RR 451: Dan Gilley – Attracting the Right Talent with the Right Stuff

Every new and young technician today have a lot more shops to choose from. Let’s face it, there is a lingering issue of the technician shortage. If you are a business owner, what do you need to do to attract and/or retain talented individuals that possess the ‘right stuff’.

If you are a business owner, how would you attract an employee? What are the things you would do to improve your shop and make it as attractive and organized as it could be? Dan Gilley will bring light to decisions addressing the best interests of the would be future candidates/employee of a shop. Dan Gilley is the President and CEO of RLO Training.

In this episode, you will understand the utmost priorities needed by shop owners to address the how to attract the right kind of employees and what are the necessary tactics in order to keep them. As Dan would say, it’s either you attract them or repel them. Is it just for the paycheck or the team?e candidates/employee of a shop. Dan Gilley is the President and CEO of RLO Training.

Dan Gilley is the owner and president of RLO Training. Dan has a great understanding of the challenges of the aftermarket industry, and with thirty years experience, he has a great appreciation of what it takes to truly continue on a path of progress and gain a remarkable vision of the future.

Dan has helped hundreds to achieve high levels of success through his training, coaching, and Bottom-Line Impact Groups peer support network. Dan encourages shop owners and their teams to achieve their personal and professional bests, and today he will challenge us all to take another step in achieving our goals.

Dan began his automotive career when he was fourteen. He gave up his lawn care company to work at a gas station when he turned sixteen just to be around cars. He worked as a technician and a service advisor during his college years and bought his first gas station at age 22. For the next twenty years Dan was challenged as an independent auto repair shop owner. He

realized that he needed to learn as much as he could and attended seminars, business schools, workshops and anything else that would help make his businesses a success. That’s when the passion for the automotive industry developed.

Dan became a member of the Bottom Line Impact Group and took his company to a new level. In 2003 Dan joined the RLO team as a full time instructor and coach. His zeal to transform the automotive industry is apparent in his enthusiasm for helping others improve all aspects of their businesses. He continues now as president of RLO Training to take the automotive industry forward into a successful future.

Key Talking Points

  • “Why should I work for you?” 
    • Technicians today have a lot more shops to choose from
    • Not attracting enough young technicians  
    • You’re either attracting employees or repelling employees- do you work as a team or is it just a paycheck
    • People want to feel appreciated and acknowledged
    • Shop needs to be clean, up to date, paid training 
  • Understanding role as CEO
    • Hiring service advisors help free up the owner for networking and marketing for the company
    • Need to understand their financials, operate with a plan, share the vision with your team and care about them
    • Invest in your team

Talk soon,





  • Thanks to Dan Gilley for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Link to RLO Training website HERE.
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NAPA AutoCare’s PROimage program makes it easy for you to make the most of the NAPA brand. A PROimage upgrade lets you maintain your shop’s identity as a reliable, locally-owned business while letting your customers and potential customers know you’re partnering with NAPA, the most recognized and trusted name in the automotive aftermarket. AutoCare Centers that have completed a PROimage exterior upgrade enjoy an average 23 percent sales increase during the first year. You can also choose to go PROimage on the interior and transform your customer waiting area from merely utilitarian to warm and welcoming. You can even get a free look by visting www.NAPAAutoCare.com and clicking on the NAPA PROimage link under the NAPA PROimage tab. Of course, the AutoCare site is also the place to go to find out about all the advantages being part of the NAPA family has to offer.


About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!