Thanks to our Partners, Shop Boss, and 360 Payments

Joe Sevart, I70 Auto Service, Kansas City, MO. Coach with Repair Shop of Tomorrow

Show Notes:

• Watch Full Video Episode
• Preparing for the Unexpected (00:00:06)
• Personal Experiences and Planning (00:00:23)
• Financial and Legal Preparations (00:01:17)
• Key Employee Insurance (00:02:24)
• Importance of Documentation (00:03:14)
• Real-Life Examples of Tragedy (00:04:12)
• Consequences of Lack of Planning (00:05:40)
• Encouragement to Act (00:06:42)

Thanks to our Partners, Shop Boss, and 360 Payments

Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net

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The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

With:

• Sheri Hamilton, Executive Director, Midwest Auto Care Alliance, MWACA
• Jerry Holcom, President of MWACA and owner of S & S Service in Kansas City, MO
• Joe Sevart, I70 Auto Service, Kansas City, MO

Topics Covered:

• Still, time to attend. Many classes filling up or are sold out.
• Training programs
• Venues
• Growth of 18%, as of this writing, over last year same time
• 498 New Participants
• Representing 45 states, six Canadian Provinces, Australia, Zimbabwe and Brazil
• EXP
• Hi-Tech Tool Expo
• Spouses program

It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

Jennifer Filzen Previous Episodes HERE.

Talking Points:

• Jennifer became the first assistant scoutmaster master for two troops in the state of Florida,
• She was questioned by both genders why she was doing this.
• The Boy Scouts oath resonated with her more.
• The first women in her family to have a Masters Degree,
• She stands on the shoulder of the women who have come before her. Boomer power.
• Joe Sevart encouraged Jennifer to attend Vision.
• High-fives to Bogi’s Chevy Montage Rebuild,
• She wants to see more women as service advisors, technicians and owners.
• Don’t tell Jennifer she can’t do it

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The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC

Panelists:

• Joe Sevart from I70 Auto Service, Kansas City, MO. Previous Episodes HERE.
• Bill Connor, GM at Craig’s Car Care, Allen, TX
• Uwe Kleinschmidt, CEO/Founder from AutoVitals. Previous Episodes HERE.

Roundtable Talking Points:

• Bill Connor got into digital inspections because he wanted to shrink the number of steps his people needed to travel in order to communicate with each other. This challenges made him work very hard to implement the paperless digital shop.
  • Voice to text was a big help.
• Joe Sevart. Digital inspections benefit the customer.
  • So many reviews have commented positively on the inspection process.
• Working with a smartphone and buying on Amazon is a way of life. We are digital. Why not bring this technology and speed of access of information into the service bays?
• Comments from industry. Fifty-fifty down the middle:
  • Best thing since sliced bread. I already sold a $3,000 job using digital inspections.
  • I do not know how to hold the tablet. It is so different than paper.
• Bill Connor, did not see much pushback from his technicians. He involved them in the process and encouraged their input to keep developing the process.
• Inspection with pictures and technician’s notes becomes a baseline for failure rate. It is like X-Rays from your dentist.
• Bill Connor created a video and process to show any new tech how to use the digital inspection tool.
• Transition phase from the attitude; ‘they are watching me’ to one of ‘thank you for building consistency and increasing morale.’
• Accountability and measurement is a strong byproduct.
• Sixty-six percent of technicians finding are not sold. This is an opportunity.
• A strategy is to give have the service advisor do more advising and less busy work.
• A great service advisor takes the customer to their car and shows them the problems discovered. Digital now allows the customer to be anywhere and still see the problems via still pictures and videos.
• There is a positive word of mouth from customers who share their digital inspection report with friends. Their friends want one of those reports on their car.
• Google shared information a few years back:
  • Paraphrase: 30 times more searches happen for parts and educational content than for shops.
    • Motorists getting a second opinion and using their smartphone for searches and knowledge.
• Managing SEO Strategy is so important today and knowing what people are searching so.
• Digital inspection is a great foundation for managing your fleet customers.
• Bill Connor sets an exit schedule on his calendar to get in touch with the customer to follow up in a few days. His team checks with the customer to see that everything was done right and to their satisfaction.
• Customers are concerned about the health of their vehicles. They are not neglecting their car on purpose. So why is there an open rate on 20% on email
  • Once you have shown the customer the transparency in the transaction you can send the same richness in an email from declined work and keep engagement high.

Be socially involved and in touch with the show:
Facebook   Twitter   Linked In   Email    Events    Speaking

This episode is brought to you by Federal-MogulMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

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Succession planning is a hot topic especially for baby boomer shop owners and for the aspiring entrepreneur who is looking to purchase a successful shop. There is much to consider to prepare the business for the next generation or to find a qualified internal or external buyer. This episode covers a lot of ground to include the experiences of our guests. Listen to an expert, a shop owner who has completed his succession plan and a CFO who is working on a third generation succession plan.

Like all panel discussions this is an extended interview; packed with great information and experiences. You can listen to the audio only or the Face To Face video; you choose.

Why Listen?

Find out why it is important to build a perpetual business, one that succeeds yourself and can run without you. Bob Ward says this strategy takes the stress out of the future and must be in place if ever a tragedy occurs or when it is time to sell.

Learn that having pristine financial statements is important; if you are selling or not.

Learn how much weight a buyer puts on stability and experience in your team.

Trust between members of the facilitation team, the buyers and sellers is critically important.

Our panel:

• Joe Sevart from I70 Auto Service in Kansas City, MO, received a very high honor from NAPA in 2014 as their NAPA/ASE Technician of the year. He is the Kansas City ASA Chapter president and was an ASA Top Shop in 2010. Joe is proud to say he is a techie-geek. I70 is a 7 bay, 6 lift facility. Listen to Joe in his own episode 50 and in a Technician Mentoring round table episode 93.

• Bob Ward – President, Wardden LLC, started at the bottom, like most business owners. Bob Ward began his business career at a franchised car dealership, overcoming obstacles to learn and earn the required skills to become Controller, General Manager and then, minority owner of Tacoma Dodge in Washington. A native of Seattle, Bob serves as a financial adviser and consultant to small business owners throughout the United States. He believes that your business should always be ready for expansion or sale, you should get paid for what you’ve built and, when you decide to leave it, your company should continue to prosper. Bob has a great e-book available on his website titled ‘Perpetual Business Guide’. It is well worth the read and to best understand the principles that Bob speaks about in this episode. Wardden LLC Website 

• Besides growing up in the family business Judy Zimmerman Walter is co-owner with her uncles and the CFO of, this 57-year young service business. Zimmerman’s Automotive, Mechanicsburg, PA is a true blue ‘family enterprise’ with 12 out of a team of 29 team members that are ‘In The Family’. Zimmerman’s is a top automotive repair facility along with a quick lube and a used car division.Among her involvement: Women’s Board of the Car Care Council, Alliance of Automotive Service Providers of PA, and the Auto Care Association (Listen to Judy in her own episode 15 and 74 on catering to the female customer.

Here are a few stats on succession within a family business:

88% of current family business owners believe the same family or families will control their business in five years.

Succession statistics undermine this belief. According to The Family Firm Institute, only about 30% of family and businesses survive into the second generation, 12% are still viable into the third generation, and only about 3% of all family businesses operate into the fourth generation or beyond. There is a disconnect between the optimistic belief of today’s family business owners and the reality of the massive failure of family companies to survive through the generations. Research indicates that failures can essentially be traced to one factor: an unfortunate lack of family business succession planning.

This episode is brought to you by Federal-Mogul Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust. For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com and fmgaragegurus.com

Prepare yourself for a very powerful discussion on growing your own technicians. In light of the technician shortage, this episode shows a pathway to build your own bench. Get a ton of great ideas and resources to help you stem the technician shortage.

There are two ways to enjoy this round table discussion. You can watch the video replay below or listen to the audio only podcast when you are traveling, commuting or when you can’t be in front of a screen. The podcast is available on iTunes, Stitcher Radio and of course listen above.

Learn about:

A new new apprentice mentoring guide and why there is a push to formalize one. (see link below)

The very unique program from American Skilled Labor Association (ASLA) from shop owner Mike Davidson with US Labor department reimbursement. (same link below)

Structuring comp programs for apprentice and mentor.

Involving your team on deciding on an apprentice candidate.

Why company culture is critical to anyone who joins your company.

How to write better want ads.

The episode is jammed with enduring ideas to help your business grow and prosper as the technician shortage looms for many shop owners today.

This episode is brought to you by Federal-Mogul Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com and fmgaragegurus.com

Your panel is:

• Mike Davidson from Parkway Automotive in Little Rock, Arkansas and the President of ASLA. Mike is an AMI graduate, an ASE Master Technician. Mike tells all about his great business in episode 52, really worth the listen! Because he talks about his hiring program called ‘hiring for keeps’. Learn how it made a huge impact on his hiring methods and practice. Mike was also part of episode 73.
• Bogi Lateiner from 180º Automotive in Phoenix, AZ. As the pieces of her career came together, she began to see that her passion was not simply to fix cars, but to empower others to fix cars – women especially. Bogi also does business coaching, holds car-care classes for women, speaks on a wide range of subjects and is working on the 5^th season as one of the 3-girl crew on the Velocity Channel show … All Girls Garage. (Bogi was featured in Episode 27 and 74)
• Joe Sevart from I70 Auto Service in Kansas City, MO, received a very high honor from NAPA in 2014 as their NAPA/ASE Technician of the. He is the Kansas City ASA Chapter president and was an ASA Top Shop in 2010. By his own words he is a techie-geek. I70 is a 7 bay, 6 lift facility. Listen to Joe in his own episode 50.

www.skilledlaborus.com : At Skilled Labor US or ASLA American Skilled Labor Association you can get an Apprentice Program Guide and a Mentor Requirements guide. Learn all about ASLA and how this program can help support a strong Mentor/Apprentice program in your shop.

“Great mentors teach. They encourage. They share. They enlighten. And they share with you their wisdom and their laughter so that when it seeps into the deepest depths of your soul, you learn”. Jeffery Gitomer

A special thanks to Joe Sevart, in celebrating a milestone, as the 50th podcast guest!

Joe Sevart from I70 Auto Service in Kansas City, MO, received a very high honor from NAPA in 2014 as their NAPA/ASE Technician of the Year. Please watch this special video done as a tribute to Joe: http://i70autoservice.com/joes-award/

He’s a very strong family man and that transcends to his business. Joe believes in strong relationships with his customers, suppliers, and all that work with and for his business. He is the Kansas City ASA Chapter president and was an ASA Top Shop in 2010. Joe credits his involvement with RLO Bottom Line Impact Group, for the last 5 years, as a strong and important business partner.

He loves technology and is proud to say he has the latest diagnostic scan tools because he never wants to send his problems to the dealer.  I70 is a 7 bay, 6 lift facility with 3 techs with two service writers. The annual estimated volume in 2015 is $1,000,000.

In this episode you’ll hear Joe talk about building customer relationships, how he values his supplier salesperson and that he will always hire smarter people than him.

He has a porter that shuttles customers and picks up parts as well as four loaner cars; all for customer convenience. Joe is involved in a junior college advisory board to further the connection to future technicians and is an AMI graduate.

His support of community and his strong character and integrity is what drives customer to his door. Listen to the many great wise words from Joe Sevart.

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