Creating Simple YouTube Videos Under 60 Seconds – Niko Sougias [AW 139]

Guest host and shop tour with Niko Sougias, Charlie’s Foreign Car, Encinitas, CA. Niko says customers want explanations about their car repair and he has found a way to connect with them on his YouTube Channel. Find out how he does it.

Watch Full Video Episode HERE

Niko Sougias, Charlie’s Foreign Car, Encinitas, CA

Show Notes:  

  • Building was built in 1988- waterless car wash on every car, 17 bays, 16,000 square feet in total (with showroom)
  • People want explanations- make videos; technical education should have a time limit (60 seconds) 
  • Most watched video of 2023- control arm bushings
  • Full-time employee (Jax) is the editor of videos  
  • Audio- quality is important with wireless mics
  • Pre-Covid work- maintenance 
  • Post Covid work- boom of work, customers are authorizing more work to be done, almost doubled ARO
  • Challenges- keeping loyal customers happy while being booked 2 weeks out
  • Future think for 2023- monitoring new car sales with interest rates rising 
  • Lead technician is moving to the foreman position

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Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at


About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!