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RR 010: Doug Whiteman from George’s Sierra Shell-Part 2

Doug Whiteman, owner of George’s Sierra Shell a successful 42 year old business in Fontana, CA, is Motor Age’s TOP SHOP in 2014. Not only is he a strong operator and shares solid insight to his remarkable success, Doug and team is very involved in many philanthropic efforts in his community (see overview below).

As the Motor Age top shop in 2014, I did an in-depth interview withGeorge's Sierra ShellDoug and we are presenting it in two parts. Part one is Episode 9 and part two is Episode 10. Listen and learn about Doug’s female centric service position, that he consults for ATI, what key lessons he learned from his dad, why he continues to have a weekly call with his business coach and what he learned by getting his oil changed at the car dealer. Doug also shares what is behind the FAN of the WEEK and what happened to change his business 10 years ago. He has his own training room, a call center with a special customer focused strategy and he discusses hi expansion plans for 2015.

A pinnacle to most awards is being chosen Motor Age’s TOP SHOP in 2014, that’s TOP SHOP (Listen to what his goals are this year)! Also recognized top 12 shop and humanitarian award from ATI, the Kukui Humanitarian of the year recipient, Honored by the Fontana Chamber of Commerce for receiving the Small Business of the Year award, Recognized by the Susan Komen during the Breast Cancer awareness month, named ASE technician of the year 2008.

Other recognitions:  Small Business of the year in the 35th Congressional District, Honored by the Fontana Chamber of Commerce for receiving the Small Business of the Year award, featured at the Ratchet and Wrench website for success and efficiency, support to local schools with 10% of auto proceeds going to schools of their choice, recognized by Susan Komen Breast Cancer Foundation during Breast Cancer awareness month, participated in a blood drive presented by LifeStream, named ASE technician of the year 2008, Small Business of the Year in the 35th Congressional District, VRRM Program aims to repair, retire or replace polluting vehicles in CA. Also engaged with a 1994 Ford F 150 truck giveaway, donations of gas cards for local newspaper contest, along with donations for the victims of typhoon in the Philippines.

There is so much to learn from Doug Whiteman, so enjoy and listen and learn just one thing! ENJOY.

George’s Sierra Shell Webiste

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

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