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Practice What You Preach: Coach Chris Cotton’s Shop Ownership Experience [RR 1055]
Chris Cotton’s latest venture into shop ownership puts his coaching philosophy to the ultimate test, and the results speak volumes.
Episode Highlights:
Shop Acquisition and Rapid Payoff: Despite once saying he’d never own a shop again, Chris purchased Firestone of Durango about a year ago, calling it “too good of a deal to pass up.” Planned as a three-year owner-financed purchase, he paid it off in just six months.
Profitability and Growth: With a 31% net profit (compared to the industry average of 5–8%), the shop’s success reflects the very systems Chris teaches.
Advertising and Expansion: Spending roughly $10K per month, Chris follows his mantra: “Advertise for the shop you want to be, not the shop you are.” He prioritizes Local Service Ads (LSAs).
Operations and Staffing: Chris rejects the idea of a “technician shortage,” noting great shops attract great people.
Coaching in Action: Chris practices what he preaches: action based learning, accountability, and focusing on fundamentals like proper pricing before chasing more customers. For owners eyeing an eventual exit, he advises cleaning up financials 3–5 years in advance and building a business that thrives without daily owner involvement.
remarkableresults.biz/e1055
Ring to Revenue: The Power of the First Hello [THA 448]
This episode explores how today’s top automotive shops are transforming their business by taking a proactive approach—reaching out to customers instead of waiting for the phone to ring.
You’ll hear strategies to overcome common service advisor objections, such as “cold calling feels pushy” or “I don’t have time,” supported by Dan Taylor’s compelling data showing that just 10 calls can generate 2 appointments. We’ll break down the different types of high-impact calls, thank you calls, deferred work reminders, and even simple “we miss you” check-ins that strengthen relationships and keep customers engaged. Plus, learn why tailoring outreach—whether by call or text—based on each customer’s preference ensures communication feels genuine, not generic.
This conversation reveals why outbound calls aren’t just a task, but a growth opportunity. In an increasingly digital world, it’s the personal touch that builds trust, sets your shop apart, and keeps customers coming back. Don’t wait for loyalty, create it.
remarkableresults.biz/a447
The Showtime Mindset: How Top Shops Keep the Spotlight on Service [RR 1054]
Jason Hladyniuk, service advisor coach at RPM Training, draws inspiration from the world of music to show how shops can be fully “in tune” and “showtime ready” the moment their doors open each morning.
In this episode, you’ll learn how this approach helps service advisors:
• Deliver an outstanding client experience without getting lost in paperwork or daily chaos.
• Lower stress by anticipating needs and having everything ready before clients arrive.
• Read their “audience” and adjust communication, whether through a quick text or a detailed face-to-face chat.
• Lead with consistent professionalism, not sales tactics, just as a dental hygienist confidently recommends treatment.
• Use pre-appointment communication to set the stage for stronger client relationships at drop-off.
• Commit to continuous practice and training, because like world-class musicians, the best advisors never stop rehearsing, adapting, and growing.
Don’t miss this episode, it’s your backstage pass to delivering a flawless performance every day and creating lasting harmony with your clients!
remarkableresults.biz/e1054
The Personal Touch in a Digital World: Why Outbound Calls Still Matter [THA 447]
This episode explores how today’s top automotive shops are transforming their business by taking a proactive approach—reaching out to customers instead of waiting for the phone to ring.
You’ll hear strategies to overcome common service advisor objections, such as “cold calling feels pushy” or “I don’t have time,” supported by Dan Taylor’s compelling data showing that just 10 calls can generate 2 appointments. We’ll break down the different types of high-impact calls, thank you calls, deferred work reminders, and even simple “we miss you” check-ins that strengthen relationships and keep customers engaged. Plus, learn why tailoring outreach—whether by call or text—based on each customer’s preference ensures communication feels genuine, not generic.
This conversation reveals why outbound calls aren’t just a task, but a growth opportunity. In an increasingly digital world, it’s the personal touch that builds trust, sets your shop apart, and keeps customers coming back. Don’t wait for loyalty, create it.
remarkableresults.biz/a447
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