Rethinking Your ASE Certification [THA 215]

Trish Serratore is the Senior Vice President of Communication at ASE

She works closely with all of the organizations within the ASE Industry/Education initiative, which also includes ASE and the Automotive Training Managers Council (ATMC), to help provide the qualified automotive professionals the industry needs today and tomorrow. Links to Trish’s episodes HERE

Mark Murphy is the Lead Technician at Dynamic Automotive, Frederick, MD. Links to Mark’s previous episode HERE

Bryan Stafford is an ASE certified L1 Advanced Level Specialist technician and current mentor at Parkway Automotive in Little Rock, Arkansas. Link to Bryan’s previous episode HERE

Key Talking Points:

  • ASE Certification verifies skills and knowledge- quality auto repair 
    • Becoming a Master technician- going from hobby to job to career
    • You need a license/certification to work at a salon but not for auto repair?
    • “Certification” is a higher standard than “licensure” – ASE doesn’t want a tax on an industry that often comes with “licensing.” 
    • Show customers your value of master technicians and your shop is where they can find quality automotive repair – makes technician, owner and customer proud
    • Don’t make excuses or fear of failure as to why you’re not getting certified
    • 2 years experience requirement prior to testing 
    • Many shops pay for certifications/bonuses
    • Research shows certified technicians have a longer tenure in shop and higher repair statistics 
    • Build a culture open to training and investing in employees and new hires/apprentices 
    • ASE.com- full of helpful practice tests and videos 
  •  ASE testing questions
    • Industry experts write the questions
    • Distractors- you can identify the correct answer within the 4 choices
  • ASE renewal app on a smartphone- recertification for A1-A9
    • Certified prior
    • Receive test questions monthly 
    • Recertification at the test center is good for 5 years but with app, you can continue to be extended 
    • Support through the app- chat function, ASE Facebook page

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.