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Get a Little Braggadocious!
Here is an excellent suggestion for enhancing your “About Us” page on your website. You should showcase your specialist’s short bio, their credentials, and commitment to continuing education. I know there is an argument for and against this, but let me present my argument in favor of it. It can…
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That Is The Way I’ve Always Done It! Or Stop Stopping.
Ever wonder what others are doing to enhance their business, how others find technicians, or what real profits look…
The Parallels Between an Automotive Repair Shop and Veterinary Care
When we think about care and maintenance, two professions might seem worlds apart at first glance: the automotive repair shop owner and the veterinarian. Yet, these professionals share a remarkable similarity in their fundamental mission – caring for cherished members of the family, whether they have four wheels or four legs.
The Training Paradox: When Actions Don’t Match Beliefs
We’ve all been there. We sit at our desks, nodding in agreement as we read another article about the…
Who Is Your …?
While at AAPEX 2024, I had a revelation. It happens a lot. It hit me while doing what I…
Be Like A Bakery
Images of warm, freshly baked bread and delightful pastries instantly come to mind when you think of a bakery.…
Anticipation
Anticipation is a powerful tool that significantly enhances the justification for training and education initiatives. Professional auto service businesses…
There Is No Finish Line
About 20 years ago I attended a conference where the trainer put up Nike’s 1977 ad campaign, “There is…
A Reservation, A Must You Say!
Making a Reservation for Your Client We know what a reservation is. You must make a reservation for many…
A Sophisticated Client Experience
I recently chatted with Seth Thorson from Eurotech Auto Service in Minneapolis about the topic of Sophisticated Service. I…
All Fired Up!
Have you ever come back from a conference all fired up? I’m sure you have. If not it is…
Let’s Honor Our Peers
I need your help. We have so many outstanding professional automotive service specialists in our midst. We know them…
Making Music
I’m fascinated to watch documentaries on, ‘The Making of an Album’. I’ve seen some on Pink Floyd and Queen,…
