Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

Megan Dineff of Ervine’s Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search.

They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners.

Key takeaways:

Building Trust Through Authenticity: Megan explains why the shop’s website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop’s personality, so prospects feel like they’ve found their “forever home.”

The 70% Rule: Studies show that nearly 70% of callers have already decided to do business before picking up the phone. The group discusses how poor phone handling can “put water on the candles.”

AI and the Return of Content: Dan explains why content matters more than ever in the age of AI. Search models now “race to your website” to gather information. Shops must create clear, helpful content, not just for people, but for the algorithms that determine future visibility.

The Power of Partnership: Megan shares a cautionary story about accidentally shutting down the shop’s Google Business Profile and the importance of having a trusted expert to resolve “black box” marketing issues. The group agrees: owners should focus on culture and leadership while relying on skilled partners to navigate the digital landscape.

Timestamps

00:00:00 – Introduction
00:04:00 – The “No Strangers” Policy Megan Dineff explains her strict rule against using stock photos on her website.
00:06:30 – Skinny Ties & The Corner Piece Dan Vance compares marketing trends to fashion fads (like skinny ties), arguing that while trends change, the website remains the “solid corner piece” and the central data source for the business.
00:10:00 – The Owner/Marketer Relationship Discussion on the division of labor.
00:19:00 – The 70% Rule The group discusses the statistic that 70% of callers have already decided to use the shop before they ring.
00:28:00 – Cautionary Tale: Deleting Google Megan shares a story about accidentally shutting down her Google Business Profile by changing the name, emphasizing the importance of having an expert partner to fix “black box” issues.
00:31:00 – AI and Writing for Robots Dan argues that content is returning as king because of AI. Even if humans don’t read long website text, AI models do. Shops must now “write for robots” to ensure AI platforms recommend them.

When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ 

Megan Dineff, Ervine’s Auto Repair and Grand Rapids Hybrid and EV, Grand Rapids, MI

Dan Vance, Shop Dog Marketing.com

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Thanks to our Partner, KUKUI

Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/

Thanks to our Partner, Pit Crew Loyalty

You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/

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– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, NAPA TRACS, and Today’s Class

Recorded at the NAPA Now Conference celebrating NAPA Auto Care’s 100th anniversary, Jason Rainey, Vice President of NAPA Auto Care, and Matt Crumpton, Director of Program Development, introduce the Team Tool Rebate program, which helps technicians manage tool debt while providing shops with funds to reward and retain talent. The conversation also emphasized NAPA’s apprenticeship and training programs, showcasing the company’s commitment to education, workforce development, and genuine partnerships. Rainey and Crumpton highlight NAPA’s dedication to listening to its Auto Care members and delivering solutions that go beyond parts, aiming to uplift the industry through support, innovation, and strong shop culture.

Matt Crumpton, Director of Program Development, NAPA Auto Care

Show Notes:

• Watch Full Video Episode
• Introduction to NAPA NOW Conference (00:00:00)
• Training Focus at NAPA NOW (00:05:07)
• Introduction of Team Tool Rebate (00:06:22)
• The Concept Behind Team Tool Rebate (00:07:33)
• Allocation Process for Rebate Funds (00:10:59)
• Creating a Positive Shop Culture (00:12:25)
• Rebate Program Impact (00:15:02)
• Strengthening Relationships with Members (00:15:59)
• Understanding NAPA’s Programs (00:17:08)
• Partnerships in the Automotive Industry (00:17:56)
• Team Tool Rebate Launch (00:19:51)
• Celebrating Partnerships (00:21:28)
• Engaging Technicians (00:22:17)
• Listening to Member Feedback (00:23:13)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on X: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partner, NAPA Auto Care

Tune in to hear how mother-daughter duo Kathleen Callahan and Delaney Jarosik navigate their professional and personal lives and the valuable lessons they’ve learned along the way.

This episode is a testament to the power of collaboration, mentorship, and the unique dynamics of a mother-daughter partnership in the business world. Whether you’re looking for professional insights, personal growth tips, or just a dose of inspiration, this conversation has something for everyone.

Kathleen Callahan, Xpertech Auto Repair, Englewood, FL. Kathleen’s previous episodes HERE

Show Notes

• Watch Full Video Episode
• MACS Training Event & Trade Show, Jan 30 – Feb 1, Orlando, FL: https://macsmobileairclimate.org/
• Keynote Speaker Experience (00:00:31)
• Dynamic Working Relationship (00:01:04)
• Organizational Skills (00:01:12)
• Event Planning Insights (00:03:00)
• Female Representation in Industry (00:04:14)
• Interviewing CEOs (00:05:44)
• Shopping Adventures (00:07:00)
• Learning from Each Other (00:08:18)
• Wardrobe Organization (00:09:22)
• Mother-Daughter Mentorship (00:11:21)
• Dressing for Success (00:14:52)
• Work-Life Balance (00:15:52)
• Reflection on Life Milestones (16:42)
• Residual COVID Discussions (16:54)
• Therapy and Self-Care (19:10)
• Solo Vacation Experience (19:40)
• Mother-Daughter Working Dynamics (20:58)
• Surprise Birthday Party (22:10)
• Superpowers of Joy and Incognito (24:14)
• Communication Styles and Energy (25:51)
• Public Speaking Aspirations (28:25)
• Dynamic Duo Relationship (30:17)
• Evolution of Working Together (31:48)
• Naming Roombas (33:10)

Thanks to our Partner, NAPA Auto Care

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

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-Visit the Website: https://remarkableresults.biz/

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-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partner, NAPA Auto Care

Nate Winston shares his inspiring journey of transitioning from a challenging 16-year business partnership to becoming a successful solopreneur. He discusses the challenges of misaligned goals and work ethics within the partnership, which led to emotional strain.  Nate also discusses his plans for the future and offers valuable advice for anyone considering a business partnership. Tune in to learn from Nate’s experiences and discover insights to help advance your own business in the automotive aftermarket industry.

Nate Winston, Winston’s Complete Car Care, Cuyahoga Falls, OH.

Show Notes

• Watch Full Video Episode
• Nate’s Transition to Solopreneurship (00:01:06) Nate shares his decision to leave a partnership after 16 years to start his own business.
• Challenges in Partnership (00:02:26) Nate discusses the difficulties faced in his long-term partnership, including misalignment and emotional toll.
• Courage to Move On (00:03:47) The importance of courage in making tough decisions, especially when family relies on you.
• Positive Changes Post-Transition (00:05:07) Nate reflects on the significant improvement in his life and business since leaving his partnership.
• Identifying Warning Signs in Partnerships (00:06:03) Nate outlines key warning signs indicating a partnership may be struggling or unhealthy.
• Key Questions Before Partnering (00:07:47) Nate advises on essential questions to ask potential partners to ensure alignment of goals.
• Importance of Formal Agreements (00:08:00) Nate emphasizes the necessity of having legal agreements in place to protect both partners.
• Future Plans and Business Vision (00:13:08) Nate shares his plans for growth, including setting up a well-organized shop and hiring.
• Building a Positive Work Culture (00:14:03) Nate discusses the importance of hiring carefully to create a good work environment.
• Financial Planning for Growth (00:15:17) Nate talks about saving money to ensure financial stability while expanding his business.
• Long-Term Vision for the Business (00:16:35) Nate outlines his goal of buying land and building a new repair shop in the future.
• Coaching Support for Solopreneurs (00:17:22) Discussion on the benefits of coaching and seeking advice in the automotive industry.
• Establishing Client Trust (00:18:15) The significance of building loyalty and trust with clients for business growth.
• The Reality of the Solopreneur Journey (00:18:41) Nate discusses the challenges and long-term commitment required in the solopreneur path.
• Continuous Learning and Adaptation (00:19:38) Nate shares his experiences with new technologies and the importance of ongoing education.
• Future Check-ins and Growth (00:19:41) Carm expresses interest in quarterly updates on Nate’s business progress and growth.

Thanks to our Partner, NAPA Auto Care

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

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-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today’s Class

The power of unity and shared purpose.

Automotive industry professionals from Buffalo, New York, discuss their independent networking group’s evolution and impact. They emphasize the importance of continuous learning, support, and the benefits of a collective approach to improving their businesses and the industry. The group’s resilience during the COVID-19 pandemic and its commitment to education and community involvement are also highlighted.

Paul Henderson, CSR, NAPA Auto Care.

Jim Fleischman, Automotive Alley, Arcade, and Marilla, NY. Jim’s previous episodes HERE.

Tom Sciortino, Total Automotive, Buffalo, NY. Tom’s previous episodes HERE.

Show Notes

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Auto-Fix Auto Shop Coaching

Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on X (Twitter): https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Show Notes

Thanks to our Partner, NAPA Auto Care

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on Twitter: https://twitter.com/RResultsBiz

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Show Notes

Thanks to our Partners, AAPEX and NAPA TRACS

Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 – Nov 2, 2023, AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Recorded Live at Vision 2023, the wives tell all! Find out what it’s like being a wife, mom, and business partner with their husbands.

Shelly Fleischman, Automotive Alley, Arcade, NY. Listen to Jim’s previous episodes HERE.

Liz Perkins, L1 Automotive Diagnostics and Program, L1 Automotive Training.

Nicole Barrett, Barrett Automotive, Cornelia, Georgia.

Show Notes

• How did you get involved in the business? What is your role?
• How do you re-energize? 
• What is your awesome news?
• Are you a rule maker or rule breaker?
• Implementing EOS (Entrepreneurial Operating System)
• Implementing systems and procedures
• Work-life balance, how do you juggle the business and your family?

Additional links about EOS

• Implementing EOS with Barry Barrett: Four Shop Owners Share Their Success [RR 686]
• The Power of EOS: 2 Day Leadership Meeting [RR 719]
• Barry Barrett’s 7 Part Series on EOS

Thanks to our Partners, AAPEX and NAPA TRACS.

Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 – Nov 2, 2023, AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com

Connect with the Podcast:

-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections

What does it take to build and maintain a long-term and successful business partnership? Why do so many fail? I’m with Travis Troy and Josh Mullins from Honest Wrenches, and they are debunking the misconception that partnerships in business don’t work. Spoiler alert, just like a marriage, it takes hard work and clear communication with aligned values.  

Travis Troy, Josh Mullins, Honest Wrenches, Akeny and Des Moines, IA. Listen to Travis’ other episodes HERE

Key Talking Points

• Thinking of opening a second location? If you’re going to do it, just do it; you’ll figure it out along the way
• Biggest learning curve- you’re already spread thin because you’re afraid of letting things go, but you must. Letting go will challenge you and bring you success. Empower your team.
• Trust the process that is built
• Working together- 2 way street, stay in your lanes with the flexibility to help each other when needed and asked. Constant ‘check-ins’ and communication together. You have to be aligned together. Know the capabilities and roles of your partner and understand the boundaries without overstepping each other 
• Making mistakes- it happens; move on without making each other feel guilty about the wrong decision. Empower each other to use blameless problem-solving.
• Travis and Josh are in CEO and COO group along with other networking groups
• “People buy from people”
• 10 year age gap- it’s not about the age gap, you can’t compare workloads, you need defined roles. Don’t create animosity and if it starts building you stop and talk it through.
• Grow with the right people- don’t force yourself to grow and risk diminishing the culture.
• Know your purpose, your wants, and your desires

Connect with the Podcast:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partners:

Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR.

More Time. More Profit. Transform your shop at getshopware.com/carm

Candice and Jesse Beuttenmuller come every March from WaKeeney, KS. to the Vision KC Hi Tech Expo. Vision KC, they say, is their Happy Place, therefore shutting down the shop to attend. Their town is so small it doesn’t even have a stoplight! Since we recorded the episode they changed the name of their business to ‘Old 40 Auto Care’. We also discuss the importance of communication with their customers. As a side note, we had a lot of laughs and fun while recording this episode.

Candice and Jesse Beuttenmuller, Old 40 Auto Care Listen to their previous episodes HERE

Key Talking Points

• The whole county is 900 square miles
• Leaving Vision- Use the time the best way you can, debrief after classes together, you need to make a plan to use the information when you go back to your business. Pick 1-2 things to implement first while it’s fresh on your mind. 
• Let their customers know ahead of time they will be closed for Vision and schedule around it
• Their 2 young boys help out in the shop after school
• Has business coach- networking with the other clients together at Vision. Reviewing what you know has its benefits giving you peace of mind you’re on the right track.

Connect with the Podcast:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partner:

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

Darrin and Ginger Barney are a powerhouse husband and wife team both at home and in their business. It’s not always smooth sailing when you work with your spouse. Many of you know that. Find out how they make it work and their advice to spouses considering working together.

Darrin and Ginger Barney, Barney Brother’s Off-Road and Repair, Grand Junction CO, Listen to Darrin’s previous episodes HERE 

Key Talking Points

• Make sure you leave work at work- if all you talk about is the shop at home, you’ll never get a chance to take a break. Be intentional about putting your phone and laptop away when you’re at home. 
• Don’t neglect your hobbies and outlets- make time for your own space especially if you work together
• Take time for your relationship- relationships have different layers (work, family, spousal) 
• Don’t try to read each other’s minds, or think your spouse can read yours- be transparent and hold each other accountable with open communication. You also can’t overreact when being told to be present. 
• Support each other 100%- don’t fight in front of employees 
• Know your roles with no gray area- know what the expectations are for each other
• Advice for those thinking of opening a business together- can you work together? How are you when you work on something together at home? A project? What are your future plans together?

Connect with the Podcast:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partners:

Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX – Now more than ever.

More Time. More Profit. Transform your shop at getshopware.com/carm

Jason Garrish and Jorge Gilligan, Revolution Motor Works, Finksburg, MD

Key Talking Points

• Partnership agreement between Jorge and Jason- not written yet. Both came from the same dealership and wanted to open their own business.  
• 6 years in business- currently has 5 bays and 4 techs and 2 advisors. In process of expanding with the lease of a new building for a satellite location across the street. A bigger satellite location will open the business up for domestic repairs and fleet. 
• Originally had the mindset that they wanted to be the ‘cheap guys’ but then 2 months into opening business ATI coaches started coming in and invited them to a Saturday boot camp.  
• Apprentice- hired from a dealership and hired master technician as well who trains new employees and the new apprentice- natural mentor. 
• Technician shortage- address younger generation better. On average 50% of graduates from 2-year college that go into dealerships quit the industry. Word of mouth through their existing technicians has been helpful. They enjoy their working environment and tell other friends in the industry about it- internal referral  
• Goal posters- 1, 5 and 10-year goals for personal and business. Helps the owners connect with employees and see what their future aspirations are. 
• In process of implementing EOS
• Culture- growing with the right people. Realizing there needs to be a defined culture.  
• Rocket Fuel Book
• Traction Book

• Thanks to Jason Garrish and Jorge Gilligan for their contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode is segmented by Series HERE.
• Key Word Search HERE.

Be socially involved and in touch with the show:

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Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy me a coffee

As a member of the NAPA family, AutoCare Center owners can take advantage of the NAPA National Health Program from the NAPA Insurance Center. This “NAPA only” program gives you and your employees access to national “large group” rates on medical insurance with premiums discounted up to 30 percent. These rates are based on the collective purchasing potential of 22,500 NAPA locations including both NAPA AUTO PARTS stores and NAPA AutoCare Centers.

The NAPA Insurance Center can help you with a variety of other insurance benefits too. For more information about The NAPA National Health Benefits program as well as all of the insurance benefits available to your AutoCare Center and your employees, visit the NAPA Benefits Center, at www.napabenefitscenter.com or call the NAPA Benefits Center at 844-627-2123.

Amy and Kelly Michel- In 1965, at the age of 3, little did Kelly know Kelly’s Auto Repair was going to be founded one day. At 3 years old he could screw nuts and bolts together and was always intrigued with taking things apart, figuring out how they work and putting them back together. After working for his father in his auto repair business for 15 years and then moving to Dunnellon he realized he wanted to follow in his footsteps. To repair cars as well as him and to deal with people as respectfully as he had taught him. And so, 30 years later, in 1995 Kelly’s Auto Repair & Service was born. Listen to Kelly’s previous episodes HERE

Key Talking Points

• 26 years in business and Kelly’s been in the industry for over 40 years- build shop ground up, started with 2 people, has now expanded to 8 bays and 4 technicians. Kelly is still working in the bays. 
• Amy manages the business side, Kelly manages the shop, and employees
• Take separate cars to work- both work 5 days a week, working on second in command (their son who is 33 years old), nephew is second service advisor, niece PT customer service representative 
• Succession planning for son- succession classes for both Kelly and his son, continue to have open conversations together, setting up finances for their son to succeed  
• Marketing- what can you do differently? National fun holidays, trivia, giveaways etc. Look for all opportunities. Market differently to different target audiences.  
• Staying ahead of curve- adopted DVI’s and text to pay early, always looking to keep business efficient, stays up to date with technology, looking for a new point of sale software 
• Drop key customers- hard work, ATI mentorship 

• Thanks to Amy and Kelly Michel for their contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode is segmented by Series HERE.
• Key Word Search HERE.

Be socially involved and in touch with the show:

Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy me a coffee

NAPA Autotech Training helps your technicians keep their skills sharp and their NAPA Know How up to date. It’s the highest quality technical training that covers almost every vehicle system and every make and model. NAPA Autotech is presented by experienced instructors who are ASE master certified technicians. Even after a class is over, techs can access course information online with ClassPass. So when questions come up later they can get the answers. AutoCare Center owners who have taken advantage of Autotech Training say that well-trained technicians are helping to increase their shop’s repair capability and raise bay productivity. That results in fewer comebacks, more satisfied shop customers, and reduced technician turnover.

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com.

Jeff and Donna Hazeltine– Owners of American Import Auto, Venice FL

Troy Vaninetti– Troy has been married to wife Kori for 27 years and has four children with one still living at home with one 15-month-old granddaughter. Troy started working in a Texaco full-service station at age 17 and progressed through the following: from service attendant, tire attendant, apprentice technician, lead technician, shop manager, to purchasing Graham Auto Repair in 2006. Troy knew the importance of having coaching he joined ATI in 2012 and increased his business revenue every since. Troy leased a six-bay building in Graham for ten years before being forced to build his own 7 bay building due to losing His lease in 2016. In his first full year in the new building, Troy doubled his annual revenue. Since then Troy has won the National Top 12 ATI awards in 2018,2019, and 2020. Capturing the number one National Top Shop Award in 2020. Now Troy is working on His second location in Yelm Washington. Listen to Troy’s previous episode HERE

Key Talking Points

• Losing 14-year employee-store had plateaued with the technician. It was difficult leaving the comfort zone to get to the next level. Had employee go through 2-year leadership class and join 20 group with no results. 
• Are you ready to go backward to move forward?
• Started to build a team- hired shop manager and another advisor to buffer losing employee. The 14-year technician put his two weeks notice in to see if they would make him stay, but Jeff and Donna gladly accepted it.  
• Also lost A tech to retirement at the same time- things felt like it was falling apart 
• Donna saw the struggle the shop and Jeff were enduring and reached out for support from 20 group- Troy called Jeff and told him he was at the bottom but it was a turning point to restart the shop. Jeff had seen Troy go through twice as difficult issues with his shop and rise above. Jeff felt encouraged and revitalized. Started getting wins.     
• Jeff had to let employees go that was not accepting of the change. Has all new employees. 
• Jeff was the center of the business and was never able to take a vacation until now
• Biggest takeaways- get yourself in a 20 group and start building relationships with other shop owners. Own your dirt instead of leasing for business. 

• Thanks to Donna and Jeff Hazeltine and Troy Vaninetti for their contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode is segmented by Series HERE.
• Key Word Search HERE.

Be socially involved and in touch with the show:

Facebook   Twitter   Linked In   Email

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy me a coffee

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

Charlene Parlett, AMAM, CEC, ATI Executive Coach

Charlene is an Executive Coach at ATI, is a former shop owner, and has been a coach for 6 years. Charlene helps clients find the right solutions to their challenges and encourages them to make the changes that result in having the life they dreamed about when they got into business ownership.

Key Talking Points

• Technician turned shop owner- you spend years becoming a great technician, but now you’re starting a business from day 1 with no background training. Spend the same amount of time becoming a great business owner as you did becoming a great technician.  
• Divorce- see your business as a business instead of “our baby” with emotional attachment. You need defined roles with a business lawyer from day 1. Don’t mix personal banking and business banking.
• Everyone in any business partnership needs to have legal documents- someone may want or need to get out of business, pass away, divorce etc at some point and legal documents are a necessity. Need operating agreement about sale and ownership of the partnership. 
• Succession planning- no one wants to plan for their last day in the business but owners need to have a succession plan in place no matter what
• Getting started- start the conversation in a business setting instead of at home, have in place key man insurance for both, make decisions when no emotions are involved.
• Thanks to Charlene Parlett for her contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
• Find every podcast episode HERE.
• Every episode is segmented by Series HERE.
• Key Word Search HERE.

Be socially involved and in touch with the show:

Facebook   Twitter   Linked In   Email

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy me a coffee

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm