What Techs want from Shop Owners. Shop Owners: Make Me Want To Work For You. Survey information from Automotive Management Network.Listen and view episode notes
A Champion for Women in The Automotive Industry
Jody DeVere is a champion for women in the automotive industry, and her company AskPatty.com, Inc. serves as an important point of contact for many women who are seeking the very best experience to buy a car and service by visiting Certified Female Friendly® automotive retail locations across the United States and Canada.
In this episode, we will be sharing with you the misconceptions that we have in hiring women in the industry. Jody says that there are only 26% of women working in the automotive industry and that we can and need to do more to grow that number.Listen and view episode notes
Fundamentals, Systems, People Development and How to Work From Home
Tom Ham has been a great contributor to the podcast and with his years of experience as a shop owner and chief conductor at Automotive Management Network, he has a perspective and/or opinion on all aspects of running a successful and professional automotive service business.
We’re going to talk about basic block and tackling, the power of good systems and procedures, because if your not your dying. Also, hear about a clever idea to extract business improving ideas from your team and three questions to ask yourself to discover if you can start to walk away and work away from your business.Listen and view episode notes
Tom Ham, with the help of his wife Deb, is the creator and owner of Automotive Management Network an 12,000 plus member website that is the largest information center for vehicle service facility owners and managers.
Tom got his start in the auto service industry pumping gas in the late 60’s. Tom and Deb operate Auto Centric, an import specialty shop in Grand Rapids. Tom and Deb have five children including two sons and a daughter who served in the Iraq War as U.S. Marines. He writes extensively on industry topics. Tom’s previous episodes HERE.Listen and view episode notes
What Happens When a Technician Becomes a Customer for Automotive Repair.
Pete Meir, Director of Training for the UBM Advanstar Automotive Group, which includes Motor Age magazine, wrote a story “When a Technician Becomes a Customer for Automotive Repair Service.” You can only imagine the implications and ramifications this implores.
When Pete needed tires for his truck he became a customer. He was not delighted with the service he was given and it drove him to write about it. He may have never written it if he had a satisfying and complete service experience. It’s tough to be in this industry and not judge your own personal experiences and standards against all others.
Training and Customer Service are the very processes that needed improvement and constant adjustment to meeting trends and everyday situations. Having this can equip a technician and service adviser in most decision making situations.Listen and view episode notes
DATA – How Understanding Search Habits Will Help Grow New Customers
Al Haberstroh, a partner and Chief Strategy Officer at MontAd Media has developed numerous innovative, revenue-driving solutions for marketers of all sizes. He was an early adopter of content and database marketing and was instrumental in the development of two new proprietary marketing tools for the aftermarket; Shop Reach 360 and Audience ID.
Al knows that data will help drive traffic to the aftermarket. They key will be to interpret the data and use it to engage with customers who are searching for problem solutions.
This is episode is the answer to most questions regarding tracking data and its content and relevance. Monitoring the trends and movement with months and months of data can offer you a confident approach in assessing the products and services you offer. It is like reading the future and being a psychic using data analysis.Listen and view episode notes
Engage our Kids in the Automotive
This episode is a call to action to step up and get involved in your high school or college advisory boards and your community. Stop by a school and offer your help to the instructors or department chair or speak to your local rotary, PTA or career day. I guarantee they’ll welcome you with open arms.
The panel: Frank Leutz from Desert Car Care in Chandler, AZ., and host of the top-rated Wrench Nation radio show and podcast. Patrick McHugh from Bimmer Rescue in Richmond, VA who has created a middle school STEM class he offers at his shop. And John Gustafson the president and CEO of Gustafson Brothers Huntington Beach, California Who holds three student Boot Camps each year and Steve Ford an auto industry veteran and award-winning broadcast journalist and educator. You’ll find Steve doing volunteer work, as he contributes to skilled trades and youth, career outreach programs.
See the show notes page to find important resources and downloads mentioned on the broadcast. This episode will give you many ideas on how and what to do / from volunteering // to creating your own personal initiative in your business and community.
If we don’t reach out, we fail because we didn’t take the steps necessary to engage and help our education system and enlighten the students to the high tech and awesome careers in the automotive. They will only know about it from you.Listen and view episode notes
Treating Company Culture and Customer Retention Alike!
Darren Garlock along with his brother Dan are the owners of Silver Lake Auto & Tire Center a multi-shop organization headquartered in Oconomowoc, WI. Like so many Darren started his career in the shop pushing brooms, pumping gas and washing cars.
An early adopter of DVI, Darren explains how he and Dan split their responsibilities and how family, values, culture, and customer all intercede to form a cohesive unit that exemplifies their success. It’s a win-win strategy that needs to be applied to all aftermarket shops.
Learn how they are investing in their people, customers and giving back to their community.Listen and view episode notes
Gaining New Customers Through Marketing Automation
Shop Talk 4 brings Doug Callaghan from Vic’s Service Centre, David Roman Done With Care Auto Repair, and Bill DeBoer Jr, AAM from DeBoer’s Auto Sales and Service together for an open discussion.
The big storyline here is Gaining New Customers Through Marketing Automation. We’re talking lead generation, email automation, sales funnels and creating fresh organic content. And so much more.
These owners are looking to find their new customers before they need their services. is what propels them to be better at service.Listen and view episode notes
ASCCA Degree Program. First of Its Kind to Channel Students to Independents.
The ASCCA Degree Program at Cuyamaca College in El Cajon, CA was forged by a small group of independent shop owners and a dedicated educator. Kicked off by Dara Bakhshandeh of CD Auto Care, in La Mesa, CA with support from John Epstein of John’s Automotive Care, San Diego, and Brad McCombs, instructor, Cuyamaca Community College.
The program was started to find qualified technicians and ASCCA (Automotive Service Councils of California) will be involved through their membership. One of their goals is to grow the program from an associate’s degree to a bachelor’s degree which can appeal to a student who dream of owning own business one day and want to work and learn from shopowner.
This program could be developed in other states but will need an association like ASCCA to oversee it. ASCCA also offers out-of-state memberships.
ATC: Synchronizing the Automotive Trades
John Gustafson is the president of Gustafson Brothers Automotive Repair, Huntington Beach, CA and the founder of the Auto Talent Co-Op (ATC). ATC is an independent non-profit organization whose vision is to effectively unite resources within the automotive industry, and establish clear career path standards for its users.
ATC’s Mission is to build a synchronized and accessible platform, able to unite the automotive industry. To help refill the talent pool for all automotive job-related positions. To fulfill the technician shortage, and improve technician retention and to streamline career paths, bridge technician skills gap and improve recruitment.
Your support is needed. Find links on the show notes page.Listen and view episode notes
The Best Job in The World!
Andrew Emery is the owner and operator of Antero Automotive in Greenwood Village, Colorado. He believes if you take care of your employees, they will take care of your customers.
This episode tackles relationships with customers and employees on how it can be your secret sauce to success. Every customer receives a free car wash.
After 22 years in the industry and 10 years as a business owner, Andrew still loves what he does every day. He gets to turn a wrench when needed and he gets to serve others. Andrew started this business to change the way people look at automotive repair shops.Listen and view episode notes
Rocky Khamenian. Uniting The Industry’s Great Divide!
Rocky Khamenian is the owner/operator of Bimmer & Benz Specialists in Costa Mesa, located in south Orange County, CA. He is an active member of both Chapters 48 and 50 of the Automotive Service Councils of California and has served on the Board of Directors for both.
Throughout his 32-year career, Rocky has continually increased his education to maintain the highest possible level of professionalism. He’s achieved the status of Master Technician through ASE and he has completed a wide variety of technical classes on the repair and maintenance of BMW and Mercedes Benz vehicles through WTI. At the present time, he is in the process of being certified as a Bosch Master Technician.
Rocky is the current president of ASCCA Automotive Service Councils of California. He gives some life lessons for every shop owners, shares the importance of association membership and gives us a glimpse of the new ASCCA Degree program at Cuyamaca College in El Cajon, California.
The new ASCCA Degree program that has been in the works for years that has just been approved at Cuyamaca College in El Cajon, California 92019. You’ll start to hear more of this groundbreaking program soon on the podcast and through ASCCA. This state-approved credit course will create paid internships for ASCCA shops. This is a post-secondary program like the OE programs but strictly for independents and will help solve the need for entry-level technicians for independent shops.Listen and view episode notes
Improving The Level Of Professionalism Within The Aftermarket Industry
Matt Fanslow is an expert Diagnostic Technician and Shop Manager at Riverside Automotive, Redwing, Minnesota. He specializes in diagnosing automotive failures and is very well versed in using diagnostic equipment and is a PICO trainer.
Since he took his first job out of college, he has dedicated his efforts and training towards improving his abilities to efficiently and accurately diagnose automotive driveability, electrical and electrical failures.
It is his goal to improve the overall level of professionalism within the automotive industry and light truck repair trade while raising its public image level which can boost more professional tech to get into the industry.Listen and view episode notes
Influence your Customers In Their Digital Hangout.
Mandy Pennington is the Director of Internet Marketing at Net Driven and she brings an array of ideas to improve the influence you have on your customer where they interact with you in their digital world.
The more listening and empathizing you are engaged with your customers the more effective you can make your marketing and experiences. Be your customer’s ‘Day Maker’. Take ownership of your website and your social media channels so you can influence your customer in those micro-moments. Meet them where they are.
We talk SEO, your customer purchase journey, and digital marketing trends for 2018 & beyond. We discuss protecting your online Image and the very big push for having a mobile-friendly website. It will make a difference in your digital marketing.Listen and view episode notes