RR 102: Donna Wagner form Northwood

Donna Wagner is currently Chair of the Aftermarket Management Program and Professor at Northwood University. She teaches courses specific to the automotive and heavy duty parts and accessories market. Courses include product marketing, global issues, sales, supply chain and business planning.Northwood

This bachelor degree program in Aftermarket Management is the only one of its kind in the US. Students learn the all about the aftermarket at Northwood, that is known for specialty programs like the Aftermarket Degree and the Automotive Dealership Programs.

In her 25 years of experience in the automotive aftermarket, Donna Wagner worked on the sales and marketing side of the business in various roles, including:

  • Tenneco as Marketing Services Manager
  • Wells Manufacturing as Category Manager and Marketing Manager
  • The Marx Group as account strategist/supervisor
  • Gelia Marketing Communications agency
  • The Car Care Council in various roles of increasing responsibility concluding with her tenure as president of the Council when it became part of the Auto Care Association.

Why Listen?

Did you know that you can take this degree program on-line?
Learn how you can help Donna Wagner fill positions in the industry and help place graduates.
Why this program is a real jewel of our industry.
Learn how ‘real world’ the special senior class projects are.

Donna has a passion for marketing and has high standards of excellence in her work, knowledge and integrity.

Wagner earned her AAP (Automotive Aftermarket Professional) designation in 2000, holds an MBA from Bowling Green State University and a BS in Computer Science from University of Mount Union. She is a member of the Education Committee of the Auto Care Association, the Higher Education Council of the Category Management Association and the Car Care Council Women’s Board.

In her spare time Donna volunteers for The Midland Center for the Arts, speaks to industry groups and enjoys traveling and working out.

Link to Aftermarket Management Degree Program at Northwood University here

This episode is brought to you by Federal-Mogul Motorparts

Episode Logo Sponsored By v1and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com


About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!