Latest Blog
Attention Client Advocates: Stop Sounding Like a Technician: Translate, Don’t Transfer
There’s a difference between sharing information and creating understanding—and too often, we confuse the two. Service advisors hear the technician’s diagnosis and pass it along word-for-word. That’s transfer. But clients don’t think in technical terms. They need translation. Transfer vs. Translation Transfer: “Your EVAP vent solenoid has failed.” Translation: “There’s…
Read MoreAll Articles and Blog Posts
Do We Need All This Content?
From audio and video to webinars and YouTube, we are taking in more content than ever before. But how…
Ambition with a Focus
Having ambition is either an inherent trait or something you push to have. I find that ambition can propel…
Be Careful of the Limitations You Fight For
Be Careful of the Limitations You Fight For — Inspired by Jim Kwik Jim Kwik says, “If you fight…
Is There Still Time to Learn?
Lately, I’ve heard friends say they’re running out of time—to learn, to slow down, to truly listen. It got…
The Power of Margin
We hear a lot about KPIs (Key Performance Indicators), Net Operating Income, bay and specialist efficiency, sales, and productivity…
We Don’t Know, Therefore We Don’t Care
At Tools 2025, I had the chance to sit in on several sessions led by some of the industry’s…
A Very Important Question – Are You a Mechanic or Owner?
Are you running your shop as a technician or as an owner? Many automotive repair business owners I’ve interviewed…
Automotive Service: Where Procedures Save Lives and Reputations
When clients entrust you with their vehicles, they’re also entrusting their safety. Minor oversights can have catastrophic consequences, making…
Fix it. Make it Happen. Let it play out.
Work problems. Sure, you have them. Don’t deny it. We often face various challenges in the workplace, from looming…
Get a Little Braggadocious!
Here is an excellent suggestion for enhancing your “About Us” page on your website. You should showcase your specialist’s…
Education is Being Curious
You know I’ve been highlighting a massive language shift for our industry. Just in case you need the latest…
Automotive Service: Where Procedures Save Lives and Reputations
When clients entrust you with their vehicles, they’re also entrusting their safety. Minor oversights can have catastrophic consequences, making…
Different Isn’t Wrong
When my friends hire a coach, an expert for their business, and they allow their new accountability partner to…
The Stark Reality of Pricing
On a recent road trip I could not help to realize what we pay for water and yogurt…
Improve your CX
I’ve discussed, on the podcast, hiring for a new position: the CXO, or Client Experience Officer. Most automotive repair…
Latest Episodic Education
