to Keith’s previous episode <a href="https://remarkableresults.biz/?s=keith+perkins" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p>Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting <a href="https://www.napaonline.com/en/auto-care" target="_blank" rel="noopener">https://www.napaonline.com/en/auto-care</a></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at<a href="http://napatracs.com/" target="_blank" rel="noopener"> http://napatracs.com/</a></p>
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<p>&#8211; The Automotive Repair Podcast Network: <a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener">https://automotiverepairpodcastnetwork.com/</a></p>
<p>&#8211; <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></p>
<p>&#8211; <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
<p>&#8211; <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></p>
<p>&#8211; <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p>&#8211; <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
<p>&#8211; <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></p>
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<img loading="lazy" decoding="async" class=" wp-image-44072 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/01/NAPA-TRACS-Call-To-Action-Graphic.png" alt="" width="726" height="121" /><a href="https://brakesforbreasts.com" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-42604" src="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png" alt="" width="726" height="121" srcset="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic-300x50.png 300w" sizes="(max-width: 726px) 100vw, 726px" /></a></p>
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<p><a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-44950 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/10/2025-ARN-Banner-48x36-1.png" alt="" width="624" height="468" /></a></p>
]]></content:encoded>
					
		
		<enclosure url="https://podcasts.captivate.fm/media/9fd57dce-34eb-4866-ab2d-9050387cb99f/RR-1069-perkins-falco-ASTA-2025.mp3" length="64458819" type="audio/mpeg" />

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		<title>The Value of Diverse Training at ASTA 2025: From Finance to Mental Health [RR 1068]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/e1068/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Tue, 02 Dec 2025 05:15:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/e1066/</guid>

					<description><![CDATA[Recorded Live at ASTA 2025, Ryan Ragan, Executive Director of ASTA, discusses the explosive growth of the event, Ragan’s long-term vision, the wildly creative opening-night party, and the industry-wide push to elevate professional language in the automotive field.

Episode Highlights

Record-Breaking Growth:
ASTA 2025 moved to a larger venue and saw a 34–35% increase in registrations, reaching four-digit attendance. Ragan restructured the expo for better vendor ROI, including a shop-owner-only show-floor window on opening night. His biggest hurdle wasn’t logistics—it was convincing people that such a massive upgrade was even possible on a tight timeline. The payoff came when an attendee told him the show felt like the “SEMA of the East.”


“Out of This World” Theme:
ASTA’s first themed expo featured an alien-inspired opening night with a mechanical bull, giant dartboard, sumo matches (announced by Carm), and 10-ft champagne-serving aliens.

Education &#038; Professionalism:
Ragan stressed the importance of ongoing training in an era where cars are “rolling computers.”
A major topic: shifting industry language—embracing titles like mechanical specialist to elevate professionalism and attract new talent.


Ragan hopes every attendee left with three things:

New knowledge to solve future shop challenges

A fun memory to brighten tough days

A new connection they can call for advice

remarkableresults.biz/e1068]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/38286393-e53a-4e25-815c-8f4326507398"></iframe></div><p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p><a href="https://youtu.be/-HgV-986jg8" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></p>
<p data-start="80" data-end="402">Recorded Live at ASTA 2025, Ryan Ragan, Executive Director of ASTA, discusses the explosive growth of the event, Ragan’s long-term vision, the wildly creative opening-night party, and the industry-wide push to elevate professional language in the automotive field.</p>
<p data-start="241" data-end="267"><strong data-start="245" data-end="267">Episode Highlights</strong></p>
<ul data-start="269" data-end="1718">
<li data-start="269" data-end="526">
<p data-start="271" data-end="526"><strong data-start="271" data-end="298">Record-Breaking Growth:</strong><br data-start="298" data-end="301" />ASTA 2025 moved to a larger venue and saw a 34–35% increase in registrations, reaching four-digit attendance. Ragan restructured the expo for better vendor ROI, including a shop-owner-only show-floor window on opening night. His biggest hurdle wasn’t logistics—it was convincing people that such a massive upgrade was even possible on a tight timeline. The payoff came when an attendee told him the show felt like the “SEMA of the East.”</p>
</li>
<li data-start="993" data-end="1205">
<p data-start="995" data-end="1205"><strong data-start="995" data-end="1025">“Out of This World” Theme:</strong><br data-start="1025" data-end="1028" />ASTA’s first themed expo featured an alien-inspired opening night with a mechanical bull, giant dartboard, sumo matches (announced by Carm), and 10-ft champagne-serving aliens.</p>
</li>
<li data-start="1207" data-end="1484">
<p data-start="1209" data-end="1484"><strong data-start="1209" data-end="1241">Education &amp; Professionalism:</strong><br data-start="1241" data-end="1244" />Ragan stressed the importance of ongoing training in an era where cars are “rolling computers.”<br data-start="1341" data-end="1344" />A major topic: shifting industry language—embracing titles like <em data-start="1410" data-end="1433">mechanical specialist</em> to elevate professionalism and attract new talent.</p>
</li>
</ul>
<p data-start="2828" data-end="2880"><strong>Ragan hopes every attendee left with three things:</strong></p>
<ol data-start="2881" data-end="3017">
<li data-start="2881" data-end="2931">
<p data-start="2884" data-end="2931">New knowledge to solve future shop challenges</p>
</li>
<li data-start="2932" data-end="2972">
<p data-start="2935" data-end="2972">A fun memory to brighten tough days</p>
</li>
<li data-start="2973" data-end="3017">
<p data-start="2976" data-end="3017">A new connection they can call for advice</p>
</li>
</ol>
<p><a href="https://astausa.org/pages/asta-expo" target="_blank" rel="noopener">https://astausa.org/pages/asta-expo</a></p>
<p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p>Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting <a href="https://www.napaonline.com/en/auto-care" target="_blank" rel="noopener">https://www.napaonline.com/en/auto-care</a></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at<a href="http://napatracs.com/" target="_blank" rel="noopener"> http://napatracs.com/</a></p>
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<p>&#8211; The Automotive Repair Podcast Network: <a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener">https://automotiverepairpodcastnetwork.com/</a></p>
<p>&#8211; <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></p>
<p>&#8211; <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></p>
<p>&#8211; <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></p>
<p>&#8211; <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></p>
<p>&#8211; <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></p>
<p>&#8211; <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></p>
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<p><img loading="lazy" decoding="async" class=" wp-image-40058 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1.png" alt="" width="720" height="120" srcset="https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/02/NAPA-Call-to-Action-Graphic-v3-1-1-300x50.png 300w" sizes="(max-width: 720px) 100vw, 720px" /><br />
<img loading="lazy" decoding="async" class=" wp-image-44072 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/01/NAPA-TRACS-Call-To-Action-Graphic.png" alt="" width="726" height="121" /><a href="https://brakesforbreasts.com" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-42604" src="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png" alt="" width="726" height="121" srcset="https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/04/Brakes-for-Breasts-Call-To-Action-Graphic-300x50.png 300w" sizes="(max-width: 726px) 100vw, 726px" /></a></p>
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<p><a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="wp-image-44950 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/10/2025-ARN-Banner-48x36-1.png" alt="" width="624" height="468" /></a></p>
]]></content:encoded>
					
		
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		<item>
		<title>The Everyday Educator: How Leaders Reinforce Learning [THA 458]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a458/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 07 Nov 2025 19:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a456/</guid>

					<description><![CDATA[David Boyes, CEO of Today’s Class, and Lola Schmidt, Schmidt Auto Care, explore how short, personalized, and gamified training is transforming team development in the automotive industry.

The discussion centers on how Today’s Class delivers 3–5 minute, mobile-friendly training sessions that fit seamlessly into daily shop routines, often completed right after morning huddles. This consistent “daily drip” of learning minimizes workflow disruption while fostering a culture of continuous growth.

Gamification drives engagement through points, badges, and friendly competition, sparking team conversations and collaboration. Shops like Schmidt Auto Care have seen measurable improvements in technical knowledge, such as increased proficiency in brake systems, wheel alignment, and HVAC performance.

Lola shares how her team’s enthusiasm for competition has built deeper learning habits, while David explains how the platform’s data-driven insights help shop leaders identify knowledge gaps, coach effectively, and make smarter business decisions from equipment investments to targeted, hands-on training.

The takeaway: Small, consistent, and data-informed training can create powerful results, driving engagement, improving technical skills, and strengthening both team and business performance.
remarkableresults.biz/a458]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/41033799-7268-4569-bbb0-60ab7cbf35b8"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, Today&#8217;s Class, KUKUI, and Pit Crew Loyalty</strong></p>
<p><a href="https://youtu.be/fCvwy1IJI8g" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></p>
<p data-start="59" data-end="308">David Boyes, CEO of Today’s Class, and Lola Schmidt, Schmidt Auto Care, explore how short, personalized, and gamified training is transforming team development in the automotive industry.</p>
<p data-start="310" data-end="623">The discussion centers on how Today’s Class delivers 3–5 minute, mobile-friendly training sessions that fit seamlessly into daily shop routines, often completed right after morning huddles. This consistent “daily drip” of learning minimizes workflow disruption while fostering a culture of continuous growth.</p>
<p data-start="625" data-end="984">Gamification drives engagement through points, badges, and friendly competition, sparking team conversations and collaboration. Shops like Schmidt Auto Care have seen measurable improvements in technical knowledge, such as increased proficiency in brake systems, wheel alignment, and HVAC performance.</p>
<p data-start="986" data-end="1297">Lola shares how her team’s enthusiasm for competition has built deeper learning habits, while David explains how the platform’s data-driven insights help shop leaders identify knowledge gaps, coach effectively, and make smarter business decisions from equipment investments to targeted, hands-on training.</p>
<p data-start="1299" data-end="1492" data-is-last-node="" data-is-only-node="">The takeaway: Small, consistent, and data-informed training can create powerful results, driving engagement, improving technical skills, and strengthening both team and business performance.</p>
<p data-start="1299" data-end="1492" data-is-last-node="" data-is-only-node="">David Boyes, President of <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">‘Today’s Class” </a> David’s previous episodes <a href="https://remarkableresults.biz/?s=boyes" target="_blank" rel="noopener">HERE</a></p>
<p data-start="1299" data-end="1492" data-is-last-node="" data-is-only-node="">Lauralee Schmidt, <a href="https://www.schmidtautocare.com/" target="_blank" rel="noopener">Schmidt Auto Care</a>, Springboro, OH</p>
<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p><strong>Thanks to our Partner, KUKUI</strong></p>
<p><span style="font-weight: 400">Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at <a href="https://www.kukui.com/" target="_blank" rel="noopener">https://www.kukui.com/</a></span></p>
<p><strong>Thanks to our Partner, Pit Crew Loyalty</strong></p>
<p><span style="font-weight: 400">You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at <a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener">https://www.pitcrewloyalty.com/</a></span></p>
<p><strong>Connect with the Podcast:</strong></p>
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<li>Special episode collections: <a href="https://remarkableresults.biz/collections" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/collections</a></li>
<li><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">The Aftermarket Radio Network</a>: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">https://aftermarketradionetwork.com/</a></li>
<li><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></li>
<li><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></li>
<li><a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></li>
<li><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></li>
<li><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></li>
<li><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></li>
</ul>
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<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="https://napatracs.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-39887 size-full" src="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.todaysclass.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42692 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.kukui.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44782 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/09/KUKUI-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a><a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44783 alignnone" src="https://remarkableresults.biz/wp-content/uploads/2025/09/Pit-Crew-Loyalty-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a></p>
<p><a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-44950" src="https://remarkableresults.biz/wp-content/uploads/2025/10/2025-ARN-Banner-48x36-1.png" alt="" width="491" height="369" /></a></p>
]]></content:encoded>
					
		
		<enclosure url="https://podcasts.captivate.fm/media/dac796b9-9b51-4af7-a346-b7f6acf2ab1a/THA-458-todays-class.mp3" length="65557572" type="audio/mpeg" />

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		<title>Google Endorsed: Leveraging Local Service Ads (LSAs) to Differentiate Your Shop [THA 457]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a457/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 31 Oct 2025 19:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a456/</guid>

					<description><![CDATA[This episode takes a deep dive into the evolution of digital marketing in the automotive repair industry, with a strong focus on Google’s Local Service Ads (LSAs), website performance, and empathetic customer engagement.

Connor Tracy and Jeff Jackson unpack how LSAs are transforming how shops attract and convert customers. They explain Google’s rigorous verification process and how LSAs differ from traditional pay-per-click models by emphasizing verified leads, call monitoring, and actual revenue generation over vanity metrics like clicks.

Beyond advertising, the discussion touches on ways to stand out, like adding live scheduling, using empathetic CRM communication instead of constant sales pitches, and avoiding wasted ad spend that doesn’t deliver results..

The takeaway: combine technology, transparency, and authentic communication to create trust, efficiency, and loyalty—building a digital presence that drives real business growth.
remarkableresults.biz/a457]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/e587f8d1-ea08-4e0d-bef5-4141be3daeb8"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, Today&#8217;s Class, KUKUI, and Pit Crew Loyalty</strong></p>
<p><a href="https://youtu.be/fOGEWiPF0L4" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></p>
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<p data-start="0" data-end="222">This episode takes a deep dive into the evolution of digital marketing in the automotive repair industry, with a strong focus on Google’s Local Service Ads (LSAs), website performance, and empathetic customer engagement.</p>
<p data-start="224" data-end="591">Connor Tracy and Jeff Jackson unpack how LSAs are transforming how shops attract and convert customers. They explain Google’s rigorous verification process and how LSAs differ from traditional pay-per-click models by emphasizing verified leads, call monitoring, and actual revenue generation over vanity metrics like clicks.</p>
<p data-start="593" data-end="914">Beyond advertising, the discussion touches on ways to stand out, like adding live scheduling, using empathetic CRM communication instead of constant sales pitches, and avoiding wasted ad spend that doesn’t deliver results..</p>
<p data-start="1183" data-end="1361" data-is-last-node="" data-is-only-node="">The takeaway: combine technology, transparency, and authentic communication to create trust, efficiency, and loyalty—building a digital presence that drives real business growth.</p>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
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</div>
<p>Connor Tracy, and Jeff Jackson <a href="https://www.kukui.com/" target="_blank" rel="noopener">KUKUI</a></p>
<p>Connor&#8217;s previous episodes <a href="https://remarkableresults.biz/?s=%22connor+tracy%22" target="_blank" rel="noopener">HERE</a></p>
<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p><strong>Thanks to our Partner, KUKUI</strong></p>
<p><span style="font-weight: 400">Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at <a href="https://www.kukui.com/" target="_blank" rel="noopener">https://www.kukui.com/</a></span></p>
<p><strong>Thanks to our Partner, Pit Crew Loyalty</strong></p>
<p><span style="font-weight: 400">You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at <a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener">https://www.pitcrewloyalty.com/</a></span></p>
<p><strong>Connect with the Podcast:</strong></p>
<ul>
<li>The Automotive Repair Podcast Network: <a href="https://automotiverepairpodcastnetwork.com/">https://automotiverepairpodcastnetwork.com/ </a></li>
<li>Follow on Facebook: <a href="https://www.facebook.com/RemarkableResultsRadioPodcast/" target="_blank" rel="noopener noreferrer">https://www.facebook.com/RemarkableResultsRadioPodcast/</a></li>
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<li>Join Our Virtual Toastmasters Club: <a href="https://remarkableresults.biz/toastmasters" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/toastmasters</a></li>
<li>Subscribe on YouTube: <a href="https://www.youtube.com/carmcapriotto" target="_blank" rel="noopener noreferrer">https://www.youtube.com/carmcapriotto</a></li>
<li>Follow on LinkedIn: <a href="https://www.linkedin.com/in/carmcapriotto/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/carmcapriotto/</a></li>
<li>Follow on Instagram: <a href="https://www.instagram.com/remarkableresultsradiopodcast/" target="_blank" rel="noopener noreferrer">https://www.instagram.com/remarkableresultsradiopodcast/</a></li>
<li>Follow on X: <a href="https://twitter.com/RResultsBiz" target="_blank" rel="noopener noreferrer">https://twitter.com/RResultsBiz</a></li>
<li>Visit the Website: <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></li>
<li>Join our Insider List: <a href="https://remarkableresults.biz/insider" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/insider</a></li>
<li>All books mentioned on our podcasts: <a href="https://remarkableresults.biz/books" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/books</a></li>
<li>Our Classroom page for personal or team learning: <a href="https://remarkableresults.biz/classroom" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/classroom</a></li>
<li>Buy Me a Coffee: <a href="https://www.buymeacoffee.com/carm" target="_blank" rel="noopener noreferrer">https://www.buymeacoffee.com/carm</a></li>
<li>Special episode collections: <a href="https://remarkableresults.biz/collections" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/collections</a></li>
<li><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">The Aftermarket Radio Network</a>: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">https://aftermarketradionetwork.com/</a></li>
<li><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></li>
<li><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></li>
<li><a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></li>
<li><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></li>
<li><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></li>
<li><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></li>
</ul>
<p><img loading="lazy" decoding="async" class="size-full wp-image-44960 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/10/sponsors-1.jpg" alt="" width="600" height="100" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="https://napatracs.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-39887 size-full" src="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1.png 600w, https://remarkableresults.biz/wp-content/uploads/2023/01/NAPA-TRACS-Call-To-Action-Graphic-1-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.todaysclass.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-42692 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" srcset="https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay.png 600w, https://remarkableresults.biz/wp-content/uploads/2024/05/Todays-Class-Call-To-Action-Graphic-Website-Overlay-300x50.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><a href="https://www.kukui.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44782 alignleft" src="https://remarkableresults.biz/wp-content/uploads/2025/09/KUKUI-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a><a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="size-full wp-image-44783 alignnone" src="https://remarkableresults.biz/wp-content/uploads/2025/09/Pit-Crew-Loyalty-Call-To-Action-Graphic-Website-Overlay.png" alt="" width="600" height="100" /></a></p>
<p><a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignleft wp-image-44950" src="https://remarkableresults.biz/wp-content/uploads/2025/10/2025-ARN-Banner-48x36-1.png" alt="" width="491" height="369" /></a></p>
]]></content:encoded>
					
		
		<enclosure url="https://podcasts.captivate.fm/media/300f8669-f6b8-4bf3-8e91-64d723a52b5b/THA-457-kukui.mp3" length="69717000" type="audio/mpeg" />

			</item>
		<item>
		<title>A Professional Face Lift: Why the Automotive Generalist Model is Broken [RR 1062]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/e1062/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Tue, 21 Oct 2025 05:15:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/e1061/</guid>

					<description><![CDATA[Joe Marconi, former shop owner, Elite Worldwide coach, is defining the challenge in today’s automotive aftermarket: the need for specialization.

The End of the Generalist Era
- Modern vehicles are too complex for the “all makes, all models, all repairs” approach. Marconi shared that when he tried doing everything—from transmission rebuilds to diagnostics—profitability disappeared. The time, training, and tooling required simply didn’t make sense.

Specialization: The Smarter Path Forward
- Like medicine’s cardiologists and neurologists, automotive professionals must focus their expertise. Specialization boosts productivity, profit, and performance while creating better outcomes for customers.

Redefining Professionalism and Language
- Replace “mechanic” or “tech” with “technologist” or “specialist.”

- Use precise titles like “calibration specialist” to build client confidence.

- Adopt “Essential Skilled Occupation (ESO)” to better reflect the professionalism of today’s technicians.

Building Career Paths and Attracting Talent
- Specialization creates clear career pathways and helps combat the technician shortage, offering young people a profitable, purpose-driven alternative to a four-year degree.

Listeners can explore Carm's evolving document, The Rise of the Specialist—now in its 23rd version—online. https://remarkableresults.biz/rise

remarkableresults.biz/e1062]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/b8a6b7d2-cf15-48f9-bd49-3dcf86547b36"></iframe></div><p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p><a href="https://youtu.be/OmivDwDfvmA" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></p>
<p data-start="189" data-end="402">Joe Marconi, former shop owner, Elite Worldwide coach, is defining the challenge in today’s automotive aftermarket: the need for specialization.</p>
<p data-start="404" data-end="440"><strong>The End of the Generalist Era</strong><br />
&#8211; Modern vehicles are too complex for the “all makes, all models, all repairs” approach. Marconi shared that when he tried doing everything—from transmission rebuilds to diagnostics—profitability disappeared. The time, training, and tooling required simply didn’t make sense.</p>
<p><strong>Specialization: The Smarter Path Forward</strong><br />
&#8211; Like medicine’s cardiologists and neurologists, automotive professionals must focus their expertise. Specialization boosts productivity, profit, and performance while creating better outcomes for customers.</p>
<p data-start="1276" data-end="1322"><strong>Redefining Professionalism and Language<br />
</strong>&#8211; Replace “mechanic” or “tech” with “technologist” or “specialist.”</p>
<p>&#8211; Use precise titles like “calibration specialist” to build client confidence.</p>
<p>&#8211; Adopt “Essential Skilled Occupation (ESO)” to better reflect the professionalism of today’s technicians.</p>
<p data-start="1734" data-end="1784"><strong>Building Career Paths and Attracting Talent<br />
</strong>&#8211; Specialization creates clear career pathways and helps combat the technician shortage, offering young people a profitable, purpose-driven alternative to a four-year degree.</p>
<p data-start="1961" data-end="2186">Listeners can explore Carm&#8217;s evolving document, <em data-start="2126" data-end="2154">The Rise of the Specialist</em>—now in its 23rd version—online. <a href="https://remarkableresults.biz/rise" target="_blank" rel="noopener">https://remarkableresults.biz/rise</a></p>
<p data-start="1961" data-end="2186">Joe Marconi, Executive Council Member, <a href="https://eliteworldwide.com/" target="_blank" rel="noopener">Elite Worldwide</a>. <a href="https://www.autoshopowner.com/" target="_blank" rel="noopener">Auto Shop Owner</a>. Joe’s Episodes <a href="https://remarkableresults.biz/?s=%22Joe+Marconi%22" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Thanks to our Partners, NAPA Auto Care and NAPA TRACS</strong></p>
<p>Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting <a href="https://www.napaonline.com/en/auto-care" target="_blank" rel="noopener">https://www.napaonline.com/en/auto-care</a></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at<a href="http://napatracs.com/" target="_blank" rel="noopener"> http://napatracs.com/</a></p>
<p><strong>Connect with the Podcast:</strong></p>
<ul>
<li>Follow on Facebook: <a href="https://www.facebook.com/RemarkableResultsRadioPodcast/" target="_blank" rel="noopener">https://www.facebook.com/RemarkableResultsRadioPodcast/</a></li>
<li>Join Our Virtual Toastmasters Club: <a class="yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color" href="https://rrtm.toastmastersclubs.org/directions.html" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/toastmasters</a></li>
<li>Join Our Private Facebook Community: <a href="https://www.facebook.com/groups/1734687266778976" target="_blank" rel="noopener">https://www.facebook.com/groups/1734687266778976</a></li>
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<li>Follow on LinkedIn: <a href="https://www.linkedin.com/in/carmcapriotto/" target="_blank" rel="noopener">https://www.linkedin.com/in/carmcapriotto/</a></li>
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<li>Join our Insider List: <a href="https://remarkableresults.biz/insider" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/insider</a></li>
<li>All books mentioned on our podcasts: <a href="https://remarkableresults.biz/books" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/books</a></li>
<li>Our Classroom page for personal or team learning: <a href="https://remarkableresults.biz/classroom" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/classroom</a></li>
<li>Buy Me a Coffee: <a href="https://www.buymeacoffee.com/carm" target="_blank" rel="nofollow noopener">https://www.buymeacoffee.com/carm</a></li>
<li>Special episode collections: <a href="https://remarkableresults.biz/collections" target="_blank" rel="nofollow noopener">https://remarkableresults.biz/collections</a></li>
<li>The Automotive Repair Podcast Network: <a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener">https://automotiverepairpodcastnetwork.com/</a></li>
<li><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></li>
<li><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></li>
<li><a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></li>
<li><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></li>
<li><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></li>
<li><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></li>
</ul>
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		<title>From Alignment Dilemma to ADAS Center: Say Yes When Everyone Else Says No [THA 455]</title>
		<link>https://remarkableresults.biz/remarkable-results-radio-podcast/a455/</link>
		
		<dc:creator><![CDATA[Carm Capriotto, AAP]]></dc:creator>
		<pubDate>Fri, 17 Oct 2025 19:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://remarkableresults.biz/captivate-podcast/a454/</guid>

					<description><![CDATA[How much should you invest in your shop? Forget the spreadsheets! We’re challenging the conventional wisdom of ROI with three industry titans who discuss building resilience, culture, and high-tech expertise in any market. We sat down at ASTA 2025 in Raleigh with Matt Fanslow, Tommy Markham, and Zeb Beard to dive deep:

- The Constableville Paradox: Hear from Tommy Markham about investing in full ADAS calibration equipment for a town that "has exploded to 300 people" and has no stoplights. His motivation? Simply "doing the job right" and ensuring local body shops don't have to flatbed cars 35 miles away. Tommy also stands firm on pricing, refusing the "$99 alignment dilemma."

- The Zeb Beard Investment Strategy: Zeb Beard reveals why traditional ROI calculations are sometimes useless: you can "talk yourself out of buying anything". His massive 62,000 square foot shop (which once had clouds inside and includes nine bedrooms) is itself a "worldwide marketing tool." When in doubt, Zeb’s famous advice is always: "Pull the trigger!"

- Navigating Volatility: Since COVID, Zeb notes that business graphs now fluctuate wildly between record high months and record low months. The solution? Being resilient and focusing on "doing the right thing."

The conversation also explores the balance between working in and on the business, the importance of continuous learning, and how authenticity and integrity keep shops resilient through economic swings.
remarkableresults.biz/a455]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f82b938f-4b9b-4caa-bdda-445fbd627f17"></iframe></div><p><strong>Thanks to our Partners, NAPA TRACS, Today&#8217;s Class, KUKUI, and Pit Crew Loyalty</strong></p>
<p><a href="https://youtu.be/Ky9h1ellM2w" target="_blank" rel="noopener"><strong>Watch Full Video Episode</strong></a></p>
<p data-start="323" data-end="349">How much should you invest in your shop? Forget the spreadsheets! We’re challenging the conventional wisdom of ROI with three industry titans who discuss building resilience, culture, and high-tech expertise in any market. We sat down at ASTA 2025 in Raleigh with Matt Fanslow, Tommy Markham, and Zeb Beard to dive deep:</p>
<p data-start="323" data-end="349">&#8211; The Constableville Paradox: Hear from Tommy Markham about investing in full ADAS calibration equipment for a town that &#8220;has exploded to 300 people&#8221; and has no stoplights. His motivation? Simply &#8220;doing the job right&#8221; and ensuring local body shops don&#8217;t have to flatbed cars 35 miles away. Tommy also stands firm on pricing, refusing the &#8220;$99 alignment dilemma.&#8221;</p>
<p data-start="323" data-end="349">&#8211; The Zeb Beard Investment Strategy: Zeb Beard reveals why traditional ROI calculations are sometimes useless: you can &#8220;talk yourself out of buying anything&#8221;. His massive 62,000 square foot shop (which once had clouds inside and includes nine bedrooms) is itself a &#8220;worldwide marketing tool.&#8221; When in doubt, Zeb’s famous advice is always: &#8220;Pull the trigger!&#8221;</p>
<p data-start="323" data-end="349">&#8211; Navigating Volatility: Since COVID, Zeb notes that business graphs now fluctuate wildly between record high months and record low months. The solution? Being resilient and focusing on &#8220;doing the right thing.&#8221;</p>
<p data-start="323" data-end="349">The conversation also explores the balance between working in and on the business, the importance of continuous learning, and how authenticity and integrity keep shops resilient through economic swings.<br />
remarkableresults.biz/a455</p>
<p><a href="https://astausa.org/pages/asta-expo" target="_blank" rel="noopener">https://astausa.org/pages/asta-expo</a></p>
<p><strong>Thanks to our Partner, NAPA TRACS</strong></p>
<p>NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank" rel="noopener">http://napatracs.com/</a></p>
<p><strong>Thanks to our Partner, Today&#8217;s Class</strong></p>
<p>Optimize training with Today&#8217;s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today&#8217;s Class on the web at <a href="https://www.todaysclass.com/" target="_blank" rel="noopener">https://www.todaysclass.com/</a></p>
<p><strong>Thanks to our Partner, KUKUI</strong></p>
<p><span style="font-weight: 400">Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at <a href="https://www.kukui.com/" target="_blank" rel="noopener">https://www.kukui.com/</a></span></p>
<p><strong>Thanks to our Partner, Pit Crew Loyalty</strong></p>
<p><span style="font-weight: 400">You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at <a href="https://www.pitcrewloyalty.com/" target="_blank" rel="noopener">https://www.pitcrewloyalty.com/</a></span></p>
<p><strong>Connect with the Podcast:</strong></p>
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<li><a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">The Aftermarket Radio Network</a>: <a href="https://aftermarketradionetwork.com/" target="_blank" rel="noopener noreferrer">https://aftermarketradionetwork.com/</a></li>
<li><a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" target="_blank" rel="noopener noreferrer">https://remarkableresults.biz/</a></li>
<li><a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" target="_blank" rel="noopener noreferrer">https://mattfanslow.captivate.fm/</a></li>
<li><a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. <a href="https://huntdemarest.captivate.fm/" target="_blank" rel="noopener noreferrer">https://huntdemarest.captivate.fm/</a></li>
<li><a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. <a href="https://autorepairmarketing.captivate.fm/" target="_blank" rel="noopener noreferrer">https://autorepairmarketing.captivate.fm/</a></li>
<li><a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix &#8211; Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" target="_blank" rel="noopener noreferrer">https://chriscotton.captivate.fm/</a></li>
<li><a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">Speak Up! Effective Communication</a> with Craig O&#8217;Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank" rel="noopener noreferrer">https://craigoneill.captivate.fm</a></li>
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