The Power of Partnership: Liz and Keith Perkins on Marriage and Business [RR 846]

Recorded Live at the TST Big Event 2023. Keith Perkins discusses his presentation at the TST Big Event on electrical theory and the challenges of balancing foundational knowledge with advanced concepts for a diverse audience. We also delved into Liz and Keith’s relationship as a married couple who work together. They discussed their passion for their industry and how it doesn’t feel like work. Bonus: find out how many animals they own!
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Building Trust and Rapport: The Art of Being a Service Advisor [THA 326]

“The service advisor is the face of the brand and the first point of contact for customers.” Join our round table discussion as our panel shares their experiences and strategies of successful service advisors, highlighting the importance of communication skills, creating a positive customer experience, and building customer trust and rapport. It’s also essential to be an educator rather than a salesman and help customers understand how to maintain their vehicles to avoid breakdowns. The discussion also emphasizes the need for investment in service advisor training and development.
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Unlocking Technician Earning Potential [RR 842]

Recorded Live at the TST Big Event 2023, Justin Kidd and David Macholz discuss the challenges faced in terms of technician retention, the importance of certification, and the need to change the industry’s perception and promote it as a high-tech profession. They also emphasize the importance of training and education in the automotive industry and introduce IndustryAttends.com, a website created to serve as a centralized hub for industry events and training opportunities.
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Crush Your Fears and Build a Sustainable Business [RR 840]

Recorded Live at Vision 2023, Maryann Croce shares her experience of overcoming fear as a shop owner. As a business owner, it’s normal to face fears and doubts about your ability to succeed. However, Maryann emphasizes that fear can hold one back and even paralyze them, but it’s crucial to crush those fears to find fulfillment and rewards in the daily grind of running a business. She also stresses the importance of running a profitable, sustainable, and enjoyable business. Profitability allows for reinvestment in the business, team training, and giving back to the community. Don’t let fear hold you back from achieving your goals as a business owner.
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Mastering the Art of Dealing with Difficult Customers [RR 839]

Recorded Live at Vision 2023, Bill Haas and Sara Fraser discuss strategies for dealing with difficult customers in the automotive industry. They provide tips on identifying warning signs, asking questions, and differentiating between difficult and upset customers. They also emphasize the importance of providing excellent customer service, building trust, and owning up to mistakes. Bonus at the end: a humorous anecdote about the purpose of buttons on a gentleman’s sport coat sleeve. 
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Technician Round Table: Mobile Technicians [THA 321]

Technician Round Table: Mobile Technicians with Matt Fanslow. Is the mobile business a symptom of the industry evolving? What is the future outlook of the mobile repair business? Are shops charging what they are worth instead of a race to the bottom? Is there a need to improve the culture and the atmosphere in shops? 
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Going Electric in California [THA 320]

California is mandating 100% of new cars and light trucks sold will be zero-emission vehicles by 2035. How will electric vehicles change the composition of our industry? What are the service opportunities? Should you start working on hybrids if you haven’t already? Hear from the perspectives of 3 California shop owners that are ready and prepared for the future. 
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First Ever General Service Technician Academy at Vision KC [RR 832]

Recorded Live at Vision 2023, Al Wright and Travis Troy discuss the benefits of joining MWACA’s S.O.S. (Shop Owner’s Support) Group. When we can support and learn from other shop owners, we continue Advancing the Aftermarket and raising the bar for the industry. Travis also gives us an overview of Vision’s newest class for general service technicians. 
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Future Shop: Sooner Than You Think [THA 318]

Will diagnostic work overtake remove and replace work? How will you position and present your shop as a technologically advanced repair center? What training will our employees need? How will artificial intelligence impact our industry? Will we be prepared? Join Jake Sorensen, Chris Chesney and Derek Kaufman as they discuss the shop of the future. 
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