Latest Blog

Advice That Makes You Uncomfortable May Be The Very Advice You Need To Hear

By Carm Capriotto, AAP | Oct 31, 2026

Have you ever asked a question on social media hoping someone would confirm what you already believe? Think about that for a moment. In the echo chamber of social media, you can ask just about anything and find someone who agrees with you. You’ll also find people who strongly disagree.…

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Brining Attention To Sometimes Invisible Thoughts or Issues

How Would I Beat Us!

By Carm Capriotto, AAP | 04/28/2015

How would I beat us? What a novel approach to making sure you are firing on all cylinders. A…

Let passion drive your success.

By Carm Capriotto, AAP | 04/24/2015

‘Stop chasing the money and start chasing the passion’, Tony Hsieh.  Entrepreneur Tony Hsieh must know what he is…

Perfect Customer. Shaping YOUR Avatar.

By Carm Capriotto, AAP | 04/10/2015

Have you spent time developing who your target customer is? Do you really know when that ‘perfect customer’ walks…

Coffee

Starbucks: A Lesson In Value

By Carm Capriotto, AAP | 03/08/2015

David Fishof’s book ‘Rock Your Business’ was a great read. If you wanted to know about Rock ‘n’ Roll…

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