The Power of Your Story is Effective Marketing

I picked up a book recently and could not put it down. I mean it. It grabbed me and I realized that this was the perfect read for the automotive aftermarket professionals. The advice resonated with me and I realized how wrong many of us have been as it relates to marketing our businesses. The…

Do You Know the Enemy of Leadership?

I recall a few leadership lessons I learned in my life that continue to haunt me. I would bet and surely win if you and I had an honest one-on-one session and compared my blunders as a leader with yours. My bet is that you micromanaged your way to become a leader and failed, just…

Technician Training Strategies and Rewards

Training is a top-five strategy in the automotive service business. Shop owner CEO’s must focus on culture, marketing, financial results, processes and creating a learning culture in their business among others. Owners must lead the way by attending business management/CEO training. Training is a retention tool; keep that in mind. Shop owners must create a…

Succession – Planning One of Your Biggest Decisions

Ready to Sell Or Succeed Your Business? Is Your Business Attractive to a Potential Buyer? Do You Have an Internal Candidate To Buy Your Business? Statistically, 88% of current family business owners believe the same family or families will control their business in five years. However, succession statistics undermine this belief. According to The Family…

The Extreme Value of Shop Tours

I will never forget putting a call out to shop owners who wanted to tour of Frank European in Las Vegas in November 2018. I was doing a live broadcast for Town Hall Academy from Franks highlighting the value of shop tours. Thirty shop owners showed up to not only give their input live, but…

Ready for your next shop?

I am one of the luckiest people in the industry, I get a chance to pull together smart people who have a passion for sharing and helping others. In the Town Hall Academy podcast panel discussions we cover the context of the automotive aftermarket. One ongoing conversation in the podcast is consolidation. Now and even…

Seeding Our Future Technicians is Your Responsibility.

I keep hearing about that greatest challenge in the aftermarket, a technician shortage. Recently instead of listening to the ‘woe is me’ story, I asked, ‘How are we going to fix it?’ and no surprise, there were great answers to this question. The top solutions to the tech shortage are not new, but they will…

Concierge Service

I have completed over 400 interviews with aftermarket professionals and there have been a few common threads I have been hearing as of late, they include: Getting paid for what you do. Letting ethics and integrity drive your business culture. Using quality parts. Paying attention to your numbers and measuring your KPI’s. (Key Performance Indicators)…

The Dreaded Comeback: Four Keys To Prevention

In an April 2018 Town Hall Academy with three shop owners, we discussed comeback prevention. They all agreed that prevention starts at the front door.  There were some very common themes that resonated with this discussion and I want to share four of them with you. It is all About Communication. When you provide enough…

Fleet Business: A Great Opportunity for Sales Growth

Many service professionals have improved their businesses by documenting and honing their processes and systems. They also found that creating a strong unwavering culture that put their people first was a positive turning point in their business.  When your people come first, they take care of your customers and allow for organic sales growth. Your…

It’s time to do a SWOT

This could be the best team exercise you’ve ever done; that is, unless you’ve done some team building exercises on an obstacle course or at a horse ranch. For the small business person, a SWOT exercise is like creating a strategic plan. A strategic plan you say, that is for the big world of corporate…

I Just Want a Simple Cup of Black Coffee!

How impatient are you? When you are in a coffee shop looking for a cup of black coffee, a typical 46-second transaction, however it takes 10 minutes to get your cup of Joe, are you as impatient as me? All I want is a cup of black coffee. Long lines in the morning are normal,…

What does it take to find a great work/life balance?

That time of the year is upon us when we reflect on the current year regarding family, self, work and future. All too often we look at the balance that we’ve maintained and find the scale tipped one way or the other. If you want a stronger or better work/life balance you must believe it…

Do You Need a Quick New Idea That Will Give You a Competitive Edge?

When your business is running at top performance, you look back and realize all the hard work it took to get there. It takes years to become an overnight success!  You got there by making big improvements early on and now you are making small tweaks that continue to build your differentiation in the marketplace.…

Where Should You Invest Your Marketing Dollars?

Where Should You Invest Your Marketing Dollars? Marketing for customer retention and recruitment can be a daunting task. I’ve had the privilege to interview a few smart people when it comes to understanding the value of newsletters, direct mail and social media. In the end, along with your own experience and equipped with expert advice,…