Show Notes

Thanks to our Partners, Shop Boss and 360 Payments

Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net

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Mike Davidson, Parkway Automotive, Little Rock, AR. You can reach Mike at miked@parkwayautomotive.net. Listen to Mike’s other episodes HERE.

Also Mike’s Leadership Website Leadershiplane.net HERE.

Bryan Rogers, Sun Automotive, General Manager

Josh Steinhert, Sun Automotive, Assistant General Manager

Show Notes:

Thanks to our Partners Shop-Ware and Delphi Technologies

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com

Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

Connect with the Podcast

-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections

Is your service advisor stressed? Do you have a full lot of vehicles to repair but have technicians standing around? I’ve been asking shop owners if an estimator role in the business is an important hire. I got an ear full in this Academy Webinar on how the metrics work and the role and responsibilities to consider hiring an estimator or parts specialist in your growing busy shop. All three shop owners on my panel have this role in their shops. 

Watch the Episode on YouTube

John Bridgwater, Doral’s Auto Repair, San Leandro, CA. Listen to John’s previous episodes HERE

Mike Davidson, Parkway Automotive, Little Rock, AR. You can reach Mike at miked@parkwayautomotive.net    Listen to Mike’s other episodes HERE.

John Long, Total True Automotive, Shertz Auto Service, Schertz, TX. Listen to John’s previous episodes HERE.

Key Talking Points

• How do you keep your tech in the bay and the service advisor on the phone and talking with customers?
• Outside calls for appointments and estimates take the most time for service advisors 
• Estimating requires someone that is meticulous and good with the paperwork side of things
• Estimator- technical knowledge and computer skills, can step into advisor role during vacation times
• The consistency of having a dedicated estimator makes things much smoother both for the shop and for the client.
• Allows the service advisors more time with customers and focused on the cars in the shop
• Technicians are the most on board with estimators, consider the estimator to be a “Parts Specialist”
• Outside calls for appointments and estimates take the most time for service advisors 
• The estimator doesn’t have to be on sight at the business- can be a remote position
• Link for Mike Davidson’s Leadership Collection Episodes HERE
• The service Mike Davidson uses to support incoming calls is Live Voice: HERE.

Connect with the Podcast

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partners:

More Time. More Profit. Shop-Ware Shop Management getshopware.com

See how Broadly can help YOU grow your auto shop. getbroadly.com/chat

Key Talking Points

• Mike Davidson’s Book –  “Wage & Hour Compliance”
• Every business can get audited by a simple phone call from an employee 
• Keeping thorough records with notes, payroll documents, vacation time etc.
• Training pay- specific guidelines for compensation if they are doing something to benefit the business 
• Technicians in dealership vs independent- dealerships have exemptions the independents don’t have
• 7 Day Time record- any activity that contributes to benefiting your business
• 50 cent mistake- could face fine of $62,000 
• Four steps that will help protect you during an audit, written job descriptions, written Compensation Package, regular Rate Calculator, and Seven Day Time Record

Connect with the show:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partners:

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX – Now more than ever.

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

Mike Davidson is passionate about growing as a leader and helping others achieve a better life through leadership.  He believes that your growth is the only guarantee for a better tomorrow. Mike began his automotive career in 1984 as a car detailer at a GMC dealership. He started working in independent shops in 1992 and opened Parkway Automotive in 1998. He joined RLO Connor’s Bottom-Line Impact Group in 1999 and graduated from the Automotive Management Institute in 2000.

Mike was voted Arkansas’ NAPA/ASE Technician of the Year from 2001 to 2008,  joined Elite Pro Service Peer Group in 2008, and continues to be an active member. He has been a business coach for Elite Worldwide, a published author, and a presenter at multiple conferences across the United States. He created a live interview seminar called Hiring for Keeps in 2013 and developed an automotive apprentice program approved by the United States Department of Labor in 2016.

As a John Maxwell, certified speaker, trainer, and coach, Mike has developed a training program to assist shop owners to develop leaders within their organization. He is married with four grown children, resides in Alexander, Arkansas, and is a member of The Bible Church of Little Rock, where he has served as an elder, a deacon, and a Children’s Ministry Director. Listen to Mike’s other episodes HERE.

Brian Weeks is a third generation shop owner that teamed up with his brother in 1999 and bought the family transmission business that was owned by his father and two uncles. Growing up in the family business allowed him to gain valuable experience at a very young age. When he was 12 he worked on his first customer’s car for his dad. This experience led to building manual transmissions by the age of 14. Racing has always been his true passion in life and was the reason for seeking an engineering degree. Little did he know after graduating in 1996 from Southern Polytechnic State University with a Bachelor’s degree in Mechanical Engineering and Technology that it would be the key to success with today’s technically advanced vehicles. Brian and his brother Chris took the family owned transmission shop and transformed it into a full service automotive business with two locations.

Mike Davidson is passionate about growing as a leader and helping others achieve a better life through leadership.  He believes that your growth is the only guarantee for a better tomorrow. Mike began his automotive career in 1984 as a car detailer at a GMC dealership. He started working in independent shops in 1992 and opened Parkway Automotive in 1998. He joined RLO Connor’s Bottom-Line Impact Group in 1999 and graduated from the Automotive Management Institute in 2000.

Mike was voted Arkansas’ NAPA/ASE Technician of the Year from 2001 to 2008,  joined Elite Pro Service Peer Group in 2008, and continues to be an active member. He has been a business coach for Elite Worldwide, a published author, and a presenter at multiple conferences across the United States. He created a live interview seminar called Hiring for Keeps in 2013 and developed an automotive apprentice program approved by the United States Department of Labor in 2016.

As a John Maxwell, certified speaker, trainer, and coach, Mike has developed a training program to assist shop owners to develop leaders within their organization. He is married with four grown children, resides in Alexander, Arkansas, and is a member of The Bible Church of Little Rock, where he has served as an elder, a deacon, and a Children’s Ministry Director.

You can reach Mike at miked@parkwayautomotive.net    Listen to Mike’s other episodes HERE.

https://www.leadershiplane.net/

Key Talking Points

• Create the environment you desire- businesses don’t run themselves, people (leaders) run businesses. You don’t always get what you want, but you always get what you choose. Are you choosing to be in the weeds of business every day or do you want your business to run without you? Determine what you value and your culture will follow.
• Transitions in the business- be an owner, you hired employees to do a job so let them. Train them well so they can leave, but treat them so well that they don’t want to. Don’t micromanage.
• What I’ve learned- learn from everyone no matter what their status or level is. Everyone learns based on their experience, knowledge, and skill. Allow people to grow, owners are often the biggest obstacle. Think about the vision, cast the vision, and let your employees make the vision.
• lifted burdens- watch people grow from where they are to where they want to be.  Don’t create more work for you as an owner, grow employees.
• Employees who lead- should be taught the responsibility they have of leadership no matter their position. They will continue to grow. Your business is only as strong as the weakest employee. They need to reflect your values.
•  Your responsibility as an owner- coachability, valuing people, mentors, communicating vision
• Leadershift- based on the 15 laws of growth written by John Maxwell. 15-week course for employees of businesses. Grow employees in their current roles. Owners choose who their leaders will be based on current behavior. Leadership is learned, everyone has the ability.

• Thanks to Mike Davidson for his contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode is segmented by Series HERE.
• Key Word Search HERE.

Be socially involved and in touch with the show:

Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy me a coffee

Gold Certification recognizes top tier NAPA AutoCares with a high level of participation in the AutoCare program. The program was built by AutoCare Centers for AutoCare Centers to provide a consistent consumer experience, maximize technology leverage, and reward NAPA’s most committed partners. In other words, Gold Certified AutoCare Centers are the standard bearers for the AutoCare brand nationwide. Simply put, the Gold Certified NAPA AutoCare program, powered by your local shop brand, will separate you from the rest helping you boost your bay counts and your average repair orders.

Learn more about NAPA AutoCare, Gold Certification, and the hundreds of other benefits the NAPA family has to offer by talking with your servicing NAPA store or visiting www.NAPAAutoCare.com.

Mike Davidson is passionate about growing as a leader and helping others achieve a better life through leadership.  He believes that your growth is the only guarantee for a better tomorrow. Mike began his automotive career in 1984 as a car detailer at a GMC dealership. He started working in independent shops in 1992 and opened Parkway Automotive in 1998. He joined RLO Connor’s Bottom-Line Impact Group in 1999 and graduated from the Automotive Management Institute in 2000. Mike was voted Arkansas’ NAPA/ASE Technician of the Year from 2001 to 2008,  joined Elite Pro Service Peer Group in 2008, and continues to be an active member. He has been a business coach for Elite Worldwide, a published author, and a presenter at multiple conferences across the United States. He created a live interview seminar called Hiring for Keeps in 2013 and developed an automotive apprentice program approved by the United States Department of Labor in 2016.  As a John Maxwell, certified speaker, trainer, and coach, Mike has developed a training program to assist shop owners to develop leaders within their organization. He is married with four grown children, resides in Alexander, Arkansas, and is a member of The Bible Church of Little Rock, where he has served as an elder, a deacon, and a Children’s Ministry Director.

You can reach Mike at miked@parkwayautomotive.net    Listen to Mike’s other episodes HERE.

Key Talking Points

• Lesson 6 Assigning responsibility- step back and watch. Difference between delegation and developing people. Delegation- giving people things you don’t want to do. Developing – giving people things you do want to do, but allowing someone else to do it. Have policies in an accessible place (digital)- find out answers on their own. Well-written policies bring value to the business for selling in the future.
• Lesson 7 Identifying the people in your organization that are willing to invest in themselves- giving people opportunity, you can change without growing but you can’t grow without change. Change pertains to the future that will be impacted by what you do today. Renewing the mind of employees’ responsibility to grow as leaders. Doesn’t happen in a day, but it happens daily. Training questions to ask: what did you learn? How did you apply it? Why didn’t you (if the answer is no). Who takes initiative?
• Lesson 8 Developing meetings without you- separating shop into small teams I.e. 1 service advisor and 2 technicians. Allow them to work to solve their own problems, set up their own meetings monthly with two subjects to go over. What are areas of growth for each?. Gives service advisors responsibilities and authority. The owner meets with service advisors once a quarter
• Lesson 9 Letting go- the hardest part for an owner, there is an emotional attachment to the business. You can still have ideas, but let your second in command implement them. Self-discipline to let things go. Don’t tell employees what to think, ask questions to help them to think.
• Lesson 10 What does your day look like now? Develop your life and calendar. Sit at a certain time of the week and plan that calendar. Send a copy to all staff. Interruptions became less and less.
• Chick fil-A Video
• Link mentioned for AAPEX Award Nominations HERE.

• Thanks to Mike Davidson for his contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode is segmented by Series HERE.
• Key Word Search HERE.

Be socially involved and in touch with the show:

Facebook   Twitter   Linked In   Email

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy me a coffee

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

Mike Davidson began his automotive career in 1984 as a car detailer at a GMC dealership. He started working in independent shops in 1992 and opened Parkway Automotive in 1998. He joined RLO Connor’s Bottom-Line Impact Group in 1999 and graduated from the Automotive Management Institute in 2000.

Mike was voted Arkansas’ NAPA/ASE Technician of the Year from 2001 to 2008, joined Elite Pro Service Peer Group in 2008, and continues to be an active member. He has been a business coach for Elite Worldwide, a published author, and a presenter at multiple conferences across the United States. He created a live interview seminar called “Hiring for Keeps” in 2013 and developed an automotive apprentice program approved by the United States Department of Labor in 2016.

As a John Maxwell certified speaker, trainer, and coach, Mike has developed a training program to assist shop owners to develop leaders within their organization. He is married with four grown children, resides in Alexander, Arkansas, and is a member of The Bible Church of Little Rock.

You can reach Mike at miked@parkwayautomotive.net    Look for Mike’s other episodes HERE.

Key Talking Points

• Creating a Leadership Growth Environment

• Lesson one Identify people ahead of time  (hiring process), employees leave when they are not in a growing environment, high performers enjoy working with high performers. Ask the right questions during the hiring process- discover how they’ve behaved in the past. See how they engage with other employees. Can they adapt to your culture? The employer is making a decision and also the person being hired needs to understand they are making a decision as well.

• Lesson two job descriptions- keeps owner and employee consistent. Put clear expectations to grow (training), moving target and never completed. The worst thing you can do as an owner is giving employees responsibility with no authority.

• https://www.industryessentials.net – comprehensive job descriptions you can download

• Lesson three Latitude- watch employees be decision-makers, scout future leaders of business,  also give them the opportunity to fail. Let the employee see the results of their decisions. “Don’t tell them what to think, help them TO think.”

• Lesson four developing leaders- you as a leader need to continue to grow in order to lead others.  Be a river not a reservoir. Self-development- what books are you reading? What training are you receiving? Who’s holding you accountable? “What they see, is what they’ll be.”

• Personal growth- have a process in place, internal growth

• Lesson five small team development  (leadership in action)- small roundtable meetings within the team to solve their own problems, they have the authority and responsibility to do so. DISC within the team so they know how to communicate with each other.

• Thanks to Mike Davidson for his contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode is segmented by Series HERE.
• Key Word Search HERE.

Be socially involved and in touch with the show:

Facebook   Twitter   Linked In   Email

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy me a coffee

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

Mike Davidson began his automotive career in 1984 as a car detailer at a GMC dealership. He started working in independent shops in 1992 and opened Parkway Automotive in 1998. He joined RLO Connor’s Bottom-Line Impact Group in 1999 and graduated from the Automotive Management

Institute in 2000.

Mike was voted Arkansas’ NAPA/ASE Technician of the Year from 2001 to 2008, joined Elite Pro Service Peer Group in 2008, and continues to be an active member. He has been a business coach for Elite Worldwide, a published author, and a presenter at multiple conferences across the United States. He created a live interview seminar called “Hiring for Keeps” in 2013 and developed an automotive apprentice program approved by the United States Department of Labor in 2016.

As a John Maxwell certified speaker, trainer, and coach, Mike has developed a training program to assist shop owners to develop leaders within their organization. He is married with four grown children, resides in Alexander, Arkansas, and is a member of The Bible Church of Little Rock.

You can reach Mike at miked@parkwayautomotive.net    Look for Mike’s other episodes HERE.

https://www.industryessentials.net/

Key Talking Points

• What they see is what they will be- As an owner you are on stage all the time
• Let your “yes” be yes and your “no’ be no
• Always do your homework and know your facts
• List your options and count your costs- project before you react
• Seek advice from the right people- listen to your instincts and make decisions based on principles
• Don’t be on a leadership journey alone- need to have good people around you and you chose them, leadership is influence
• 7 C”s: Communication- Listen, learn, lead. Connection- Can’t ask for an employee’s hand before you have their heart-having interest in the person, value in person, express gratitude. Confident- “Be good at what you do, but be great at who you are.” Personal development must continue to grow. Find value in other people to find the right answers that you don’t know. Compassion and caring- see beyond the moment when in situations and look at the bigger picture. Curiosity- asking for feedback, ask questions based on curiosity. Character- internal, who you are when no one is looking, personal values, how you handle situations, tough times show your character. Conviction – trust is communication through conviction, leaders must be trustworthy with employees
• 9 questions to identify if you’re approaching the situation the right way- The root of a problem with an employee is that they are either unwilling or unable to do whatever the situation is. Need to have a balance of care and candor.
• Have I invested in this relationship enough so I can be candid with them?
• Do I truly value this person as a person or just as a team member?
• Am I sure that the issue is theirs and not mine?
• Am I sure I am not speaking up because I feel threatened?
• Is the issue more important than the relationship?
• Does the conversation serve their interest and not just mine?
• Am I willing to invest time and energy to help them change?
• Am I willing to show them how to do something and not just say what’s wrong?
• Am I willing to set clear expectations?
• Handling late employee- Ask them if they like to break promises, the hours listed for the business is a promise to the customer
• Why do we hire people? To do what you would do
• Inner man- character/behavior, and outer man- competency
• Align together
• Thanks to Mike Davidson for his contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode is segmented by Series HERE.
• Key Word Search HERE.

Be socially involved and in touch with the show:

Facebook   Twitter   Linked In   Email

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy me a coffee

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

Mike Davidson began his automotive career in 1984 as a car detailer at a GMC dealership. He started working in independent shops in 1992 and opened Parkway Automotive in 1998. He joined RLO Connor’s Bottom-Line Impact Group in 1999 and graduated from the Automotive Management

Institute in 2000. Mike was voted Arkansas’ NAPA/ASE Technician of the Year from 2001 to 2008, joined Elite Pro Service Peer Group in 2008, and continues to be an active member. He has been a business coach for Elite Worldwide, a published author, and a presenter at multiple conferences across the United States. He created a live interview seminar called “Hiring for Keeps” in 2013 and developed an automotive apprentice program approved by the United States Department of Labor in 2016. As a John Maxwell certified speaker, trainer, and coach, Mike has developed a training program to assist shop owners to develop leaders within their organization. He is married with four grown children, resides in Alexander, Arkansas, and is a member of The Bible Church of Little Rock. You can reach Mike at miked@parkwayautomotive.net

Look for Mike’s other episodes HERE.

https://www.industryessentials.net 

Key Talking Points

• There exist a leadership deficit in the world.
• There exist a hunger and need for true and authentic leadership
• Leadership is influence and a skill that can be learned
• Every person born has the ability to lead even if it’s just themselves- doesn’t have to always be a group of people
• Can’t lead others until you lead yourself-Get others to speak into your life that you know, love and trust.
• Be intentional when leading yourself
• Leaders need mentors/coach – speaking into your life regularly
• Everything rises and falls on leadership- John Maxwell
• If you look closely at issues within the business you will discover that you are the problem – Great news you are also the solution
• Employees want consistency and they do not want surprises- create policies/procedures for that creates consistency. It’s something for them to follow and contribute
• “We need to be a leadership company that happens to sell automotive service”
• When you grow leaders within the business- you will grow yourself out of job. Your team will become leaders themselves
• “The bridge from good to great is short and built by the nails of discipline.” –Discipline is building processes for your life
• Servant leadership- how can you better serve someone?
• Equipping- what areas do you need to equip yourself in so you can learn and grow?
• Attitude- how is your attitude about life and people?
• Blindspots- if you don’t have people around you to point out and discuss your blind spots, you’ll start thinking you don’t have any. Pride is at the and a weak character are at the bottom of all great mistakes.

• Thanks to Mike Davidson for his contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode is segmented by Series HERE.
• Key Word Search HERE.

Be socially involved and in touch with the show:

Facebook   Twitter   Linked In   Email

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy me a coffee

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

Pete McNeil is a second-generation family-owned business that started out as a Volkswagen specialist. They quickly recognized their potential for all makes and models and expanded their service offerings. During this time, they joined the NAPA AutoCare program, expanded their footprint in the Salt Lake valley and became a pillar in the automotive repair industry.

In 2018 alone, McNeil’s expanded their Sandy location to 16 bays to help accommodate their growing business, training center and partnership with local schools for the continued growth of their apprenticeship program. During this time McNeil’s also took advantage of the Interior ProImage program and remodeled their entire showroom! This included new counters for their 4 Service Advisors, new epoxy flooring, signage, and upgraded comfortable furniture and fixtures! This is truly a place where their customers can relax while having their vehicle repaired.

In addition, Pete opened a 2nd location in Riverton, Utah in May of 2019. Pete is very involved in the community both locally and abroad He is active in the local Church Youth Conference, Angel Hands, which assists people with disabilities.

Very active in youth soccer with contributions and cars washed to raise money for Sparta-United. He has donated time and resources to “Sandy Pride” which helps residents clean up and beautify the city. Look for Pete’s other episode HERE.

Jake Sorensen is the 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All Star technician of the year. He is an ASE Master technician with L1,2 and 3 advanced level certifications. He is the shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT where he helped develop an apprenticeship program that is registered with the U.S. Department of Labor. This program has graduated several high performing automotive technicians and was used by NAPA Auto Care as a template for their automotive apprenticeship program. Jake also developed the curriculum for an automotive course that he teaches at an adult education high school. Look for Jake’s other episode HERE.

Mike Davidson is from Parkway Automotive in Little Rock, Arkansas, been in the industry for more than 30 years and a business owner for over 18. Mike is an AMI graduate, an ASE Master Technician, he belongs and contributes to Elite Worldwide and was recognized as the Arkansas NAPA/ASE tech of the year seven years in a row. He’s been doing radio and TV over the last fifteen years talking ‘service’ in Little Rock. Mike helped start the Little Rock chapter of ASA and is currently an officer. Look for Mike’s other episode HERE.

Key Talking Points:

• Fact of life: You will either sell your shop or close your shopAn apprentice plan with a culture of learning will help you when selling your shop because you have a culture of learning
• An apprentice program adds value to your shop especially a Department of Labor approved plan 
• There is no easy button to put a strong apprentice program into playYou must invest time, energy, and money
• End result is well worth it
• The Pandemic has brought changes to education and lab work
• Having your own apprentice program puts the lab right inside your shop
• Apprenticeships will seed your bench as the need for quality technician arises because the recruitment and competition for technicians rises
• Mike Davidson created an apprentice program 10 years ago and created a company to support it. His program of DOL approved.
• Pete McNeil and Jake Sorenson created their own apprentice program and it was picked up by NAPA nationally.
• Motivating the new generation of technicians through an apprentice program should include incentives along the way. Rewards for the learning and the time invested. 
• The rewards are great when you pour your heart into growing talent
• Mike, Pete, and Jake have learned a lot
• 75% of auto repair happens at the independents
• The need for technicians has never been greater
• There have been many shops that closed including dealers. The number of bays has reduced yet there is a large demand for technicians
• Shops are becoming ruthless at finding techs which is the reason to grow your own with an apprentice program
• There is a cost to do an apprentice program
• Stat: One technician should be able to produce about $30,000 per month out of a bay
• Mike goes through the math and how you can get your suppliers involved in your apprentice program
• Autocare:: 81 Million auto’s on the road 16 years and older (2021) and this number continues to grow
• A technical college with four semesters equals 281 eight hour days. ASE requires 508 eight hour days on the job for a single certification can he issuesWith an apprentice program at the end of two years, you’ll have your time and your ASE certifications
• When sitting down with an apprentice and/or their family, you have to show a road map and viability for a job and certifications, a clear path
• The apprentice18 years of age
• High school or GED
• Have a valid driver’s license 
• Must submit to illegal use of drug test under the DOL program
• Complete an application
• Agree to follow guidelines
• They must fit your culture
• Look for the right skill sets and you will teach them attitude and fitting into your culture
• Competency levels can bring different stages of compensation
• Picking the right mentor is very criticalIt may not be the longest-tenured technician
• Provides ‘giving back’ and a sense of belonging
• Someone willing to change a life 
• At least 5 years experience in the field
• At your shop for at least a year
• Good communication skills
• They must care about other people  
• They will teach how you want cars repaired and how to diagnose
• Look at the pay program together and the ROI
• You can build a smart program with an open mind and communication
• The mentor should not feel like they are taking a step backward
•  The average time it takes to replace an employee is 42 days. It is costly
• An apprentice program will create a culture of learningThe other staff members will elevate themselves 
• There are technical schools and many know about them, HOWEVER, not many know that there are apprentice programs.We must aggressively promote and create apprentice programs.
• A great place to find apprentices is the home school industry.The parents would know if their student is mechanical.
• Connect with them on Facebook
• There is a cost and Mike has complete spreadsheets to show you how to justify the program.
•  You keep a spreadsheet on cost per hour to apply to your state for grants.Every state has a different amount of money available.
• You must have a cost per hour to show them
• Grants are reimbursement. They pay you behind not upfront
• This is why the mentor cost per hour is critical
• All grant programs will ask for cost per hour which is why you need a spreadsheet to produce the number
• Share the cost of the mentor and apprentice with them to let them see your investment and your recovery. 
• Insutryessentials.netThe website has resources for mentors and apprentices.
• Agreements
• Cost per hour spreadsheets 
• You can run ads for apprentices  Source: nextdoor.com
• Home school community
• There are people who want to get involved in our industry
• Respect the wage and hour laws of your state

Link to Powerpoint used in this presentation: HERE

Link to Mike Davidson’s Industry Essentials. Info on apprentice program: HERE

Email Mike Davidson HERE

Resources:

• Thanks to Mike Davidson, Pete McNeil, and Jake Sorenson for their contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode is segmented by Series HERE.
• Key Word Search HERE.
• Link to other apprentice podcasts:
• RR 335 Build Your Own Apprentice Program – Dwayne Myers
• RR 482 IGONC Apprentice Program. Three Students Speak.
• FTR 064 – Mike Davidson. Find Your Apprentices
• RR 383 – AAPEXedu 2018 – Road to Great Technicians – Roundtable
• THA 087 – Automotive Career’s Start in High School and in the Home
• FTR 007 – Matt Fanslow – Integrate the Malleable Young Apprentice Into Your Shop
• RR 353 – Kyle Holt – S/P2 – Helping Entry Level Technicians Enter and Stay in the Industry

Be socially involved and in touch with the show:

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As a member of the NAPA family, AutoCare Center owners can take advantage of the NAPA National Health Program from the NAPA Insurance Center. This “NAPA only” program gives you and your employees access to national “large group” rates on medical insurance with premiums discounted up to 30 percent. These rates are based on the collective purchasing potential of 22,500 NAPA locations including both NAPA AUTO PARTS stores and NAPA AutoCare Centers.

The NAPA Insurance Center can help you with a variety of other insurance benefits too. For more information about The NAPA National Health Benefits program as well as all of the insurance benefits available to your AutoCare Center and your employees, visit the NAPA Benefits Center, at www.napabenefitscenter.com or call the NAPA Benefits Center at 844-627-2123.

• Leadershift from Mike Davidson
• Virtual Shop Tour at Riverside Automotive in Red Wing, MN with Matt Fanslow
  • 10,000 sq ft shop and new customer waiting room
• Trivia: In the early 1960’s GM was developing a new model that was originally called the LaSalle II. When it was shifted away from Cadillac, what did it become?

Rex Lee works at McNeil’s Auto Care headquartered in Sandy, UT and went through the McNeil’s apprentice program

Elijah Pierce works at parkway automotive in Little Rock, Arkansas, graduated the apprenticeship program in November 2019, current ASE Master certified technician at Parkway

Bryan Stafford works at Parkway Automotive in Little Rock, Arkansas, ASE certified L1 Advanced Level Specialist technician and current mentor at Parkway

Key Talking Points:

• Words and stories from former apprentices and current mentors
• Through the apprentice program, Rex Lee went from a quick service team member to a full-fledged technician
• You need a special attitude, like passion and motivation to join an apprentice program and stick with itA two-year program sanctioned by the Federal Dept. of Labor
• Skilled trade like engineers, plumbers and electricians have an apprentice program and title their learners as ‘journeymen’. Whey don’t we? 
• Bryan is a senior technician and the mentor at the shop, but he says the senior person doesn’t need to be the mentorMust be the right person who wants to be a mentor
• Who wants to help teach and guide.
• A great learning experience for a mentor
• When you teach you learn
• You modify your interaction with the apprentice based on their ability to learn and assimilate the information. Learn their tendencies.
• Apprentices usually don’t go to a trade school and will get their theory and hands-on in an apprentice program.There is a curriculum
• There is training that will be necessary in the evenings
• The student will learn on their own
• ASE requirements with the stages of the program
• There will be online courses and leader-led (Covid Considerations)
• You need to be farsighted and realize the outcome of your training
• Find candidates throughSchool district, Counselors
• High School Trade programs
• Word of mouth through your customer base
• Careful recruiting and find a person who is trainableTwo years is a short time to learn a career. The coarse is intense that requires the right attitude and desires
• Student needs to keep their humility to always be learning
• Upon graduation, there is still so much to learn
• Rex is now a mentor for a new apprentice 
• It gets easy to talk about the automotive trades to counselors and parents when you have an apprentice program inside your business 
• An apprentice program, like these, will minimize or almost eliminate debt for the studentIncentives like tools or a toolbox can be part of the program when milestones are reached

Link to a fully qualified Department of Labor Automotive Apprentice Program: https://www.industryessentials.net/copy-of-home

Other episodes on Apprentice Programs:

• Apprentice Program – Grow Your Own Technician [THA 185]
• RR 335 Build Your Own Apprentice Program – Dwayne Myers
• RR 482 IGONC Apprentice Program. Three Students Speak.
• FTR 064 – Mike Davidson. Find Your Apprentices
• RR 383 – AAPEXedu 2018 – Road to Great Technicians – Roundtable
• THA 087 – Automotive Career’s Start in High School and in the Home
• FTR 007 – Matt Fanslow – Integrate the Malleable Young Apprentice Into Your Shop
• RR 353 – Kyle Holt – S/P2 – Helping Entry Level Technicians Enter and Stay in the Industry

Resources:

• A special thanks to Rex Lee, Elijah Pierce, and Bryan Stafford for their contribution to the aftermarket.
• Books Page HERE
• Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes.

Facebook   Twitter   Linked In   Email

Mobile Listening APP’s HERE

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

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This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

This episode is brought to you buy Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

Mike Davidson is from Parkway Automotive in Little Rock, Arkansas, been in the industry for more than 30 years and a business owner for over 18. Mike is an AMI graduate, an ASE Master Technician, he belongs and contributes to Elite Worldwide and was recognized as the Arkansas NAPA/ASE tech of the year seven years in a row. He’s been doing radio and TV over the last fifteen years talking ‘service’ in Little Rock. Mike helped start the Little Rock chapter of ASA and is currently an officer. Look for Mike’s other episode HERE.

Corey Evaldi grew up in Buffalo, NY (Lackawanna). He owns Olmstead Auto Care, Olmstead Falls, OH.  His dad had his own auto repair shop before Corey was even born. In 1988, he built the shop that is still in business today. He started to enjoy the electronics and troubleshooting of vehicles really young. During his junior and senior year of high school, He went to Potter Road Career and Technical Center and took the Automotive programs. His senior year had an automotive competition at ECC, local community college.

In 2015 he returned and was overwhelmed with the responsibilities of running a shop. he was a technician, service writer, accountant, clean up person, the fireman that extinguished fires all over. He could not keep doing what he was doing. He produced 40% of the billed hours out of 4 techs. He looked for help. Found a coaching firm that really showed him what a business owner looks like. After implementing the changes, there was extreme push back from the existing crew. After standing firm on most things, change over was inevitable. Listen to Corey’s Episodes HERE.

Steve Wootton is the technical manager of Ultimate Automotive. Listen to Steve’s Episodes HERE.

Andrew Minkler is here from Bavarian Motor Repairs, a specialty BMW, MINI, and RR shop outside of DC. He made the transition from a master BMW technician to owner years ago and owe all of his success in the transition so far from watching the giants of the industry and taking what they say to heart. Andrew spent many years thinking that fixing cars was the way to run a successful shop with NO owner experience or knowledge. Rick White was his most recent coach, paired with the Worldpac smart groups and constantly networking with other shop owners, he thinks he has come a long way very recently. Listen to Andrew’s Episodes HERE.

Key Talking Points:

• Listen and observe
• Strong communication disciplines will create and improve great work flow
• Watch behaviors. Sit on a stool and watch.Discover the how
• The frontend and communication with the customer is where it startsGet as much information
• Time every step in the processDiscover the rhythm
• Make less mistakes by measuring and slowing down or speeding up
• Mistakes will happen
• When parts arrive they are assigned to the technician and the job
• Anyone standing around is no good
• Managing work flow can be hybrid, computer/paper.
• Some that have switched to all digital learn to adapt without any paper
• Workflow screens are used from Shop Management Systems to manage expectationsPhone, tablets, big screens
• It must work for your shop
• Less work and more efficiency can be
• Keep in mind your people need to follow your processes. If that is done, then you can find the fixes necessary to improve your processes.
• Always keep in mind that you need to ask, “how can we make it better”
• Your team needs to be bought into the system so you can measure productivity and efficiency so you can find the positive and negative impacts
• You can never find the perfect plan, always be improving
• Repetitive tasks need to be put under a process
• Work as a collective group to create and improve. Then the collective group owns it
• Andrew uses photosync on samsung phones with each tech so they can pull photos into their DVI software
• Many things the front office can do to support the shop
• A big point if the vehicle gets in by 10:30 AM, inspection must be done by noon
• The best time to sell is in the morning
• Advisors set the table for the technician. Let them fix cars, what they do best
• When speaking to your customer always express the value you provide

• Mike Davidson has ONE QUESTION TO ASK TO THE TEAM:
• Ask each technician ‘What Makes You Stop?’

• Take notes and see what you can improve or make better
• When a technician stops it stops production
• Look at your efficiencies to find an area of improvementAvailable, actual, billed time
• Discover if you need to hire more people or better tooling or training
• Look for duplicated work
• Always refine your processes. We don’t spend enough time to tackle improvements to our systems and processes. It takes a lot of time to improve and revamp
• The people with the answers are on your front lines, your staff.They now the problems and the answers
• You do not need to be the one with the answer

Resources:

• A special thanks to Mike Davidson, Corey Evaldi, Steve Wooton, and Andrew Minkler for their contribution to the aftermarket.
• Books Page HERE
• Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes.

Facebook   Twitter   Linked In   Email

Mobile Listening APP’s HERE

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy Carm a Cup of Coffee 

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

This episode is brought to you buy Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

Pete McNeil is a second-generation family-owned business that started out as a Volkswagen specialist. They quickly recognized their potential for all makes and models and expanded their service offerings. During this time, they joined the NAPA AutoCare program, expanded their footprint in the Salt Lake valley and became a pillar in the automotive repair industry.

In 2018 alone, McNeil’s expanded their Sandy location to 16 bays to help accommodate their growing business, training center and partnership with local schools for the continued growth of their apprenticeship program. During this time McNeil’s also took advantage of the Interior ProImage program and remodeled their entire showroom! This included new counters for their 4 Service Advisors, new epoxy flooring, signage, and upgraded comfortable furniture and fixtures! This is truly a place where their customers can relax while having their vehicle repaired.

In addition, Pete opened a 2nd location in Riverton, Utah in May of 2019. Pete is very involved in the community both locally and abroad He is active in the local Church Youth Conference, Angel Hands, which assists people with disabilities.

Very active in youth soccer with contributions and cars washed to raise money for Sparta-United. He has donated time and resources to “Sandy Pride” which helps residents clean up and beautify the city.

Jake Sorensen is the 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All Star technician of the year. He is an ASE Master technician with L1,2 and 3 advanced level certifications. He is the shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT where he helped develop an apprenticeship program that is registered with the U.S. Department of Labor. This program has graduated several high performing automotive technicians and was used by NAPA Auto Care as a template for their automotive apprenticeship program. Jake also developed the curriculum for an automotive course that he teaches at an adult education high school.

Alexia Murphy is Program Specialist, Department of Workforce Services, State of Utah

Key Talking Points:

• Sustainability- Without a program, there “will not” be enough technicians for the independents to be able to compete, or grow in this industry.
• By 2026 we are going to need 46,000 additional technicians (Bureau of Labor Statistics)
• Less coming into the trade
• You cannot afford to take your ‘lead’ technicians to teach a new member of the team
• You need a roadmap and an officially approved apprentice program to support a mentor, training and a career path
• (Jake Sorensen) Benefits from apprenticeship program Common questions:
• How much will it cost me?
• Answer: How much are you losing by not having enough technicians? That number far exceeds the cost of training. Also, the program is not as expensive as most believe. On average, an apprentice will start producing more revenue than the cost of their employment and training within three months!
• What if I train and invest in someone, and they leave?
• Answer: If you: choose the right candidate, offer free training, assist with tool purchases and treat them well through their apprenticeship, they will appreciate what you have provided and stay around for the long haul. McNeil’s still employs all three of the technicians that graduated from their program.
• Maybe more importantly, what if you and every other shop owner sits back and does nothing?It is important to remember that if you lose an apprentice to another shop, that shop is no longer looking for a technician, which may free someone up for you.
• Department of Labors throughout the country is willing to help for employer and apprentice by providing moniesStates vary. Meet with then and ask them questions and show them your program
• Skilled trades are advertising to bring in young people into their industry through apprentice programs.
• Not every candidate will work outA big problem is communication
• Every other week you need a sit down to review and talk about the next two weeks.Discover if the training methods are working
• If you find the right candidate, it will work
• Apprentice vs 2-year collegeStudent loan debt
• Tool investment
• Not as much hands on as in shop
• Schools let them know that when they enter the job market they can get top pay
• Some schools do not have the latest equipment
• Many counselors are naive about the industryWe must get involved and change the perception
• Their supplier, NAPA, is providing incentives along the way. Toolbox, tool credit.
• Incentives (rewards) for the apprentice to earn
• Just because you are providing free training, they still have rent, car payments, food. They have a life. Create incentives along the way to keep them motivated and engaged while they are growing their skillsHelp shape their attitude for our trade
• Departments of labor can help you find training
• Need a technician. Start with an apprentice.
• There is no silver bullet to growing technicians.There will be an investment.
• We must get involved with our community and department of labor.
• Share your success story
• STARTFind a group to help you. Example NAPA has this programThere is also a program from the IGONC in North Carolina and many others.
• Look at an apprentice program as a shop tool, a recipe for success
• Contact (reach out) to your Department of Labor
• Look for your candidate by advertising.Jake’s inbox was flooded with applicants.
• Look for key indicators for holding a job even if not paid shadowing type of experience
• Their apprentice program has spiked ASE certifications among their technicians
• The program is broken into 9 stages over two years.  Requirements along the way
• Training classes, virtual, leader-led
• Demonstrations from equipment people
• Online video’s
• Be sure you have an LMS (learning management system) to help track the progress
• There is a competency section
• They must their mentor that they learned and can do the tasks that they learned
• The quality of work in the shop improved because they are a teaching center
• An apprentice is like a doctors residency to earn certification  
• Jake Sorensen: We all need to buy into certifications.
• ASE is a very valuable resource for our industry to separate the professionals from the DIY’ers. You cannot become an electrician or a plumber just because you helped a friend or family member on a home project. Yet we accept that exact same experience in place of certification in our industry all the time. Apprenticeships help force up and coming technicians to become certified.I hear people all the time say “I’ve known plenty of ASE Master Techs that don’t know what they are doing and plenty of really good mechanics that just can’t pass a test,” Well I can tell you I have seen it the other way a whole lot more. I know we like to compare ourselves to the medical profession quite a bit. Would you go to a doctor or see a Nurse that was not certified just because they couldn’t pass a test? Not a chance, so why are we so willing to accept that excuse from our professionals? 
• Pete has been tracking his apprentice program for four years and has numbers that show a growth in sales from the training and team approach to share work and build the next generation.
• Other episodes on Apprentice ProgramsRR 335 Build Your Own Apprentice Program – Dwayne Myers
• RR 482 IGONC Apprentice Program. Three Students Speak.
• FTR 064 – Mike Davidson. Find Your Apprentices
• RR 383 – AAPEXedu 2018 – Road to Great Technicians – Roundtable
• THA 087 – Automotive Career’s Start in High School and in the Home
• FTR 007 – Matt Fanslow – Integrate the Malleable Young Apprentice Into Your Shop
• RR 353 – Kyle Holt – S/P2 – Helping Entry Level Technicians Enter and Stay in the Industry

Resources:

• A special thanks to Pete McNeil, Jake Sorensen, and Alexia Murphy for their contribution to the aftermarket.
• Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode segmented by Series HERE.
• Key Word Search HERE.

Buy me a coffee

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

This episode is brought to you buy Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com