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 Get a Little Braggadocious!

By Carm Capriotto, AAP | May 12, 2025

Here is an excellent suggestion for enhancing your “About Us” page on your website. You should showcase your specialist’s short bio, their credentials, and commitment to continuing education. I know there is an argument for and against this, but let me present my argument in favor of it. It can…

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Eleven Rules for Life!

By Carm Capriotto, AAP | 06/17/2015

It’s great to find a top ten or eleven list of great common sense rules that, for the most…

Top 10 List!

By Carm Capriotto, AAP | 06/10/2015

  Do you have a list of your top customers? I’m sure you do. However it may be in…

Woody Allen was right: ‘80% of life is showing up’!

By Carm Capriotto, AAP | 06/02/2015

  This quote is taken from a book a book by George Lois called Damn Good Advice. George Lois…

Don’t Chase The Pain

By Carm Capriotto, AAP | 05/21/2015

I had some bad pulled muscles in my neck so I decided to get a massage. I explained to…

How Would I Beat Us!

By Carm Capriotto, AAP | 04/28/2015

How would I beat us? What a novel approach to making sure you are firing on all cylinders. A…

Let passion drive your success.

By Carm Capriotto, AAP | 04/24/2015

‘Stop chasing the money and start chasing the passion’, Tony Hsieh.  Entrepreneur Tony Hsieh must know what he is…

Perfect Customer. Shaping YOUR Avatar.

By Carm Capriotto, AAP | 04/10/2015

Have you spent time developing who your target customer is? Do you really know when that ‘perfect customer’ walks…

Coffee

Starbucks: A Lesson In Value

By Carm Capriotto, AAP | 03/08/2015

David Fishof’s book ‘Rock Your Business’ was a great read. If you wanted to know about Rock ‘n’ Roll…

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