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RR 071: Chris Price from Saratoga Shell

Chris Price from Saratoga Shell in San Jose, CA is just a stone’s throw from Apple Headquarters. He says that the medium income in the market is $350,000 and houses start at $2.5 Million. Only a handful of markets in the country can boast those stats.

Chris is a 25 year industry veteran with 3 technicians with certifications of Master ASE, L1, and California Smog Check. He is a 6 day a week business with 3 lifts, 3 bays and his wife April is by his side.

Chris grew up loving cars and received a Scholarship to UTI Phoenix and graduated with honors in 1994. He worked in GM dealerships until he went to work at a European dealership and began working on Mercedes Benz. His Mercedes background didn’t hurt when he bought Saratoga Shell in 2006.

Software is another passion, call it a love, and he helped start KuKui while in a bible study program and continues to support software development with them.

Our discussions touched on a lifetime parts and labor warranty he is going to implement. We also talked about suppliers, phone skills management and a new vehicle inspection program he is implementing.

Also learn what Chris feels is the best way to get new customers.

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

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