“You’re Not A Technician, You’re A Technical Expert” Aaron Becker [RR 745]
I’m with Aaron Becker at the TST Big Event 2022. His stepfather-in-law is the late Myron Stein, inventor, product innovator, and founder of AirSept. Aaron is the President of AirSept and we discuss Myron’s famous donut and coffee selling tactic, and new products, and if you listen until the very end of your podcast player, you might hear a little backstage chatter with my daughter Tracy. By the way, I got to know Myron during my early days as a podcaster and he was an encourager and always told me like it was. I’ll miss him.
Aaron Becker, President, AirSept
Key Talking Points
- Stepfather Myron started AirSept in 1989- Myron is still an advisor
- Determination- no is ‘not right now’ or ‘yes later’
- Donuts and coffee tactic
- Line connectors- most popular products to solve the leak
- “Vehicles today- you’re not a technician, you’re a technical expert”
- New items in the pipeline- service port caps (connect from the outside)
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Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!