Words Matter: Why ‘Installer’ Doesn’t Define Our Profession

Another critical shift we must champion is retiring the term installer when referring to professional automotive service. We do far more than install parts. Roofers install roofs. Window companies install windows. Flooring contractors install carpet and tile. Modern automotive professionals diagnose, analyze, calibrate, verify, interpret data, and solve increasingly complex technical problems.

Installer is terminology from a different era, when automotive service was viewed primarily as mechanical part replacement. That era is over. Continuing to use that language diminishes the expertise, judgment, continual education, and professionalism required in today’s service environment.

Likewise, labels such as mom-and-pop shop no longer reflect the sophistication, investment, advanced tooling, technology, and operational excellence found in many of today’s independent repair facilities. These businesses are highly skilled professional service organizations deserving of language that reflects their capability and contribution.

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!