The Stark Reality of Pricing

On a recent road trip I could not help to realize what we pay for water and yogurt in an airport. Add it up. No don’t, I don’t want you to get upset.

Ever had a drink at a nice resort? Just a ‘well’ drink (inexpensive liquor). How about $18. Just swipe the card, Right. Ouch!

We understand costs have been rising for years. Resorts need to do things to retain their people and support benefits for them. They also have to make a profit. OK, so why are the prices so high? Do we know? Is it a money grab, or are they covering increased costs, wages, and a respectable operating profit?

Just equate that back home. Going out with the spouse or family has put a significant dent in your ‘discretionary account’ of late. OK, we enjoyed ourselves, and the service was good. We are willing to pay for Great!